Interesante y original infografia, con un diseno sorprendente emulando al tradicional juego serpientes y escaleras, donde podemos observar cuales son las 50 Marcas mejor posicionadas en el Social Media. La primera posicion vemos que la ocupa eBay por delante de Apple y Google, en segundo y tercer puesto respectivamente. Vemos tambien como la primera compania no tecnologica que aparece en sexta posicion es la firma italiana de diseno Gucci, seguida en septima posicion por la multinacional estadounidense Ford y en octavo lugar por la cadena de television MTV. Es sorprendente ver como Coca Cola ocupa la vigesimo cuarta posicion en este ranking de las Marcas mejor posicionadas en Social Media.
Clay McDaniel is the principal and co-founder of social media marketing agency, Spring Creek Group.
One of the best ways to drive engagement and build word of mouth traffic about your brand is to run a contest via social media channels. Here are five specific strategies you can follow to launch and manage a social contest, and leverage it to deliver real business value.
The best part about online contests is how easy it is to take them viral, encourage participation, and link them into your social marketing activities. Use a social media tracking tool like Meteor Solutions to see which people and sites are sharing your contest, then promote your contest more heavily to those communities. Of course launching a contest wasn’t just for fun, it was to achieve a specific marketing goal.
Overall, the contest garnered 27 video entries, over 238,000 views, 550 comments on the videos, and 2,200 tweets.
Marin Software's Biggest Search Geek Contest: This is a fun and very popular contest, now in its second year, that pits smart search marketers against one another for a free pass to SMX West — double points for creating a cool B2B social contest. Moonfruit's Win a Macbook Pro Everyday for 7 Days: Moonfruit, provider of do-it-yourself web site building tools for small businesses, recently completed this hugely successful contest.
The social media icons are designed by Umar Irshad a talented web designer to use it on websites. Location-based services will become ubiquitous, but not with a wave of killer location apps that will move them into the consumer mainstream. Those mobile properties, and many others, have moved way past the "check in" concept, which in any case never really caught on with users. We alsoA take a look at key stats on the location-based services marketplace that indicate its supremacy in mobile marketing.

One big problem with ambient tracking and location-enabled push notifications: the battery drain of always-on GPS. To access BI Intelligence's full report on Social-Local-Mobile Marketing, please sign up for a free trial subscription here. Inspired by Branch co-founder Josh Miller's recent post about how his 15-year-old sister uses the Internet, Y Combinator partner Garry Tan surveyed a bunch of teenagers and young adults to find out which services they use regularly. With help from YC-backed Survata, Tan surveyed a total of 1,038 people from two different groups: people aged 13-18, and 19-25.
But as Miller wrote, teenagers seem to be using Tumblr mostly to look at photos from celebrities. In addition to teenagers, investors have also shown quite a bit of interest in the microblogging site. After feeling pressure from investors to turn the site into a real business, Tumblr flipped the switch on its first true monetization effort last year and generated $13 million in a matter of months. Tumblr has tens of millions of registered users who have created 86 million blogs, which drive about 18 billion page views per month.
La popular red de subastas por Internet, lider indiscutible en este mercado, se alza con el primer puesto y se corona como la mejor posicionada en el mundo Social Media.
Not only does it engage consumers with your brand in a fun and exciting way, it results in a treasure-trove of customer information, preferences, and feedback you can then mine to improve your business. Check out the Startup Nation Home Based 100 business creation competition that received thousands of entries and high-profile sponsors for an idea of just how big a contest can become.
Promote your contest via Facebook, Twitter, your company blog, and all other social channels, as well as via traditional marketing channels such as print, e-mail, and in-store signage.
The best contests are intensely social by nature, because people like to play games and contests together, and most people love to share the chance to win a cool prize with friends and family.
A typical social contest runs about four weeks –- longer, of course, if it’s more complex (e.g. So after the contest is done, you need to measure the impact it had on brand engagement, clickthrough to your site, conversion, and bottom-line sales. Spring Creek Group, for example, created a social media contest to drive interest and traffic during the launch of the Microsoft Bing search engine last summer.
The word of mouth generated by the contest was phenomenal, and was covered by many top blogs.

Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe. These icons are available in 2 different sizes 26?26 and 38?38px (PNG and PSD source) and it is released under creative commons from WPzoom theme developer. We interview top location-based industry experts, and explain how the most important techniques work (geo-aware, geo-fenced, DMA-focused and audience-based local-mobile campaigns).
In December, Life 360 introduced a feature called "Places," which allows families to receive automatic geo-tagged notifications. Tumblr is a blogging platform that lets users post things like text, images, videos, links, and audio. Snapchat is the mobile app that lets you take self-destructing photos, and is the newest of all the services in the survey. 59% of all respondents reported using Tumblr regularly, while only 54% reported using Facebook regularly. Ensure your contest is easily sharable by embedding “share this” links on the contest site, on Twitter, Facebook, YouTube, and everywhere else people will come across it. Most importantly, allow the contest participants to vote to choose the winner, which keeps the audience interacting with one another and engaged long after each person has submitted their entry. Again, you can use your social media tracking tool to measure all of these success metrics. Bing launched The Bing Jingle Contest, and invited people to upload user-generated video “jingles” about Bing to their official YouTube channel. The contest took on a life of its own, generating both defenders and detractors over the winning video. For example, a teenager's mother may receive a note, "Alice Has Arrived At School," every time her daughter makes it back safely at her boarding school. Find out whether your contest drove as much traffic to your site as you had hoped, and whether this traffic resulted in conversion, however you may measure that (e.g. There are many valid reasons to launch a contest, but it’s important to know ahead of time what you’re trying to accomplish.

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