Sites’ positions in Google search results are determined based on hundreds of factors designed to provide end-users with helpful, accurate search results. Northcutt agency, providing Inbound Marketing services, published 261 factors of ranging of a Google search engine. If you are planning to start or have already started your Real Estate site, check the list below.
Google search engine ranking factors are among the most important elements to check in any SEO consulting. An interesting article from the website SEOchat has been trying to verify these statements while focusing primarily on the the incoming link which is one of the most important search engine ranking factor. The conclusion confirms SEOmoz study and totally goes in line with what we have been doing in our eMarketing agency.
According to a 2013 update to a search clicks study, the top result for a search query receives 32.5% of all click-throughs.
Google has a mini-site dedicated to explaining how their search engine works for end users.
Thus, with the proper strategy, it is possible to improve your website’s search engine ranking. The most common factor in diagnosing poor-ranking websites is the underlying quality of the website itself. More frequent updates are a positive signal in Google’s rankings for at least a portion of search queries. Even when a search query does not deserve freshness, having a website that is updated more often provides secondary benefits which lead to higher rankings. Similarly, a website that is updated with new information is far more likely to have engaged visitors who spend a longer time interacting on the page. Since Google has automated the process of adding new content into the search engine, websites that publish more content immediately become more likely to rank highly for related search terms. Imagine your website has one great page that provides best-in-the-world information on one topic. While more content is a clear benefit for net search engine ranking, the quality of content also matters. A good tactic is to find an important search query for which your competition outranks you. For a fixed quantity of content within a particular industry, the site with better content will win over time.
The explosive growth of social media platforms like Facebook, Twitter, and Google+ have changed the landscape for sharing online information. There is still debate as to whether sharing on social media directly translates into higher rankings.
If your competition is more active than your company on social media, then you are at a permanent strategic disadvantage. Note that the five factors listed above do not include one factor known to be a major ranking signal: the number and quality of links to your site. By focusing your search engine optimization strategy on these five factors, you will naturally accrue more links and thus strengthen your overall website.


User’s Testimonial"Deon Designs has been using CuteRank and we could say that this is one of the best checking website ranking solutions on the market today. Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. Our search engine promotion services are designed to improve your website's ranking in short order. Basing his analysis on SEOmoz search engine ranking factors, with a particular emphasis on the top five ranking factors, the author demonstrates on which factors it is important to concentrate one’s efforts. Actually, the most seems to make sure that incoming links use the targeted keywords in the anchor text and come from relevant related domains. We provide specialized services in the creation and optimization of websites in Belgium and France.
In particular, we specialized into the optimization of websites (Web Analytics, SEO, SEM, SMO).
61.5% of all clicks go to the top three results. When potential customers search for phrases relevant to your business, what do they see? Technical errors in design, setup, or implementation of a website can significantly harm search engine rankings. This resulted in the entire site disappearing from the top 400 results for every possible search query related to his industry.
Cheap hosting, lack of a content delivery network, poor site structure, and excessive code are also common reasons your site performs poorly relative to your competitors.
For some search results, simply having a more recently updated website will directly lead to higher ranks.
Sites that are updated on a consistent basis have more stable readership and are more likely to generate social sharing and external links than sites that are never updated. The longer time on page and more satisfied visitors cause the site to rank better in Google. These crawlers are immensely effective in finding new pages and adding them to the search index.
Your competition’s website has 1000 decent pages that provide good information on 1000 different topics. Two years ago Google introduced the first algorithmic change designed to reward high-quality content. Analyze both the quantity and quality of content on your competitor’s website relative to your own. Whereas email or newsletters used to be the primary means of distributing links to interesting sites, social networks are now the main method of internet sharing. But sharing on social media definitively affects other factors which are known to influence search rankings. Every time your competition publishes a social update, they have additional users who visit their site rather than your’s.
As Google’s guideline explicitly warn against artificially creating links, paying for or spamming backlinks is no longer a safe way of competing for search results. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms.


In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share. Only a small portion of the search engine ranking factors have been made public, but some firms have managed to reverse-engineer a portion of the list. As Google notes, mistakes in a robots.txt file are unfortunately common and often result in huge impacts on search results. Note that these factors can damage your potential to rank in search engines even more than other important factors like visual appeal and user-friendly design considerations. So even for queries where the frequency of update is not a direct ranking factor, the secondary, beneficial effects on users will improve website ranking. Once incorporated into the index, these new pages become eligible to rank for relevant search terms. In this example, your one page will definitely rank #1 for its specific search query and you will outrank your competitor for that one result.
More content means more opportunities for external links, more social sharing, and more internal Page Rank. Thus, like most business decisions, you face a constant balance between spending resources on higher volume of content or higher quality of content. Then, develop a plan to match the amount of content on the competition site while ensuring that your content is of higher quality. More social media sharing means more incremental visitors who spend longer on a website and who are then more likely to link to the site on their blogs. Worse yet, the advantage of social media builds over time as the more active firms tend to dominate social activity within a given industry.
Rather than using blackhat techniques to increase links to your site, concentrate on improvements which will make your site more useful to visitors. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization.
However, your competition will outrank you for 999 other queries and their additional content will also provide #1 rankings for an array of long-tail search results.
More content also means visitors are likely to stay longer on a website and interact with a higher proportion of the site. By equalizing quantity, you can neutralize the beneficial effects of more content and turn search engine rankings into primarily a contest over quality.
On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).



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Comments to «Search engine ranking for my site»

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