One of the most difficult parts of running a small business is putting together a marketing strategy. I’ve talked about creating a marketing plan in each of my online digital marketing training videos. Invest in some market research to indentify everything about your ideal buyer including where they live and the products and services they need. Keep following this process with even more accurate goals to reach the greatest possible success.
If you are a small business owner or small business employee, inbound marketing can help you manage expenses, increase your marketing reach and make sure your customers can find your products and services. You are using an outdated browser, we recommend you upgrade your browser for a better experience. Do you ever wish you could know, besides a "gut feeling", that your marketing efforts are working? Marketing Automation is one of those terms that most business people recognize but are not sure what it really means or how it works. All of this software is stitched together to create lead nurturing programs and to track the journey of a customer from the time they click to your site to the time they become a paying customer. Generate more leads – Lead capture forms setup on landing pages will allow you to turn anonymous web visitors into real live people you can track throughout the sales funnel.
You decide to run a Facebook Ad campaign to generate new leads for your mortgage broker business. You were able to track Jane's activity on your website as well as what she did with the emails you sent her, allowing you to send timely and personalized messages to her.
During the entire lead nurturing process, you were able to track a real person (name and all), instead of an anonymous user.
You can now track the commission you earned back to the original Facebook Ad that Jane Doe first clicked on. 90% of top-performing small businesses that use marketing automation report they did not increase headcount after investing in marketing automation. Marketing Automation should help streamline your current lead nurturing and sales processes, which will give your current team valuable time savings.#3 Marketing Automation is too time-consumingYes, it is time-consuming, especially in the beginning. There are many options available when it comes to choosing a Marketing Automation solution. Gary Shouldis is the founder of 3Bug Media, a web marketing company that helps businesses create 360 Marketing Strategies to dominate their market. His blog is read by over 15 thousand small business owners a month and has been featured in the N.Y. Learn Local SEO and Local MarketingSign up for our email course and learn all about Local SEO and Local Search marketing, delivered in bite-sized chunks to your inbox over the next 10 days. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Clipping is a handy way to collect and organize the most important slides from a presentation. Choose Skyfall Blue and enjoy the best small business and retail advertising professionals available to Ottawa, Ontario and the surrounding area. Sky Fall Blue utilizes multiple approaches and advertising mediums, which allow us to customize an advertising strategy ideal for your small business. Skyfall Blue has years of market research experience, allowing us to help your business determine the best marketing approach for your unique needs. Business branding is essential to impress a positive image of your business on your customer base.
Our marketing specialists help your business see creative, tangible results from your advertising campaigns. Advertising combined with strategic communication is the key to becoming a powerhouse in your industry, and Skyfall Blue is your advertising partner. Skyfall Blue goes behind the basics, combining basic marketing services with advanced SEO and innovative marketing research. Skyfall Blue believes the comprehensive advertising program must include a strong business brand and an incredible media profile.
Skyfall Blue is committed to making your business everything you dream of and more, beginning with a winning marketing strategy. Follow us on Twitter7 Ways to Make Your Social Media Posts More Interesting - Are you stuck in a social media rut? May 3, 2012 by Tara Jacobsen {EAV:5da08477a9fda337} – funny little empire avenue thingy to verify my blog!
BUT, if you want to learn how to grow a marketing empire or really start creating some new habits…this is the post for you!
Three months – this is the timeline that I use for setting habits in place and goal setting. Ok, I am great for making bold pronouncements of new habits that I want start (cleaning my kitchen sink is a biggie!). Watch any webinar and you will find something you are not doing right now, that if you could start doing it would make you a ton of money!
Still in the realm of time, remember that something that you just start doing always seems harder than doing nothing (deep, right?) The first time you do a custom picture you have to get a graphic, find a quote, do the formatting, size it, say dammit that was wrong, re-size it, save it, post it, etc. Online I will oftentimes make a folder on my browser (Chrome or Firefox) with all the pages I need bookmarked there. Because I am careful about what I add to my list of todos, I generally can make a new habit stick pretty quickly.
Being an entrepreneur and working with entrepreneurs, I KNOW how fun it is to chase shiney squirrels. How often have you decided to do something, tried it for a couple of weeks (or a couple of days) and then decided that it didn’t work?
Here is your mission if you choose to accept it…figure out one new marketing habit that you are going to embrace for the next three months! If you could use a little help creating new habits, or heck even thinking about WHAT your new habits should be, check out my marketing coaching programs – they start with a tiny commitment of an hour and go up to 3 months!
Tara’s “tell it like it is” personality combined with her 100 miles per hour presentations have earned her the title “The Queen of Marketing Ahhh’s” from her raving fans. March 9, 2014 by Hoang Tran Leave a Comment The changing marketing trends in this era are bringing more business opportunities for local small businesses to compete more effectively with the bigger players in the market. The host of advantages of Internet marketing for local small business owners compels a deeper involvement in this new marketing trend that is changing business operations dramatically.
Internet marketing is a fresh wave of cost effective marketing concept for any business that wants to be well established in its industry with a clear visibility in the marketplace. It has become imperative to build an online presence for all businesses that want to succeed in the marketplace as more business enterprises mushroom overnight to intensify the competition.
A better end result is obvious with Internet marketing even for the smallest investment made by small businesses. Modern web consumers today tend to Google for their shopping items before making a purchase on-site or off-site. Hence, it is crucial for a business of any size in any industry to consider building a strong online presence to attract more traffic and potential sales to its website.
With the established, optimized web business site, Internet marketing is so easy and convenient for all parties.
Internet marketing forms a very cost effective advertising tool that is affordable for small local business owners.
It is possible to manipulate the best of Internet marketing tools to transform the business into a global enterprise quickly without hassle or high costs.


Modern businesses are discovering the power of online marketing strategies on the Internet platform to become more established and successful with affordable online advertisements and Internet marketing campaigns.
The Internet platform generates the right environment for a small to large business to be globally recognized, although local business opportunities still exist to capture the local market. A well designed and developed web business site can reach a wide consumer market to boost the business regardless of its premise or offerings.
The Internet proves to be an excellent platform to draw in more potential leads to the business with the myriad of marketing avenues available; this includes online social media networks that have millions of followers for a local small business to target their niche markets easily and conveniently in reaping the desired business outcomes. The variety of Internet marketing tools and solutions can boost the local business easily as these are proven marketing solutions that bring on desired business results. The long list of advantages with Internet marketing for local small businesses compels these operatives to indulge in the available tools and techniques immediately in order to stay ahead of their competition. However, such local businesses must always keep in mind their business objectives and directions to benefit from the growing number of tools and techniques via dynamic technologies of today. The process takes a lot of time, money, and effort, so it’s essential to have a plan in place before you even begin. Your marketing strategy will be influenced by the values and goals outlined in your mission statement. It's nice to know what the big kids are doing, but small businesses have different challenges than large companies.
Kind of like SEO.Marketing automation is software that allows businesses to create lead generating and lead nurturing campaigns using an end to end software system with email marketing being the backbone of the system. Lead generation campaigns can be created that will track visitors all the way from click to sale.
You can high five yourself knowing the $100 you spent on Facebooks Ads resulted in several thousand dollars in commissions.
Typical starting costs usually range anywhere from $200-$3,000 a month, depending on the solution you choose. If you choose a solution that will cost $500-$1,000 a month, you will need to determine the incremental increase in sales you will need to cover the cost of the solution. But once you have passed the learning curve on how to use it, the time-saving opportunities are endless. You'll have to do some research, read reviews and even demo a few in order to decide which solution is best for your business. We specialize in helping small business owners increase their revenue and company presence through integrated marketing and strong business branding. We are the advertising agency Ottawa businesses rely upon to know the market, the competition, the trends and the challenges of the industries that matter. Your company brand identify must reflect the mission, value and passion of your company and ensure your business is noticed by the customers you desire. Your company needs to ensure your brand and message is consistent across all your communications – from your website content to your press releases, logos and more. Skyfall Blue digital marketing focuses on SEO and social media strategies to increase ad click-through and conversion rates to increase your customer base.
We provide services ranging from business branding to video production, advertising consultation and full advertising program creation. In addition, we continue to develop new ways to help small businesses maximize their sales potential.
We use our strong background in marketing and business knowledge and experience to adapt strategies to challenging markets, new business climates and updated advertising campaigns.
Your company will become the “go-to” experts in your industry and have the trust of your consumers. Contact us to see how the Skyfall Blue professional marketing and strategic communications team can help your small or medium size business. If you were looking for something more uplifting and easy, move along, nothing to see here. Three months is a good amount of time because you can see the end of it and it doesn’t feel like forever! Yes, that is right, I use a social network or blog or make videos and products about something for A WHOLE YEAR before I give up on it!
But for business, I have to make sure that what I am setting in stone is a good habit to have, that it will help me sell more and that it will actually ACCOMPLISH something.
I love webinars and watched one the other day about affiliate marketing (where you promote other people’s products).
New biz owners often do not have clients to work with, do not know what will work small business marketing wise and have nothing but time to devote to marketing. If I had my way, I would do nothing all day but research marketing ideas, check them out, write about them, make videos and get Sonic sodas to keep me going. With that in mind, I am adding a personal note and doing custom graphics for blog posts (like the one on this post). For example, I went to the post office and bought two sheets of stamps, put my cards right next to me on the desk and had return address labels printed. But this is the part that I promised to come back to…if it makes the list, I do it for a YEAR!
Seriously, coming up with a new product, service, plan, strategy, idea, concept…all in my sweet spot. Exercise is like that for me, if I don’t have a 6 pack abs after THREE STRAIGHT DAYS of doing situps, I slither back to my slothful ways.
It can be phone calls, door knocking, personal notes, sending a daily email, Facebook, Pinterest, postcards.
Check out her marketing courses and products at the Marketing Artfully Shop or visit her Etsy Store, Paperly People. The dynamic internet platform is no longer confined to large corporations with money and power; a small business startup can enjoy a quick establishment in its industry with exponential growth when the right tools and solutions are employed to market its wares and services.
The changing marketing mindset is not only for business owners and managers, but also on consumers who are more tech savvy. Business owners need to be aware of the changing market trends and tools that are easily available to assist them in establishing their market position; preferably sidelining their competition to create a definite market presence. A local small business owner need not be intimidated with the giants in the marketplace as there are ample business opportunities for every type of business in any size or industry. These tech savvy consumers spend a lot of time performing online research over the wide variety of products offered on the web. A well designed website that contains high quality content would create a stronger web presence and social interaction with relevant parties for a clearer visibility in the marketplace. A larger ROI can be enjoyed in a shorter time frame compared to traditional advertising means.
Once the business is set up on the right platform, the continual maintenance and upgrade works are simple and cost effective. This powerful tool is dynamic in helping a small business to be established in the market with a potential expansion factor. This online marketing potential allows the local business to identify their target market easily before venturing on to international markets. The use of search engine optimization tools and techniques serves to promote the small business on the web without incurring unnecessary high cost. Small business companies can indulge in link building and Pay-per-click activities as well as affiliate marketing to groom their operations to success. With the right online, marketing tools engaged and cost effective Internet marketing solutions implemented, local small business owners have a higher success rate in the marketplace even if they start their business from scratch. A detailed marketing plan will help define what you want to accomplish with your business as well as put on the correct path to make it happen.


Take into consideration your audience’s age, location, gender and other demographics. Most have been hit hard by the recession, and those that have managed to succeed have done so through a combination of good business practices: supporting their customer base, effectively managing expenses, offering products and services that continue to have value.
Yet, you are still competing with companies that have larger budgets and greater resources than you. It's the exact opposite of regular email marketing, where you send newsletters and emails out to your entire list. The problem is that by focusing only on this part of the funnel, you are ignoring the other 80-90% of people are are interested, but just not ready to buy yet. The idea is to get people into a lead nurturing program first as most people will respond better to valuable information they need rather than your sales pitch to apply for a mortgage.
Most Marketing Automation companies charge a base fee each month and then costs scale depending on the number of contacts you have in your database, volume of email you send out each month or the feature set you are looking for.There is usually some sort of onboarding fee as well to cover training and client support for the first several weeks as there is a learning curve involved to use it and initial support and training will be intensive. Here are a few common questions to ask when conducting your research.Costs – How do they price? Let Skyfall Blue work with you to design and implement the ideal marketing plan for your company. As one of the leading Ottawa advertising agencies, we are ideally placed to assist your small to medium business establish viability and presence in the local market.
The reason for this is, if I don’t I am just jumping around after shiney objects all willy-nilly getting nowhere – more about this later!
I thought, hum, if I just found a product every day, wrote a post about it, pinned a picture on Pinterest and talked about it on Facebook, damn I could be rich in three months! I have lists of social media and friend contacts who would disappear if I spammed them with a new product a day and MOST IMPORTANT, I would not enjoy doing that every day. I did this before and it got me business but then I was busy and stopped (that one ever happened to you?) Another one is to work on an ebook or information product every day.
You guys, do a lot of different things to find out what you like to do and what works, then finesse later. A lot of the time that means talking with clients, paying bills, making sure we are on track, talking to prospective clients and setting up social media empires for other people. This will increase my visibility on a medium I already use (blogging) and add a new area (Pinterest). Kind of takes the pain out of sending personal notes when I can do it in 3 minutes without leaving my desk!
Soooo, for my social media I have a folder with Facebook, Twitter, Pinterest and Klout bookmarked.
BUT, the problem with that is the herky-jerky stop start that never gives anything time to get off the ground!
I don’t care what it is, you have to pinky swear that you will do it every work day for the next three months. A new startup in any local business can stand a good chance to compete with the local market if relevant Internet marketing options are employed. Window shopping to compare products and prices is very rare today with the advent of the Internet to allow greater shopping convenience and pleasure.
The appropriate interactions with established social media sites that have millions of members allow more potential leads to benefit even the small local business.
This new marketing option requires little investment to enjoy the larger returns even for small businesses which allow a better marketing path for the establishment or expansion.
Small local businesses can be poised to go beyond the horizon as the Internet offers a borderless marketing opportunity effectively and efficiently.
The market offers potential SEO experts offering online marketing strategies and solutions that would boost market presence and bottom lines of the business entity.
This will help you see your progress as you go and keep you from becoming overwhelmed by the big picture. The videos, case studies, ebooks, kits, how-to articles and webinars available here will demonstrate how inbound marketing can help you compete and succeed.
This may be because the final sale happens offline or the difficulty in tracking anonymous website visitors (like Google Analytics) and connecting them to a specific sale.Marketing Automation is a software solution that allows you to identify your website visitors and track them throughout their buying journey, from click to sale. I could go on and on, in fact I have a list in front of me and am working out which are going to make the short list for the next three month period! The personal notes are just a no brainer for me, I like stamps and going to the post office! Too often we take the time amount that comes with the FIRST time we do something and brand our new habit with that HUGE number! Simply by right clicking and saying “open all bookmarks”, each of these pages is opened and ready to fly through! If I do three pins a day for the work year that is 5 (days a week) X 3 (pins a day) X 50 (weeks in a year).
Free advertising options are readily available with the proper engagement in appropriate social media sites through an active contribution of expertise that meets the needs of modern consumers. This would result in more web traffic to the web business site for a higher sales conversion rate while expanding the customer base of the business. Hopefully this article can help you somewhat with the knowledge and tools to be able to make money online.I like to write articles about your favorite array as Design, WordPress, make money online and SEO. It allows you to deliver valuable information to a prospect at the exact time they are looking for it.Here will discuss what Marketing Automation is and how it can benefit your business. Think of financial services, home renovation projects, legal services, etc as examples where it is not an easy buying decision. She is now entered into your lead nurturing campaign where she will receive your free guide as well as a series of 5 emails over 30 days where you offer information she would deem valuable as she decides on a mortgage provider.The software was even able to find her LinkedIn and Facebook social media profiles, giving you a wealth of information about this lead. That is 750 opportunities to connect with someone new, share something and even have fun doing it. That makes as much sense as exercising for and hour and a half and expecting to look like Jennifer Anniston!
Due to limited knowledge article will equally cliche, so look forward to receiving many words your suggestions to improve.
During this time, Jane Doe gets to know more about your company and more importantly, starts to trust you.3 weeks after Jane Doe filled out the initial lead gen form, the marketing automation detects she comes back to your website (via email #3 of the 5 email sequence she was on) and reads two articles on your blog related to first-time homebuyers. The question comes down to commitment to investing in a process like this and the pros and cons of implementing it for your business.
See how each solution charges and use your current (and future) list size as well as email volume to determine your costs.
If I do videos about how-tos even once every couple of weeks, that will be 20 plus Pinterest videos. You have a trigger for this setup in your Marketing Automation system that will place a person on your first-time homebuyers email list if they read 2 or more articles in this category.
Once on this list, Jane Doe receives an email with an ebook explaining the mortgage process for first-time homebuyers.
One of the biggest complaints, and reasons people stop using it, is that it is very confusing to use. Look at user reviews as well as satisfaction surveys to see how well a company supports its customers.



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