If Your Potential Customers Could Actually See and Hear How Great Your Business Is, Do You Think They Will Contact You?
There is a dirty little secret that many Local SEO services don’t like to talk about to their clients.
While most small businesses are still plugging away trying to grab top spots in the search engines for their website, they are missing out on the second largest search engine in the world. Here’s how using  Local Video Marketing and Video SEO can drive customers to your business.
Look at your YouTube Channel as a second website, with the channel being the home page, and each video you produce and upload, a web page. By now you are probably thinking that you may want to try a little video marketing for your small business. If you are in a business that requires before and after photos, you are missing a HUGE opportunity! Search Engine optimization of existing videos – Do you already have videos that are nowhere to be found online? Interested in learning how you can add Video Marketing and Video SEO to your Small Business Marketing Plan?
Local Goldmine offers Local Internet Marketing and Small Business Website Design services across the USA and UK. The New Year is all about trying new things and getting plans in place, so whether you have a YouTube strategy already or not, getting a layout of your next 6 months can help you see success. Creating this plan is definitely time consuming, but overall it can help you stick to your videos and help make sure you’re organized enough to be able to market your channel in a way that brings in the most relevant viewers time and time again. Just as you would with the content on your blog, you have to understand your audience and understand what it is you want them to do when they visit your video—convert, share, republish, navigate to your website, subscribe, etc.
Promote any webinars you’re going to be hosting and explain why they’re great and how viewers can get involved.
You can also come up with video content ideas in the same way that you come up with your blog content ideas such as looking at Quora and other social media sites, using tools like HubSpot Topic Generator, or hosting polls and surveys to ask your audience directly. Naturally, once you have your research and ideas set to go you have to look at your resources and see how often you can publish a video while still putting out quality. Whenever you visit a YouTube page, you can click on the Channel tab to see the channels (as shown above). Most small businesses will just have one YouTube channel, but if you offer services that have very different audiences then it may make sense to spend the extra time.
The scheduling is actually going to be the easy part once you have your ideas in place and you know how often you want to publish videos (especially based on the resources you have available).
When you create your calendar, include the title of the video on the day you want it published as well as the employee in charge of publishing that video.
When you’re creating a schedule for your YouTube channel, you should simultaneously create a calendar for publishing your videos on your blog.
I usually recommend spending one to two months just creating videos and getting a feel for uploading them and reading comments and shares, but after your first few videos you need to look at your YouTube analytics. As you can see on the left-hand side, you can of course dig very deep into this data once you’re comfortable with a YouTube strategy in the first place.
Remember that even if you do plan out your content for 6 months that doesn’t mean that you have to stick to the plan exactly—in fact you should make changes as you go.
Whenever you plan something this far in advance it is always a rough plan to help give you an overall direction and accountability, but you’ll make plenty of changes along the way.


HigherVisibility is part of the Small Business Trends Publisher Channel, offering a full range of professional interactive marketing services. Hi, multiple channels within your niche is where a lot of big YouTubers are missing the point. Founded in 2003, Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them. Together with hundreds of expert contributors, Small Business Trends brings you the news, advice and resources you need.
Small peaceful village on the temple trail from Chidambaram to Gangaikondacholapuram where I stopped to watch villagers covering the road with peanuts to dry in the sun which appeared only occasionally on un unexpectedly wet day in March this year (08). Use Flickriver Badge Creator to create a badge linking to your photos, your group or any other Flickriver view.
Flickriver widget for iGoogle or Netvibes can display almost any Flickriver view - most interesting today, by user, by group, by tag etc. While viewing any Flickr photos page, click on this button to open the same view on Flickriver. A Greasemonkey script that adds Flickriver links to various Flickr photo pages - user photos, favorites, pools etc, allowing to quickly open the corresponding Flickriver view.
While viewing any Flickr photos page, click on the bookmarklet to open the same view on Flickriver.
They fail to address how powerful video marketing has become, and why having a powerful YouTube marketing strategy may be every bit as important as having a powerful Google strategy. Video watching has exploded as more consumers have faster download speeds on their home computers and their smart phones.
A poorly optimized YouTube channel can destroy anything you try to accomplish with Local Video SEO. The better you optimize your channel page and the more videos you upload that are optimized, the better you will rank in the search engines. Before you start it is important to do it the right way so that you can maximize its benefits. Although you are targeting important keyword phrases make your your video is short and is actually valuable to the viewer. Share your video in as many places as possible, Facebook, Twitter, Pinterest, Tumblr to name a few. Many people will not read the description part of your video so make sure your website address is at the top so people can see it. We have developed a way for you to turn those photo galleries into search engine friendly, lead generating videos.  Click here to learn how to create a before and after video gallery! Google owns YouTube and well optimized videos have an excellent opportunity to outrank websites on page one on the Google search results. You can choose to ignore it and be left in the dust by your competitors that embrace it or be ahead of the curve and enhance your local Internet marketing plan in a big way! A great way to see what’s working and what’s not in your industry is to look at your competitors’ channels. Think about that topics that your audience engages with most and start making a list from there, which brings us into the next step. Coming up with topic ideas is difficult enough, but you need to be able to now come up with ideas that will also transfer well into a video and keep viewers engaged. This usually takes a little bit of expertise, so you can outsource this work to marketing agencies or use a tool like Biteable to get started.


For many companies this will be once per week, but it’s up to you to decide whether you want to focus on more or less. This is definitely a lot more work, but it can help make your analytics easier to read (more on this later) and it can help you build a stronger following because your videos will be more consistent.
The cool thing here is that viewers can subscribe to just the channel that interests them; thus avoiding having to look at irrelevant videos.
Just make sure that if you do decide to create two channels, you have enough content and enough staff to manage them all at once.
You may only have an editorial calendar for your blog and website thus far, so now is the time to create a calendar for your YouTube channel. It should be up to your team to think ahead and produce the video in enough time to make sure it goes live the day it’s scheduled. You don’t necessarily want to publish every single video because that may deter people from visiting your YouTube account, but if you have a video that is relevant and timely or that is getting a lot of attention, consider adding it to your editorial calendar for your blog.
This will help make sure that you know how to monetize your videos and create more relevant content and market it the right way to get viewers to do what you want (the goals discussed in the first section).
Some of this data includes earnings reports, devices, traffic sources, engagement reports, and more. Many companies choose to break up their plans into four month increments as well to help things seem more manageable, so it all really depends on how often you want to create and publish videos.
The mission of HigherVisibility is to provide clients “Valuable Solutions with Visible Results.” HigherVisibility works with companies of all sizes, offering advice on topics ranging from keyword research to algorithm updates.
It boost views and I almost think some of them plan it and in reality they get a well, but hey, it works!
Once added to your personalized homepage, just edit widget settings to select your desired view. You need to show Google your video is popular and if nobody views it, you will not be rewarded.
This goes back to doing research on your audience and thinking about what you want them to do when they reach your video. The two may run together and for some companies it might make sense to include your YouTube schedule on your current calendar (more on this later), but I generally recommend having a separate calendar for each platform. You will inevitably move things around as the 6 months go on, but this helps to make all of the video content more manageable. It’s a great way to shake things up and keep your audience interested, not to mention remind your blog readers that you have a YouTube channel they can check out.
Once you start having data of your own, you can begin to get more specific with your ideas and the times that work best for you to publish.
See what’s working on your blog and what your competitors are having success with, and get creative to mimic the content styles and topics as best you can. They replace the quotation mark a€?.a€? with a€?%2Ea€? which the browser is still able to read.



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