Diving deeper into the Twitterverse - something Brian Solis and Jess3 have just mapped out - it is clear that each of the current social media darlings become even more complicated. One reaction to all these opportunities is to be simply overwhelmed by them; and that's the point! Many people who undertake social media efforts targeted at behavior change assume that people interact with social media much like they do with broadcast media - that is, very little. What both of these segmentation strategies highlight is that many people who are on SNS or online health communities participate at very low levels of activity. I think marketers, even social marketers, often forget that most people outside of communications jobs don't see social media as a channel.
Blog that publishes text and some graphics on topics related to social marketing and social change issues. As the UKa€™s leading Social Marketing Agency, our dream is to enable people to be successful, to lead healthier lives and live in a sustainable environment.
Our purpose is to transform an organisations ability to influence peoplea€™s behaviour, to make their lives longer, healthier and better.
Our unique a€?App-ideationa„?a€™ process is designed to generate market leading apps for our clients, transferring great ideas from grey matter ideation to interactive realisation. Our industry is dynamic and our clients trust us to deliver innovative communications projects that lead their industries. To address these issues Perfect Circle is working alongside NHS Heywood, Middleton and Rochdale to help launch their (IAPT) Improve Access to Psychological Therapies programme, as part of a Government initiative to treat 900,000 more patients who suffer from depression and anxiety over the next three years.  This IAPT social marketing campaign will launch towards the end of January 2010 and as usual will include a creative methods mix!
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In addition to the partnerships and communication plan it developed, SUMA created a slogan, visual and audio public service announcements, a brochure, a logo, and a website template.
It uses phone and email coaching for program development using the Social Marketing Approach. Notwithstanding the fact that their enthusiasm for these methods outpaces the development of an empirical literature to support their use, while also recognizing that the majority of US adults and teens are active users of these media, the sentence illustrates at least five misperceptions about the nature of social media and working in this space.Fiction #1.


Indeed, the great leap that people must make when working with social media is designing content with the expectation that it will be passed on by others, perhaps edited or amplified, perhaps an opinion will be attached to it, mashed up with other content or even be responded to - rather than simply consumed.Another underlying assumption is that people are active in social networks to learn things and are open to changing their behaviors. People on social media sites are not sitting in front of a computer screen simply switching channels or adjusting the volume. In their paper they give a number of both technological and social prompts that can help guide people through the process of moving from a Reader to a Contributor, Collaborator and Leader role. From mena€™s health, to drug awareness and recycling campaigns, naming but a few, this is what we do. From film production, to websites and App building, through to managing high profile social media campaigns. This guides managers and staff through use of commercial marketing strategies that benefits people, students and employees.
We can reach audiences with social mediaMany actors in the social media space, and this extends to users far beyond public health and the public sector, think of social media as another channel through which they can deliver messages to audiences.
What we do know from surveys by the Pew Internet & American Life Project is that most people on the Internet are there to tap into their social networks. They are reading news and updates from friends, searching for information, sharing with others, making new friends, rating products and services, tagging content, posting and uploading content, linking to content as well as retweeting it - to name just a few behaviors that will affect their ability, as well as ours, to effectively engage with each other for a common purpose of learning and acquiring new behaviors.
However, the presumption that a target audience is waiting for us to reach, touch, engage them or otherwise treat them as passive consumers is a sure route to failure. They view social media in much the same way that they have used broadcast and print media: as a tube through which they can deliver messages that will stick with and persuade people to change behaviors, purchase products or use services. This idea became crystal clear to me during a project in which we were interviewing young, low-income women about their use of social media. Discussion questions and PowerPoint slides are designed for each chapter to engage the reader in learning. His research interests center on social marketing, international and cross-cultural advertising, and global branding.
They also greatly simplify the challenge, for example, by thinking of social media as consisting of only social network sites (SNS).


Because we were already contemplating recruiting peer counselors, or evangelists, as part of a social marketing program to increase use of family planning services, we deliberately constructed focus groups consisting of women from this priority group who are currently enrolled in 2-year nursing or other health professional education programs. Rather, we also need to include in our segmentation schemes the fact that there are social media behavioral segments that need to be incorporated into the design of our programs.
As the chart Fred Cavazza created a few years ago shows, the social media landscape is more complex. What we heard from these women was that they were now creating Facebook  profiles because they felt they needed a more professional identity. This perspective overlooks the value of working in the social media space: that is, directly addressing some of the social variables that influence behavior, as well as improving social connections and social capital in online communities. For example, Forrester Research (2006) has identified six segments they label as Inactives (over half of US adult online users), Spectators, Joiners, Collectors, Critics and Creators. Indeed, it is difficult to imagine that someone would undertake a television project believing that they can reach people by relying on CBS and FOX as their only outlets, but the analogy of using just Facebook and Twitter is lost on many. These women had all been MySpace users and insisted they would continue being active there as well.
He was head of the Advertising Division (2008-2009) and the International Communication Division (2002-2003) of the Association for Education in Journalism and Mass Communication (AEJMC), and secretary (2005) of the American Academy of Advertising (AAA).
The chart from the Pew Internet & American Life Project shows more than 50% of online adults between the ages of 18-55 use social network sites (SNS). More importantly, SNS are among the fastest growing online activities among 34-73 year-olds.
It is also well worth considering whether sites like Facebook deserve the attention of public health organizations at all.
For example, when one looks at the groups of people most deserving of public resources, and among whom some health problems may be more prevalent, MySpace may be more important.



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