It is always difficult when we have something that can be used for both personal and professional gain. Your personal social networks are constructed of people who either know you, acquaintances or people who share something in common with you. Therefore we share our lives through family photos, images of pets, our outings and update about how we feel, think or if we are in need of answers. On your personal social media accounts it is acceptable to be random; a place to share cat photos, random Internet memes, articles that vary and expand on your personal interests. Though aiming to connect with like-minded people when using social media for business applies, the buck stops there when comparing with what you do with your personal accounts. Since your goal is to connect with like-minded people you need to think of how your particular Industry cannot only find like-minded people to follow, like, or circle, but to have them find you easily as well. Within those two main topics many sub-topics can arise that are still related to what you do and where you are located.
Thus, connecting locally is ideal as well as connecting with people who share the interest of your Industry.
This then allows people to find you since the topics you are sharing places your business in any and many algorithms (search or social) as being an authority. Business social media needs to differ from personal social media in order for your business to strive to thrive within the social media world. Creator and head editor of Socialeyezer She enjoys finding the latest in social media, tech and geek culture. We last covered social media trends in Brazil almost 9 months ago—and not surprisingly, many new trends have replaced the old trends.
A study from the Federacao do Comercio de Bens, Servicos e Turismo do Estado de Sao Paulo (Sao Paulo State Goods, Services and Tourism Business Federation or Fecomercio) showed that of 48% of social media users in Sao Paulo said their purchase decisions were influenced by social media. In addition, an IBOPE survey of 8,561 Brazilian Internet users showed that social media influenced the purchase decisions of 25% of them.
Another 2012 survey of 400 Brazilians between 17 and 50 done by market research firm Animux showed that 46% read ads on social media and 33% click on them.
Finally, a similar influence was detected in a smaller survey of 131 Brazilian Internet users by Carolina Terra, a social media researcher based in Sao Paulo.
A survey done by H-Midia and M.Sense showed that 76% of the Brazilians surveyed prefer brands that interact with social media users.
A study from Ericcson Consumer Lab of 100,000 people in more than 40 countries showed that 73% of the Brazilians report being on social media while watching TV—25% more than in 2011.
IBOPE Nielsen had significantly different results with a survey of thousands of Brazilian homes in 13 metropolitan areas in February 2012.
In a survey of 2,500 executives in finance and human resources done by Robert Half, a recruiting firm, 44% of the Brazilians said that negative things found on social media were enough to disqualify candidates during the employee selection process. The good news for Orkut is that as of October 2012, comScore numbers showed it to be the #2 social media site in Brazil, behind Facebook.
In October 2012 the professional networking site was reaching more than 10 million people in Brazil. To find out more about how to reach Brazilians with an effective campaign via social media or any other form of media, please contact us. About the authorUSMC IS AN ADVERTISING TECHNOLOGY COMPANY WHICH OFFERS AUTOMATED, SCALABLE AND RELEVANT DATA-DRIVEN PLANNING AND EXECUTION OF MEDIA MARKETING CAMPAIGNS. Ignacio Roizman, Chief Operations Officer for US Media Consulting, speaking about programmatic buying at Red Innova in Buenos Aires on June 27, 2013.
Social media marketing may be time consuming but just because you don’t have time to manage, you cannot put your chances of growth on hold.
Branding and engagement are important parts of your business strategy and you as a business owner must know and decide when its the right time to hire a social media consultant and get the job done or either you are all set to handle it by yourself. Below are the key areas that should be take into consideration to decide whether your business needs social media consultant or you have what it got to take it to the skies!!! Social media is like any other area of marketing and should be used as part of the overall marketing mix.
It depends in my opinion that how much time & skills small businesses have available to manage social media all by themselves. But of course if the company has a good budget for it, they can outsource it when they have not the knowledge within the company, means when they have no responsible person for it. Small businesses should be on Social Media, at least Facebook and mostly if they are targeting locally.
I’ve seen many owners engaging their customers very successfully on their own without a clear strategy or without knowing it. The ideal scenario is for someone within a business to write social content, after all who knows a business like the people in it?
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An infographic called The Dos And Don’ts Of Social Media For Business, presented by The Steel Method, has a few sound pieces of advice that might help you initially understand how social media for business works. Scan through these simple tips, and get to know them for a while through simple networking on your social media platforms.

Identify your influencers and better understand what might drive them to care about your company.
The net result is that you’ll be rewarding and engaging with customers in a way that will generate positive advocacy, the nirvana of all marketing. ROI can only come about if you link social’s performance to true metrics, not as a bolt on.
Everything stems from conversations between your community and your community manager(s)…is it positive?, negative? Not too many companies are acting as social businesses let alone investing in a true social media strategy, so first mover advantage is there to be seized. Social ROI is a heavily discussed topic and seems to be the main block of many good social initiatives. Sign up for FRANk JamStay on top of the social and digital space by signing up for our weekly update, filled with our handpicked top stories. Since many of us began using social media to connect with friends, family and like-minded people, we forget that it is not the same application for business. Applying the same strategy you have for your personal social media accounts to your business social media accounts is a fail.
This doesn’t mean you have ever met them offline, but we tend to friend, follow or circle people who have a common interest as us. We gain responses and activities due to the proper connections we have made and thus we are networking socially. The first step is easy; the second part has been a task more difficult since businesses are still applying what they would do on their personal accounts.
We might want to be friends with people from across the world personally, but for our business that connection is not as valuable as connecting with your neighbor or a person in a neighboring town. This means that you share high quality images, tips, facts, history and how-to’s about your company, Industry and community.
It also builds credibility that you know what you are doing, that you are willing to share knowledge and most importantly, that you care.
Just because someone says they know or understand social media does not make them the right candidate for your business social media accounts.
Erin has a keen understanding of the power of Social Media for business and fervently stays up-to-date. What follow are some of the most significant social media shifts that may affect your 2013 campaigns. This survey also revealed that 25% of paulistanos surveyed use social networks to shop and another 18% are inclined towards trying them. Interestingly, social media had more influence on the purchase decisions of cariocas, Brazilians from Rio de Janeiro; they influenced the purchase decisions of 33% of the Brazilian internautas from this city. More than half (55%) reported going to LinkedIn company pages, 45% said they read LinkedIn ads and 26% click on them.
Of these internautas, 91% say they search for products online before buying and 68% are influenced by what they read on Facebook, Twitter or in blogs.
Interestingly, 66% of Brazilian women report combining social media in TV, compared to 58% of Brazilian men. With this study, 43% of Brazilians said they watched TV and went online at the same time, with 29% posting comments on social media while watching. One of the big concerns of these executives is finding out that a candidate’s profile on these media is quite different than his or her resume. The bad news is that 36 million Brazilians visited Orkut in October 2011—and 14.9 million visited it in October 2012. The question-answer site, based in Latvia, wasn’t even listed in October 2011 by comScore as one of the social sites with Brazilian traffic. Goals can include generating likes, comments, engagement, traffic to website, traffic to Facebook page, leads etc.
Having a good marketing plan and strategy in place and knowing who you wish to speak to is the key.
Mainly small businesses are a family oriented, meaning that the children are involved and they are fully comfortable with most of the social media platforms.
I have been working in the digital media for now almost 3 years and have worked for diverse digital projects, I love combining creativity with skills and marketing with technology.
If so, you know that doing that is a one way street that pretty much always leads to a dead end. Social media is also about building bridges and finding like-minded people who are interested in hearing what you have to say as much as you want to listen to what they have to say. After you have become a little bit more familiar with the pillars of social media, you can start becoming a little bit more creative with it. As we know lots of brands have not even got this right with many companies making the classic mistake of jumping onto a tool BEFORE putting any thought into the thinking or design that goes into effective monitoring and response.
A process must be designed which connects multiple stakeholders together who can quickly get information and perhaps more importantly be able to connect with others on intepreting what it means. Working towards a flat structure will entail policies and guidelines to adhere to as more employees become engaged with the socialisation of the business. There are not too many case histories out there because social strategy is still emerging but zappos can be held up as a good example of what can be. However what I really don’t understand is that many brands believe in fishy traditional media ROI metrics such as magazine circulation figures or TV viewership but refuse to see any value in a RT from a Twitter follower.

If we didn’t then we would have useless feeds and inevitably the social site would become meaningless.
Narrow your use of social media to two, yes only two main topics; Industry related and Local. Also, 25% of the Brazilians report going on social media to engage in real-time commenting about TV shows. In addition, 46% of the Brazilians reported that they always use LinkedIn to verify the accuracy of references on candidates’ resumes, while another 43% only do this with job candidates they have already interviewed. That’s a dropoff of 58%, while Facebook grew by 30% in Brazil between October 2011 and October 2012.
Yet in a year has exploded in Brazil, with nearly 8 million unique visitors in October 2012. If you are not clear over strategy or determining ROI then you must figure it out by yourself or either get someone on the board who is well aware of the subject matter and could help you to achieve your business goals & objectives. The reason that a company would hire a professional is if they can see that others in their industry are seeing success and they are unable to duplicate that success or they don’t have the time or energy to pursue it. I am of course not saying you should abandon your social media manners, I am just saying that if it wasn’t for creativity, we would have social media at all. Pinterest is somewhat one of those, but the marketing is always secondary in order to appeal to the general user. That is something that is key to your success and there are of course tips, guidelines or rules (whatever you want to call them) that specify what will increase the return on your investment when it comes to social media for business.
Some of the most successful social media marketing campaigns have been out of the box solutions. See if you can find angles that fit not only your own needs, but for the most part, cater to the needs of your followers, friends and fans. If we can put that sin to one side, for the moment, then the red stepping stones represent some key initiatives for a successful external programme.
Maybe  brands are not trying hard enough and need to start taking social media really serious? Small businesses just engage with their audience naturally and see great success, as the organization gets bigger is where there are more challenges. Then they could get Hootsuite, great tool to operate social channels, schedule posts for future dates, analyze and monitor. Every business should have a relevant social presence, and hiring a consultant means the headache is gone.
Without marketing, most of our social media services would make little or no revenue at all. Social media for business is not as easy as friending a few people on Facebook or starting to follow the most influential people on Twitter. If you can do that, you are on the right path to success on whatever social media platform you are using. The above chart is a demonstration of the kind of process that you can tailor to your company’s culture. The majority of the Brazilians surveyed said they’d like to receive a maximum of 3 posts a day from brands on social media. For example, 80% of the Internet users that were surveyed say that they watch TV shows recommended by their friends on social networks, while 70% look for content about their favorite shows online.
Pinterest drew just 16,000 unique visitors from Brazil in October 2011 but has now pulling in 499,000 visitors a month. Knowing that professional help is available enables the small business to call on this as and when is needed. But having the help from a social media consultant or marketing strategist is mostly recommended based on what the owners want to achieve and invest. So when you start to think about it, social media is all about getting your message across to as many people as possible. The kind of content they seem to prefer are news and events, with 96% of Brazilian Facebook users and 89% of Brazilian Twitters users preferring this. Overall it ranks at #21 among social sites in Brazil, but the growth is worth noting for social media marketers. The networking aspect of social networking is to grow your network, which by all means could equate to more customers. For 65% of those surveyed, the relevance of posted content makes them follow brands, while for 61% promotions and offers add value to following brands. For its part, blogging site Tumblr went from 4 million total unique visitors in Brazil in October 2011 to 5.6 million, good growth.
However, there are some guidelines that could make your social media influence grow faster.
Influence doesn’t come cheap these days, but with a bit of invested dedication, the results are well worth the effort.
Finally, document-sharing website Scribd went from 740,000 unique Brazilian visitors in October 2011 to more than 2 million in October 2012.

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