The most recent edition of SiriusView was released this week by SiriusDecisions and the topic was their analysis of the Marketing Automation Platform (MAP) market. The focus on this topic is very timely, with 20 percent of B2B companies having purchased and implemented a MAP and the expectation that this will rise to close to 50 percent by the end of 2015. Each vendor was scored across three dimensions: functionality, essential elements and vendor strength.
One area not covered by the report is the importance of a vibrant partner ecosystem in terms of supporting customers and helping them get more from their MAP. With the consolidation in the market, vendors are mostly looking to add functionality and integrations in the hope of owning more of their customers’ marketing technology stack. If your business uses Eloqua, or you are considering Eloqua as a solution to take your B2B lead nurturing to the next level, why not contact MarketOne? Latest NewsSign up for our latest news and be the first to get the latest white papers, reports and more. In order to improve your user experience and to provide you with the most relevant content, this site uses cookies.
If you’re shopping for a marketing automation platform, you probably expect to do a ton research. The marketing automation comparison section examines qualified vendors, and notes that some vendors were invited to participate but choose not.

The vendors were scored on three criteria: functionality, essential elements and vendor strength.
The vertical axis in the chart above illustrates whether the solution is geared more toward small-to-medium sized businesses (bottom) or large enterprises (top).
Each vendor in the report  is given about three quarters of a page of narrative, which serves to profile the provider, to discuss what makes the product different from the others, and to describe challenges in using each platform. Reputation Capital Media Services is a Baton Rouge marketing agency that helps B2B companies and their marketing agencies produce high-quality digital content, including blog posts, e-mail newsletters, white papers and multimedia. Sign Up for the Rep Cap Email NewsletterGet the monthly Rep Cap email newsletter for the latest content marketing news and ideas. Marketing Automation Platforms 2014 innehaller 6 nya aktorer vilket tar listan upp till 17 recenserade bolag.
En besvikelse for storsatsande Adobe som bland annat far daliga betyg for sitt anvandargranssnitt. Despite this aggressive growth, roughly 85 percent of B2B marketing leaders using a marketing automation platform believe they are not using the platform to its full potential (many are still using them as glorified email tools); clearly, there’s room for vendor evolution regarding their ability to deliver optimal process, support and skills expertise.
MarketOne’s sole focus is on helping those 85% of users to harness the Eloqua platform and take their marketing to the next level. The ability to provide local support, advice and training for our customers is a key advantage as, even in this virtual era, face to face meetings deliver value at another level.

The study highlights social media integration as an area of recent focus, with MAPs building in social sign-on and the ability to post to social media platforms. The best partners are advising customers on re-engineering their organizational structure and processes to take real advantage of the hugely powerful tools they are paying for. This helps marketers choose a marketing automation platform that’s not only effective and usable, but also supplied from a company that won’t go out of business anytime soon, as some newer tech companies tend to do. Our editors and writers are experts in their fields, which include HR technology, employee benefits, and financial services and accounting. Contact us for a free 30-minute consultation to find out how great content can help you attract and retain your customers.
Fortunately, SiriusDecisions has done some of the work for you in their SiriusView: Marketing Automation Platforms report, which provides a great marketing automation platform comparison. Det finns det for fa konsulter som kan Adobe Campaign enligt SiriusView. Det ar lustigt att Adobe framst anses vara en SME-produkt i USA nar prislapparna for ofta omfattande Adobe Marketing Cloud CXM-projekt i Sverige brukar landa pa ett tvasiffrigt antal miljoner.

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