Statistics show that writing down your goals gives you a 50% edge over those who don’t.
But can the simple act of goal setting really be the key to succeeding at social media, no matter the industry, niche or situation? Clearly defining your goals allows for greater efficiency and effectiveness. Rather than posting aimlessly, you act on purpose.
While setting social media goals might sound simple, the reality is that most people don’t take the time to put them in place. Below are five simple ways to make your social media goals stick. And don’t miss my FREE Social Media Goal Setting Checklist instant download to kickstart your success!
Take the goals you defined above and think how this board will represent inspiration for months to come.
Grab a stack of magazines and start clipping anything that visually captures one of your goals. With all the technology available today, sometimes my favorite tools are the simplest ones. When you think through your social media goals in a linear fashion, you begin to see the full picture emerge.
Whatever the case, this is where you’ll begin to work through the teeny, tiny, daily details that will formulate your social media action plan.
Here’s an excellent step-by-step tutorial on how to set up your Google Calendar to track your goals from Amigo Tips. While goals are important, it’s equally important to take time out to celebrate your success. Your celebration can be anything you choose from dinner and a movie to grabbing your favorite sweet treat.
Filed Under: Social Media Tagged With: social media goal worksheet, social media goals, social media goals checklistLike What You Just Read? Enter your name and email to receive a FREE copy of my eBook, "10 Ways to Virtually Crush the Competition" and my weekly newsletter.
Not only it’s necessary to schedule deadlines, scheduling actual tasks that will get you there is vital.
The hardest part is always sticking to the schedule and that’s where all the excuses start to appear. And finally, just want to share one way I’m getting followers is to manually favor tweets that talk about journal writing. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Write down the sentence(s) Messaging of Your that describe your value proposition and unique identifiers to the marketplace.
Next Step: Clearly outline the actions you need to take for your etouches Product Line product, program or service. Marketing Activity Calendar Next: Finally, start to map out your various, specific activities you’ve identified in your GTM demand creation mix into the calendar year.


Social media sites have become a must-have communication and promotional medium for businesses to include within their marketing plan. Most small businesses cannot afford to spend the time and effort needed to effectively manage a business presence on multiple social media sites. For many businesses managing a presence on ALL social media sites may not be the best answer. Now that you understand the marketing potential for each social media site you will want to narrow down your list of social media sites so that you can focus on the ones that are the best fit for your type of business.
With social media management tools like Sprout Social, for example, businesses can manage their entire social media presence from a single, intuitive platform.
With over 20 years of integrated marketing experience, Diane is author of the award-winning book PR Tools to Toot Your Own Horn. In a world of micro-moment marketing, customers and prospects are seeking more bite-size content to consume. I’ve had a business coach for much of my adult career and can tell you that my failed coaching relationships were because I held back. For example, you know that in order to grow your social media presence, you’ll need to speak at multiple events.
To do this, you must consistently share relevant content that your fans and followers want to read and share with their community. Wouldn’t you rather take the time now to spell out your to-do’s than limp along? Instead of simply pushing ahead, give yourself a stopping point and the freedom to enjoy your success.
Plus, receive my weekly newsletter, including insight, advice and tactics you won’t find anywhere else.
Up to this point it’s more talking than action so actually committing to this particular step can be very hard. I’ve been trying to figure out an plan for posting to Twitter, and your sample action plan has solved that problem.
I put in my email to get the download, and I got an email asking me to confirm for the download AND your weekly newsletter which I already get…!!!
I’ve been asked this a lot (and created quite a few) over the years for a lot of successful products, programs, and organizations. Get clear— and get everyone elseWhat is the size of the market opportunity: clear—on where you will -in terms of revenue amount be successful and where you won’t.
But with the growing popularity of multiple social media sites like Facebook, Twitter, LinkedIn, Pinterest, YouTube and Google+, how do businesses decide which social media sites will provide them with the biggest return on their time and money investment for marketing their brand? Comparing the marketing opportunities and brand benefits of social media sites like Facebook, Twitter, LinkedIn, Pinterest, YouTube and Google+ for business marketing will help you decide where to spend valuable time and marketing dollars. You might choose to still have a presence on all of the top social media sites, but you may also decide that you will focus your time and money on only a few sites that are the best strategic fit for your business.
This plan may be as simple as assigning one or two people in your company to manage the constant flow of content to each site.


Other popular social media management tools like HootSuite can help you launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple social media channels.
Diane also serves as the marketing director for SureShade, a growing small business that has become the new standard for shade on boats, and runs Marine Marketing Tools, a site that bridges her passion for boating and small business marketing.
It’s a fast and easy software that gives a solution to all my online marketing needs, and in addition to the social media management, i create SMS campaigns, emails, voice messaging and some more easy and effective features. They are looking for information that is quick, understandable and easy to act upon if desired. If you want one that’s beneficial to the health of your business, you have to be transparent. Find images of people speaking, standing in front of a group, of a larger audience — you get the idea. The closer the deadline, the more likely you’ll start thinking waaay outside the box.
Good advise would be to sync it with some other activity, especially if that’s something you love. The clearer you are when defining what you want to accomplish the more likely it will happen.
A couple of my goals for 2015 are to develop a video training course and to create more SlideShare presentations. I thought I’d share how I’ve always done it and give you both the framework and some pointers on how to Time Period of Plan do the same for whatever you’re trying to market. Choosing which social media sites have the biggest potential for marketing your type of business is the best way to maximize your time. A closer review of B2B and B2C marketing opportunities by social media site will help you decide which sites may offer the biggest potential for your business.
Or, it may include using a social media management or automated marketing tool that feeds updates to multiple sites from one platform.
If you’re a blogger than attach part of these actions to your blogging schedule, disguise them into something more fun. Develop and tell a compelling and differentiated story for etouches: # modules, specificity of the modules3.
Establish consistent communication channels with target audiences through direct and indirect marketing and PR (including social media)4. Thank you so much for this email, as it give me a 1-2-3 step by step plan that is clear to follow and your Twitter example puts Twitter in a context I can understand.
The framework stays the same—just change the specifics based on what it is that you are tryingProduct, Program or to market.Service that You Will The one piece that I didn’t cover was on pricing, which—I think—is a whole slideset unto itself.Market Good luck! And how important is it to develop a presence on Google+ when the site traffic and activity is still growing in popularity?



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