This entry was posted in Blog and tagged business, marketing, social media by Secure Investments Realty. Learn the benefits of Facebook, Twitter, Google Plus, Instagram, LinkedIn, Pinterest and YouTube and the best and worst practices for each platform. Nora has a decade of experience in communications and formed Arka Pana Consulting? after a string of successes starting and building social media presences for non-profit organizations.
About a couple of months ago, I conducted an exclusive webinar for Connecting Up 2012 conference delegates. Some of the tips and resources mentioned in this presentation link back to my Twitter 101 and Facebook 101 articles at Connecting Up. If you haven’t harnessed the power of Facebook, you’re missing the opportunity of a lifetime. There are a lot of things you can do to build your Facebook following and convert customers. Maybe you want to grow your Facebook audience, drive website traffic, raise attendance to an event, or even drive app downloads. There are a number of bidding options that you can use to control your Facebook advertising costs. A great way to target very specific audiences with your Facebook ads is to directly upload your mailing lists. Facebook provides the option to target your ads exclusively to users who are already connected to your page. By targeting followers who have already liked your page, you can encourage conversions from those who already know you. Remember, ads perform best when they are targeted to at least a few thousand people, so consider removing some restrictions if your targeting becomes too specific.
Now you have a better understanding on how to build great Facebook ads, but Rome wasn’t built in a day.

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This quick-read guide will help you understand social media and how to expand your business with it. Nora’s clients range from medical offices to law firms, political candidates to international non-profits. It’s one of the most popular websites on the internet, ranking only behind Google in traffic. But maybe you haven’t had the time to invest in or master the power of this social channel.
Bidding for clicks and likes allows you a bit more customization, and it can help you adjust for ad reach. A few of these advanced options include geotargeting, cookie lists, behaviors, and mailing lists. Click the audiences tab on the left hand side of the page.Then click the create audience button on the top right of the screen. As you add targeting options and narrow down your audience, Facebook generates an approximate number of people you can reach. The most important thing is to make sure you don’t have text on more than 20% of the image. Opting for sponsored stories basically allows you to increase the likelihood these stories will actually be seen by other users.
We have included profiles of the top social media sites that can help expand your business. Sign up now for Social Media 101 at The Shift Chicago on Thursday, October 8 from 6:30PM-8PM taught by Nora Brathol.
Arka Pana Consulting can be found on Facebook, LinkedIn, Pinterest, Twitter, and Google Plus.

I believe the recording would be made available at Connecting Up, but I haven't seen it up yet.
And, more importantly, Facebook provides marketers with an opportunity to directly engage with current and potential customers. Often, it’s completely overlooked, and that leads to campaigns falling short of expectations.
Luckily, Facebook provides you with different ad types and formats to help you accomplish your specific goals. The objective based bidding options, on the other hand, are set up to automatically accomplish your goal. While you can target your audience by using basic demographic information, such as age, gender, relationship status, and language.
By using these more advanced options, you can display your ads to the audiences most likely to purchase your products. If your audience is too broad, you may miss out on the people most likely to purchase your products. Fortunately, we have you covered with a webinar specifically for marketers trying to use Facebook and YouTube to reach the trucking industry. An image focuses your audiences eyes on a post for longer, increasing the likelihood that they stop and read.

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