Done right, inbound marketing through online Search Engine Optimization brings you loads of targeted visitors for months and years to come… for FREE.
Work directly with MIT’s trusted Google AdWords™ consultant to dramatically improve your online lead generation, cut wasted ad spending, and increase your marketing ROI. The internet and social media has opened up opportunities for the small and medium sized business that were unheard of in previous times. Search engine optimization (SEO) has been bounced around for quite a while now, but in a lot of respects it is still a misunderstood concept.
An organic search occurs when the results are relevant to the search term, keywords, or phrase instead of a Pay-Per-Click type advertisement. If your aim is to drive high-quality visits to your website that are likely to convert into customers, any SEO campaign needs to be built around such long string keywords and phrases. One of the greatest lead generation tools for the small to medium sized business to come along is the social media site.
First off, there are anywhere from 20 to 25 different social media sites that are big enough to make having an account and promoting yourself worthwhile.
Once the account is set up, use your page to shamelessly promote yourself, your company, and what you offer. Obviously start with people you know, as they will probably accept your requests and will of course want to brag to you about what’s going on in their lives.
Finally, as a small business, you have to take advantage of every resource available to even the playing field.
Just make sure that any forum you sign up with won’t terminate your account if you put your company website in the signature. In closing, there are plenty of tools that the small to medium sized business can use to promote themselves and their website without laying out a lot of money. On-site SEO: This is basically anything that you’d do to your own site to generate more relevant search engine traffic.
Off-site SEO: This is essentially a variety of things that would be classified as “link building” such as guest blogging, link outreach and producing share-worthy content.
Choosing the right SEO strategies – those that make the most sense for your business — is the first step to a successful campaign. On-site content: The content appearing on your Website is the foundation on which you can build the rest of your SEO strategy.
On the other hand, if your content needs exceed the capabilities of your staff, options include outsourcing to a content provider or hiring a dedicated staff writer.
Overall link building strategy: There are a variety of methods that can be used to drive traffic and links. Guest blogging: Guest blogging is a widely-used strategy for both networking and linkbuilding. Content creation and linkbait: This category includes case studies, white papers, list posts, edgy blog posts, infographics, webinars, and all the content pieces that can be used to grab attention and encourage social sharing. Do you have a large site that targets a number of different keywords on a variety of different pages? What types of content resources do you have available (who has the ability and bandwidth to write a blog post, an in-depth article, etc.)? Do you have any programming resources available internally (someone who could potentially build a simple widget designed to attract links or make updates to the site that would benefit SEO)?
Obviously in areas that are logical for you to focus on where you have adequate resources you can get those internal resources to work for you.
Perhaps the most important thing for SMBs to remember about SEO is that they should be a more tortoise and less hare.
So true – especially after the Penguin update where doing plenty of spammy SEO work can actually be detrimental to you. I was nailed by Penguin because I made some awesome visit-worthy sites, but all of my external SEO ended up working against me… sad day. We see literally dozens of guest post requests a week, and only a miniscule percentage make it through our criteria for guest posting. Marketing Java - Your Colorado small business marketing agency providing website design, marketing and social media training and supportWebsite for Marketing Java, your Colorado small business marketing agency providing website design, marketing and social media training and support. Despite the knowledge that we have about SEO strategy, it’s still not easy to factor it in to your business operations and online presence. Getting your business's website to show up in the top search results takes a bit of SEO strategy.
A simple way to improve your SEO is to make sure that your business information is displayed correctly in local listings.
When you plan your SEO strategy, don't underestimate the importance of social media marketing.
By harnessing the power of search engine optimization (SEO), internet lead generation, 2.0 media, as well as the myriad of free or low cost places to advertise online, a business can drive high-quality visits to their website and compete with the Big Boys of the business world.
Many companies sprang up offering such services, and even now a small to midsized company gets a few cold calls a week offering to improve their rankings on Google. Instead of one or two keywords, a long tail keyword is several words that are relevant to your product or service that are strung together in a logical string. There is a reason that roughly 90% of search engine entries are done using these types of keywords; the potential customer is typically looking to buy a specific item. Never before has there been such a powerful tool that anyone can take advantage of with a minimum amount of knowledge. Facebook and Twitter are among the bigger names in the industry, but don’t discount those made more for business networking like LinkedIn.
Once you start building that friends list, others will start showing up as mutual friends of friends.
First off, including a link in the signature of every post that is made builds the link relevancy, which in turn makes for higher search engine rankings.

By selecting long string key phrases in getting all web pages optimized to search engines, they are already ahead of the game. In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page. There’s so much information out there, much of it conflicting, making it nearly impossible to drill down to the right strategies you should be employing. This includes specific on-page elements such as title tags, image ALT tags, meta descriptions, internal linking strategies, as well as technical SEO (i.e. If your site has a relatively small amount of content and is targeting a smaller basket of keywords that are highly relevant to your business, after you get the basics in place with regards to on-page SEO your focus will likely be on building links to help rank for your core terms.
This is followed by the decision between managing these tasks in-house and outsourcing to an SEO agency. It’s also possible to maintain production in-house and outsource to an editor to refine content before publishing.
This is one task not easily managed in-house, unless you’re already employing an SEO specialist or developer knowledgeable in SEO best practices. One of the most effective that is also highly useful for branding and thought leadership is content marketing.
The process involves outreach, pitching and producing content appropriate for placement on related websites.  Guest blogs are often used as a way to establish thought leadership and brand awareness, so informative posts coming from a CEO or other high-level executive have a bigger impact. Infographics should almost always be outsourced unless you employ a skilled graphic designer, while the other tasks can be managed either in-house or via outsourcing depending on the skill level required and the technical level of the content.
If so your focus should likely be on technical SEO issues and internal linking and information architecture.
If so you’ll want to find a way to build links into specific pages, likely spending more of your efforts – particularly your ongoing efforts – on content marketing and link building. If you’re lacking in the areas that you’ll want to dedicate the most attention to, however, (if your focus should be on technical SEO but you lack technical resources, for instance) those would be areas where you’d want to consider outsourcing.
Time spent perfecting a keyword assignment, generating titles, metas, H-tags, alt tags and top notch content is by far the best way to improve the search engine friendliness of a site. I would love to be able to throw money at the internet and tell everyone to visit but that’s not particularly practical.
Remember the goal of all search engines is to show the best sites for a particular query – the ones that provide the most value to a searcher. There are common SEO mistakes that businesses make that are good to be aware of so that you don’t do the same. There is plenty of information out there on the World Wide Web to give you the best tips when it comes to doing SEO right. The ability to successfully position your business in search engine results can make a big impact on your brand's visibility. Check your domain name: Ideally, it should reference both your business's type and its geographic location. If it isn't, you should probably stop reading this article and get it verified right now for an easy SEO victory. Not only do reviews help a small local business rank better on Google, but positive online feedback provides the "social proof" needed to draw prospective customers to your business. Check sites like Yelp, Facebook, Manta and YP to make sure your business's name, address and phone number are accurate.
But what almost all business owners, and even most supposed SEO companies, don’t realize is that most searches done are using long string keywords.
As an example, they aren’t looking for “car windshields” or even “Nissan windshield,” they want a “windshield for a Nissan Sentra.” In order to make sales, you need buyers coming to your web site, not “lookers”.
The ability to reach millions of people with no out of pocket expense has never been greater, but you have to go about it the right way. Choose the largest ones and set up an account, but make sure that the majority of your posts are related to the business and professional. The more links that are out in cyberspace for your website, the more “link relevancy” it will enjoy, and the higher it will be appear in search engine results.
Going with our previous car glass shop example, let’s say you put in new glass on a 1955 Cadillac, or a fancy sports car, or anything that will catch people’s attention.
Again, if someone goes to such a site and plugs in that they are looking for windshields, and then clicks the link to your website, these are potential BUYERS! Secondly, so long as the posts made are relevant to the product or service you offer, and are kept fully professional, you can position yourself as an expert in your field. Social media and forums can be another great way to promote themselves as both an expert in their field, and drive high-quality visits to the website.
In this post I’ll try to walk through several of the considerations you should be taking into account in determining which SEO tactics to prioritize for your business. Here’s a breakdown of the main strategies falling under each category and how to determine what tactics will make the most senseyou’re your business. If your business involves highly technical information, and you have someone on staff with both the bandwidth and the skills to produce quality content, it makes more sense to retain content production in-house. That said, for many smaller content sites a periodic SEO audit can be effective in keeping your site up to date with best practices without having to retain an SEO on an on-going basis. You’ll want to spend some time thinking about the different types of content creation and promotion that will be the most efficient and effective for your business, and consider how best to use your resources to execute a content marketing strategy.
Still, it’s possible to have posts ghostwritten if you don’t have the capabilities to produce it in-house. Add in a fresh blog post on at least a weekly basis, as well as the right internal linking set up, and the site will be ready to receive the full benefit of a linking strategy whenever the budget becomes available. Internet marketing has become so competitive that one way or other spammer find their way in.
Watch this helpful short video to get a quick overview.)  SEO, or search engine optimization, is what can direct online traffic to your website instead of your competitor’s site.

Simple elements like the choice of keywords and quality of content have impactful effects on SEO and hurt marketing efforts. SEO is a modern business consideration that you can fall in love with, especially when it sends customers your way.
When I'm not writing, I'm reading, perusing the Internet, staying active, or making a batch of my famous guacamole.
Be sure that the title of each of your site's pages includes keywords that indicate your business's services and location.
By claiming your page on Google My Business, your business has a significantly higher chance of showing up in the top local search results, and you gain valuable control over the listing information for your business. Encourage satisfied customers to leave feedback, and don't forget to respond to online reviews: Thank customers for positive comments, and address the concerns of those who leave negative feedback. An incorrect listing can make it difficult for prospective customers to contact you and leave a negative first impression. Make the effort to create shareable content for your social media pages, and spend time engaging with fans and followers on these sites. If there are a lot of businesses offering the same kind of product or service, they are going to have the same or similar keywords. In fact, 90 percent are using a three or more word phrase, yet such types of key phrases are either ignored or underutilized.
Using long string phrases helps to capture the buyer when they are seeking specifically what you are offering. Some personal posts here and there is fine, like from a family trip or attending a sporting event, as it shows that you are human and not some machine that is selling widgets.
Even if they are just price shopping, once you get them to your web site, you have a chance to sell them on same day service, or lifetime guarantee. People are a lot more likely to buy from someone that knows what they are talking about and what they are doing.
And lead generation through such avenues as free classifieds can bring buyers, not just mere lookers to your doorstep. On-site SEO is important for any Website, but may be more or less valuable depending on the type of site you have – for instance this should often be the primary focus for larger websites that have a lot of robust content, broad distribution “built in,” and already have a lot of authority and trust with search engines (such as news sites). But as your audience grows you may find that you need more frequent updates, so you may choose to outsource to an agency. This could be as simple as periodically publishing well-thought out articles and infographics, or it could be as complex as publishing multiple posts a day and adhering to a strict editorial calendar.
The rise of the Internet Age was eventually accompanied by SEO, and best SEO practices are studied today and implemented into online business strategy. Like it or not, your customers will be influenced by your SEO and the SEO of other companies.
So take a deep breathe, get savvy about SEO, and you’ll enjoy the fruits of your marketing labor. But getting high rankings on organic search results is the way to get the most cost effective SEO.
But avoid anything that might turn off a potential customer, like attending a political rally or even the gun range. Build your friends list as large as you can without spamming or violating the terms of service.
Now you’ve promoted the business in a way that shows specifically what you do, but doesn’t come across as spam or a solicitation. In any instance, it doesn’t cost anything other than the time to put up the ad, and if they aren’t serious, they don’t waste your time either.
Lastly, it gets the name of you and your company out there, and the more people see it, the more it can drive high-quality visits to your web site. Lastly, keep all posts informative, professional, and don’t get into fights with other posters. Like on-site content, if the blog content is highly specialized, it’s probably better to keep it in-house. If a person has been continuously focusing on quality, these updates aren’t going to matter a lot. Good SEO tactics help to popularize your business’ ideas and content and drive traffic to your website. This tactic makes your website more appealing to local customers, and it also improves your local SEO. Another good tactic to use is to find out which of your friends has a lot of other friends themselves, and post those pictures and captions on their wall as well. If someone “flames” you, report them to the site administrator, and at the most, reply with something to the effect of “I know what I’m doing” without being nasty. Reason being is that wall post will then go to all of their friends, even though you don’t know them! Typically the content from such link-driven requests is substandard compared to what other experts write, too. Yes, it takes time and can be tedious, but the potential for lead generation with no monetary cost is huge, especially if it’s multiplied by 20 sites.
We turn down requests that are not about sharing expertise, but instead seem to be motivated by link building.
And it will drive high-quality visits to your web site since they know exactly what you offer, and they are interested in buying right now.

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