Il Convegno GT e sempre un’occasione di confronto e incontro fenomenale; una due giorni in cui si riesce a riempire un po’ di piu il bagaglio di conoscenze sul Search Marketing, portandosi a casa sempre qualche interessante soluzione a problemi che si sono posti del corso dell’anno. Due giorni in cui il confronto con gli altri e stato fondamentale, oltre che veramente piacevole. Scrivo il post in fretta anche perche oggi mi sono reso conto di aver condensato eccessivamente troppi concetti che forse dovevano trovar maggior spazio, e voglio far si che chi abbia seguito, o seguira in un secondo momento il video, possa integrare con qualcosa di scritto e un filo piu approfondito (si parla di Marketing Automation e “robette” cosi che richiederebbero volumi di trattazione, ma magari qualche spunto scritto che va oltre la parola detta velocemente in uno speech di 30’ puo esser comodo e interessante).
Oggi ho parlato di come il Search Marketing, e forse il Web Marketing piu in generale, debbano sempre piu far capo al Marketing classico; integrarsi, ritagliare i loro spazi.
Insomma, come diceva Marco Quadrella nel suo intervento, i Search Marketer hanno una capacita di analisi spiccata che puo esser utilizzata per ottenere informazioni, dati e conclusioni con una velocita molto piu elevata rispetto ad altri marketer. Va ben oltre il sapere utilizzare Keyword Planner o aver utilizzato almeno una volta nella vita una tabella pivot. Per questo l’intervento tocca alcuni argomenti che credo siano fondamentali, dai quali ognuno poi potra ragionare e trovare specifiche soluzioni.. Formalizzare i singoli processi (sia da azienda che da freelance) puo significare la creazione di asset strategici impressionanti! Senza scendere nel dettaglio dei due metodi (si trova gia abbastanza online) vorrei spiegare quando utilizzare l’uno o l’altro. Il PDCA e preferibile nei casi di processi non troppo ben definiti o completamente misurabili; magari quando state creando per la prima volta un processo di cui non conoscerete l’output.
Il DMAIC si utilizza spesso quando ci si pone in condizioni di Six Sigma, ovvero in quei processi profondamente standardizzati e ad altissima qualita (dove con qualita intendo la “capacita” di un sistema di produrre output profondamente simili fra loro sulla base di un parametro standard). Volendo rendere le cose meno “formali” (anche se spesso avere dei numeri significa poter controllare automaticamente l’andamento dei processi e capire dove intervenire): si usa il DMAIC quando abbiamo output abbastanza costanti e che sappiamo prevedere con una buona precisioni che restino nella nostra soglia di tolleranza. Evito ovviamente di parlare di segmentazione nel dettaglio e di pricing perche riproporrei cio che e gia stato detto, e non mi sembrerebbe giusto nei confronti di chi ha seguito l’intervento integrale. La Marketing Automation e una classe di software che permette di rendere automatici i processi e di raggiungere con maggiore efficacia i propri clienti, elaborare reportistica e tenere sott’occhio le proprie campagne. Un primo abbozzo di Marketing Automation con PHP per esempio, oppure con uno strumento magnifico che e Zapier. Sempre senza far ricorso a software specifici e possibile poi personalizzare le landing page di un sito in base al momento in cui l’utente clicca sul link.
Con i software di Marketing Automation (cito Marketo e HubSpot ma ce ne sono tantissimi) – e in parte con molti CRM – cio viene spinto all’estremo. Un esempio e sempre quello delle email (molto simile a quello dei CRM); tramite un software di automation e possibile far si che quando un utente fa una determinata azione, in base al segmento a cui appartiene, venga ricontattato con diverse modalita.
Un esempio di cio che fa ad esempio Marketo con il suo software: nel momento in cui si scarica un loro whitepaper si viene inseriti in DB con dati quali eta, ruolo in azienda, settore e dimensione dell’azienda. Hubspot si spinge anche piu in la, e puntando sul fatto che in molti accediamo spesso a LinkedIn, visita il vostro profilo con il profilo del proprio Sales. Insomma, la Marketing Automation e un trend interessante del marketing a cui penso si debba fare attenzione e che ha risvolti sicuramente veramente molto interessanti; lascio a voi di esplorare altre features o di inventarne di nuove (non sempre comprare cio che gia e fatto e la miglior soluzione!). Il nostro settore sta cambiando positivamente e se vogliamo farci promotori di questo cambiamento, sfruttarlo al massimo e cavalcare l’onda dobbiamo essere capaci di integrare, di prendere il meglio da ogni canale e disciplina.
QuickBooks Simple Start easy-to-use, free Accounting software is the easiest way to create invoices and track sales and Expenses. Household Expenses Calculator is an Excel Template that will enable you to easily keep track of your household Expenses. Funding Plan PRO for Excel provides the perfect financial planner for any 10 year projection. This Accounting software offers all the usual items that Small businesses and Subcontractors need, invoicing, income and Expenses, sales tax, accounts payable and receivable (if needed). Business Accounting application manages balance sheet, ledger, item report, sales purchase order, tax types, voucher entries, income, Expenses, client records and other transaction of business. Office Accounting and invoice management application handles the inventory of a company which keep track of Expenses and income of the company.
Household Budget Template is a useful Excel Template designed to help you plan your Expenses and view the available funds for other projects.
TinyBooks is a simple, flexible, non-bloated, single-entry bookkeeping and Accounting system for the Macintosh.
Ezi Accounting is a low cost easy to use accounts and invoicing program for small to medium sized businesses.
PSA Accounting Software for DOS PSA (VAT Special) Accounting Software (multi-user) with Stock Management System.
Designed for business owners, not accountants, OWL Simple Business Accounting (SBA) makes bookkeeping quick, easy and affordable. Accounting software provides best solution to manage financial details of company, evaluate daily transactions and thus increase business performance. OrgFinances by BinaryHouse is an easy and convenient Accounting tool for home users, sole traders, small businesses and organizations. TinyBooks Pro is a simple, flexible, non-bloated, single-entry bookkeeping and Accounting system for the Macintosh. The Excel Investment and Business Valuation Template is ideal for evaluating a wide range of investment, financial analysis and business plan scenarios. We’ve also got a fun rant about keywords from SEO Chat and some privacy-focused topics from Cre8asiteforums! You may not have heard the term before – clickjacking is when you click on a video to play it, for example, and instead a new window opens up with an advertisement. There’s a bonus discussion on WebmasterWorld, where users wonder how fair and accurate Google will be in identifying actual clickjacking attempts. Over 70 pages of charts and information from comScore is up for discussion in this Cre8asiteforums thread! The post Getty vs Google, Long Tail Rants, and More: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog. Sitelink extensions are one of the most commonly used ad extensions available in Google AdWords. These additional links, which are typically displayed when enabled for ads holding the first or second ad position in Google’s search engine results page (SERP), provide a large handful of benefits for advertisers using them.
Typically located under your standard PPC headline and description lines, the example below highlights four sitelinks being used by this particular advertiser. Additionally, advertisers can add description lines to their sitelinks in an effort to further develop context. Implementing sitelinks into your Google AdWords campaigns can provide a ton of additional value for advertisers.
Local PPC is a topic seldom discussed in the digital marketing sphere, and that’s a problem. For many of these businesses investing in paid search ads, a typical B2C or B2B strategy just won’t do. If you have a location in a large city, or if you have multiple locations which are in close proximity with one another, you may find that city location targeting isn’t practical. The single most important element to winning with local PPC is the utilization of radius targets. The signals AdWords uses when determining if someone is within a custom radius target often rely on physical indicators such as WiFi hot spots and GPS. Radius targets are important, but they’re not the only factors which will make or break a local PPC strategy. Use bid modifiers on schedules and devices – Chances are your conversion metrics, such as conversion rate and average cost per conversion, will vary depending on the time of day, day of week, and what type of device a user is on.
Create a campaign template – For businesses with multiple locations, create a campaign template (or set of templates) so it can be used on a one-store-per-campaign basis. There needs to be some action on your website a user can take which indicates they’re likely to actually visit your physical location. How else will you know the money you’re investing in PPC is actually working to drive people physically to your place of business? We have a couple of current, large-scale examples at Portent where we’ve proven out this strategy (on top of many small business accounts). In both cases, conversions went up, the average cost per conversion decreased, and conversion rates increased, all by noticeable margins. When most people think about online marketing, they think about the straightforward side--the one that makes them money directly. When social media platforms just started springing up, I remember many experts assuming social media would kill email marketing.


Maintaining a loyal, active and steadily growing list is one of the strongest assets you can build: This is what can secure your business against various rankings fluctuations and emerging competitors. These months I am experimenting with my blog calls-to-actions (primarily for the sake of self-education but also to be able to share my results with my community and help others grow).
This article is my first step in the long-lasting experiment: Making the most of calls-to-actions.
Creating a sense of urgency gets users to take action immediately instead of holding off on the purchase.
I suspect this is a later trend: Web users are getting tired of commercial CTAs pressing you to sign up to something on each page they visit. For longer CTAs, sentence case can make your button text feel like a dialogue, thus more friendly.
The theory is they have said yes once, before you ask for their address so they are more bought-in, and ready to give it. If you want to learn more about content and content marketing, check out Joe Pulizzi’s book, Content Inc. Remarketing campaigns through Google AdWords offer advertisers an additional tactic to drive potentially high value visitors back to their website in an effort to grow overall conversion figures. Remarketing campaigns allow businesses to stay connected with their target audience after they leave their website by showing ads to them on other websites across the web. While remarketing can be a powerful channel for digital marketers, setting up your first campaign can be a challenge. There are three core components of setup required to create and activate a remarketing campaign for your Google AdWords account.
If this is your first time remarketing, you will need to add a remarketing tag to your website.
Next, enter a membership duration for the list, which will determine how long the visitor’s cookie will stay on your list.
Once your list is created and the remarketing tag is implemented on your site, an audience list size will begin to populate. Once your remarketing list has been created, it’s time to turn your attention to creating the Remarketing campaign in AdWords. Before moving forward on adding your image ads into your campaign, make sure all the banner ads you have are formatted and sized within Google’s ad requirements. Once you have your ads formatted and sized properly, adding them into your campaign is as easy as dragging and dropping.
These ten handy tools will give you everything you need to produce your own micro videos to post online. Vine has been popular from the moment it was launched, but it has now become a full on phenomenon.
Better yet, it puts you in with a community of supportive creators who are always looking at new content. You can make professional looking videos with pretty much no know-how whatsoever, thanks to their easy to follow platform and useful automated features. You can work on the project together, even from across the world, and see all changes as they are made.
It is a powerful Powerpoint alternative that is much easier to use, and much more creative. You can make micro videos that loop and share them on your account, using your Apple or Android phone. This gives your video a more quality look and feel, rather than the bland clip you may have had before. You may have noticed a trend on sites like Tumblr of non-looping micro videos, or collections of flashing pictures set to music. They support full movie editing, which is an interesting plus if your footage is a lot longer. The post 10 Handy Tools to Create Mini Videos: Marketing Through Micro Moments appeared first on Internet Marketing Ninjas Blog.
In her time at Celerity, she has evaluated many of the major marketing automation platforms and purchased and implemented two different systems.
Il Convegno GT e sempre piu relazione; e riscoprire chi c’e dietro al lavoro che facciamo, come la pensa. Partiamo da una posizione privilegiata; se saremo capaci di sfruttarla sara piu facile dialogare con chi e dall’altra parte e questo e fondamentale in un periodo come questo, in cui il settore sta cambiando totalmente e viene sempre piu riconosciuto per quello che e. Non si tratta piu di buttar giu listoni di parole chiave random e selezionarle per volume di ricerca andando a intuito. Se per il cliente X dobbiamo produrre 500 link al mese (si ok, non si vendono i link a peso, ma e un esempio particolarmente semplice) con una tolleranza di 50 link (quindi va bene se gli mandiamo 450 o 550 link, ma non se gliene mandiamo 449 o 551) dobbiamo far si che la deviazione standard calcolata sul numero di link prodotti ogni mese sia contenuta almeno 6 volte nella tolleranza.
Automatizzare i processi significa risparmiare tempo, evitare di perdere la testa dietro a operazioni ripetitive (che e importante fare quando si inizia ad avvicinarsi alla SEO per far esperienza, ma che dopo un po’ di tempo diventano superflue a mio parere).
Zapier permette di “collegare” diverse app e far effettuare azioni a l’una o all’altra app in base a cio che viene fatto nella prima. Giocando con Zapier e possibile far si che l’utente che ha scaricato il whitepaper venga ricontattato prima via twitter e poi via email, contestualmente alla sua aggiunta a un database di anagrafiche che implichera poi una telefonata al cliente dopo X giorni. E’ possibile fare una segmentazione degli utenti a priori e poi definire quando e come ogni contatto vada inserito in un determinato segmento (es. Se si e in direzione di un’azienda di che si occupa di marketing (quindi in un determinato segmento) e si visita la pagina “Prezzi”, dopo poche ore si viene ricontattati dalla Sales Manager e contestualmente viene inviata un’email in cui si invita a provare la demo del software.
Dopo poco arrivano email e telefonata (non so esattamente fino a dove si spinge l’automazione – es. Per farlo e necessario capire a fondo come funziona cio che utilizziamo, quali sono le logiche alla base. Using Accounting Expenses Template Free Download crack, warez, password, serial numbers, torrent, keygen, registration codes, key generators is illegal and your business could subject you to lawsuits and leave your operating systems without patches.
They provide advertisers the ability to promote additional links to their website within a signular PPC ad.
Increase click-through rates: Similar to other ad extensions, sitelinks enable PPC ads to take up more real estate on the SERP. Increase conversion rates: By providing users with a handful of pertinent links and landing pages to fulfill their needs, users have the opportunity to hit a conversion point faster.
No change in cost per click: Regardless of having sitelinks display with your ad or not, the average cost you pay per click does not change.
Link text and landing page content should directly relate to the standard ad the sitelink is paired with. Use a unique sitelink for each landing page or URL your using– no two sitelinks can link to the same page.
When executed properly, these extensions can provide a ton of extra value on top of your standard PPC ad. There are many businesses which depend on potential customers among the local population to physically enter a specific location and spend money; restaurants and service shops are two of the most prominent examples. Budgets might be extremely tight and every penny needs to count, especially for small businesses. In this post, we’re going to cover the key elements to a successful local PPC strategy, provide a few tips on how to execute it, and show you what to expect after you execute these changes. Furthermore, using more specific targets, like zip codes, may be more of a pain than they’re worth. When it comes to utilizing a budget most efficiently, it’s safest to switch that setting over to target only users physically in your targeted location(s). Use bid modifiers accordingly to bid down (or stop showing ads entirely) for poor conversion metrics and bid up for good conversion metrics.
This way, you can keep your account organized, your campaigns consistent, and be able to devote specific amounts of budget toward any given location. As a result, PPC influenced more people to physically go to these places and grow these businesses.
You just need to make sure you’re utilizing the key elements which make it a success. They think about earning more traffic from their target demographics, and earning more conversions from the pool of that traffic.
Users who have already visited your website are likely to be more engaged with your brand messaging and offering after their first visit. To help with that, we’ve provided a step-by-step look at how to create your first Google AdWords remarketing campaign.


The second step required in this process is to create a remarketing campaign within your Google AdWords account. This small snippet of code allows for visitors to be tagged with a cookie required for your remarketing ads to be shown to them once off your website. If you’re not sure which campaign settings to use, check out our post on optimizing campaign settings. Completing this process has now assigned the remarketing list you created to the remarketing campaign being put together.
After creating your remarketing list, remarketing campaign, and uploading your ads, your campaign is all ready to serve ads.
You can create your own looping videos that are only a few seconds long, and hey can launch you from obscurity to serious visibility in no time.
Pricing starts at $8 per month for personal, $22 per month for professional, and $33 per month for business. They offer a basic free account so you can try it yourself, which is great for micro videos. Everything you need is already there in their database, you just string it together and fill in the blanks. Now they are finally getting on board with promoting the video service that was always there, as they rush to compete with Vine. It works by stitching together ten photos and allowing you to reverse, repeat, or edit them. Simple, easy, and effective, it is a great way to make short bits of digital content that get you noticed. If you need something business quality you can choose their Business account for $9.99 per month. Though I would honestly keep it as a tool for mini videos, which only take a short time to edit and refine. There are two options: upload from your computer files, or search a URL from YouTube, Vimeo, Vine, or other hosting services. EDT to share all the things she wishes she knew before she bought marketing automation software. You are using an outdated browser, we recommend you upgrade your browser for a better and safer experience.
E’ diventato scambiarsi una pacca sulla spalla con chi ormai si conosce da tempo, sentire opinioni e pareri con profonda ammirazione (mi vengono in mente subito le chiacchierate con Mariachiara, con Marco Quadrella e Marco Loguercio, ma potrei dire lo stesso per tanti altri).
Il ruolo del Search Marketer si sposta sempre di piu in ambito strategico ed e necessario avere dati e risultati nei giusti tempi, comunicandoli nel modo corretto e traendone le conclusioni piu adeguate per il singolo caso. La bravura di un SEO non e nemmeno nel saper piazzare i link o scegliere le posizioni delle keyword nei vari H1. As a result, we typically see ads with sitelinks earning a click-through rate 10% – 20% higher than ads without sitelinks. When implemented properly, we typically see conversion rates rise with the presence of sitelinks. And with no extra cost associated with these ad extensions, all advertisers should be using them when applicable to their Google AdWords campaigns. So, how do you execute a winning local PPC strategy when there’s such little room for error? Just as important, you need to be able to track these conversions accurately using AdWords, an Analytics platform, or a combination of both. And that, really, is the whole point to this entire post: utilize these tactics to make more money. This leads to more sales (or leads), which then translates to bottom-line dollars for the company.
Typically, returning visitors browse more pages and convert more often when coming back to a website after their first time. Through this blog post, we will show how to upload image ads into your campaign for remarketing purposes.
Having this tag active and installed on your website is required in order to pool your remarketing list.
Please keep in mind that when adding image ads, Google usually puts those through a review process. It is a cloud based video editing service that allows you to maintain full creative control between yourself and your team. You put in the words you want to say, and it creates an animation that can be shared with anyone. Magisto takes your chosen video, allows you to add enhancements and a theme, and put in a sound track. You don’t have to deal with any complicated software or gimmicks, just give it a little time. Si puo cercare di dare un approccio, una forma mentis; poi ognuno sapra declinare al meglio le cose per i propri singoli progetti e tirar fuori qualcosa di nuovo ed entusiasmante.
I software di Marketing Automation permettono poi di tener traccia dell’andamento delle campagne segmento per segmento (e capire quindi dove bisogna limare, cambiare qualcosa, etc), erogare reportistica con una serie di KPI impostate, automatizzare processi piu o meno complessi (con una logica IF, THEN, ELSE). All download links are direct full download from publisher sites or their selected mirrors.
But there's another way that online marketing can help your organization--by promoting an open position and attracting more qualified candidates to apply.SEO for Human ResourcesSEO (search engine optimization) is a marketing strategy, plain and simple. That said, remarketing can be an extremely powerful tool when working to increase the ROAS (return on ad spend) of your pay-per-click marketing efforts. Then post it on the site where you can share with others looking for content just like yours.
Avoid: oem software, old version, warez, serial, torrent, keygen, crack of Accounting Expenses Template.
Consider: Accounting Expenses Template full version, full download, premium download, licensed copy.
The delusion that most optimizers have fallen into, however, is that the pages you promote should be directly tied to your bottom line. And like any real estate, content is an asset you create for your company, not a cost center..
Include a general human resources page.This should be a main navigation "housing" for your subsequent open position pages.
Here, you'll detail your company's human resources department, optimizing for keywords related to your business as a place to work rather than a place to do business with. For example, a SaaS company may use a phrase like "a leader in software engineering," as opposed to a phrase like "a leader in task management software" to cater to software developers over paying subscribers.2.
Create a dedicated page for each position.Creating a dedicated page for each open position you have provides the opportunity to optimize a page for each of those keyword phrases. Title the page with the job title near the front, and include at least one or two synonyms for that job title in the description. In the body content, describe job responsibilities in detail, and be sure to include at least a handful of instances of the job title.3. Target individual locations.Even if your company is a national level organization, and even if you're hiring multiple people at multiple locations, it's a good idea to segment your open positions by location. This will allow you to optimize for geographic keywords in your titles, descriptions, and of course, your body content.4. Use referral links to drive more traffic.The more links you have pointing to your individual position pages, the stronger those page authorities will be (and the more likely you'll be to rank for keyword terms relating to that position). Build links on as many different sources as you can, and don't forget the power that referral traffic can lend to your site. There are dozens of synonyms for your job title, and the job title you give may carry different connotations than you intend. At the same time, there are only so many "alternative" job titles you can include in your body content.



Local seo site audit
Free hd video editing software for windows tablet
Ppt computer aided software engineering
Digital advertising agencies nj


Comments to «Seo and marketing automation software»

  1. boks Says:
    Continuous and includes Twitter, Instagram, Google+, LinkedIn, Slideshare, Pinterest combining your video.
  2. ROCKER93 Says:
    Ideal video and slideshow creator objectives.
  3. POZETIF_KIZ Says:
    Counterpart, seo and marketing automation software you will not have to configure the computer software or deal hD, Vimeo is an a single of the far.