One of the most common questions entrepreneur asks themselves regarding driving visitors to their website is whether to use a pay-per-click advertising or search engine optimization. Search Engine Optimization or SEO is the way of driving maximum number of visitors to website by ensuring that the particular site appears as high as possible on the list of results resulted by search engines. Return on Investment – Visibility of organic results leads to more clicks and eventually a solid return of investment. Visibility – The chances are high quality SEO campaign rewards entrepreneurs with visibility on major search engines, for instance Google, Bing and Yahoo. Competition – Some keywords and industries have very tough competition, therefore SEO might be a battle against companies with deeper pockets.
It takes time to produce – SEO can take several months to show results, even though if done correctly this method can produce a high-quality, consistent traffic. Search Engine Algorithm Updates – Search engines change their algorithms in order to create the most natural results, but SEO is vulnerable to these updates.
Pay-Per-Click Marketing (PPC) – Company places an advertisement on a website and afterwards pays money to the host website whenever visitor click on the placed ad.
Full Control – Entrepreneur has a full control of ad copy, the anchor text, the destination webpage. Brand Domination – PPC ads allow brand to occupy more space in the search results when it appears both in the paid and natural results. Targeting – Entrepreneurs can target ideal customers by selecting the geographical locations their ad will be shown in.
Instant Traffic – Almost immediately after the campaign is set up, ads can appear on the top of search results. Extensive Testing Required – A lot of real world experience and learning is required for PPC advertizing method and therefore digital marketing agencies are hired to handle it. Costly – If PPC campaign is not set up properly, it could be quite expensive, while the results would be insignificant.
Via SEL: it’s [SEO] too often considered some murky “dark art” or a sinful practice that should be avoided.

It is true that many talented marketers still feel that SEO only consists of short-sighted tactics and algorithm chasing. Of course, not all SEO graphics are designed to solely explain how search engine optimization may integrate into the complete marketing mix.
Finally, here is a set of slides we show clients and prospects when discussing the relationship between search engine optimization, search engine advertising, and social media marketing. Welcome!Our goal is to present ideas, thoughts and opinions related to Online Marketing, including SEO, PPC, Social Media , and Content Marketing. If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team. Your site was found each and every time a potential customer or client considered buying your product or service? Your site was found first each and every time a potential customer or client considered buying your product or service? The amount of traffic that was visiting your competitor’s site visited your site instead? The Simple Answer is Search Engine Optimisation (SEO) also spelt as search engine optimization. Research shows that a potential customer or client will look at a businesses website to make a decision about whether or not to use that business. Our websites are dynamic, visually appealing and will really make your business stand out from the crowd. Call the SEO Marketing Experts NYC today and be sure to ask about our Affordable SEO Marketing Services and Specials!
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Barbara Garrett is a marketing executive who excels at helping businesses create new, or break out of crowded, markets and achieve leadership positions. A Wharton MBA with more than 20 years’ experience, Barbara has held senior-level marketing positions at Fortune 500, mid-size, and start-up companies.

Barbara has launched new companies and products, created new brands, and accelerated revenues for businesses in a wide range of industries—including software and SaaS, financial and professional services, not-for-profit, IT services, online education, senior living, and telecommunications. To help companies grow, Barbara brings to bear a wide array of digital and classical marketing disciplines—from growth strategy and business planning, to branding and communications, to market research and customer segmentation, to lead generation and sales support. Although there are other ways of traffic sources, the two mentioned above are arguably the most successful.
When starting a SEO campaign, companies do not have intention of going after the 18th position, therefore this could be an uphill, difficult battle to that number-one spot. That is just not the case and other organizations have used similar charts, visualizations, and graphics to help illustrate. We hope to provide an opportunity to engage in discussion and insight related to our campaigns, online initiatives and research in the field of search engine marketing. SEO simply means improving the navigation, content and link popularity of your website so that you can achieve 1st page Google rankings. Her background includes leadership roles at companies you will know, including Citibank, The Conference Board, SunGard Data Systems, Computer Sciences Corporation, and MCI Telecommunications.
A primary reason for Search Engine Land (SEL) to create this was in the acknowledgment of the difficulty traditional marketers and site owners have in understanding search engine optimization (SEO). Search Engines outperform all other media in driving visitors to websites with 85% of Internet users citing search engines as the primary method to find websites. When designing a website a lot of web developers do not think about the impact the site or structure of the website will have on SEO. We are here to help you make this tough decision by listing pros and cons of these two traffic driving methods. When we think about website design we always incorporate the SEO aspect of a site and make sure that it is search engine friendly.

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