A huge custom shortcode collection is perhaps the largest on Themeforest, and all shortcodes are managed through an intuitive visual interface. Keywords: beauty, spa, resort, health, sauna, spa center, spa treats, hair salon, massage, cosmetology, wellness, spa lab, beauty salon, meditation, spa resort, beauty studio, karma, karma healing, services, spa procedures, physiotherapy, day spa, woman, therapy, health care. Custom Admin panel – we have greatly extended initial WordPress admin to provide you with more functionality that includes a wide variety of options and settings and provides maximum customization flexibility to help you create a beauty, spa, resort, wellness, beauty salon website in no time. Valid CSS3 and HTML5 – valid code and optimized structure is one of the key points for a successful website that will be successfully crawled and indexed by search engines. Helpful Customer support – our support is always noted by our customers as fast, helping and professional. Custom Widgets – the theme includes a large collection of custom widgets, that allow even more content management possibilities and provide advanced options for social networks, like Flickr, Facebook and Twitter. Custom Form Builder Tool – Cmsmasters team has created a custom form builder tool that lets you create forms of different types, like spa and beauty questionnaires, contact forms etc. 99+ Custom Shortcodes – 99+ Custom Shortcodes work as fantastic building blocks for your pages. Custom Post Types – Custom Projects and Profiles post type is an ultimate combination for websites of any category and purpose! Google Fonts – Hundreds of Google fonts let you customize website appearance completely, they are easy to add and can be used anywhere. Retina Ready Theme for WordPress – Retina displays set special demands to websites, and good day theme is developed to have an ultimate performance on all retina displays, providing premium presentation quality for your website elements. Advanced SEO for WordPress – wellness spa resort theme has an optimized code and structure, as well as fantastic Custom SEO options for every page and posts, allowing you to easily add important SEO meta data to all your website content. Custom Page Backgrounds – you can set a custom background for any page and post on your website, as well as define in for the whole website in general. Unlimited Menu Colors – unlimited color possibilities for you main navigation and many other website elements lets you adapt your website appearance to your company style. Either you are creating a wellness or health website, a beauty studio, a massage and beauty services website, a spa timetable or yoga classes schedule, you will find a lot of useful functionality. This WordPress theme as well as all other our products is provided with detailed How-To descriptions. If you are a talented designer, photographer or illustrator, and you have some works that you wish to be displayed in our demo previews, go ahead and contact us: we are open for cooperation! The PRO addon for Events Calendar needs to be purchased separately, as this plugin is prohibited for third-party distribution.
Your post slug is simply the direct permalink (learn more about awesome WordPress permalinks here) or URL to your post.
What this author has done is simply publish her blog post without considering how long and how ugly that post slug is!
After deciding on your permalink structure (go here to get some guidance on WordPress permalinks) you’ll want to make sure your slug is as short as possible. This flat directly structure is very different than a deeply nested directory and structure. You maximize keyword density on your permalink and URL instead of diluting it with 20 different other words. As you can see it’s both an art and a science and over time you’ll get more comfortable and become better at it!
If you haven’t been optimizing your post slugs from the very beginning then now’s the time to start doing it! Rounded Transparent is a great blue, white, and grey theme featuring a left sidebar, rounded corners, and a clean, polished look.
Header.php - The title tag section was changed to work with two of the more popular ’search engine optimization’ plugins - All-In-One SEO and SEO Title Tag. To be fair, I don’t think there have been any public stories on Linkedin actually enforcing this policy on long-time active users. Founded by former Facebook employees, Quora is making the same mistake Facebook started with, the only difference being Quora has never tried correcting it standing firmly by their questionable decision. It is still hilarious to find such an adamant policy enforcers on the Internet, and it makes me wonder how Quora managed to put a bunch of lunatics to frame a policy on the Internet that forces users to reveal their identities. In an obvious effort to profile the web, Google started Google Plus with a very strict real name policy which ended up in lots of controversies. The policy didn’t work for Google Plus well, especially when they started aggressively integrating it into Youtube (where few people use real names). On July 15, 2014 it was announced that there were absolutely no restrictions as to what name you should use when registering an account at Google Plus. The post Real Name Policies on Facebook, LinkedIn, Quora and Google Plus: Clarified appeared first on Internet Marketing Ninjas Blog. We’ve also got a fun rant about keywords from SEO Chat and some privacy-focused topics from Cre8asiteforums!
You may not have heard the term before – clickjacking is when you click on a video to play it, for example, and instead a new window opens up with an advertisement. There’s a bonus discussion on WebmasterWorld, where users wonder how fair and accurate Google will be in identifying actual clickjacking attempts.
Over 70 pages of charts and information from comScore is up for discussion in this Cre8asiteforums thread! The post Getty vs Google, Long Tail Rants, and More: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog. Sitelink extensions are one of the most commonly used ad extensions available in Google AdWords. These additional links, which are typically displayed when enabled for ads holding the first or second ad position in Google’s search engine results page (SERP), provide a large handful of benefits for advertisers using them. Typically located under your standard PPC headline and description lines, the example below highlights four sitelinks being used by this particular advertiser. Additionally, advertisers can add description lines to their sitelinks in an effort to further develop context. Implementing sitelinks into your Google AdWords campaigns can provide a ton of additional value for advertisers.
Local PPC is a topic seldom discussed in the digital marketing sphere, and that’s a problem.
For many of these businesses investing in paid search ads, a typical B2C or B2B strategy just won’t do.
If you have a location in a large city, or if you have multiple locations which are in close proximity with one another, you may find that city location targeting isn’t practical.
The single most important element to winning with local PPC is the utilization of radius targets. The signals AdWords uses when determining if someone is within a custom radius target often rely on physical indicators such as WiFi hot spots and GPS.
Radius targets are important, but they’re not the only factors which will make or break a local PPC strategy. Use bid modifiers on schedules and devices – Chances are your conversion metrics, such as conversion rate and average cost per conversion, will vary depending on the time of day, day of week, and what type of device a user is on. Create a campaign template – For businesses with multiple locations, create a campaign template (or set of templates) so it can be used on a one-store-per-campaign basis. There needs to be some action on your website a user can take which indicates they’re likely to actually visit your physical location. How else will you know the money you’re investing in PPC is actually working to drive people physically to your place of business? We have a couple of current, large-scale examples at Portent where we’ve proven out this strategy (on top of many small business accounts).


In both cases, conversions went up, the average cost per conversion decreased, and conversion rates increased, all by noticeable margins. When most people think about online marketing, they think about the straightforward side--the one that makes them money directly.
When social media platforms just started springing up, I remember many experts assuming social media would kill email marketing. Maintaining a loyal, active and steadily growing list is one of the strongest assets you can build: This is what can secure your business against various rankings fluctuations and emerging competitors. These months I am experimenting with my blog calls-to-actions (primarily for the sake of self-education but also to be able to share my results with my community and help others grow).
This article is my first step in the long-lasting experiment: Making the most of calls-to-actions.
Creating a sense of urgency gets users to take action immediately instead of holding off on the purchase. I suspect this is a later trend: Web users are getting tired of commercial CTAs pressing you to sign up to something on each page they visit.
For longer CTAs, sentence case can make your button text feel like a dialogue, thus more friendly. The theory is they have said yes once, before you ask for their address so they are more bought-in, and ready to give it. If you want to learn more about content and content marketing, check out Joe Pulizzi’s book, Content Inc.
Remarketing campaigns through Google AdWords offer advertisers an additional tactic to drive potentially high value visitors back to their website in an effort to grow overall conversion figures.
Remarketing campaigns allow businesses to stay connected with their target audience after they leave their website by showing ads to them on other websites across the web.
While remarketing can be a powerful channel for digital marketers, setting up your first campaign can be a challenge. There are three core components of setup required to create and activate a remarketing campaign for your Google AdWords account.
If this is your first time remarketing, you will need to add a remarketing tag to your website. Next, enter a membership duration for the list, which will determine how long the visitor’s cookie will stay on your list.
Once your list is created and the remarketing tag is implemented on your site, an audience list size will begin to populate. Once your remarketing list has been created, it’s time to turn your attention to creating the Remarketing campaign in AdWords. Wellness SPA can be a hamam and sauna site, as well as a timetable theme for any beauty and hair salon, spa therapy, wellness sections, resort services etc.
You can create very diverse pages using a huge shortcodes collection, including many beauty care charts, showcase spa treats and spa lab content.
You can add events and calendars on your website as well as display your dishes and allow ordering. We care about this status and do our best to make website maintenance easier for you, providing effective troubleshooting. Go through all of my posts in my Archives Page and you’ll find that every single post is completely optimized for SEO in terms of the URL slugs!
If you have the gumption (and drive) you could easily go back and change all of the post slugs to optimize for SEO. It helps people to find, share, and access an amazing wealth of content regardless of how they connect or where they are located. In case you are reported for not using your real name, you have to provide your ID which means you have to use your legal name. They provide advertisers the ability to promote additional links to their website within a signular PPC ad. Increase click-through rates: Similar to other ad extensions, sitelinks enable PPC ads to take up more real estate on the SERP. Increase conversion rates: By providing users with a handful of pertinent links and landing pages to fulfill their needs, users have the opportunity to hit a conversion point faster.
No change in cost per click: Regardless of having sitelinks display with your ad or not, the average cost you pay per click does not change. Link text and landing page content should directly relate to the standard ad the sitelink is paired with. Use a unique sitelink for each landing page or URL your using– no two sitelinks can link to the same page. When executed properly, these extensions can provide a ton of extra value on top of your standard PPC ad.
There are many businesses which depend on potential customers among the local population to physically enter a specific location and spend money; restaurants and service shops are two of the most prominent examples.
Budgets might be extremely tight and every penny needs to count, especially for small businesses. In this post, we’re going to cover the key elements to a successful local PPC strategy, provide a few tips on how to execute it, and show you what to expect after you execute these changes. Furthermore, using more specific targets, like zip codes, may be more of a pain than they’re worth. When it comes to utilizing a budget most efficiently, it’s safest to switch that setting over to target only users physically in your targeted location(s). Use bid modifiers accordingly to bid down (or stop showing ads entirely) for poor conversion metrics and bid up for good conversion metrics. This way, you can keep your account organized, your campaigns consistent, and be able to devote specific amounts of budget toward any given location. As a result, PPC influenced more people to physically go to these places and grow these businesses.
You just need to make sure you’re utilizing the key elements which make it a success. They think about earning more traffic from their target demographics, and earning more conversions from the pool of that traffic. Users who have already visited your website are likely to be more engaged with your brand messaging and offering after their first visit.
To help with that, we’ve provided a step-by-step look at how to create your first Google AdWords remarketing campaign.
The second step required in this process is to create a remarketing campaign within your Google AdWords account. This small snippet of code allows for visitors to be tagged with a cookie required for your remarketing ads to be shown to them once off your website. If you’re not sure which campaign settings to use, check out our post on optimizing campaign settings.
Completing this process has now assigned the remarketing list you created to the remarketing campaign being put together. It is in this section where you can upload images from your computer to place into your blog posts. The custom CMSMasters Visual Content Composer is really flexible and intuitive, thousands of our customers use theme with this plugin and leave fantastic feedback. As a result, we typically see ads with sitelinks earning a click-through rate 10% – 20% higher than ads without sitelinks. When implemented properly, we typically see conversion rates rise with the presence of sitelinks.
And with no extra cost associated with these ad extensions, all advertisers should be using them when applicable to their Google AdWords campaigns.


So, how do you execute a winning local PPC strategy when there’s such little room for error? Just as important, you need to be able to track these conversions accurately using AdWords, an Analytics platform, or a combination of both.
And that, really, is the whole point to this entire post: utilize these tactics to make more money.
This leads to more sales (or leads), which then translates to bottom-line dollars for the company. Typically, returning visitors browse more pages and convert more often when coming back to a website after their first time. Through this blog post, we will show how to upload image ads into your campaign for remarketing purposes. Having this tag active and installed on your website is required in order to pool your remarketing list. The benefit however is if someone is unable to view the image there is a description there for them to read. WordPress SEO by Yoast (also known as Yoast SEO) have very powerful features to enhance your website’s SEO. You can create contact forms for spa website, add various non beauty and wellness surveys etc.
But there's another way that online marketing can help your organization--by promoting an open position and attracting more qualified candidates to apply.SEO for Human ResourcesSEO (search engine optimization) is a marketing strategy, plain and simple. That said, remarketing can be an extremely powerful tool when working to increase the ROAS (return on ad spend) of your pay-per-click marketing efforts.
A custom Form Builder tool lets you create great contact forms for your spa studio and beauty surveys. People will always be able to get in touch with a spa center to apply for personal training or sign up for a yoga or a pilates class. Stay safe on the web and take preventative measures to protect your content on the web.We saw an increase in the number of sites with thin, low quality content. Such content contains little or no added value and is often scraped from other sites.2015 spam-fighting effortsAs always, our algorithms addressed the vast majority of webspam and search quality improvement for users. The delusion that most optimizers have fallen into, however, is that the pages you promote should be directly tied to your bottom line. And like any real estate, content is an asset you create for your company, not a cost center.. Dependent on the blog, it may be a more personal business feel or life journey that one wants to express with the reader. Yoast SEO team is doing its best to maintain this great plugin and add new SEO features to this plugin as soon as it arrives to the SEO world. One of our algorithmic updates helped to remove the amount of hacked spam in search results.The rest of spam was tackled manually. Within this one year, WordPress SEO has become totally new with many enhancements and  bug-fixes.Many bloggers are frequently asking me to write a fresh tutorial on Best Settings for WordPress SEO because, although similar articles available online and most of them are outdated. Include a general human resources page.This should be a main navigation "housing" for your subsequent open position pages. So, today, I am sharing comprehensive tutorial to serve you most optimized settings for WordPress SEO by Yoast.1. After prioritizing the reports, we acted on 65% of them, and considered 80% of those acted upon to be spam.
Here, you'll detail your company's human resources department, optimizing for keywords related to your business as a place to work rather than a place to do business with.
Thanks to all who submitted reports and contributed towards a cleaner web ecosystem!We conducted more than 200 online office hours and live events around the world in 17 languages.
For example, a SaaS company may use a phrase like "a leader in software engineering," as opposed to a phrase like "a leader in task management software" to cater to software developers over paying subscribers.2. These are great opportunities for us to help webmasters with their sites and for them to share helpful feedback with us as well.The webmaster help forum continued to be an excellent source of webmaster support. Create a dedicated page for each position.Creating a dedicated page for each open position you have provides the opportunity to optimize a page for each of those keyword phrases.
Webmasters had tens of thousands of questions answered, including over 35,000 by users designated as Webmaster Top Contributors.
Title the page with the job title near the front, and include at least one or two synonyms for that job title in the description. Also, 56 Webmaster Top Contributors joined us at our Top Contributor Summit to discuss how to provide users and webmasters with better support and tools. In the body content, describe job responsibilities in detail, and be sure to include at least a handful of instances of the job title.3. Target individual locations.Even if your company is a national level organization, and even if you're hiring multiple people at multiple locations, it's a good idea to segment your open positions by location.
Importing SEO Data From Earlier SEO PluginSEO Plugins are most essential plugins for any WordPress blogs. This will allow you to optimize for geographic keywords in your titles, descriptions, and of course, your body content.4. Use referral links to drive more traffic.The more links you have pointing to your individual position pages, the stronger those page authorities will be (and the more likely you'll be to rank for keyword terms relating to that position).
Build links on as many different sources as you can, and don't forget the power that referral traffic can lend to your site.
There are dozens of synonyms for your job title, and the job title you give may carry different connotations than you intend. At the same time, there are only so many "alternative" job titles you can include in your body content.
I will suggest you to use %%sitename%% – %%sitedesc%% at Title template and add Meta descriptions and Meta keywords manually at Meta description template and Meta keywords template respectively.
Taxonomies TabTaxonomies have fields similar to Post Types tab but here the sections are Categories, Tags and Format. If you run single-author blog, I recommend you to check disable author archives as it will contain exactly same posts as your main blog. For Facebook, Yoast SEO lets you to add Open-Graph meta data that makes Facebook to choose right thumbnail of your article when a person shares it.
It will allow WordPress SEO by Yoast to add Facebook Open Graph meta data to section of your website.The next section Facebook Insights and Admins lets you to track Facebook insights on Facebook for your WordPress website. XML SitemapsWordPress SEO has very cool sitemap feature that will add sitemaps to your blog. I recommend you to use this option only when you are not using any other plugin to build sitemap for your website.
Which helps readers to easily navigate through your website and search engine to better index your website, show special link structure for your website that looks attractive. While you choose focus keyword, WordPress SEO will automatically suggest other related keywords. Below, provide SEO Title of 66 characters and meta description of 156 characters at their respective fields. As it don’t consumes much time so I recommend you to use relevant meta keywords with your articles. Required fields are marked *CommentName * Email * Website Notify me of follow-up comments by email.



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