There are few things I talk to clients about that can be as confusing as search engine optimization or SEO.
One of the reasons it’s easy to get fooled is that no one without a strong IT background truly understands the Google algorithm, and even if they do, it’s constantly changing.
Recently I looked at a client’s web page, and while it had content, it was embedded inside an image. This article “Top SEO Black-Hat Tricks Still Being Used” courtesy of Media Post on the black hat tricks still being used will give you some ideas of what to be aware of when you talk about SEO. Here’s where you’ll find our opinions, memories and even narratives about our pets as well as industry information about the latest trends in digital marketing, public relations and employee recruitment advertising. In Raging Creations’ experience, prospective clients are usually familiar with the term ‘SEO’ and have some idea that it has something to do with promoting their website to search engines. Search engine optimization (SEO) is one part of what is now commonly referred to as search engine marketing (SEM). However, PPC can come at a great cost and it is not as effective in building long-term relationships due to customers’ inherent distrust of paid ads. It is important to view SEO as an ongoing marketing function rather than as just a one-time web project.
In addition, your competitors are always trying to find new ways of improving their rankings, which means relegating your own ranking to the bottom.
Search engine optimization (SEO) involves crafting a website so that it ranks well in Google’s search algorithm [SEO also applies to other search engines, but Google is the most important]. Websites that rank well will show up at the top of Google’s search engine result pages (SERPs).
Since web searchers are an impatient lot, it is important to be among the first few results Google delivers for your targeted search terms. Not all businesses necessarily rely on search traffic, but if you are in a business where you need people to be able to find your website easily via Google searches, then SEO should be a top priority for you. SEO involves trying to understand what factors search engines use to rank web pages and then crafting websites to excel on those factors.
The overarching idea is that you want to build a website that provides visitors with a more relevant experience than others site in your field. It is fairly easy to test if your site is doing well (or well enough) in SEO simply by trying some search terms that are relevant to your business and seeing where your site shows up.
Please contact us and let’s talk about how we can work together to make your site kick butt.
About UsWebdot Marketing is a web consulting firm that specializes in website development, web marketing, and social media. Contact UsWe are located in Fernandina Beach, FL and serve clients on Amelia Island, the Jacksonville area, and across the country. This course will describe the theories as well as techniques that are essential to help increase the search ranking for a website.
SEO covers not only marketing but as well as the website’s technical backdrops, types of ads, optimized content and link distribution.
Quality content can turn your website into the next best thing, as viewers are always looking for fresh and unique ideas.
The landing page is the most important part of any website, practically because this is where clients first come in-this is the page where they decide whether to move to another website or continue checking out what you have to offer.
In this internet marketing training you will also learn what it takes to make clients stay. Our VisionWe love to help others by sharing our extensive knowledge and love for Internet Marketing.
We believe in sharing knowledge and experience with others in order to pave way for solutions.


Search Engine Optimization setzt sich aus den Begriffen `search engine?, zu deutsch Suchmaschine, sowie `optimization?, der englischen Bezeichnung für Optimierung zusammen und bedeutet Suchmaschinenoptimierung. Wissenschaftliche Studien haben ergeben, dass Nutzer von Suchmaschinen lediglich die auf den ersten Plätzen bzw. Um bestimmte Inhalte zu finden, geben unterschiedliche Nutzer häufig ein und die selben Begriffe in Suchmaschinen ein. Der Begriff Onpage Optimization, zu deutsch Onpage-Optimierung, bezeichnet denjenigen Abschnitt einer Search Engine Optimization, bei dem der Inhalt einer Webseite auf die Bewertungskriterien bekannter Suchmaschinen optimiert wird. Der Begriff Offpage-Optimierung, im englischen Offpage Optimization, bezeichnet denjenigen Abschnitt einer Suchmaschinenoptimierung, bei dem die Verlinkung bzw. Du hast ein Buch geschrieben, ein Ticket zu verlosen oder sonst etwas was wir unterstutzen sollen? Neben unserem RSS Feed, konnen Sie die Beitrage unseres SEO Blogs auch per Newsletter abonnieren.
Am Ende eines jeden Jahres spenden wir einen Geldbetrag an eine gemeinnutzige Organisation, der sich aus der Anzahl unserer Fans bei Facebook errechnet. Everyone wants to be on the first page of Google… but as you probably already know, doing so organically (without buying ads) isn’t as easy as the click of your mouse.  In fact, you’ve probably already tried some of the options out there. Search Engine Optimization involves many factors and isn’t a set-and-forget one-time tactic.
Whether you’re a small, medium or large company, we have a search engine marketing service solution that can work for you.
Get your site found—find out how we can help you dramatically improve search engine results. There are many ways to add keywords and content to your site so it can be found by search engines. Unfortunately Google doesn’t read images which means all the content they added wasn’t being picked up by the search spiders. If you are looking for white hat tools, we are glad to review your sites to offer solutions that can work.
For many, however, search engine optimization can be as mysterious and as daunting as alchemy.
SEO seeks to improve the number and quality of visitors to a website from natural search results (also known as organic or algorithmic results). As a marketing function, SEO requires an understanding of marketing principles such as competitor analysis, branding, promotional strategies, and customer relationship management. A recent study showed that the top three search results get a whopping 77% of total clicks.
If you are providing the best experience, then, over time, Google will generally choose to list your website high in the search engine results. When doing this, it is important to use terms that are reflective of what ordinary searchers are likely to use (as opposed to people who already know you or your product). Keyword analysis involves identifying what keywords are most relevant to your business needs and then assessing what can be done to get you better performance on these terms.
Content analysis takes a careful look through all your website content to determine how it matches up against your target keywords. This type of work involves making behind the scenes changes to your website that will help you perform better on the more technical elements of SEO.
A content tune-up involves reworking the content on your site to provide information that is more closely tied into your target keywords. We help businesses establish and expand their online presence to deliver maximum business impact.
Understanding client psychology is important, as through this you will be able to pitch at the right timing, convince clients to spend money on your products right on the spot, and finally turn them into loyal subscribers that keep coming back to your site.


Ziel der Search Engine Optimization ist es, die relevanten Keywords einer Webseite zu ermitteln, die Seite entsprechend darauf auszurichten und dauerhaft auf den ersten Ergebnisplätzen bekannter Suchmaschinen zu etablieren. Vernetzung einer Website auf die Bewertungskriterien bekannter Search Engines optimiert wird.
Hier konnen Sie die Ladezeit Ihrer Webseite testen und sich ein Angebot uber eine professionelle Pagespeed-Optimierung einholen. Prime Concepts can help you evaluate your website, identify the best keyword and SEO strategies, and help you dramatically improve search engine results to get that targeted traffic you want.
This goal can make them vulnerable to scams and false promises of those who say this is simple to do and promise to do it quickly. Raging Creations believes that when clients have a firm grasp of the concepts and mechanics of SEO and how it impacts their business, they tend to become more active and more effective partners in a SEO campaign.
The other part of SEM is Pay-per-click (PPC) marketing, which relies on paying the search engine to display a paid link in the SERP. The popularity of ad-blocking browser add-ons also means that a large percentage of search engine users do not even get to see the PPC ads in a SERP. It must be done on an ongoing basis because the search engine marketing environment is very dynamic.
However, just like any other marketing function, it is important to set specific goals and objectives in order to determine whether you are getting your money’s worth from your SEO effort.
Some terms can be very competitive, so it is not always possible to get into the top 3 results, but if you are not at least on the first page of search results, then your chances of being found are quite low. On the other hand, if your website provides a poor user experience, then it will be listed lower in the rankings. For example, if you sell a medical product with a specific brand name, don’t search for your product brand name. This involves an in-depth review of both technical and content factors that affect SEO performance. The idea is to figure out if your webpage content does a good enough job delivering content that ties into the terms web searchers would be using to find your business.
You can also proactively create content on other sites that may include a link to your own website. Investing in PPC can be an effective means of delivering new visitors to your website, especially when the searcher is intent on purchasing a particular product.
Search engines constantly update their ranking algorithms, so the SEO techniques that worked before may become irrelevant in the future. It can also involve adding entirely new pages designed to be highly focused on specific keywords.
We can evaluate your existing inbound links and identify options for generating additional links.
In fact we can train you or your whole marketing department through our advanced internet marketing training because that is who we are and what we love to do.
In line with this, Raging Creations would like to offer this series of articles that aim to present the nuts and bolts of SEO in a simple yet comprehensive manner. Finally, it includes identifying some of the search terms that are most relevant for your business and then quantifying how well you are performing on those terms.



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