Developing a social media presence for your business is essential for today’s Realtor, but knowing where to spend your time and how to make the most of your efforts can be frustrating and totally overwhelming. This helpful infographic by Purolator highlights the five most popular social networks to help you decide which networking sites to focus your efforts on! Repurpose your content and cross-promote across your various social networks – This is our favorite! If you’re a small business owner and looking for some easy new ways to promote your company– media marketing is the way to go!
Creating social media business accounts on Facebook, Twitter or LinkedIn showcases your company brand and culture while allowing fans to connect with you.
Now that you’ve set up your social media profiles, the next step is to fill them with content! Once you have created, shared and promoted your content, you should take the time to analyze your results. When you know what works with your audience, don’t be afraid to reuse or repurpose popular content and strategies. Subscribe To Our NewsletterJoin our mailing list to receive the latest news and updates from our team. Thousands of small business owners and managers  have been using social media as a marketing tool since Facebook first opened up for businesses — in 2007 (or maybe even since the early days of LinkedIn, in 2003). Advanced, actionable tips aren’t always so easy to find, but I’ve rounded up a few tips that I bet a lot of you social media veterans will find valuable. As an advanced social media marketer, you should be using your social profiles to collect data from your followers. If you’re not sure which kinds of data to collect, or what will be the most valuable, take a look at a recent report we pulled together.
Advanced marketers know that following up after a campaign is just as important, if not more important, than the actual campaign. Most of my tips revolve around turning your social audience into targets for sales and conversions.
Since then, most companies’ goals have shifted and marketers are now looking for ways to collect valuable contact and demographic data. This means that the chances of your audience seeing your posts from a phone or tablet is more likely than having them see if from a desktop. I recommend having a few test pages for each social network so you can make sure the information you’re posting is user-friendly for your visitors no matter what device they are on or where they’re coming from.
While it’s important for small businesses to remember the basics of social media:  posting at the right time, being transparent, sharing valuable articles, not chasing the algorithm, etc. Social media is a highly engaging platform that can generate a solid ROI for small business owners if properly managed with these 11 essential social media tips. Whether from social media or search engines, businesses should never leave any prospects for new clients unturned. Many small businesses may have doubts about social media because it’s challenging to check the return of investment immediately. When you start with zero followers, it’s not easy for small businesses to start reaching out their voice and generating profitable returns. Luckily, below I’ve compiled 11 of my best social media tips to help you generate good ROI results for your small business. Successful small business always maintain good relationships with their current and future clients. Offer freebies that will reward your customers for choosing your small business over another. Not only will transparency keep your customers happy, but it will also help you build trust in your small business, which should be the long-term goal of any organization.
That’s why I suggest that you utilize social media to share what’s going on behind the scenes of your small business rather than focusing on the products or services you provide. Start branching out into different social media communities that may cater to the targeted audience in your niche. People will start noticing your small business, especially if you share something irresistible that goes viral. By far, social media platforms offer the easiest way to build relationships with fellow colleagues, followers, potential clients, and other people hanging out within your niche group. There’s a chance that they may follow you back, which could bring you into the spotlight and help you develop relationships with everyone in the business. Once you find a business profile with a similar amount of likes on Facebook or followers on Twitter, reach out for cross promotionof your products or services. Very few people would choose to read through paragraphs of content when they can listen or watch it instead.

Videos are 12 times more likely to be shared and images are twice as likely to be liked on Facebook, so visual content trumps textual.
On social media, there are many communities and groups where you can easily find prospective clients for lead generation.
In Twitter, try searching for your business’s keywords in the search option, then choose everything from the left top panel.
Even though you’re probably not selling spaghetti sauce, you can still use social media to share insider secrets from your company. You can publish a how-to article, top-secret resources, or guides on information people are looking to learn. Your business’s cover page on social media will be the first place that prospective clients will look and start judging the worthiness of your company.
Make sure your cover page clearly indicates your specific niche, products or services offered, and overall objective. Many small businesses forget to add in testimonials on their profiles, but this is one of the most essential social media tips. Overall, social media platforms provide an easy, quick, and economical way for small businesses to promote their products or services to the entire World Wide Web.
Use the above social media tips to help your small business see a huge jump in website traffic and a pool of new potential clients willing to trust in your brand.
The five most popular social networking sites are Facebook, Google+, Linkedin, Twitter, and Pinterest. It’s a great resource if you’re having a hard time determining the most valuable information to collect from your audience (if I do say so myself!).
According to HubSpot, companies using email to nurture leads generate 50 percent more sales-ready leads — at a 33-percent-lower cost.
By making your lists as targeted as possible and having an individual strategy for each list. That’s why it’s important to make your campaign your hub and use your social networks to talk to your audience wherever they are. For this reason you should have a mobile-first strategy whenever you create a new campaign, and be sure and test your content across multiple channels and devices. Your test pages can be private pages that only you (and maybe your key employees) have access to where you can test your posts before they’re published to your public-facing pages. A large audience can be valuable but simply posting updates to your social profiles is no longer enough.  The real value lies in the information you can collect from your  followers, and insights you can gather. I’m seeing more and more savvy marketers taking advantage of data-driven campaigns which give you the power to learn what makes your customers tick and ultimately result in more conversions and sales for your business. However, simply knowing that 71% of adults use Facebook, 23% use Twitter, 26% use Instagram, 28% use Pinterest, and 28% use LinkedIn is enough motivation to get involved on social media. If you don’t put in the effort, it’ll be impossible for your business to begin attracting new followers and potential clients. Create a profile for your small business on Facebook, Twitter, Pinterest, LinkedIn, Google+, and any other platforms catering to your targeted audience to begin increasing your brand awareness. Your work will begin to pay off when people start recognizing your products or services with your brand like we associate burgers with McDonald’s. This engagement will increase your business’s visibility and build a circle of loyal clients who may recommend you. If clients don’t trust in your company, you likely won’t be very successful in achieving your ultimate objectives.
Then, get connected with potential clients by creating an eye-catching profile and posting informative content.
Facebook now has over 620 million groups indexed in Google, so there’s a large scope for you to hang out.
Use the power of social media to start interacting with other industry fellows and following trendsetters. Therefore, one of my leading social media tips is to find other businesses that you can partner with.
Using videos and podcasts on social media can truly make a difference in building your online presence. Try sharing something unique, informative, or free that can result in the generation of quality leads and conversions.
You’ll see a list of Twitter users who are looking for your services in chronological order. In short, post something that your competitors or anybody else in your industry doesn’t want to share on social media. It’s even more strategic to share free resources on social media and add subscribing options for premium versions.

You should focus on designing an attractive profile that can bring in solid leads and valuable customers. The best way to show off your work and convince other clients to trust in your company is to show off your testimonials.
You’ll start attracting valuable clients who see your positive track record and want to work with you too. Besides running an active business blog, your social media marketing efforts should focus on continuous and quality updates on these networks. Any business can have a big presence on social media, but advanced marketers realize that conversions are what counts.
What’s more, these so-called “nurtured leads” on average, produce a 20 percent increase in sales opportunities compared to non-nurtured leads. If you’re a realtor, your lists may consist of people ready to buy, first time home buyers, and shoppers. That way you can brand your campaign to fit with your business and you won’t be constrained by social platforms’ rules and other guidelines.
I love the idea of just cutting out the fluff and getting right into the meat of what you’re here to learn.So I produced the videos my way.
Ideally, the other businesses should have complementary offerings services within your niche. Since online video users are expected to double by 1.5 billion in 2016, small businesses should not miss this opportunity.
Being willing to share secrets will increase your visibility and make yourself an industry expert in front of others.
Your message, and the information you provide to each person on these lists, may vary greatly but each is a potential sale.
In addition, you won’t have to worry about catering to each of your separate social audiences, and instead can focus on your one goal and drive traffic to your campaign from everywhere online. 29 Image: How to Build a Stress-Free and More Productive Workplace How to Build a Stress-Free and More Productive Workplace 29 What Role Do Entrepreneurs Have in an Economy? I produced these videos like you’re having your own personal coaching session with me.
This is always a good option since it takes one step out out of the way, whether you wish to promote a special offer, present a new product, or share a funny photo, Promo Republic has an array of options to help deliver content to your audience. Tools such as Google Analytics can help show where your marketing has been the most effective. The best way to discover these nuances is to run a variety of campaigns, focusing on collecting one data point at a time.
Imagine us sitting next to each other and you’re watching what I’m doing on my laptop.I love how the videos turned out!
When given a choice between reading a 10 page product guidebook or looking at a how-to-do-this picture, most people will take the graphic and then spend an hour trying to figure out which one is Part A and where is Slot C.
We’re going to try out some new things and see what works to help you build your business. Both of these sites have a graphic search function and your images will pop up with a link to your website.4. To determine which version is better, you subject both versions to experimentation simultaneously. In the end, you measure which version was more successful and select that version for real-world use. Be YourselfHow many times are we going to read about how to be yourself in your social posts? Sales Promotions Does Not Equal More FollowersRunning a sales promotion on your social sites may bring you a quick bump in traffic but it won’t turn them into loyal fans. There are many days when we have to wear our sales person hat to keep our business running but don’t let that spill over into your Facebook updates and tweets.Ask yourself, why did my followers click on the Like button? Those people will certainly get your numbers up but will they become an active fan who shares your content with their social world?While I believe that as small business owners that you can and should promote your products and services in your social sites, sales shouldn’t be your top focus. Most of your marketing messages have the same basic elements which you will tell and re-tell again.Think about how you can turn your answers into your marketing message by writing out many versions. Eventually the words will speak to you and your voice of your business will eventually surface. And then use your marketing message as the foundation of your social posts.PS What if you could find a way to grow your presence in your social sites?
I’m sure you’ve heard that before, but there’s a difference between what they’ll tell you and what I’ll show you.

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