Booktopia - Services Marketing , An Asia-Pacific and Australian Perspective (6e) by Christopher Lovelock, 9781486002702.
Services Marketing is well known for its authoritative presentation and strong instructor support. Contemporary Services Marketing concepts and techniques are presented in an Australian and Asia-Pacific context.
In this edition, the very latest ideas in the subject are brought to life with new and updated case studies covering the competitive world of services marketing.


New design features and a greater focus on Learning Objectives in each chapter make this an even better guide to Services Marketing for students. All Learning Objectives have been highlighted by margin notes where they appear in the text, to show readers where they can access the content that will best help them achieve the outcome.
The order of chapters has been altered slightly so that chapters representing the 7 Ps of the services marketing mix are all contained in Part 2. Recent advances in services marketing and management theory have been woven into relevant chapters (e.g.


Seven new cases have been included, as well as updated Banyan Tree and MK Restaurant cases.



Online marketing local business
Marketing and sales meeting agenda


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