To create bottom-up models for major players in the US mobile ad market, dozens of data types are gathered from over 100 research firms, over 50 interviews with industry execs, and over 300 data points. As an example, Google’s model was built by analyzing reported revenue figures, traffic acquisition costs and usage from Google as well as figures from outside sources.
After incorporating findings for each company, models are then built for each mobile ad format by analyzing 42 data points from nine research sources which varied wildly. Analyzing overall mobile ad market estimates showed projected increases in estimated total mobile ad spending dollars (billions) and in estimated percentage of mobile ad spending growth.
As a final result of comprehensive analysis of 400 data points, over 100 research sources, dozens of data types ad multiple models, it was projected that there would be an increase of $7.5 billion in US mobile advertising in 2013 up from 2012.


MORE ABOUT BRANDONAfter being physically and mentally disabled by a brain tumor, Brandon overcame the odds to regain his health to help his pregnant wife in her fight against stage 3 breast cancer. This projection is based on a comprehensive analysis of information collected from many research sources on a given topic which is then evaluated for methodology, historical accuracy, discrepancies in definitions before being incorporated into analytical models from which conclusions are made about the entire mobile advertising market. These include revenue estimates from research firms, ad impression estimates and pricing, interviews with industry executives, site traffic and other figures. Pairing the findings with knowledge of the marketplace, it was concluded that there was a wide range of revenue estimates by research sources for display, search engine, messaging, video and other advertising formats.
This was done by comparing and validating 49 data points, 27 estimates of mobile ad spending, and 22 estimates for mobile ad spending growth to trends in mobile advertising media including smartphone use, tablets, and mobile social network usage.


Gaille is one of the top business bloggers in the world, and he has founded several multi-million dollar companies.
Morgan, Yellowpages, Forrester, Jefferies, MAGNAGLOBAL, William Blair and Company, Pivotal Research Group, Millennial Media, Winterberry Group, PricewaterhouseCoopers, and Yankee Group. Economic growth trends, total media advertising spending, and digital spending growth were also examined.




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