From a technical point of view, it is evolving from merely a “search” engine into what can rather be called an “answer” engine. Previously, search engines crawl and index a particular web page and look at it as a mere string of text elements.
Digital Marketing Philippines provides you with these amazing facts and statistics to give you a better understanding of Semantic SEO and how it can help you with your digital marketing efforts in the near future. In semantic search, the SERPs will return better snippets of information that will provide more useful and more reliable information to the search user. As a digital marketer utilizing these elements of Semantic SEO, focus will go beyond keyword matching but more on developing quality content that will make it a better authority of the subject and a bigger influencer among search users looking for the same piece of information. Social Media Authority Building – authority is developed by having a strong social media presence where you can develop and build your audience. Content is king and Semantic SEO will still don the king’s crown in this new era of semantic search. Lead generation will also be a top goal for content marketing, just like what 44% of respondents in another survey from eMarketer are saying. Hummingbird is another evolution to Google’s search algorithms that will push it further towards ultimately achieving the framework for a semantic web.
This will make the search engine go beyond its basic function as a “search” engine and moving towards ultimately becoming a tool that will provide answers.
Semantic search will go beyond mobile devices, as it can and will be part of the Internet of Things (IoT) or the Internet of Everything (IoE). This coincides with information from another data group, ABI Research, which reported that by the year 2020, there will be 30 billion devices that will be part of the Internet of Things, up from the existing 10 billion devices already available in the market today. As mentioned earlier, social signals will play a major role in how you can develop authority and rank higher in future search results. Through social media engagement, trust and good relationship with your targeted audiences will be developed. The future of search is about providing real answers and not just matches to keywords and phrases. Semantic search, the future of search, is happening now with the advent of Hummingbird, Instant Answers, Google Now and more extensive use of Google’s Knowledge Graph – and as a digital marketer you should be ready to engage in this new marketing arena with Semantic SEO.


This change is already happening right before our eyes and is slowly but surely being integrated into algorithms – practically changing how search will be done in the future. The second example provides more useful and relevant information beyond keyword matching, including information about the author, the author’s influence in social media circles, and the results of reviews and what others say about this source – all in one quick view.
As an owner of a particular piece of content, snippets of your information will be provided in search results, allowing for better brand awareness and interaction with your targeted audiences. Getting more clicks means more targeted traffic heading your way, which is far better than ranking high in search results that no one clicks on.
Interaction with your social media audience will generate more social signals associated with your content, thus establishing it as an authority and a source of quality information people consume through social media. When you publish high quality and relevant content, publishers and other authors will syndicate or link your content, further increasing your authority as a major source of information for that particular theme or subject. With changes in search algorithms and a growing focus on content marketing, up to 46% of businesses will be formalizing their content marketing strategies according to Unisphere Research.
With Hummingbird, the focus on search results will go beyond matching pages with just a few keywords used for making the query.
Search queries will become more conversational, just like someone asking an expert about information they need in a conversational and engaging exchange of information.
In Star Trek, characters talk and ask Computer directly for information on their mobile whatchamacallit in a conversational tone and receiving an accurate answer in likewise manner. The IoT excludes existing internet-enabled devices like smartphones, tablets and laptops, but rather takes into account all other gadgets and devices that will soon be wirelessly interconnected.
As a digital marketer, it would be to your greatest advantage to start mastering Semantic SEO and play a significant part in the Internet of Things. When you develop this level of trust through Semantic SEO, there is greater than average likelihood that targeted audiences will follow your lead, know more about your brand, and eventually avail of your products and services, just like what 81% of respondents from a Market Force study will do. It goes beyond matching as it will also take into account the meaning of the words in the proper context, the opinion and sentiment of other search users towards this piece of information, location, how up-to-date or fresh this information is, and how credible the author is a source of reliable information.
As a business owner or digital marketer, one must have a clear understanding of what constitutes semantic search and how it will affect the way SEO will operate in the near future. When someone makes a search, it also creates a pattern of text elements, and what the search engine does is return web pages that best match this same pattern according to rules set by the engine’s algorithms.


The benefits for you will go beyond providing you with better search ranking, but will focus on providing you with better Click Through Rates (CTR) of up to 25% more clicks based on Google’s own statistics. That is why it is important, as Google’s own Matt Cutts pointed out, to give Google Authorship some focus and provide high quality content that is relevant and more importantly, read by targeted audiences.
From these businesses, 68% will be making use of their content as a gateway towards better engagement and interaction with their targeted audiences. What it will do is to take into account the meaning of the whole query, trying to understand its context and meaning so it can return pages with information that the user is actually trying to look for. This is a very important factor to consider when trying to establish Semantic SEO for your business, more so as a greater number of people are relying more and more on their smartphones, tablets and other web-enabled mobile devices.
In semantic search, particularly with Hummingbird, performing the same conversational query through your mobile devices will soon become a reality in the near future. According to Gartner, these types of units will grow from the previous 0.9 billion in 2009 to a staggering 26 billion by the year 2020. In semantic search, what others are saying about your piece of content will matter on how the search engine will rank your website. It delivers the information more about SEO through its detailed content and eye-catching design.
First and foremost would be an understanding of the definitions beginning with the basic workings of a traditional search engine. This really puts a whole new light to word-of-mouth, for the reviews and social signals generated by your content is actually the equivalent of word-of-mouth interaction in this new world of Semantic SEO. Check out our Digital Marketing Services today and let us help you in achieving positive and profitable results for your business. Instead of patterns, algorithms will be reprogrammed to provide search results based on the meaning of the words used for the query. It will try to understand exactly what the user is trying to look, providing a better and more accurate search result.



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