In this tutorial I will explain how you can send emails from local using XAMPP with SMTP settings. In this tutorial I will show you how you can shorten URL using Google URL Shortener API with PHP. Facebook wants Page Owners to stop sharing so many text-based updates and instead try other types of updates that the company says get higher engagement in the News Feed. Turitzin specifically gives Page Owners guidance to use the link-share option when posting links so that the content being shared becomes more visual. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists.
SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. Social giant says people click more on shared links when they're displayed using its own native link format. Have you been sharing links on Facebook by embedding them in the caption of a photo, rather than letting Facebook turn the link into a “link format” share that often pulls a title, description and picture?
We’ve found that people often prefer to click on links that are displayed in the link format (which appears when you paste a link while drafting a post), rather than links that are buried in photo captions. With this update, we will prioritize showing links in the link-format, and show fewer links shared in captions or status updates.
If you’re not familiar with the two methods, these examples from Facebook help illustrate it.
In that example, by simply pasting in a URL, Facebook (if all things work correctly) will automatically make a post that uses a publication’s title, grabs a photo, title and description from the page being shared, plus includes any description you might add above the link. In that example, a picture is being shared, then a caption is being manually added, with a link added on to the end. In our studies, these posts have received twice as many clicks compared to links embedded in photo captions. As said, sometimes Facebook has problems getting good information to produce a nice looking link share.

If you are doing things correctly and Facebook is maddeningly failing to pull up the picture or information as you think it should, meet your new best friend, the Facebook Open Graph debugger.
Today’s news is one of two major changes Facebook announced about how Facebook News Feed will change today.
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We are learning that posts from Pages behave differently to posts from friends and we are working to improve our ranking algorithms so that we do a better job of differentiating between the two types. Facebook has been moving toward a more visible News Feed, playing up the engagement that compelling images often get and rolling out video ads, too. The link format shows some additional information associated with the link, such as the beginning of the article, which makes it easier for someone to decide if they want to click through.
Facebook sometimes has issues getting a good picture out of a post, yet people like to click on posts that have pictures. In general, we recommend that you use the story type that best fits the message that you want to tell – whether that’s a status, photo, link or video. If this is happening to you, be sure that you’re making use of the Facebook Open Graph tags along with good information that helps Facebook form the link format modules. Or sometimes Facebook grabs your content before you’ve added a nice big image, as it wants.

Enter your URL, and Facebook will recrawl your page, meaning that your link format display will get refreshed based on whatever changes you’ve made. If you want people to explicitly share links in link format, perhaps give them an explicit link sharing option. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996.
After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. This format also makes it easier for someone to click through on mobile devices, which have a smaller screen.
Instead, Facebook depends on you knowing to paste a link in the box and it doing the right thing (which does generally happen).
Danny also serves as Chief Content Officer for Third Door Media, which publishes Marketing Land and produces the SMX: Search Marketing Expo conference series. Also you can earn money through this service, that is the main reason of it’s popularity. Page admins can expect a decrease in the distribution of their text status updates, but they may see some increases in engagement and distribution for other story types. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. This is because Facebook has cached the information, and it won’t forget what it knows until you force it to revisit and get your content again.

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