According to Statista, this year over 180 million Americans will own a smartphone, and that number will grow by 10% to almost 200 million in 2016.
In a recent online poll we took of our audience, slightly more than half either had a mobile site or were acquiring one. Tough love alert: If your business isn’t ready for mobile primetime, it’s a dinosaur waiting to become extinct.
Write this on a rock … Mobile computing wasn’t any part of your past, but it will dominate your future. Age of the Customer author and Small Business Advocate Jim Blasingame discusses the importance of introducing your customers to your business or company’s authentic side and offers three suggestions to help you convey your vision and values to your customers.
Strictly speaking, “social media” is the technology that makes online community building possible, not the community itself. In defining community, Webster uses words like association, fellowship, like-mindedness and shared interests. Merely having a website isn’t practicing community building any more than owning a piano makes you a musician. There is one critically important thing for a founding company to understand about both of the online customer community types: the company cannot control community behavior.
The goals of these two groups are very different: Individuals use social media primarily to connect and share. For professional services providers, like consultants, trainers, writers or any venture that sells information and ideas, social media is pretty intuitive, completely logical and often highly effective. Even so, social media, with all the attendant sites and applications, may be a craze, but it isn’t a fad.
Almost nine out of 10 small business reps say social media has been helpful to their business, but other stats in the same survey lead me to think that number could be even higher. I wrote last year about a survey of Twitter complainers, and you may remember that 83 percent liked or loved being contacted after they complained!
I’m surprised to see Google+ is at 44% but I suspect a large chunk of that is Google+ Local (not actually using Google+ to socially engage).
Orlee, I think you determine the most effective social channel the same way you do any other marketing channel — trial and error.
As we all know, small business is still dependent on waifs and strays of economic recession. This blog is supported by AtomPark Software, a company which has been developing and selling software and services for Internet marketing since 2001, and now they have decided to share their success in online promotion. We scoured through the data from our users to breakdown exactly how small businesses used social media in 2010.
First off, it should surprise no one that Twitter and Facebook take the respective 1 and 2 spots, with LinkedIn rounding out the top 3. The next interesting result from our data survey is that users on Facebook are three times more likely to have multiple Facebook pages than users on Twitter are to have multiple accounts on Twitter. Now here’s where things get good — of all the Twitter and Facebook accounts on Postling, across all users, those on Twitter receive more comments than those on Facebook.
For more information on how real estate agents can benefit from social media, check out our overview here.

So does Postling take the place of a Hootsuite or some of the others – I am doing neither at this time – would Postling be the best to start on to centralize the various accounts? When you sign up for Postling, you’ll be able to link up all your social medi accounts (including your blog), post to them all from one place, respond to all of your comments, track your online reputation, and of course get the instant email alerts.
However, we do have instant email alerts (so when someone writes on your Facebook page we’ll send you an email with your comment. STAY CONNECTEDEnter your email address to subscribe to this site and receive notifications of latest posts by email. ABOUT TECH SAVVY AGENTTech Savvy Agent was created to help you navigate the ever-evolving technological landscape in real estate.
When your URL is requested from a smartphone, the mobile site presents automatically with your regular website offerings netted out and with fewer graphics for the smaller screen – form follows function. Content is King — and we’re consumers of many different types of online content — but most content lacks the necessary engagement customers are craving. It allows for the creation of and service to online communities, where dialogue and interaction among community founders and members are possible.
Communities founded and hosted by your company, oriented around relationships with customers and prospects. For example, real simple syndication (RSS), a blog, an email newsletter (ezine), a text blast and Twitter are channel tool examples, through which businesses and their communities exchange information. Businesses participate in social media communities to pursue a marketing strategy in these target-rich environments. But many classicMain Street small businesses, like a restaurant, dry cleaners, contractor, etc., often struggle to create an effective social media strategy.
This is where the danger lies because social media activity can become a thief that steals time from effective marketing practices.  Effective means those strategies that are known to result in sales.
Continue to execute your traditional marketing strategy, while simultaneously getting involved in and learning about the 21st century social media universe.
This wasn’t uber-small mom and pops, it was organizations with annual revenues between $5 million and $50 million (USD). You don’t know if radio advertising is going to work for you until you try it and measure it, right? Manage all of your social media accounts in one place, get email alerts when people write on your Facebook page, schedule posts, and track your online reputation all in one place. But here’s where things get interesting — after the major three platforms, the next is the blogging platform WordPress. It seems the likely explanation for this is that individuals have personal Facebook profiles and then a Facebook page for their business. Looking at every social media account linked up to Postling, 24% of those are on Twitter and they account for a whopping 50% of the comments received.
Interestingly, all of the answers fit into neat categories — one-stop site for social networks, comment aggregation, the ability to receive daily digest emails or instant email alerts when someone writes on their Facebook page, that it’s convenient and saves time, and for the purpose of scheduling updates.
Our goal is to provide honest and insightful feedback on the latest tools and digital strategies you can incorporate into your marketing. Mobile sites cost less than mobile apps to create, update and maintain, and a mobile site icon looks just like a mobile app.

An online community is established when customers subscribe to one or more of your channel offerings in order to receive your information. A founding company can only create the community and influence it by establishing community values, then serving it via the channels and information it offers, which are requested by members. And just like the evolution of websites, in time businesses will figure our how to use social media as an effective tool. Call me old school, but I’d prefer a direct (and quick) PRIVATE line of communication with a business on customer service issues.
On the other hand, expectations among social media users (I mean small business owners and managers) are changed.
Now we’re looking at all users in this case, but it says something compelling about the engagement level of Twitter for it to make up half of all the comments pulled into Postling. But the engagement stats say something incredibly important, especially for the real estate community. Postling would be a replacement for Hootsuite — it’s a more complete social media management tool (and whole lot easier to use if you ask me).
What I am not surprised to see is WordPress on the rise…it is such a great platform with so many plugins and developers. We’re currently working on a smartphone solution and it should be complete in a few months. The suggestions and tips provided on this website come from some of the top agents, teams, and brokers from around the country. And the question is not whether this craze will last, but rather, what will it look like over time and why should a small business care?
But for the time being, some businesses have figured it out, while many are still uncertain about how to produce a social media return on investment. You research where your audience is, you put together a smart plan for engaging with them, and you measure its effectiveness. AtomPark Software is great example of revolution in this area, as we started running AtomPark’s social media channels and groups (such as Facebook group) just after the recession. Having said that, I realize providing customer service via a social channel can be very effective.
Please find small business and social media statistics 2009-2010 below – sources, usage, achievements and accomplishments included. Having a Facebook page is extremely important, but as is the quick response style and ease of interaction of Twitter.
Maybe post photos and interesting updates to your Facebook page and drive traffic to your website from there. Then for your day-to-day musings and updates regarding your profession, interesting facts, helpful information, and so on, use Twitter. Everything has the ability to solidify your roll as the real estate professional that clients should be working with.

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