81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, “they’ll find you.” Earnest Agency, 2014.
You’ve potentially dedicated a lot of time to creating quality content and implementing relevant, searchable keywords. Receive A FREE Digital Competitive AnalysisOur FREE digital competitive analysis will help you understand opportunities to increase your online presence and drive new business. Advances in Internet technology have changed the way people find answers to questions or information related to topics they are interested in. Search engine optimization (SEO) is the art and science of making websites findable in search engine results pages (SERP) when someone’s search intent matches content published online. We view SEO as a method to spread the gospel online and encourage others to treat it as such.
The title tag is one of the most important on-page factors in regards to ranking on search engines.
Since these titles are displayed on the SERPs, they should be able to digest quickly at a glance.
The meta description is very important for a URLs click through rate (from SERPs), as well as website usage stats and data. It is not visible to users on the website (unless you view the source code), but is visible for users on the SERP. This is an opportunity to go into more detail about the webpage, as well as offer a call to action and utilize a few targeted keywords. Best practice is to keep the description relevant (to that particular webpage), write as a sentence, and keep it unique (per webpage). Keep the meta description’s length to approximately 150 characters or else it will be cut off (by ellipsis) in the SERPs.
Utilize at least one (and up to three) targeted keywords in the meta description from the title tag.
Either during or after writing the copy, be sure to check that the targeted keywords for that particular webpage have been used at least once each.


It is suggested (although not uber-imperative) to bold one usage of each targeted keyword using a tag.
Every image used on church-owned websites should have a relevant file name and alt tag to help search engines determine what the image is about. Where appropriate, keywords relevant to the image should appear close to the image itself before and after the code. Best practice is to keep them unique, descriptive of that particular image, and utilize a targeted keyword or variation (if possible). The alt image tag serves as an indicator to search engines on what the image is about and displays if the image does not load. In addition, for users that have vision impairments and special website browsers, the alt tag will be read aloud to users.
Best practice is to keep them unique, particular to that image, and utilize a targeted keyword or variation (if possible).
You might also know that without proper search engine optimization, your site won’t show up in local or global search results.
In spite of all of your efforts, however, there’s a pretty good chance that your business, like so many others, is missing out on one of the biggest SEO opportunities: citations. Citations are any mention of your business’ name, address, and phone number (NAP) anywhere on the internet. However, if you’re tired of just taking chances and making requests and want to guarantee relevant, quality citations, LocalHub is a great resource for you to use.
Start implementing a process for getting your business listed on quality citation sources today.
There are standard guidelines provided by Google and tested by the SEO team and countless other SEO professionals that will help the church attract visitors who are searching for Internet content it publishes. Normally, people don’t want to read a whole sentence while in the initial search phase.
Good practice is to not use a particular keyword more than three times, as it will appear unnatural and spammy to search engines, as well as users.


Even though this practice has lost some effectiveness over the years due to abuse and manipulation, there is still some value in doing so (as it is an indicator to search engines that it is an important word and also stands out for users). This will give even better signals to Google and other search engines regarding the content of the image.
Doing so may help search engine robots find, index, and rank images on our websites quickly and more accurately. A citation does not have to include a link to your business’s website, but it’s better if it does. Citations on spammy websites aren’t great for lending search engine credibility to your site, but citations on quality websites certainly are.
This site and service can take your NAP data and submit it to all of the major directories. The role of a search engine is to determine what a person is looking for (search intent) and then return the most relevant results. At the same time, we are able to introduce the honest and pure in heart to accurate and relevant truth as it relates to their search query.
When you use it, you get the highest quality, search optimized citations, including all of your business’s relevant and current contact information. There are myriad sites and services that can fulfill this for you quickly, easy and economically. This document serves as a set of standard guidelines that must be followed on all church websites in an effort to effectively spread the gospel online. Plus, to ensure quality and relevance, LocalHub doesn’t just submit your business to every directory out there.
Instead, it finds those that are relevant to your location and what your business actually does, increasing quality and getting more than just hits but actual results.



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