Technology’s increasing sophistication – coupled with the rising amount of time people spend on the Internet and social media networks – continues to drive robust efforts in the field of digital marketing. The question has been drawing the attention of thought-leaders and entrepreneurs across industries.
Digital marketer Jeff Dachis, who co-founded the company Razorfish, told Forbes in January 2013 that marketing efforts should focus more on brand building instead of just driving commerce.
With rising ownership of smartphones and tablet computers, mobile is set to play a huge role in the future of digital marketing. In essence, AR involves the addition of digital information into an individual’s physical environment. Another mobile-driven development that is positioned to benefit digital marketing campaigns is the introduction of responsive web design (RWD). Responsive web design automatically adapts to a device’s screen size, orientation and platform, removing the need to create separate sites for traditional web and mobile sites. With major players such as Walmart and Facebook investing more heavily in mobile commerce and advertising, the future of digital marketing seems bright.
Now imagine a world where you knew how many sales you could close, just by the amount you spent on online marketing.
The way it works is a very simple formula, and to get started all you need are a couple of things from your sales team. So finally, we would use our online marketing tools to drive 2,000 visitors to your website. As you can see, using this formula you’ll be able to see exactly the return on your online marketing investment! I find it fascinating that all the marketing skills we have today were used by people thousands of years ago. At the simpler end of the market, products dona€™t need a brand a€“ they just need to work.
Religions, spiritual movements, political ideologies, self-help theories and therapies are all examples of services which can't succeed without effective branding. Having taken over story from early religion, the a€?majora€™ religions introduced a high-profile brand feature: the symbolic individual. It has been recently recognised that when people make a buying decision, they are not really buying a product but what they believe it will do for them. Brands have to change to suit circumstance, but the strategy has to be properly thought through.
Deliberate attempts at rebranding in order to reverse a perceived decline often dona€™t work or have unforeseen adverse effects. Only religion has succeeded in using the carrot-and-stick technique in which negative reinforcers such as guilt, fear and hatred work alongside positive reinforcers such as inclusion, security and reward.
From positive and negative reinforcement, the invention of the bad guy as antithesis of the mascot follows easily.
The major religions use one tool that commercial products and services can't use: punishment for failing to buy or for ceasing to buy. Products are often rebranded to match changes in perception, in order to retain customer loyalty. Subud's problem at present is that its brand is inauthentic, whereas the product itself is quite a good one. The success of a brand depends less on what it actually does than what it promises to do, though it should not mislead. The latihan exercise is practised two or three times a week for half an hour, either alone or in a group, where men and women do the exercise separately (in line with Muslim religious tradition). A key piece of American Surgical Assistants growth is through recruiting talented assistants, but there was little support information for recruiting. FrogDog created multiple sales brochures targeted at individual audiences that are used to explain the core benefits of a relationship with American Surgical Assistants.
FrogDog created a new Web site that addresses American Surgical Assistants three core audiences. American Surgical Assistants is one of the leading providers of contract surgical assistants for hospitals and outpatient clinics in the United States.
With private-equity backing, American Surgical Assistants set robust business growth targets for an eighteen-month period. To achieve its targets, American Surgical Assistants needed a marketing strategy and marketing execution.
To keep the American Surgical Assistants agile and enable rapid growth, the company needed a flexible, scalable solution that allowed it to tap into multiple marketing skill sets—from high-level marketplace analysis and marketing strategy development to tactical execution including Web development, social media management, copywriting and copyediting, design, and video and photography production—without having to manage multiple venders or add a significant staff load. FrogDog’s ability to provide strategic marketing thinking, develop complex integrated marketing strategies, and execute the strategies down to providing metrics on results made FrogDog the best partner to help enable American Surgical Assistants’ growth. FrogDog assessed American Surgical Assistants’ market, audiences, and competitive landscape. The research FrogDog performed and FrogDog’s understanding of American Surgical Assistants’ business goals informed the development of an integrated marketing and communications strategy for the company, including a tactical plan and measurement metrics for roll-out. FrogDog’s research also informed a complete redevelopment of the American Surgical Assistants’ look and feel and its marketing and internal messaging. To ensure internal buy-in for the new look and feel and messaging and to ensure that American Surgical Assistant’s staff—which is geographically widespread—stayed up to date on the latest company news, policies, and procedures, FrogDog developed and maintained an on-line employee portal. American Surgical Assistants’ staff must be fully trained on the latest surgical techniques and procedures—and a staff that’s well trained is critical to American Surgical Assistants’ brand positioning. CBS Interactive was interested in developing an identity for their new music department focused on developing a website to stream all of CBS’s radio stations. You wanted a site that looked cleaner, was better organized, and featured more information on the topics you care about. More importantly, Communications Network members will have access to an all new private and dynamic community powered by Salesforce.
Ashoka is the global association of the world’s leading social entrepreneurs—men and women with system changing solutions for the world’s most urgent social problems. Ashoka is building a global movement to help society see and act on the need for Everyone A Changemaker, including as it relates to children and teens. 1) Messaging: Ensuring that our narrative leads with our framework and empowers our community of partners. 2) Storytelling: The ability to share stories and deliver information that creates an experience for our audience. 3) Press: Engages internal comms teams to go beyond transactional relationships with press and create amplifying partnerships. 4) Digital: Engage with internal comms teams to ensure Ashoka’s digital properties align with and drive the strategic messaging. Ashoka has a rigorous committee-based screening process for hiring staff at all career stages, mirroring the selection process for our Fellows. EMOTIONAL AND SOCIAL INTELLIGENCE: Has the ability to work efficiently and respectfully in teams.
Ashoka is an equal opportunity employer and invites applications from candidates regardless of race, gender, sexual orientation, age, disability or religion.
Classification Standards: Under the direction of the Executive Director, this position is primarily responsible for developing effective communications materials for LAHSA and handling media relations. Minimum Qualifications: Must be a team player and have excellent verbal, written, and technical skills. As a member of the Communications team, this position will support current Duke Endowment communication strategies and will focus specifically on three primary functions: generating ideas for and leading implementation of Endowment digital strategies, overseeing events and developing and executing communications activities. Battery Powered is a member-founded, member-funded program of The Battery, a San Francisco social club. The Battery Powered program has garnered a reputation as one of the most innovative and successful giving programs of its time.
Battery Powered is looking for an accomplished, energetic, and creative development professional to join the team. You’ll work closely with both the Co-Founders of The Battery and with Amplifier Strategies to activate generosity within The Battery membership. The position reports directly to the President of The Battery Foundation, with tangential reporting to the General Manager of The Battery and the Director of Philanthropy at Amplifier Strategies. In its first year, Battery Powered activated $8M in generosity and enrolled 15% of the club’s membership (600 Battery Powered members, total membership of 3,500 and growing). Identify, analyze, and propose innovative development strategies that facilitate donor engagement and the achievement of fundraising goals. We have retained Schaffer&Combs, a certified B Corporation, to support this high priority search. Please include your name, the title for this position, and the company name (“Your name – Director of Development – The Battery”) in the subject line of your email. For more than thirty years, The Community Foundation for Southeast Michigan has been working to improve the lives of people in our region – supporting education, arts and culture, health, human services, community development, and civic affairs. More than that, though, we have helped to provide valuable leadership through very turbulent times.
The Vice President of Marketing and Communications (VPMC) is an essential part of that strategy, and the successful candidate for this position will play an important role in advancing the effectiveness of the Foundation’s work.
The Vice President of Marketing and Communications leads communications and marketing implementation for the Community Foundation for Southeast Michigan.
As chief communications and marketing strategist, the VPMC is responsible for developing and implementing a comprehensive strategic marketing and communications plan for the Community Foundation.
Leadership – The communications team is led by the VPMC, who oversees the budget and is responsible for managing the communications team.
Publications – The VPMC supervises the production of periodic publications and collateral materials for fundraising and special projects.
External relations – The VPMC handles all media inquiries, builds relationships with local media, and may serve as a spokesperson for the Community Foundation. Organizational capacity – The VPMC and the communications team are charged with ensuring that all employees understand the Community Foundation’s core messages and training staff on communications best practices.
What we’re looking for: A savvy communications pro with a head for project management and a passion for social change to join Fenton – the leading social change agency. Knowledge about expanding access to high quality education, from early care and education (ECE) through higher education and have experience in education. The SAE will be responsible for planning, executing, and tracking communications initiatives on behalf of clients and plays a pivotal management role within the agency, occasionally as the lead on smaller accounts. We are: The leading social change agency with more than 30 years of experience working on some of the country’s most important social change and social justice movements. The senior account executive will be responsible for executing communications initiatives on behalf of clients and may serve as the lead on smaller accounts.
We are:  A social change communications agency with more than 30 years of experience working on some of the country’s most important social change and social justice movements. We are looking for a dynamic and seasoned communications professional to lead our West Coast team as Managing Director of two offices: San Francisco and Los Angeles. The MD is responsible for overseeing the 25-person West Coast operation with and plays a critical senior role across the agency along with the senior leadership team. The agency focuses on a broad range of communications initiatives including issue advocacy campaigns, corporate social responsibility programs, digital content and web development, social marketing strategy and execution, non-profit branding, messaging, and engagement. What You’ve Done Already: We are seeking candidates with 15-plus years of experience, including experience at an agency. What we’re looking for: A communications savvy Account Executive with a passion for making social change to join Fenton’s fast-paced and creative San Francisco team. The AE’s primary role is to help develop and execute online and offline communications tactics.
We are: A social change communications agency with more than 30 years of experience working on some of the country’s most important social change movements. Lead landscape and competitive analysis research projects; gather insights to form campaigns and communications strategies.
Conducted daily media monitoring for two of your accounts- one seeking news about health disparities among people of color and the other finding media hits about the intersection of LGBT and faith issues.
Finalized a competitive analysis report for an early childhood development organization, a project on which you led the research, secured the print vendor for the print report, and picked up the printed copies from the vendor. Participated in a brainstorm for an online campaign promoting the availability of free electric vehicle charging stations for workplaces.
Finalized web content for a dating violence prevention toolkit site, and sent video clip recommendations to the video team for the new site, after watching an hour or so of raw interview footage.
Pitched media outlets with a press release about efforts to project California wildlife during the drought.
Managing content on behalf of clients utilizing content management systems such as Drupal, WordPress, etc. What we’re looking for:  A communications savvy Account Director in our Los Angeles office with seven or more years of strong strategic communication management, campaign development and implementation and media relations experience.
We are especially interested in people who are passionate about changing the world, protecting the environment and engaging people in conversation around education and public health. We are: A social change communications agency with more than 30 years of experience working on some of the country’s most important social change and social justice movements. Writing and editing press releases, fact sheets, opinion pieces, strategy memos, reports, organizational brochures and online content. Provide assistance to senior staff related to new business development such as crafting proposals.
Experience developing network of contacts in a range of areas including business, politics, health, environment, education, etc. What we’re looking for: A communications savvy Account Coordinator with a passion for making social change to join Fenton’s fast-paced and creative San Francisco team.
The AC’s primary role is to provide project support in the development and execution of communications strategies for our clients. Help with landscape and competitive analysis research projects; gather insights to inform campaigns and communications strategies.
Created a first draft of web content for a dating violence prevention toolkit site, and sent video clip recommendations to the video team for the new site, after watching an hour or so of raw interview footage.
Created a peer analysis comparing the brands of five organizations all working to end hunger. The Communications Coordinator reports to the Communications Manager and is responsible for the daily operations and coordination of workflow of the Communications department. Maintain communications calendar and coordinate meetings to keep communications team on track of workflow and projects. Review and process invoices, credit card bills and travel reimbursement forms related to the Communications Department. Assist the Communications team and other departments to maintain and increase the Foundation’s presence on social platforms (Twitter, Facebook, Flickr, YouTube, LinkedIn and Instagram).


Strong project management skills; ability to multitask, organize and prioritize to stay within budget and on deadline. Ability to develop collaborative work relationships, internally and externally, to achieve effective outcomes.
At least 3 years relevant experience, preferably within a communications or public relations firm, or a nonprofit organization.
A competitive compensation package is available, including a salary commensurate with qualifications and experience, and a comprehensive benefits package. Lantern Community Services’ (Lantern) mission is to champion the independence and well-being of New Yorkers who are impacted by or threatened with homelessness.
Financial: The COO will provide strategic oversight of Lantern’s finances, and effectively communicate the results, issues and opportunities to senior management and the Board. Lead fiscal modeling of potential new initiatives undertaken by the agency which will include assessing the use of Medicaid.
Collaborate with the Controller to assess Lantern’s financial position, and issue periodic reports on financial stability, liquidity and financial health. Ensure that Lantern has appropriate insurance coverage including worker’s comp, D&O and health insurance as well as risk sharing and risk management practices. Work closely with the controller to analyze revenue trends and expenses and develop projections; review annual budgets and forecasts and suggest and implement strategies where appropriate.
Work closely with the Chief Compliance Officer and the Controller to ensure that the organization is in compliance with all regulatory standards and applicable laws. Operations and IT: The COO will oversee all operational aspects of programs across all facilities with a focus on developing best practices for the organization and developing infrastructure improvements in such areas as security, furniture, equipment, purchasing and technology.
Oversee the provision of outsourced security, assess the quality of the services and the provider as needed. Lead, coordinate and troubleshoot all activities in the areas of purchasing, facilities and office services.
Oversee the detailed lease requirements for each building, and coordinate leasing up vacant units with program staff.
Oversee creation of monthly reports that track all arrears, legal response efforts, subsidy and tenant collections and vacancy information, and monitor to ensure maximum collections and minimum vacancies. Oversee legal efforts to improve rent collection, and assess quality of legal services on a monthly basis. Analyze and identify ways in which collections can be improved, arrears addressed more quickly and vacancies filled as quickly as possible. Oversee rental subsidy process including funding from government agencies, and the application and compliance aspect of that work, working closely with the Chief Compliance Officer. Work closely with the property management company in coordinating all Leasing & Compliance efforts and in addressing any other operational needs.
An April 2013 report from management consulting firm McKinsey & Company concluded that the constant availability of technology and information has led digital marketing to the brink of a challenging period.
As Dachis told the magazine, social sites are brimming with various measures, such as the tweet, re-tweet, thumbs up, like, tip and check-in.
Globally, spending on mobile advertising should top $23 billion by 2016, eMarketer has reported. For example, augmented reality (AR) is attracting increasing interest with Google’s development of its wearable technology, Google Glass. Of particular note to marketers, this information could include hotel locations, prices of items in nearby stores and an assortment of other commerce-related details targeted at specific users based on factors such as their location, shopping history and online preferences. Simply stated, RWD allows businesses and organizations to design one website that works smoothly across all platforms, from smartphones to personal computers. They may have believed iron age superstitions but they could learn nothing from us about marketing because they knew the secrets of branding: the creation and projection into the market of a generic identity and buying incentive for a product or service thata€™s otherwise difficult to sell. No-one ever bothered to create a brand for spoons or wheelbarrows - but to market a vacuum cleaner, a car or a broadband provider, you need a brand.
Christianity makes full use of the two most powerful marketing words known to man: a€?newa€™ and a€?freea€™. Logo, corporate identity, endorsements, free offers, unique selling proposition (USP) and perhaps most important of all: story.
Moses, Jesus, Mohammed and Buddha are the religious equivalent of brand mascots such as the Jolly Green Giant, the Pillsbury Dough Boy, Sunny Jim, Ronald McDonald and Colonel Sanders. In the 1990s Wranglers decided to expand from its core product, jeans, into the general clothing market; the attempt was a costly failure a€“ no-one believed Wranglers could make fashionable suits and jackets. Christianitya€™s claim on universality led to its adopting many of the rites and festivals of paganism on the basis that these were all better expressed in Christian terms. Successful rebrands are the ones we hardly notice as they either dona€™t concern us or offer us more of what we believe we want. In commercial marketing, only positive emotions such as well-being, rewards, security and inclusiveness are addressed. The rewards and punishments are big: eternal bliss in a world after death, contrasted with eternal torture or countless lifetimes of suffering. In commercial marketing the bad guy would take the form of an anti-mascot whose purpose is to stop you gaining the benefit symbolized by the mascot. Microsoft can't claim, although it might want to, that Mac users will have a terrible life, because there are plenty of Mac users who can easily refute the claim. If the product can be shown not to deliver on its promises, the customer will be disillusioned and look elsewhere. Christianity today places much less emphasis on hell than it did in the middle ages, and accuses no-one of being a witch or a heretic. The claims a€“ spiritual development without doctrine or hierarchy a€“ are at variance with the facts. At the time of writing there is a furore over Subud's perceived anti-gay stance based on statements such as 'Homosexuality is not allowed by religion and it is not allowed by God. Their use of 'loss leaders' is a manipulative ploy that exploits people's willingness to believe what they are told as long as it comes from a trusted authority. His talks contain a wealth of material from Javanese, HIndu, Muslim and Naqshbandi Sufi sources. As most of the American Surgical assistants staff members work remotely, the portal helps bring the company together. FrogDog created recruiting brochures that better explained the benefits of joining the organization.
FrogDog developed a series of videos of employees discussing the benefits of working for American Surgical Assistants. Founded in 1999, the company had grown substantially over the years and solidified its predominant market position in parts of Texas and elsewhere in the United States. The strategy needed to reach internal stakeholders, surgical assistants, hospital operating room directors, C-level hospital executives, and physicians.
In addition, FrogDog used the results of the research to work with American Surgical Assistants to develop a brand promise and brand values and attributes for the organization.
To help ensure that the team’s continuing education, FrogDog developed a Web site for training purposes that will become accepted coursework for continuing education credits with the National Surgical Assistant Association (NSAA). Since their focus was on a younger audience, the bars were tweaked to introduce tension and a dynamic motion. Over a 30 year span, we have elected and funded over 3,000 leading social entrepreneurs in more than 70 countries.
For this movement to succeed, we need a bold and sustainable global communications team and messaging effort that will effectively communicate our vision. They will be comfortable engaging prominent business, social, and government leaders—and eager to build bridges between the three sectors. This includes research, responding to media requests, providing information to the public, website and social network management, production of internal and external informational materials, drafting press releases, and public relations. Made possible by Michael and Xochi Birch and the philanthropy team at Amplifier Strategies, the program is designed to help members explore themes, share ideas and activate their generosity to spark lasting change. You’ll analyze current giving levels and member engagement activities to develop strategic solutions for growing the Battery Powered community. You will be expected to activate another $8M in new memberships and renewals the first year, and $12M in the second year. Since our inception, we have distributed more than $825 million through more than 56,000 grants to nonprofit organizations throughout Wayne, Oakland, Macomb, Monroe, Washtenaw, St. In addition to providing grants and working closely with our donors to help them achieve their philanthropic goals, we have used our reputation in the community as an honest broker, a trusted friend, and a respected voice to bring about positive change for millions of people. The VPMC works closely with the President, Strategy Officer, and the three other Vice Presidents to help the Community Foundation achieve its programmatic and fundraising goals and to make sure the Foundation is an influential voice in Southeast Michigan and in philanthropy. The VPMC develops and manages the communications budget within established budgetary procedures. Historically, the Community Foundation has produced a printed annual report and at least three printed newsletters yearly. The communications team works to maximize inter-departmental communication and coordination.
We see education, youth development and the health of families and communities as issues of social justice. Fenton’s past and present clients include the Harlem Children’s Zone, the Children’s Aid Society, the American Association of Community Colleges, as well as grantees and foundations. Fenton’s past and present clients include FHI 360, Girls’ Globe, Save the Children, and the Global Fund for Women.
The best candidate will have strong leadership qualities, agency management experience, an entrepreneurial spirit, and a defined “presence” in the social change space, particularly with social justice, racial justice and other key issue areas. The MD leads top-tier accounts and is involved in the management of all accounts managed by the West Coast offices, manages their portion of a P&L, is responsible for generating new business leads and spearheading agency new business development as well as creation of new products and offerings to innovate in the communications space.
The AE has 3-4 years of experience in project support, research, media relations and social media campaigns in public interest advocacy or social justice communications setting, or demonstrated equivalent experience.
Fenton’s past and present clients include The Robert Wood Johnson Foundation, Amnesty International, The Ella Baker Center for Human Rights, Carton Council and The California Endowment. They have a strong background in project management and execution, research, media pitching, and social media campaigns.
The Account Director is responsible for developing, executing and budgeting for profitability on assigned accounts, as well as the supervision of staff servicing those accounts. We are currently prioritizing candidates with proven experience working on advocacy campaigns, conducting audience research, developing messages and conducting media and influencer outreach.
The AC has 1-2 years of experience in project support, research, media relations and social media campaigns in public interest advocacy or social justice communications setting, or demonstrated equivalent experience.
A typical week will include a blend of project coordination and logistics, media outreach, research, copy-editing, media monitoring and participation in larger team strategy sessions. Fenton’s past and present clients include The Robert Wood Johnson Foundation, Amnesty International, the Ella Baker Center for Human Rights, Carton Council and The California Endowment. This position serves as the liaison between Communications team members as well as with other departments within the Foundation and external partners, to keep everyone on track of workflow. Lantern provides innovative services to help New Yorkers who are formerly homeless or have recently aged out of foster care recreate their lives. In much early religion story is the only clearly identifiable factor a€“ creation myth, disaster myth and divine intervention, making religion indistinguishable from story at the ordinary level.
Early religions certainly had heroes, but Heracles, Perseus, Theseus, Osiris, Apollo, Thor, Krishna and others were not the sole focus figure of their respective religious frameworks. Think of the famous campaign for margarine based on the slogan a€?I cana€™t believe ita€™s not butter.a€™ People bought the margarine in the belief that it tasted as good as butter. You may believe that a sports shoe with a flash on it will make you run faster than one without. To survive in the market a business must grow, and for that it needs an effective strategy.
User endorsements are the most reliable way of creating confidence in a product or service whose claim is unverifiable in advance.
More recently Pepsi-Cola tried one last effort to reverse its decline against Coca-Cola by rebranding itself with the colour blue, thereby shrinking its market share still further. There is no evidence that Christians originally believed Jesus to have been born (of a virgin) around the time of the winter solstice or to have been crucified and resurrected around the time of the spring celebration; but as these were major pagan festivals it was expedient to rebrand Christianity according to the pagan calendar.
The commercial marketing industry has learned that whenever a negative reinforcer has been tried it has always failed, sometimes spectacularly, as in the 'You're Never Alone with a Strand' cigarette campaign. To get people to believe these claims required, and still requires, a massive marketing effort.
Religion can claim what it likes about eternal punishment because its claims can't be proved false. They aim to expand their membership, and in order to do that they must have an effective marketing programme based on a strong brand. Like many other spiritual movements Subud also plays the 'tradition' card: offering a connection that goes right back to the beginning. In order to get round this difficulty and retain customer loyalty the promise of all 'major' religions is that the reward lies in another domain, i.e. Current Pope Francis says things like a€?When God looks at a gay person, does he endorse the existence of this person with love, or reject and condemn this person? Supermarkets, like politicians and spiritual leaders, use various strategies to project themselves as trustworthy, friendly and 'on the customer's side'.
Much of the material deals with the correct conditions for doing the latihan exercise, the 'lower forces' contained in the nafsu (passions), the organisation of the Subud movement and the setting up of businesses. This consists of asking a question, putting oneself into the surrendered latihan state, and seeing what comes through.
In 2011, the company attracted private equity investment, poising American Surgical Assistants for rapid growth.
Ashoka is seeking an entrepreneurial, creative, and dynamic innovator to lead its global communications team and transform how Ashoka engages with the world. Excellent computer skills with competency required in Microsoft Office (Microsoft Word, PowerPoint, Excel and Outlook). Each trimester, the Battery Powered community tackles a new theme, representative of some of the biggest issue areas of our time. This success, coupled with The Battery’s positive reputation, gives the program strong convening power to draw both well-known experts and celebrity presenters to amplify its voice.
These changemakers and influencers have both the capacity and motivation to make our society stronger, and you will connect them with the opportunity to do so in an innovative and deeply rewarding fashion. Our longer term vision for the program is to grant $10M a year in funding to amazing organizations. The VPMC also provides education and mentoring, and identifies professional development opportunities for members of the team and other staff as appropriate. The VPMC collaborates with all staff to ensure the publication of updated and accurate information, and oversees the development of videos, podcasts, and other means of connecting digitally.


The VPMC leads communications team efforts to develop news releases, public briefing materials, talking points, and presentations for speeches and external announcements. The VPMC works closely with human resources to assist with the communications aspects of publicizing openings and recruiting candidates. The Senior Account Executive (SAE) has four-to-seven years of experience in public interest advocacy or campaigns, public-interest communications, social activism, media relations, or demonstrated equivalent experience and ideally agency experience.
Our office works on projects that involve communications strategy, messaging, media relations, digital advocacy, branding and communications planning.
This person should have a good understanding of the nature of business on the West Coast — specifically with foundations — and experience with growing a business and furthering a leadership footprint. Because so much of the work is integrated, the ideal candidate has strong experience in both online and offline communication platforms and in creating results-driven programs.
AE’s support their account teams, run parts of larger accounts and occasionally lead on smaller accounts. Fenton has 60+ staff in four offices in San Francisco, New York, Los Angeles and Washington, D.C. Successful candidates must also be able to demonstrate the ability to work with and on behalf of diverse communities.
Kellogg Foundation, the Transgender Law Center, the California Community Foundation and The California Endowment. Hilton, who founded Hilton Hotels and left his fortune to help the world’s disadvantaged and vulnerable people. Our programs with proven results in health, employment, education and life skills are delivered inside our residences and tailored to each person’s needs.  We provide our clients—many of whom live with mental illness, addiction, disability, HIV or other chronic illnesses—with the tools they need to integrate successfully into the greater community with dignity and independence. Because the more complex or rarefied the product or service, the harder it is to establish a perceived benefit in advance of purchase. Later religions owe much to their use of story to address psychological problems such as insecurity and guilt.
In the Middle East the cults of Tammuz, Adonis, Zardush (Zoroaster) or Mithras lost a€?market sharea€™ to the monotheistic religions, despite sharing many of their features, because the latter had stronger brands.
In the consumer market, the incentive is money, and people with proven marketing skills are very highly paid.
There are such things as stable, non-market-driven economies operating without the assumption that more is better and that security comes from having the most stuff.
More successful have been McDonalda€™s attempt to claw back public goodwill lost in the junk food furore by projecting itself as sustainable and energy-efficient; tourist destinations such as Ireland, Tunisia and Egypt use seductive advertising to overcome the fear of terrorist attacks. Islama€™s pioneering and disinterested pursuit of science and philosophy increased the acceptability of its brand in medieval Europe. People always associate the brand with the dominant emotion, even if the product is portrayed as conquering it. The Hamburglar tries to steal hamburgers away from children, and Ronald McDonald gets them back. This, however, undermines its case to be stating the truth (see Karl Popper, falsifiability theory). It should come as no surprise to any Subud member who has read this far that Subud has such a programme. It is also universalist: the 'one stop shop' - you can get everything you need here, why bother looking elsewhere?
It must either endorse the statements and practices of Pak Subuh and his followers, in which case it officially becomes a popularised Javanese cult (nothing inherently wrong in that), or revert to its original form in which such things are of peripheral interest compared to the 'product' (the spiritual exercise), the USP (no teaching, no hierarchy) and the story (how Pak Subuh received the latihan) which, again, is quite a good one. Having acquired the trust and confidence of their customers they are then in a position to make statements and carry out actions which are not questioned. It claims to have no hierarchy, no teachings and no other set practice than the surrender exercise. The right candidate will create a strategic messaging plan, establish strong media relationships, effectively articulate the Ashoka vision, and identify opportunities to raise the level of awareness of social entrepreneurship as it relates to Everyone a Changemaker. They will have the ability to engage anyone, anywhere and share a compelling vision of Ashoka. Requires proficiency with social media including but not limited to Twitter, Facebook, Google Plus, Instagram, hashtags, and blogs.
Over the course of the trimester we hear from experts and organizations on the front lines of some of society’s toughest challenges, and at the conclusion of each theme, members vote to financially back a selection of organizations. Your passion for giving is infectious and the depth of your knowledge around philanthropy is exceptional.
The VPMC is responsible for providing feedback through regular performance reviews and goal setting.
Fenton has 65 staff in four offices in San Francisco, New York, Los Angeles, and Washington, DC. We come from a variety of backgrounds, including nonprofits, government agencies, consulting firms and the corporate world. We also create top-tier cause marketing campaigns and CSR and sustainability programs for companies such as Renewable Funding, Intel, Warner Bros.
The Foundation currently conducts strategic initiatives in six priority areas: providing safe water, ending chronic homelessness, preventing substance use, helping children affected by HIV and AIDS, supporting transition-age youth in foster care, and extending Conrad Hilton’s support for the work of Catholic Sisters. An effective brand will not only persuade a customer to buy, but also ensure continued purchase (a€?brand loyaltya€™). Convince people they are getting something for nothing and theya€™ll not only flock to buy your product, theya€™ll be grateful! To solve these problems they first had to establish ownership of their solutions, in exactly the same way as a marketing campaign for GM food claims to solve third world hunger, or a supermarket a€?beats the recessiona€™ by claiming to create jobs and slash prices. Not surprisingly, societies with non-expansionist economies tend to have non-expansionist religions, if they have religions at all. Islamic religious tracts are full of a€?so-and-so saida€™ or a€?so-and-so heard such-and-such saya€™. The dogmatist Al-Ghazali single-handedly reversed that trend by introducing the idea that God was directly involved in every natural phenomenon, therefore nothing could be studied in the absence of theology. This particular campaign was predictably short-lived, since it followed the rule that advertising which focuses on a negative attaches the negative to the brand. There World Subud Association (WSA) hosts regular discussions about promoting the message of Subud and protecting its reputation. The appeal of a single product 'specially formulated' for all types of application - engine oil, shampoo, plant feed etc.
Pak Subuh said, 'you will only know the benefit of the latihan after you die' (1985, S Widjojo Centre, Jakarta). There are customer endorsements aplenty, the logo is strong, the free offer is there ('no charge, contributions welcome') a€“ everything is in place but one: a clear and accurate brand. Powerful marketing tools such as logo, endorsement, free offer, unique selling proposition and story access the emotional, not the logical part of the brain.
The key element is belief in God (the latihan exercise is believed to be guidance and direction from the power of God).
Responsible for bringing major trends like caviar manicures to the mainstream, Knight spoke to The Sephora Glossy about her next big move: makeup. We come from a variety of backgrounds, including non profits, government agencies, consulting firms and the corporate world. While we work hard, we also appreciate a good Happy Hour, round of karaoke or game of trivia when we see one. In addition, following selection by an independent international jury, the Foundation annually awards the $2 million Conrad N.
The story of the specially-engineered solution to the perceived problem becomes part of the brand. In the established a€?brandsa€™ there is a payment for services rendered: the notion that if one a€?buys ina€™ to certain ideas, one gets something in return - heavenly rewards, increased merit, good fortune, nirvana or some such thing, desire for which has been created and developed by the marketing department concerned. The religions with the most aggressive strategies arise out of market economies, and offer bonuses for spreading the word. Christian scriptures and hagiographies consist largely of deeds, sayings and observations recorded by witnesses. This led directly to the loss of Islama€™s lead in technology and the decline of its global influence a€“ something that Al-Ghazali could not have intended. This resulted in people associating the product with the negative emotion and abandoning it in droves.
Battery Powered has raised over $8M and awarded funds to 31 organizations that have a serious chance of making society stronger.
Fenton has 60 staff in four offices in San Francisco, New York, Los Angeles and Washington, D.C.
Hilton Humanitarian Prize to a nonprofit organization doing extraordinary work to reduce human suffering. It is possible to influence people radically, but one must first know what they believe, or are willing to believe.
This concept of divine remuneration is central to all the a€?greata€™ religions, whose designers established such promised rewards as physical resurrection from the dead, eternal life in paradise, or freedom from reincarnation and attainment of eternal bliss; a benefit that they not only expected to receive themselves but offered as an incentive to others. Some of them eulogise martyrdom a€“ what could be a better customer endorsement than the willingness to defend a product to the death?
Brand loyalty is built on the fact that the more opinions you hear reinforcing a certain sales message, the more likely you are to believe it yourself. Judaism a€?rebrandeda€™ itself successfully after the sack of Jerusalem and the destruction of the Temple, by removing the requirement for sacrifice and instituting the synagogue and the rabbinate. The initial spread of Subud a€“ a God-centred organisation a€“ was solely due to the efforts of a man displeasing to God. In 2015, the Humanitarian Prize was awarded to Landesa, a Seattle-based land rights organization. Earlier religions had less well-developed incentive schemes; as a Viking warrior who died in battle you might go to Valhalla and drink mead, but only in order to fight again with Odin at the last battle of Ragnarok! The ultimate customer endorsement, dying for the brand, seems excessive to most people today but nevertheless fits the category. This fundamental reconfiguration enabled it to survive without the core elements by which it had previously defined itself, but limited the brand's appeal. This if nothing else places Subud in a ludicrous position and I find it most odd that no Subud leader has ever publicly remarked on the fact, certainly not Pak Subuh himself nor his daughter Ibu Rahayu (currently the main Subud opinion-former). I used to be obsessed with nail polish at home and would get anything I could of my mothera€™s. As an ancient Greek or Egyptian you would expect your behaviour in life to determine your fate after death, but you would have no concept of special bonuses for promulgating the faith, or dying for it.
A customer has bought the product and is so satisfied with it that he makes his satisfaction public in the most irrefutable way possible. I don't know any anti-gay Subud members and the ones I know share my personal view that Pak Subuh's doctrines are at best quaint, at worst inaccurate and ignorant.
But remember that brands do not appeal to common sense, but to the emotions, first of all building desire and then positioning a product or service so as to appear to fulfil that desire. It might be thought a bit odd that in Christianity the mascot (Jesus) endorses the brand (dies for his belief) in order first of all to create it. It underwent various tranformations on its journey, most noticeable of which is the alteration of the Buddhaa€™s image from Indian thin to Chinese fat, representing the change from the original Indian ideal of balance and discipline to the Chinese one of happiness and prosperity. Customer loyalty has to be very strong to overcome this problem, and latihan experience itself is often the overrider. It would be as if the Jolly Green Giant advertised tinned peas by writing his own testimonial on the tin a€“ it wouldna€™t work, because we know the Jolly Green Giant is not real. Which explains why the early struggle of Christianity centred on proving the historicity of Jesus. If the brand mascot is a real person, not just a symbol, it can do all kinds of things a mere icon cana€™t do.
I was a nail technician for years and traveled the globe doing fashion week in Paris and New York and London and whatnot. I had this dream to be into interior design and work with painta€”not necessarily with nail polish but with paint and all those pigments and pearls.
And everybody used to say, a€?Oh, I really love that color.a€? So I would hand mix colors and give them to people, and I would always tie a little black bow around the jar. I really, really just wanted to create a small line of polishes that I could have in my kit, which I could sell in some boutique stores around the world, and that would be it. They would be something that I could be proud of and I could almost realize this [interior designer] ambition that I had.
As much as we work with pigments and pearls in nailsa€”and, obviously, we created a textured caviar nail and made a real trend out of that 3D effecta€”therea€™s so much more you can achieve with makeup.
So we created a lip balma€”because everyone loves to have moisturizing, repairing lip balms where you dona€™t have to compromise on the glossy finisha€”ita€™s called Lip Lustre High Shine Balm .
Theya€™re long-lasting matte textures that dona€™t dry out your lips, but theya€™ve also got a massive, massive pigment load. One of my biggest makeup woes is when youa€™ve got a big morning meeting, and youa€™ve got your coffee and, by the time you end up in the meeting room, therea€™s more lipstick on the coffee cup than there is on your lips. And then youa€™ll try to put the cup back to your lips because you think, a€?That lipstick is now going to go on my chin or my face.a€? So we created a product that basically stops that from happening. You just put it all around the lip liner and on your lips and it takes literally 10 seconds to dry. You point the applicator down, the product loads into the sponge tip, and then you can basically achieve an entire smoky eye using a couple of different shades.
Then therea€™s Double Lines , which is a double-ended eyeliner with the liquid liner on one end and the felt tip liner on the other end. Oh, the last things I need to tell you about are the Blush Pop CrA?me Blush and Glow Pop CrA?me Highlighter and Bronzer .
One trend is the customer being able to be involved in some of the creation of the product, customizing it in some way. And theya€™re definitely educated, and so they know what theya€™re buying is exactly what they need. But we wanted to do it, so we created the Lip & Mix Lip Pigment , where people can mix the pigments together to create unique shades. We have always crushed over Oliviaa€™s style, her beautiful elegance, and her ability to just rock out any outfit and turn it on for any occasion.



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