We have all heard the jaw dropping statistics on the massive proliferation of social media. Small businesses are twice as likely to discover qualified leads over other business types. Local businesses have always thrived using word-of-mouth marketing and generating referrals from happy customers. The biggest mistake many small businesses make when implementing a social media marketing campaign is not having a strategy or plan.
Did they stay committed to their plan long enough to build meaningful relationships with their community? As a wise man once said, “Failing to plan is planning to fail.” Don’t let another business’s lack of social media planning sabotage your social media success! So, has hearing other’s negative opinions about social media marketing impacted you and your success? We create the small business marketing plan after completing the Diagnosis Workshop together. Your marketing plan will give step-by-step instructions about how to meet your long term goals-- whether those goals include growing your business, growing your profits or both.

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. 800 million Facebook users, millions of tweets per day, Facebook would be the fourth largest country… By now you should know that social media is not only here to stay, it is a crucial part of any marketing strategy. So it’s not hard to understand why using social media’s power to amplify word-of-mouth marketing messages is a must for small businesses.
The “if we build it they will come” mentality is ineffective and will leave you bewildered and coming up with mistaken ideas like “social media marketing just doesn’t work in my industry” or “there is no advantage of using social media in my market”. In this full-day workshop, Amanda Cullen visits with you and key members of your small business. To implement those steps most effectively, Zoo in a Jungle Marketing will also include a small business marketing proposal. Zoo in a Jungle Marketing can be your complete marketing department or supplement the great marketing team you already have. And small, local businesses in particular have a tremendous amount to gain on social media platforms. However, social media has had slower adoption in local small businesses mainly due to lack of resources, hurdles with technical know-how, or uncertainties about effective usage or social media ROI.

Putting up a Facebook fan page and then waiting for users to appear is the same as making jewelry and then trying to sell it out of your front yard hoping that the right customer strolls by. Develop a social media marketing strategy and leverage the social media platforms to achieve your business goals.
Successful marketing requires thorough research and understanding of the issues facing your small business. We understand that some months will be intensive while others will be spent merely maintaining.
The 2011 Social Media Marketing Industry Report showed that when using social media, small businesses are twice as likely to discover qualified leads over other business types.
I’ve also heard business owners say that they tried social media marketing and it was a waste of time. Unfortunately this is what many small businesses do and then they declare that social media marketing doesn’t work.

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