SEO can be a confusing concept to grasp, so we’ll start with a few SEO basics to frame the rest of the article. Google’s 2013 Hummingbird algorithm release expanded search rank requirements beyond keywords to measure the semantics of a search.
Keywords are an important aspect of SEO, but keyword-stuffing and other so-called Black Hat SEO practices will only get you on Google’s bad side.
In addition to destroying your organic traffic volume, keyword-stuffing and other Black Hat tactics can undermine the quality of your content by disrupting the flow and lending a disingenuous quality to the voice. Integrate your focus keyword(s) into the URL, title, internal links, and meta information of your content.
In the world of SEO and internet marketing, Google updates decide whether you live or die in search engine results. Yes, big, national brands have it a lot easier than your local mom and pop shop, but you can still follow in their example.
The major reason for your SEO marketing efforts is to get your brand seen by the search engines. Your social media marketing efforts are some of the most important gears in your success machine. In this video I reveal the WordPress plugin that I personally use for SEO, some SEO basics to get listed in Google and optimize your page, as well as a bunch of tips for Facebook sharing and how to set up your post to be formatted the best for Facebook shares. Chad Fullerton is a designer, entrepreneur, and creative strategist with over 12 years experience in the digital marketing industry.
Get notified about upcoming training webinars, tips, tools, and productsto grow your business. Google is killing G-mail with ‘promotions’ tab letting companies pay to get into your inbox! If you manage or write for an ecommerce blog, one of your main goals is to have people actually see your content and more ambitiously, to rank on Google search. In addition to SEO updates, an easy way to send Google consistent signs that your content is relevant is through Google Plus.
Being actively social as an author or brand on Google Plus can actually increase the Google search visibility of your blog articles or brand content. One of the first and very important steps for Google Plus SEO is to link your author page on WordPress (or a related blog software) with your Google Plus Page. This whole process is very basic Google Plus SEO and should only take you about 10 minutes tops.
CPC Strategy is a retail-focused Search agency that uses a proprietary Search optimization process to drive conversions by matching inventory with consumer intent. The practice of Search Engine Optimization (Google SEO) can be one of playing by the rules or one of trying to find loopholes to get an edge over our competitors.
Google is very good with figuring out your webpage topic by scanning the contents of your webpage finding keywords and phrases that will help rank your page within the search results. Using targeted keywords on each page of your website is very important to ranking in the search engines so it is crucial to use them in the correct places and not over-do it.
Likewise, the description should be a clear sentence to describe the page content and limited to 156 characters. One core factor in determining your site’s authority is the number of inbound links it has. Google wants to know how trustworthy your website is so it looks for signals such as inbound links. Some webmasters try to manipulate their PageRank (the score given by Google of a page’s trustworthiness) by increasing the number of inbound links. Building links to your website is a very important factor towards your PageRank, but as warned, don’t over do it too quickly. In your link building exercise, use your domain as the anchor text 80% of the time and your keyword for the rest. If your blog or website is filled with chunks of text that you have copied from another online source, that would be considered duplicate content.
Google Webmaster Tools is a great resource to measure your website’s search engine keyword ranks, inbound links and other metrics. This tool is invaluable to get to know your own website and look at it from Google’s perspective, which will help you make adjustments for SEO purposes. If your website runs on the WordPress platform, your URL or directory structure is relatively easy to configure (Settings > Permalinks).

You’ve take some time to read through this article and learn 8 Google SEO mistakes to avoid inflicting on your own website. Remember, when writing website content, focus on creating value for the reader – not on ranking in search engines. If you’ve found this article helpful, please return the favor by linking to us from your blog, tweeting or sharing on facebook!
Instagram took the social media world by storm when it introduced its image-centered platform. Sacrificing quality for SEO puts mediocre content in front of more people, and sacrificing SEO for quality keeps good content locked away past page two of Google’s search results. From a high level perspective, there are three main processes in delivering search results: Crawling, Indexing, and Serving. During each crawl, Google detects links on pages and adds them to its list of pages to crawl. When a user searches a query, Google’s computers search the index for matching pages and return the most relevant results. But keywords are still the primary entry method to the search process, as evidenced by the functionality of the Google AdWords paid search tool.
The solution is to keep keywords as a focus for overall SEO, but to allow them to take a back seat in on-page optimization. Since May, there have been seven different Google updates each a varying degrees of severity. Those brands were doing the right thing to gain exposure before the explosion of the internet, so you can too.
If your website doesn’t provide a good experience then your website won’t rank well in search engine results.
While 301s and canonicals have been a great thing for SEO professionals, they take away from your overall equity, and every tiny amount matters.
The major engine, Google, deals with nearly four billion searches and search results every day. As long as you follow some basic things when posting or making pages in WordPress, you can get listed and ranked on Google. I have always wondered how to change the information that Facebook fetches when I share on Facebook. He is the founder of Fullerton Media, co-founder of CoMotion On King, the Freelancers Association, and Regional Interactive Content Manager at CORUS Entertainment. Make sure your name is the same for both your Google Plus profile as well as your WordPress profile (the name that appears when you publish blog posts).
Now scroll down to “Contact Info,” and where it says “Google+,” paste your Google Plus profile URL. Don’t expect immediate results when searching for your posts in Google search results because it takes some time for them to validate this. Jon heads up email marketing, content strategy, co-marketing, and revenue cycle efficiency.
Our focused suite of data-driven solutions helps retailers own bottom-of-the-funnel traffic. As any business with a website knows, she’s at the forefront of our minds every time we consider tweaking our online presence. Google has been cracking down on these SEO loophole-seekers and it’s well worth saving your butt from a hurtful rogering by avoiding these Google SEO mistakes. They may do this manually by commenting in forums and blogs, or use tools like Scrapebox or auto-submit software to add those comments to thousands of sites simultaneously. In some extreme cases, your entire domain could get knocked out of Google’s results for good.
Additionally, when gaining links to your website, make sure to vary the anchor text – that is the phrase used when linking to your website. Google’s primary objective is to present the most relevant and most valuable results to the searcher. If you have a high bounce rate and low time-on-page, you most likely did not provide enough value to that visitor and your rankings can suffer for it. If Google encounters problems with your website, you can be notified so that problems can be fixed as soon as possible. Once Googlebot (Google’s web crawling bot) has fetched the new and updated pages, it compiles an index of all words and their location on each page.

Over 200 factors determine relevancy, including PageRank, or the importance of a page based on the incoming links from other pages.
In December 2013, the lyrics site was caught offering to tweet links to the blog of an email filtering startup in exchange for the founder placing links to Rap Genius’ Justin Bieber lyrics on the blog. Stick to this strategy and you’ll see improved SEO and more successful content marketing efforts. Sometimes they help you, sometimes they do nothing for you, and sometimes they bring down your ratings. Basically, if your customers like your website, they will keep coming back and they will share it with their friends. Webmasters can improve the rank of their sites by creating a high quality site that your audience will want to come back to and share with their circles.
Many small businesses really don’t know how their social media branding efforts are doing. We want her to pick us as her number one favorite and show us off to as many people as possible. Knowing this, a lot of SEOers will use their keyword phrase over and over on the page with the purpose of tricking Google into believing their page is more relevant compared to a competitor’s because the keyword is used multiple times. Your page title must be related to the page content and should not be stuffed with keywords.
Google reiterates again and again, webmasters should focus on providing value to their website visitors.
These problem might include missing files, your webhost is down or even if your website has been infected with a virus. Its free!closeGet the latest articlesto your email inboxdaily or weekly.Delivered by Google; 100% Spam Free!
In addition, it processes all information included in key content tags and attributes (i.e. Though meta keywords have become obsolete, the keywords contained within web page copy and meta descriptions are still a significant component of Google’s page ranking process. In response to Rap Genius’ shady SEO tactics, Google banished the website to the bottom of its sixth page of results.
This isn’t an article about how to recover from Google updates, there are plenty of those online already. This is the state of the modern day search engine, they’re favoring actual company names over generic keywords and links that only go one-way. Don’t create new pages for a new iteration of a product, just keep the old URL pointing to the new product page. He enjoys Bear Grylls-like backpacking trips, archery, weekend getaways in Southern California, watching his beloved Chicago Bears, and bidaily coffee consumption. It should be clear for the visitor to read and understand what the page will be about before they click through to your website. Occasionally a website may get media coverage that spikes the number of inbound links over a few days or weeks and their algorithm will account for this. If there are hundreds of online articles with the same content, how does Google know which one is the most relevant for the search query? When creating a new page or giving an existing page a refresh, start with a value proposition and then focus on providing visitors with a quality experience.
Instead, here are some SEO tactics to help you stay ahead of Google updates and avoid getting harmed by those updates. If there are many copies of the same article floating around the Internet, Matt Cutts has said that Google will return only the first article that it discovered when scouring the web. Your website doesn’t need to be beautiful, but it does need to provide unique, valuable content.
Some of us will even attempt to trick our little seductress into giving us a higher priority over others. But our Google is a smart little cookie and with any hint of mischievous, manipulation or game playing on our part, it’s off with our heads with shear ruthless indifference!

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