You can use assisted marketing to help you use social media to drive traffic to your website and collect sales leads. Social media, by definition, is full of people – and anything that involves people is a happy hunting ground for direct marketers.
Before you try promoting your business using social media, you need to remember one important thing. Assisted social media services allow you to extend your marketing straight into the heart of social networks without you having to take your eye off your business. Inbound marketing is providing readers with information, and getting their permission to market to them, instead of outbound marketing that consistently goes out there and interrupts people such as Tv commercials, telemarketing, junk mail, etc. Other terms that are have similar meanings to inbound marketing: content marketing and permission marketing. Content marketing specifically concentrates on using content to deliver your message and value to the potential audience. Permission marketing is similar because when someone is searching for content it is considered that they have given you permission to market to them with your content. But it also focuses heavily on email and social media where you have explicitly given your permission for companies to send you messages. I specifically like inbound marketing because I like providing valuable content to people, and connecting with them through social media. In addition, I’ve found that through social media, I can strategically distribute content to the people who want to see it, at the same time getting results for clients with social media and search. Inbound marketing statistically produces leads that are up to 61% less expensive, according to a Hubspot survey. If you want to learn more about inbound marketing, send me a message and I’ll answer as quickly as possible. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
If you love something, let it go mobile: Mobile marketing and mobile social media 4x4 131 Table 1.
Social media includes web-based and mobile technologies used to turn communication into interactive dialogue.
However how your company needs to come up with their own social media definition in order to come up with a solid plan on when to use social media at work and how to promote your business through this channel. So we only skimmed the surface of social media sites, but hopefully now you know that each social media site is very different.
Kaplanmobile marketing–—was the Palm VII, a PDA intro- as any marketing activity conducted through a ubiq-duced by Palm Computing in May 1999.


It allowed uitous network to which consumers are constantlyusers to obtain zip code based weather and traf?c connected using a personal mobile device.
Regard- they’re dealing, such as current geographical posi-ing the trigger of communication, we differentiate tion in time or space. When these people are prospects or customers for a particular business, that’s very useful indeed. Mobilereports, and Web browsing for an impressive $300 per marketing therefore requires three conditions.
Additionally, these users willbetween push communication, which is initiated by nearly always agree to receiving information fromthe company, and pull communication, which is the company, for example by ‘checking-in’ at certaininitiated by the consumer (Table 1).
Two years later, in December ?rst of these is a ‘ubiquitous network,’ a term ?rst2001, NTT DoCoMo launched the ?rst commercial coined by Mark D.
We present four pieces of advice for mobile social media usage, which we refer to as the ‘Four I’s’ of mobile social media.
Weiser (1991), chief scientist atlocation-based service on GPS with features such Xerox PARC in Palo Alto, California. Finally, we conclude by providing some thoughts on the future evolution of this new and exciting type of application. Contrary toas a friend ?nder, a restaurant guide, and a mapping common belief, a ubiquitous network is not neces-tool. Given that the ?rm cannot know we differentiate between four types of mobile socialwhich customers have ultimately been reached by media applications, depending on whether the mes-the message, we refer to this group as strangers. But it is probably safe to say that the mobile sarily one single network, but rather a combinationmarketing revolution only truly came to pass with the of different networks. The company therefore delay (time-sensitivity) (Table 2).does not know which speci?c clients it is dealing with Location-sensitivity in a broader sense is not newexactly, which is why we call this cohort groupies. Mobile marketing and mobile social become such an essential part of our lives that it ismedia: The new revolution hard to imagine functioning without them. The important factor is not theallow them to read books (Kindle app), to research network itself, but that the switch or ‘handshake’information (Wikipedia app), to make restaurant between different networks happens in a smoothreservations (Open Table app), and to keep in touch and invisible way. When was the phone to arrange meeting times and places withlast time you met someone who did not have a friends.
Today, however, technologies suchactively give permission to be contacted and provide as GPS, GSM, Bluetooth, and RFID make it possiblepersonal information about themselves.
And how would you feel if you had ancient as dinosaurs and black and white television.to exchange your Blackberry or Android for, let’s say, Indeed, 90% of Americans own a mobile phone, witha Nokia 3310–—one of the most popular 2G phones, one-third of these being a smartphone; that is, asuitable only for making calls and sending text hand-held computer capable of multiple functionsmessages? For a After the iPhone exploded onto the scene, com- mobile phone this stipulation is almost trivial, sincepanies such as Gowalla (founded in 2007) and many people rely so heavily on their phones thatFoursquare (founded in 2009) appeared on the land- they wouldn’t dare leave home without them.


This allows to identify the exact location of a speci?c mobilefor one-to-one communication without running the device at a particular moment.
Forscape, specializing in a new form of mobile marketing other devices–—such as tablet computers–—constantcalled mobile social media.
Similarly, time-risk of annoying your clients, and we refer to this sensitivity allows the creation and transmission ofgroup as patrons. In this environment, itsuch as cellular phones and tablet computers have should come as no surprise that three out of four U.S. Soon thereafter, these access depends more on the user than on the tech-were followed by specialized applications of leading nology itself, as it requires a conscious decision toInternet companies, including Google Latitude (2009) not switch off the device but instead keep it con-and Facebook Places (2010).
The last condition involves use of aFoursquare is generally considered to be the market personal mobile device. Mobile social media: De?nition and decide to launch a sales promotion that is only validtypology for 1-2 hours and broadcast this information to all mobile devices within a certain range. A mobile device is any toolleader in the area of mobile social media, with nearly that allows access to a ubiquitous network beyond10 million registered users and a growth rate of one speci?c access gate. We refer toBuilding on this de?nition of mobile marketing, as applications that are neither location- nor time-well as our previously-published de?nition of tradi- sensitive as slow-timers, and to applications thattional social media (Kaplan Haenlein, 2010), we take account of time and place simultaneously asnow de?ne mobile social media as a group of mobile space-timers. Applications that only re?ect one ofmarketing applications that allow the creation and these two dimensions are referred to as either space-exchange of user-generated content. In essence, Foursquare allows one of a mobile device is a mobile phone, but a netbookuser to notify others about his or her location by also counts if it can access different types of wire-‘checking-in’ at a certain place.
Companies en- locators (location-sensitive but not time-sensitive)gaging in mobile social media will often have some or quick-timers (time-sensitive but not location-sort of knowledge about the consumers with whom sensitive).
Regarding the Four pieces of advice on mobile social media degree of consumer knowledge, the use of a per- usage (Section 3); and sonal device allows companies to customize their messages to each individual user, similar to the idea A discussion of future–—and not so future–—trends of one-to-one marketing (Peppers, Rogers, Dorf, and challenges (Section 4). It is, however, important to realize that this technical ability for personalization does not imply1.1.
Mobile marketing: What it is, and that all mobile marketing needs to be–—or evenwhat it’s not should be–—on a one-to-one basis.



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