In Raging Creations’ experience, prospective clients are usually familiar with the term ‘SEO’ and have some idea that it has something to do with promoting their website to search engines.
Search engine optimization (SEO) is one part of what is now commonly referred to as search engine marketing (SEM). However, PPC can come at a great cost and it is not as effective in building long-term relationships due to customers’ inherent distrust of paid ads. It is important to view SEO as an ongoing marketing function rather than as just a one-time web project. In addition, your competitors are always trying to find new ways of improving their rankings, which means relegating your own ranking to the bottom.
SEO (Search Engine Optimization) refers to the collection of techniques and practices that allows a site to get more traffic from search engines (Google, Yahoo, Microsoft). Indexer – a program that analyzes web pages downloaded by the spider and the crawler.
Web server – a server that is responsible for interaction between the user and other search engine components.
Indexing – is the process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved.
Calculating Relevancy – Since it is likely that more than one pages contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string. Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy.
When you search any keyword using a search engine then it displays thousands of results found in its database. A couple of years ago meta tags were the primary tool for search engine optimization and there was a direct correlation between keywords in the meta tags and your ranking in the search results.
The meta Description tags are one more way for you to write a description of your site, thus pointing search engines to what themes and topics your Web site is relevant to. A potential use of the Meta Keywords tags is to include a list of keywords that you think are relevant to your pages. I am really grateful to the owner of this site who has shared this wonderful piece of writing on basics of SEO here. On the other note I would like to speak with you would you please take a moment of your time to talk with me. Hi Diksha, the basics can take your website to an average position in search results but if you really want to get in top 10 or 20 for any query, you got to know the details of SEO as it is one of the most dynamic industry with very frequent changes.
Etechdiary We are a Professional Website Design and Web Development Company providing complete web related services to clients round the globe. SEO or Search Engine Optimization entails improving the content as well reputation of your website so that you achieve desired exposure in search engine results.
Use common words or phrases: Always spend time in brainstorming the phrases or words people type in search engines while looking for an important piece of information or even a service. Use Keywords: Consider incorporating keywords in your content which are high in demand and low in competition. Analyse your competitors: Always pay a lot of attention into identifying and keeping a track on your competitor’s page ranking and thereafter compare it with your own page ranking. Identify your target audience: Invest time in identifying and analysing your demography, after which streamline your efforts by providing optimized content for a particular set of audience.
Offer content on popular subjects and ongoing trends: If you really want to learn SEO and leverage its benefits then consider analyzing what your users are currently interested in. This entry was posted in Education and tagged Learn SEO, search engine, SEO, SEO Essential Training, SEO Training, SEO tutorial.
The main reason is: Once you succeed SEO implementation and end up of being number one in search engine placement, you will NEVER pay THEM a penny for the Internet advertising fee and at the same time you are ready to start harvesting the benefits that come along. The more common-sense variable, the less-weighing factor it turns out to be; the more-weighing factor goes the other way around. User-dependent variables weigh high scores while website-dependent variables weigh low scores.
English web pages have higher priority over non-English web pages to be placed on search result pages.


Web pages on those websites being hosted by the virtual web servers within the US have even higher priority of being displayed on search result pages. Websites being hosted by the web servers with IP address that come from Taiwan have the priority of being shown. Place mouse pointer to one the HYPERLINK and the pop-up text is the link’s title tag. From the above chart, we can tell that this website is well-known, significant and most importantly highly SEO’ed.
From the chart above, it is clear that this website is not quite known and not significant, but it is relatively well-SEO’ed.
So far, I believe you have learned how to analyze and determine whether your website has been SEO’ed.
SEO (search engine optimization) in our view is the process of providing search engine such as Google and Yahoo information in a way that is easily crawled by them and helpful to the community on the whole so as to rank your website higher in the SERPs result.
While most agency would stop at SERP ranking, we believe that optimization includes optimizing the website for results. How much you earn is dependent on how much traffic gets to your webstie and more importantly, how much of those traffic becomes your customer.
For many, however, search engine optimization can be as mysterious and as daunting as alchemy. SEO seeks to improve the number and quality of visitors to a website from natural search results (also known as organic or algorithmic results). As a marketing function, SEO requires an understanding of marketing principles such as competitor analysis, branding, promotional strategies, and customer relationship management. It is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. This task is performed by a software, called a crawler or a spider (or Googlebot, as is the case with Google). Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords. A page ranking is measured by the position of web pages displayed in the search engine results. However, algorithms have got better and today the importance of metadata is decreasing day by day. Some search engines (including Google) use these meta description display a summary of the listings on the search results page. The major search engines will not take this into account but still it is a chance for you to emphasize your target keywords.
It’s always interesting to read through content from other writers and use something from their websites. This exposure is necessary as it will help more and more people to find your website and thereafter go to your website.
Along with this ensure that you write your content in such a manner that the main idea is explained in a brief and clear way. Tools such as Google AdWords and WordTracker provide statistics about keywords which are searched by people on a monthly basis. For example, a website may currently rank higher because the information within it has been established for a long period of time. Learning SEO involves determining for whom you are writing and posting content on your services and products.  Along with this, use tools such as Google Analytics to see where your page views come from. All you need to do is enrol from an SEO essential training course and you and your online business can receive skyrocketing benefits. While most agency would be talking to you about ranking on Google and Yahoo, we believe that the main reason most company does SEO is to bring in more traffic and at the same time conversion ie: sales lead.
When doing online marketing, the one factor that a business owner must remember is that their website is not a information portal but a sales page too. Raging Creations believes that when clients have a firm grasp of the concepts and mechanics of SEO and how it impacts their business, they tend to become more active and more effective partners in a SEO campaign.


The other part of SEM is Pay-per-click (PPC) marketing, which relies on paying the search engine to display a paid link in the SERP. The popularity of ad-blocking browser add-ons also means that a large percentage of search engine users do not even get to see the PPC ads in a SERP.
It must be done on an ongoing basis because the search engine marketing environment is very dynamic.
However, just like any other marketing function, it is important to set specific goals and objectives in order to determine whether you are getting your money’s worth from your SEO effort. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of this much hyped term called Search Engine Optimization (SEO).
There were times, when SEO experts joked that the algorithms of Bing are intentionally made just the opposite of those of Google.
If Search engine is putting your web page on first position then your web page rank will be on top and it will be assumed as with a high rank. So if your meta descriptions are well written you might be able to attract more traffic to your website. You may consider including alternative spellings (or even common misspellings of your keywords) in the meta Keywords tag. But this will only happen if the search engines as well as the visitors find your website relevant to them. After this go to the search engine where you want to experiment the findings of such an exercise and type in different variants of words or phrases you can think of while finding for a piece of information and thereafter incorporate your findings in your content piece. This is an efficient way to remain unique while providing well-optimized content for the search engines. However, if no new information about a topic is present, seize the opportunity to provide fresh, high-quality content on your website. If not fully satisfied, modify your chosen keywords and keep studying your website’s analytics solutions. So, what are you waiting for, leverage this opportunity and learn the tricks and techniques of learning SEO through experts. There are sales pages that converts at a rate of 1 buyer every 10 visitor and sales pages that convert at 1 buyer every 5 visitor.
Investing in PPC can be an effective means of delivering new visitors to your website, especially when the searcher is intent on purchasing a particular product. Search engines constantly update their ranking algorithms, so the SEO techniques that worked before may become irrelevant in the future. While this might have a grain of truth, it is a matter a fact that the major search engines like different stuff and if you plan to conquer more than one of them, you need to optimize carefully. In google, ranks are measured from 1 to 10, the higher the rank more visible your site will be on search engines. SEO helps content providers in promoting their products as well as services in a more efficient manner.
The latter case meaning that you have doubled the potential earning of your online advertising campaign. In line with this, Raging Creations would like to offer this series of articles that aim to present the nuts and bolts of SEO in a simple yet comprehensive manner. In today’s time when there is immense competition among webmasters, learning SEO online is an essential skill which is required in today’s market.
Thus you might need more time till your site gets mature to be admitted to the top in Google, than in Yahoo!. I found simply the information I already searched everywhere and simply could not come across.



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