How should your company participate in the ever growing number of social media networks – Facebook, Twitter, LinkedIn, Pinterest, etc? Social Media Marketing is an amazing way to leverage your content creation efforts and distribute this material to prospective customers, existing clients and your employees.
Maziermedia will develop a customized social media plan to provide your business maximum visibility to your target customers, while helping with best practices on building an engaged following for your small business. You’ll need a personal profile before you can set up a business page, post to Pulse, or run ads. If you were a Facebook holdout, dodging well-meant advice from friends and clients who kept nagging you to set up a page already, you’ve probably been hearing the same drum beat for Twitter. I’ve been a prolific user ever since the summer I watched the Tour de France real-time, live-streaming with my new friends all over the world, as we all contributed to the play call on Twitter under the hashtag #TdF. I was unemployed, vaguely connected to the professional cycling scene, and had three weeks to spend watching the epic race while learning Twitter. Even still, the philosophy, etiquette, and much of the methodology still stands up after all these years.
If you, dear reader, sound an echoing outcry that you’d like to learn to use Twitter for your small business, nonprofit, or private consultancy, we can revisit. For the sake of discussion, I’m going to assume that you have a personal LinkedIn profile. Publishing to Pulse simply lets your content reach a much larger opted-in audience, much sooner than starting from scratch. It develops your professional credibility, and establishes the tone and voice that potential clients can expect from you.
Even if you’re a small company, a page gives you another link back to your owned asset. Besides, you can post to it as the company and not as you yourself, which is compelling for privacy and succession-planning reasons. Suzanne Hoenig is a strategist and writer helping small businesses, nonprofits, and private practitioners craft their marketing copy, grow their online and offline community, and navigate the changing tides of social media and digital content marketing. Looking to outsource your social media marketing services to an affordable and reputable Marketing company with over 15 years of online experience? Perfect Client Targeting – If you don’t know EXACTLY who you are marketing to, you can’t get the results you want! Social Sites Setup (Branding) – the next step is to build out your internet empire, including branding and graphic design. Social Media Monitoring – All the social media sites encourage communication, both publicly and behind the scenes through messaging. Tara’s “tell it like it is” personality combined with her 100 miles per hour presentations have earned her the title “The Queen of Marketing Ahhh’s” from her raving fans.
Follow Huxo Digital Media on Twitter for tips, advice, news and the latest updates in digital marketing.
On our Pinterest we share the best info-graphics about latest trends in Search Engine Optimization. Companies such as Huxo Digital Media have made it possible for the owner to manage small business promotion through social media.
Social media management lets the business owner monitor what other people are saying about one’s business. Social media management allows a business owner to incorporate activities in various social networks with small business promotion. Without social media marketing, a small or medium business doesn’t have a pulse on what people are saying about the company, the rivals, and trends in the market. When negative things are said about the company, a good social media marketing strategy is to mitigate the damage by responding to the complaints right away.
Social networking sites allow small and medium businesses to understand the current needs of the customers, create leads, and increase visibility in the target market. After helping some friends get their newly established businesses noticed through Facebook and doing well, Dan decided to start Huxo Digital Media in July 2013.
About us and this blogWe are a digital marketing company with a focus on helping our customers achieve great results across several key areas. The majority of the study’s participants were either small business owners or marketers working for small businesses. Get ideas from their experiences and future plans to help you shape your social marketing strategy when you download the report. Nearly all survey participants use social media and view it as important for their business or company. Ninety-three percent of survey respondents indicated using Facebook for social media marketing. Twitter is gaining on Facebook, however, and with its new advertising opportunities, will be an interesting property to watch over the next year or so.

Those in the B2B space give LinkedIn the majority of their attention, but use Facebook and Twitter too, at respectable rates. Thirty-five percent of marketers have no idea whether their Facebook efforts are effective. Facebook’s domination of social media marketing despite the fact that most marketers are uncertain of its impact should concern small businesses.
On the other hand, 44% of survey respondents have been using social media for two years or less.
The Social Media Marketing Industry Report also found that, again, despite the cloudiness surrounding Facebook’s effectiveness, 62% plan to increase activities on it. Sixty-eight percent of survey participants indicated they want to learn more about using Facebook for marketing.
Because of the crush of responsibilities they have, small business owners worry about the time it takes to keep an audience engaged on social channels. Thirty-three percent of study respondents report that they devote 1 to 5 hours weekly to social media marketing; however, a robust 25% spend 6 to 10 hours each week. One in three respondents spend 5 hours or less on social media, but 63% spend more than that.
As shown in the chart below, solopreneurs and businesses with 2 to 10 people fall mostly in the 1 to 5 or 6 to 10 hours per week category. Most small businesses spend 6 hours per week or more on social media activities, but a significant amount also spend 11 to 20 hours per week. Whether through social channel engagement, referral source data from Google Analytics or customers sharing in person or by phone how they found the business on social media, business owners and marketers believe social media gets them in front of more and wider audiences. When I first addressed the topic of customer service as part of  marketing, some business owners I spoke with told me they did not consider this as part of their “marketing effort.” But it is! Consider using social media to reward your clients and fans.  Offer coupons, discounts and special promotions for people who follow you on social media.
For more information about how you can use a marketing org chart to help your small business, download our free mini-ebook.
Now we’re circling around to a more practical discussion and picking our route through social media.
We’ve spent some serious quality time setting up your new non-personal Facebook page.
The direct cash-money returns I’ve seen for small businesses, nonprofits, and private practitioners are insufficient to justify the necessary spend for a worthwhile program.
When your scholarship and shared knowledge on Pulse is valuable enough to your niche, you’ll automagically catch spillover traffic to your site and owned assets.
But, if you build it, and keep adding to it, the people who are looking for what you do and how you do it will click through, organically.
We have worked with hundreds of small business owners like you to make the most out of your website, social media and SEO marketing dollars. The process starts with a comprehensive marketing drilldown meeting to make sure we are on the same page as you are, ensuring that our efforts match your intended outcomes.
It is vital that your social sites maintain a consistent brand image and message across the various channels.
We research the keywords that are most important to your company and make sure to incorporate them into all we do, including profile setup and posting. We have a research team that will find and schedule relevant content from approved sources that we can include in your marketing and posting mix. We create blog posts, graphic images and other branded content that can be used on blogs, Pinterest, Facebook and other social media outlets. Our “elves” post for you on either a daily or weekly basis, ensuring that when a prospect or customer checks out your social media site they are current and relevant.
We will monitor those communications and respond either with “stock” answers you supply or by notifying you of the messages and facilitating the return communications.
Either request a quote (a real live person will get back with you!) or check out our Social Media Marketing for Small Business email course which will walk you through how social works and how small business is using it effectively today.Thank you for checking out our small business marketing services! Check out her marketing courses and products at the Marketing Artfully Shop or visit her Etsy Store, Paperly People. However, with the rise of various social media websites, social media marketing has become a tedious task to effectively monitor all of them within assigning someone to handle the job. Social media management allows the owner to participate in relevant conversations no matter where they take place, whether it is in Facebook, Twitter or any other social network. A small business owner can use it to send out messages through various social networks at the same time. These include web design, contact management systems, email marketing, and search engine small business marketing campaign.
The company must be presented in a good light and as sincere as possible in order to gain the trust of the customers.

Good social media management will allow the company to track individual customer and prospect communications. We offer a complete social media management package to leave you handling the other vital elements of your business. Branching out into website design and graphic design, the small team have developed a reputation to be proud of. It’s much the same story for Instagram and Pinterest, both of which doubled their traffic from 2014 to 2015.
Specifically, 71% of businesses with 100+ employees use YouTube, compared to 38% of the self-employed. B2B respondents for this survey report that LinkedIn is their number-one choice for social networking.
This makes sense because B2B businesses are looking for the marketing people, facilities managers, buyers and others who rely on LinkedIn for industry connections and news. Without the benefit of a marketing team creating a strategy complete with goals and measurement, small businesses have a harder time evaluating marketing efforts. You’ll see below, too, that 53% plan to increase their ad spend on Facebook this year.
Although Facebook has existed since 2006, many small businesses are still figuring out how to use all of its features to grow their customer base, engagement and more. Tools like Hootsuite and Post Planner cut down on time spent, but social media marketing still requires significant time.
Locally, Scotty’s Brewhouse offers all sorts of promotions if you simply check in on Foursquare and tweet a comment. Being the focal point which brings them together becomes an added benefit of doing business with you.  The software companies have known this for year, creating user groups where clients work together to learn, and improve the product. You’ll receive in-depth information on using this chart in your own small business to create a cohesive marketing strategy that brings in leads you can convert into real customers. We provide marketing strategy, web design, graphic design, inbound marketing, content development, email marketing and social media. Engaging with your customers is a great way for your customers to continue to learn about other services you provide, as well and build trust in your brand.
My little Twitter Training Manual, affectionately known as The Twaining Guide, sold a few copies, even one overseas (I’m international!). Holler at me on Twitter, or email and let me know if we need a post about how and why to make a LinkedIn account.
On the other, you stand to develop a bigger following through Pulse than you could through your private blog. 16 Free Marketing Tactics For Promoting Your Business Is Your Small Business Niche a Fit for Social Media? It is important for small and medium business owners to join online conversations to reach out to their target markets. This is why there is a need to employ a firm to handle your company’s social media management. We have developed our awesome social media management dashboard and received national recognition as a Top 10 UK Social Media Influencer.
In the coming year, 62% of respondents plan to increase their use of Facebook for marketing purposes. They may have simply embraced the notion pushed by marketing agencies and media that Facebook is THE place to be, an inexpensive way to market to a targeted audience.
These figures give small business owners and marketers a clear idea of the time competitors are investing.
Social media offers you to chance to enhance  customer service by proactively looking for clients who are unhappy and reconnecting with those who are happy.
Create forums and discussions on your website, engage serious customers, giving them a chance to give you critical feedback.
Dan is a father of two, a big fan of rugby, a lover of fine coffee and has been building and developing websites for over fourteen years. As a relatively new marketing platform with plenty of buzz, Facebook’s hype could be clouding its true potential for small business. Small business marketing tools such as email and content marketing are also other services we can provide.
Based in Warwickshire, we can help start-ups and established companies alike in improving their online presence.

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