Taco Bell launched a mobile marketing campaign in an effort to develop another channel to communicate with their most loyal customers. The restaurant’s mobile marketing campaign was promoted to customers through traditional media such as radio, television and print, generating 13,000 opt-ins within the first five weeks.
Papa Murphy’s launched a mobile marketing campaign pilot with the goal being to bring more customers to their Kansas City locations. A 16-store franchise of Subway restaurants in the New York region launched a mobile marketing campaign to increase repeat business with their customers. The franchise after a few months had generated a database of 5,000 customer mobile phone numbers. Dunkin’ Donuts ran a mobile marketing campaign in the Boston area, encouraging customers to opt-in to mobile offers. It was then found that customers that gave their email addresses through SMS, opened the restaurant’s emails 10-20% more than customers that opted-in through other methods. Subscribe by EmailSubscribe to Tatango's SMS Marketing Blog to receive great SMS marketing content delivered right to your inbox. Text marketing is working wonders for the fast food industry right now and the best part is that it's just in its infancy stage! Tatango works with all types of different restaurant clients and has put together this resource for people to use when creating text for restaurants.
Use this promotion when you would like your customers to spend a certain amount of money at your restaurant, then reward them with some sort of incentive to do so. Use this promotion to increase the amount of items a customer buys during a meal at your restaurant.
If your restaurant has a popular item that has high profit margins, encourage your customers to buy multiple amount of this item and reward them with an additional item for free or at a reduced cost.
Hopefully the templates above will come in handy when creating your own text for restaurants.


Because of this tactic it was no surprise that New York Pizza & Bar’s SMS campaign grew from 1 subscriber to over 1,000 subscribers in just a few months.
By using in-store signs, tent pop-ups, and an online opt-in form to advertise their new mobile marketing campaign, the restaurant was able to build a 16,000 person mobile customer database. The highest redemption rates Papa Murphy’s saw was with a $5, 3-topping pizza, which generated a 17.9 percent redemption rate.
During this period, the Subway franchise sent out 13,000 mobile promotions, averaging a 9% redemption rate, which was significantly higher than the 1% redemption rate Subway experienced with their direct mail campaigns. The mobile marketing campaign was advertised on local radio and through mobile internet ads. In addition to the fact that these customers were more likely to open the emails, it was also found that these customers were 8-10% more likely to click on the coupons within the emails. New restaurants are beginning to market to their customers via text everyday and drive their marketing ROI through the roof! With a simple text message and incentive, you could fill your restaurant with the click of a button!
While there are unlimited possibilities when creating text for restaurants, there are four general promotion concepts that can be used for restaurant SMS marketing.
Also, be sure to check out Tatango’s SMS marketing resources below specifically made for restaurants. Before you send your first SMS campaign, be sure to review the Mobile Marketing Association‘s five rules regarding the promotion of alcohol in SMS marketing. This is a great advertisement for an SMS campaign and brings up a few key points when advertising your own SMS campaign.
He told me he wasn’t interested in SMS marketing because “he wasn’t interested in giving things away.” I completely understand where he’s coming from, most people think SMS campaigns are there just to give SMS coupons, like below. The mobile marketing campaign has since expanded across 26 other states, and is estimated to have more than 100,000 mobile subscribers.


Customers in the restaurant were encouraged to join the restaurant’s email marketing program by sending an SMS message with their email address to the phone number 35505.
This one mobile offer increased sales for this franchise during the three week period by 33%. Interested in figuring out how many SMS subscribers a restaurant should be able to acquire for their mobile marketing campaign?
Toallow these files to properly run you need to download and installone of the Zend guard run-time libraries. Not only did this mobile offer get a 19% redemption rate, the fast-food chain generated $14 in new sales for every $1 they spent on this campaign. After the first mobile offer, 17% of recipients forwarded or showed the offer to a friend, 35% considered themselves more likely to buy lattes and coffee from Dunkin’ Donuts in the future, and Dunkin’ Donuts restaurants in the Boston area experienced a 21% increase in store traffic. 53% of recipients surveyed after the mobile campaign remembered receiving the SMS message from Bulmers.
This opt-in method now accounts for 5% of all new customer email addresses added to the restaurant’s email marketing database. More importantly, 25 percent of recipients purchased a cider from the suggested pub, and 53% purchased a Bulmers from another pub recommended by the clicking on the link in the SMS message. Check out this blog post where you can learn four ways to quickly improve your mobile marketing promotions.



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