In Raging Creations’ experience, prospective clients are usually familiar with the term ‘SEO’ and have some idea that it has something to do with promoting their website to search engines.
Search engine optimization (SEO) is one part of what is now commonly referred to as search engine marketing (SEM). However, PPC can come at a great cost and it is not as effective in building long-term relationships due to customers’ inherent distrust of paid ads. It is important to view SEO as an ongoing marketing function rather than as just a one-time web project.
In addition, your competitors are always trying to find new ways of improving their rankings, which means relegating your own ranking to the bottom. SEO or Search Engine Optimization is the process of improving how pages of a website rank in the natural or organic results of search engines. It's been documented that a website appearing within the first few listings on page one of a search engine's results will get more visitors or clicks when compared to a website that's not ranked as high. Striving for that number one spot on Google's results can make a world of difference with the traffic volume that your website can receive. Search Engine Journal presents findings from a couple of studies to support the importance of that top spot on the SERPs (search engine results page). The following chart reveals the search engine marketing share of all home and work locations in the United States by percentages as of March 2016 (data is from comScore). Search engines use crawlers, called robots (bots) or spiders, based on algorithms to find pages on the web. Web browsers like Internet Explorer, Chrome, Firefox and Safari allow your site visitors to see everything that is in the BODY portion of your HTML. Some videos, audio and images found on websites can be searchable, however search engines prefer text.
As the bots are scanning your webpage's content, and specifically text, these automated crawlers simultaneously try to follow any links on the page.
Most of the links that search bots will find on your webpage will be to other pages of your website. The ultimate goal of search engines is to crawl and index webpages and to then rank your content. He also addressed how intense testing is at Google and illustrated how difficult it has made it for the search industry.
Moz has a time line documenting Google's Algorithm Change History all the way back to the year 2000. According to Google on How Search Works and Algorithms, if "you want the answer, not trillions of webpages. And since content is king, the same great content that you provide users who find you through search will also attract web publishers or even bloggers to reference by creating a link to your webpage from their website. For any website looking to get optimized for the search engines, both onpage and offpage SEO must be considered to have the full benefits of ranking well. The next few paragraphs cover some basics and best practices you can apply to your website or blog right now through onpage SEO. For example, here's a screenshot of the title tag used for the SEO Introduction you are reading.
The words within the tags is the title that is seen at the very top of your web browser window or tab on a webpage. You should use appropriate keywords in the title of your webpage and when your page appears in the search engine results. As a result, Internet users skimming the SERPs may gravitate towards your site's listing by clicking on it. Just as important that each webpage's title tag of your site is unique, it's strongly recommended that a unique description for the meta description tag be used as well.
The description tag is also found in the HEAD portion of your webpage's HTML below the title tag.
The character count of the page's description should be around 150 and no more than 160 characters.


Many times, this description tag shows up on the search engine results page beneath the title tag. And from a website marketing perspective, this can be an effective method to market your idea, service or product to appear on the search engine's results page.
Not to mention, if you have a well written description, it works like a free ad on Google, Yahoo! The meta keyword tag was heavily used by Google when it started as a search engine back in September 4, 1998 and for some years to follow.
However, other search engines still may utilize the keywords tag and give it some preference on their algorithm. If not, other search engines may believe your page is irrelevant and impose a penalty for irrelevant content. Google considers illicit practices from site owners by removing them entirely from their index. Some SEO experts dismiss the use of meta keywords all together by not using this tag at all. Therefore, utilizing the ALT attribute can be an opportunity for better search engine rankings. Ultimately, your goal is for your site's webpages to be found by your potential clients, customers or users on all search engines. For example, this webpage topic you have been reading is a basic guide to search engine optimization.
Your webpage topic should focus on providing users with unique and compelling content that utilizes keyword phrases within context. As a result of your great content, users will want to share and promote it on social media. In addition, other webmasters or bloggers may be inclined to link to your information-rich page from their webpage or blog, which would have a positive impact on your site's SEO through link building. All of us wants to give more exposure to our blog, and there are various ways by which you can increase your blog exposure and also improve traffic.
SEO is short for search engine optimization, and is actually one of the most important components of digital marketing, especially if you generate most of your clients online. To successfully optimize your website and rank high for your targeted keywords in search engines, you must carefully balance many SEO ingredients. There are many more important factors that search engines like Google take into consideration, however, these factors will either make or break your SEO campaign. Hide & Seek Media is a digital marketing firm assisting business, organizations, athletes, and many other groups with their digital marketing campaigns.
Contact UsInterested in learning how HSM can help optimize your digital marketing strategy? SEO - search engine optimization concept with the letters s, e, o on a computer keyboard seen through a magnifying glass. For many, however, search engine optimization can be as mysterious and as daunting as alchemy. SEO seeks to improve the number and quality of visitors to a website from natural search results (also known as organic or algorithmic results).
As a marketing function, SEO requires an understanding of marketing principles such as competitor analysis, branding, promotional strategies, and customer relationship management. In one study, more than half of organic search clicks go to the first link and another study indicated that the top Google result gets 36.4% of the clicks.
Bots scan the HTML for meta tags included in the HEAD portion of your page and the content from the BODY portion of the same webpage. A webpage's information that is in the BODY can provide website users with content they can consume through text, images and other types of media. Take Google for example, nobody really knows the mathematical formula it uses to return search results for a user that has performed a search query. Major modifications to the Google search engine continued into 2012 with the Google Penguin update.


Andy Williams who authored the book SEO 2013 & Beyond summarized it best by saying that Penguin completely changed the way we thought about SEO.
These are things done externally to your your website, such as getting links from other websites that point back to your site.
You will need to access each webpage's HTML, properties or settings through your content management system, blog, wiki or web editor. A blog, content management system or web editor will probably have a field you can enter through a settings page. Here is Matt Cutts distinguished Google engineer explaining how they no longer rank the meta tag. If you use the keywords tag in the header of your page, those words should appear in the BODY text of the webpage. But that's not enough, your content should employ proper use of HTML through semantic markup.
SEO is the practice of optimizing your website or blog so that it can be found and ranked high by search engines. Google has a specific algorithm (that is always changing, might I add) that ranks websites based on hundreds of different factors. If you’re looking for a great beginners guide to SEO, we’d suggest you have a look at this. If you’re interested in learning more about a new and engaging website design, our search engine optimization services, social media marketing, or simply developing your own creative marketing strategy, shoot us an email and tell us about your business and current marketing goals. Raging Creations believes that when clients have a firm grasp of the concepts and mechanics of SEO and how it impacts their business, they tend to become more active and more effective partners in a SEO campaign. The other part of SEM is Pay-per-click (PPC) marketing, which relies on paying the search engine to display a paid link in the SERP. The popularity of ad-blocking browser add-ons also means that a large percentage of search engine users do not even get to see the PPC ads in a SERP. It must be done on an ongoing basis because the search engine marketing environment is very dynamic. However, just like any other marketing function, it is important to set specific goals and objectives in order to determine whether you are getting your money’s worth from your SEO effort. In recent years, updates to Google's search engine algorithm via Panda, Penguin and Hummingbird, tends to favor good content on the web. Proper optimization is done by improving many of the internal and external aspects of your website, in order to increase inbound traffic. Google and other search engines are frequently changing and altering their algorithm to prevent people from “figuring them out,” and cheating their way to the #1 spot for specific keywords. Investing in PPC can be an effective means of delivering new visitors to your website, especially when the searcher is intent on purchasing a particular product. Search engines constantly update their ranking algorithms, so the SEO techniques that worked before may become irrelevant in the future. However, if you have a comprehensive understanding of SEO, you eventually should be able to consistently rank high for specific keywords that you’re targeting.
In fact, many estimates have found that organic placement in search results can actually provide much more traffic than a paid ad spot in a search engine, as much as 3 clicks to 1.
Search engine optimization is an ongoing process that will take time, research, and patience.
In line with this, Raging Creations would like to offer this series of articles that aim to present the nuts and bolts of SEO in a simple yet comprehensive manner.
Some signals are data patterns uncovered in the trillions of searches that Google has handled over the years.



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