How should your company participate in the ever growing number of social media networks – Facebook, Twitter, LinkedIn, Pinterest, etc? Social Media Marketing is an amazing way to leverage your content creation efforts and distribute this material to prospective customers, existing clients and your employees. Maziermedia will develop a customized social media plan to provide your business maximum visibility to your target customers, while helping with best practices on building an engaged following for your small business. While the effective use of social media continues to elude many small business owners, there are proven benefits to establishing a solid online presence. Sure you know that social media can create relationships, establish trust and earn a client for life.
If you want to build authority in your industry, social media can establish a name and reputation. Pay attention to what your fans, followers and clients are saying about you or your company. DAVIDsTEA has built a reputation through their social channels as lively, engaging, and always entertaining. One look at Instagram, Pinterest, Facebook or Twitter and see why a consistent presence matters.
This fun and festive kit has everything you need to make the richest and creamiest Hot Chocolate ever! Make use of social networking sites such as Facebook, Twitter, LinkedIn, Pinterest and Instagram to share your company story.
Connecting with other business professionals might be counter-intuitive to how you’ve done business offline. Social media is an excellent way to connect with like-minded business professionals and build a mutually beneficial relationship. Join LinkedIn Groups, Google Plus Communities and Blog Tribes to connect with others talking about and sharing similar content to your own. Networking with professionals within your industry and then sharing their content creates goodwill and reciprocity. It also stretches your reach beyond your network, tapping into their established following.
By mixing social media with online advertising and PR efforts, you will be able to expand your business further than you ever imagined. Keep your content fresh and your social networks alive and interactive through a variety of media types.
With almost 21,000 social shares, it’s one of my top traffic drivers and a perfect candidate for repurposing. Creating a solid social media strategy can streamline your efforts and simplify your daily to-do’s. Stop wasting time and money on one-off tactics and get clear on why you’re using social media. As a small business owner, your website and the content on your blog are the backbone of your online presence.
So beyond the benefits mentioned above, what else can a blog do for your business and personal brand?
If you want to build a successful blog, you need to know who you’re talking with, what problems you solve, and the opportunity within each of those. Social media is extremely useful when it comes to keeping in touch with your past and current clients. By connecting with them on Facebook and other social networks, you can build a bridge that can prove extremely beneficial in the future. With consumers attention spans hovering around 8 seconds, the more brain cells you can earn, the better off you will be once they’re ready to make a purchase or connect with your business. Sharing an experience is important, but crafting it and having a purpose is even more important. The goal is to help your audience and potential clients relate – whether it’s to you and your business or to a past client through a positive testimonial. Answer those questions and unlock the benefits and power of social media in your small business. If you’re eager to expand your use of social media and truly tap into all that it has to offer, join me and Ian Cleary of Razor Social, with host Post Planner for a FREE webinar. Learn how you can gain followers, prospects and connections to grow your business through targeted a targeted Twitter strategy.
Enter your name and email to receive a FREE copy of my eBook, "10 Ways to Virtually Crush the Competition" and my weekly newsletter. I have seen that doing meaningful comments on other facebook pages (commenting as your own page) helps a lot in gaining exposure. Great Idea!, I would like to add that if your comment gets good number of likes, it starts showing up in top comments which gets additional traffic. You touch on this in the article by speaking to finding the right place where your audience is hanging out. Given our general lack of time, it’s best to be where your audience is rather than everywhere. Social media gives small businesses a platform to amplify their voice and visibility among prospective customers.
We’d love to hear in the comments below how your small business is leveraging social media.
So sorry (looks like we should have added a small legend there) – the last part compares data for 2009 (brown line) to 2010 (blue line). With the amount of real social media accounts and participants increasing, businesses would really take advantage of this so that they can connect with their customers with one of the most used channels on the Internet. Tens of thousands of the world's best and most successful entrepreneurs, businesses, agencies and nonprofits rely on crowdSPRING for affordable and risk-free custom logo design, web design, a new company name or other writing and design services. Then one adds into the mix the online world of web analytics such as how many website visitors, bounce rates, keywords used to find the site. Then there is the email data concerning the open rates, the click-through rates and the subscribe and unsubscribe rates. Not only does data drive a business forward, it also drives its marketing efforts.  Data is the magic fairy dust that can turn mediocre marketing results into raving successes. Another problem is while the data sits there, many business owners never bother to put the data into a format that will help them understand what is or isn’t happening so they can take the necessary action to move the business forward. Across the top of your spreadsheet or yellow pad, write down each of your specific business goals. Want more customers?  Creating a new product to offer to your customers?  Want to grow your email subscriber list?  Want new visitors to your website?  Seeking more engagement online?
If you want to increase the size of your email subscriber base, you’ll track the number of new email subscribers and so forth.
What types of data are you tracking for your business?  What insights have you discovered using data?  What are some of your concerns about tracking data for your business? If you found this post interesting, join our list of readers and feel free to share this post with others. Sheila HibbardSheila Hibbard takes the fluff, hype and confusion out of marketing and social media.
An information packed e-course that will get your social media efforts moving in the right direction for your business.
But for many small business owners, implementing a social media strategy can be confusing, overwhelming, and very difficult to manage. Creating an effective social media and blogging presence for your small business will involve a long-term commitment of both time and resources. Your article on social media is interesting, because it gives me permission to choose what's right for my clients and for me. My social media evolution began with a simple foray into blogging as a way to try and rank well for some keywords related to my business. However, my number one goal has always been to create a distributed social media footprint with all of my online marketing activities pointing back towards my small business website.
After almost three years of working hard, learning continuously, making lots of mistakes, and monitoring successes, below are thirty valuable social media marketing lessons that I have learned through my experience. Great post for those still contemplating the value of Social Media as a marketing tool for small business. Ross Kimbarovsky is the co-founder of crowdSPRING, a community of 43,000+ graphic designers that helps small businesses from around the world with graphic design needs. Capacity - especially to plan and execute effective marketing strategies - is a big challenge for every small business. I suggest you begin by outlining clear goals for your social media marketing efforts and figuring out how you'll measure success. Basic Strategy: If you haven't signed up for Facebook yet, you absolutely should as soon as possible.
You should do one other thing: search for your competitors and evaluate their Facebook presence.
Advanced Strategy: You may already have a personal Facebook account, but how do you extend that presence for your business? Basic Strategy: If you haven't signed up on Twitter yet, you should sign up today and reserve an account in the name of your business.
Next, you should spend 15-30 minutes on Twitter's homepage, doing basic searches to become familiar with the type of content available on the service. Advanced Strategy: To truly leverage Twitter, you'll want to learn and use a few more advanced tools.
Although there's more attention focused today on social networks than on company blogs, blogs continue to offer great value for small businesses.
Basic Strategy: At a minimum, you should consider reserving a domain name for your blog - if you don't already have a custom domain for your business.
One easy alternative is to set up a simple blog at Posterous - a place to post stories, photos, videos, MP3s, and files. Advanced Strategy: Now that you've decided to start or improve your small business blog, how do you build an audience for it? You'll also want to consider how you can make it easier for your readers to help promote your content.
LinkedIn is a business oriented social network for professionals, and it's huge, with nearly 50 million users from over 200 countries.
Basic Strategy: Once again, you'll want to at least reserve your business name (or your personal name) so that others can't use it. It might seem counter-intuitive for you to spend your valuable time by participating in discussions on other people's blogs, but the payoff can be very valuable. Basic Strategy: Identify 2-3 blogs in your industry, or those that focus on small business, and get into the habit of regularly reading the content and participating in the discussions. Advanced Strategy: Once you've spent some time on other blogs and have participated in discussions, you'll find that you've built a level of credibility and trust, based on your participation. Basic Strategy: Yelp, Foursquare, and other mobile social networks can be powerful marketing channels for small businesses. Advanced Strategy: If you believe that your business can truly benefit from a presence on Yelp, Foursquare, or similar networks, you'll want to do more than just register accounts with those services. Similarly, you can find ways to promote your business using Foursquare and similar networks. Don't forget to also consider how you can improve your use of other basic local strategies. Basic Strategy: There are five simple steps you can take today to begin paying attention to conversations about your business. Advanced Strategy: If you're having trouble keeping track of your various search strategies, you should consolidate your efforts and leverage one of the many applications that will help you monitor the social web. In addition to monitoring, you'll need to decide how, when, and where you'll engage in conversations.
Multimedia (video, photos, audio) is a bit more complicated for many small businesses to execute, but can provide excellent social media marketing opportunities. Basic Strategy: YouTube has been constantly evolving and adding features that make it an attractive social site for small businesses. Similarly, you could start a Flickr account for your business and post photos of your customers or your products (or both).

Advanced Strategy: Advanced strategies using multimedia are complicated and typically benefit from using experienced consultants. When you consider how you can leverage social networks, think about whether each network provides an audience or a technology solution (or both).
Advanced Strategy: Things get a bit more complicated when you consider that there are many different social networks, and it's tough to predict which of them will become popular and which will fail. Speaking with a common "voice" doesn't mean that only one person should execute your company's social media marketing strategy, but it does mean that everyone who speaks on behalf of your company in social media reflects your brand in a consistent way. One of the best ways for small businesses to leverage social media marketing is to use various social networks in combination with each other. Basic Strategy: At a minimum, you should do several things today to cross-market across the various social networks you're most likely already using. First, connect your Twitter account to Facebook so that your tweets will appear in your public updates on Facebook.
You'll also want to consider ways that you can optimize the distribution to multiple social networks at the same time. And if you have additional resources to share or other helpful advice that's worked for your small business (or thoughts about things to avoid), please take a minute and leave a comment. Spell out  each step you’ll take, which social channels will support your goals and what objectives you look to achieve. This is a quick and easy way to find out what matters most to those connecting with you online. Once you ask the question, it’s time to solve it like Tiny Buddha does in this tweet. Mine would be finding enough time to manage social media, juggling a business online and offline, budget, conversion, results. You’ll be surprised at how easy it is to draw in a client when you allow them to understand who you are and connect with you on a much deeper level. Social media has become the lifeblood of every business that wants to create strong online presence. Last week I chose 10 Facebook pages and commented on them to help other users and it worked!
For many small businesses, this is a rich opportunity, as you can see in the following infographic – a look at social media use by small businesses (click image for full size version). Its clear that some use one thing over the other… but WHAT exactly do the two color bars connect too here. Social media power has been recognized as influential force for effective promotion of a business.
I’m writing a paper on this topic and I will like to know the sources of this demographics. Majority of my clientele is from social media and my business would probably be non-existent without it. She provides small business owners with straight forward, no nonsense marketing guidance and techniques that produce results based on her 35 plus years in advertising, communications, research, strategic planning and social media. Create a Facebook fan page, Twitter account and a blog for your small business and at little or no cost you have the chance to market your products and services to hundreds, thousands, or even millions of potential customers. What will make you unique and memorable? With so many businesses already using social media, it can be difficult to stand out to your customers (think rows of indistinguishable tubes of toothpaste at your local grocery store).
How much time do you really have to dedicate to content generation and routine maintenance? Social media has definitely become super-saturated over the past few years and that means it's becoming harder and harder to stand out. I'm still learning about the ins and outs of social media and specifically, which ones to focus on and how to make the most of them. When I began using social media some thirty six months ago, I had no real marketing background experience, and I certainly had never written a blog post, interacted in a forum, or sent a Tweet. From there I expanded to niche forums, review sites, FLICKR, YouTube, Facebook, and Twitter. When used properly, a small video camera like a Flip and a standard digital camera (or just an iPhone), can be like having your own marketing department. Instead of trying to be everywhere in the social media space, determine what online activities work best for your business and focus your attention there. Search Engine Optimization(SEO) is important but it needs to be combined with a well distributed plan for Search Engine Visibility (SEV). Get to know the online influencers in your small business niche, as well as, the social media pros. There is gold to be mined with Twitter Search if you are willing to use it to listen, engage, and provide value.
Uploading well titled and tagged videos to YouTube and photos to FLICKR can drastically improve your Search Engine Visibility. Spamming and jamming your business down the throats of potential customers only drives business away. Turn negative reviews into a positive by using them to help better define who your ideal customer is. The people who criticize you the most for using social media to promote your small business are the one’s who are most afraid of embracing change. One of the easiest ways for small business owners to measure social media ROI is to ask every customer how they heard about your business. When starting your social media marketing efforts for your small business you will get frustrated. Use Google Alerts to see who’s talking specifically about your business and anything related to your business.
If you are using social media as a customer service tool, when something goes wrong (and it always does!), being sincere, humble, and apologetic will be greatly appreciated by your future potential customers. Utilizing free email lists like Help A Reporter Out (HARO) can help you find valuable public relations and news opportunities for your business.
A full service Internet presence provider specializing in WordPress development for business owners. Use Social Media as an opportunity for prospects to get to know you and educate them about your industry to create your credibility. In this post, I'll offer 10 suggestions for how small businesses can supercharge their marketing efforts by leveraging social media.
Once you've outlined your goals, let's look at 10 great ways you can begin to leverage social media for your marketing efforts. Facebook now has over 300 million users, and while that seems like an outrageous number for small businesses to be targeting, Facebook offers a very powerful platform on which to build a presence.
While you might ultimately tweet in your own name, you'll want to have the option to tweet from a business account. For example, if you are operating a small gift basket business, do some searches for various terms and phrases such as “gift basket,” “gifts,” “gift basket business,” etc. If you're comfortable enough to set up your own blog, that's generally the best way to proceed - although this requires a bit more technical knowledge (many hosting providers offer a 1 step easy setup for blogs that will automatically install WordPress for you).
There are pluses and minuses to all of these options - you should take some time to compare them and do what makes sense for your business. For example, install helpful plug-ins, such as a TweetMeme button, which makes it easy for people to retweet your posts on Twitter. Similar to the way you might start exploring Facebook and Twitter, you should look around on LinkedIn to see how your competitors are using the service.
For example, you can encourage your customers, clients or vendors to give you a “recommendation” on your profile. Find some groups that have a connection to your small business and become involved in the conversations. Remember that it takes time to build a reputation and establish your credibility, and you can't always expect everyone to come to you. You should consider reaching out to the blog owners and asking whether they'd allow you to guest post an article on their blog (kind of like this post).
Since you're looking to attract more readers (and more potential customers), either option works well for that purpose.
You should at the very least register accounts on the popular services and get to know them. For example, you can add your business to Google Maps, or update your listing to include additional details.
If you have a TV display in your store connected to a computer, you can display the people who are checking in. For example, many small business websites are optimized for specific keywords or subject areas, but are rarely optimized for local searches. Google Alerts are free email updates from Google search results about any topic you're interested in tracking. In August, Facebook rolled out a real-time search engine (the search box is on the top right of any Facebook page). You currently can search Twitter for real-time results (if you're not logged in, just go to Twitter's homepage). I use and like BackType, which is a real-time search engine that indexes online conversations in thousands of blogs and social networks.
I have not personally used these services, but they appear to be held in high esteem by knowledgeable people who have. It'll be very difficult for you to engage in conversations everywhere, so you should spend some time learning the various networks and deciding where you should focus your efforts. Although you don't have to produce videos to participate on YouTube, you should consider whether simple videos can help your marketing efforts. Flickr offers a place where people can share photos with others, but also has discussion groups, many focused on local markets, that offer additional opportunities for you to market your business. One effective way to leverage video, for example, is to create content that has the potential to become viral.
For example, YouTube provides both a huge audience and a solution for uploading video files.
Do a search for your company's name on Google right now — if you also have a Twitter account with the same name, odds are pretty good that the Twitter account will appear very high in the search results. For example, are you using a Gmail email address when you can very easily be using a custom email address with your company name as your domain?
Use a service such as namechk or KnowEm to see whether your username is available on dozens of popular social networks and if it's not, to see which username could be registered across all social networks.
You'll also want to make sure that your brand speaks with a common "voice" across the social networks. I recommend you read Shel Israel's recently published book "Twitterville," for excellent tips and stories focusing on how large and small businesses can develop a consistent voice in social media. LinkedIn allows you to publish, in your profile, synopses of the most recent blog posts on your blog. I like and use the TweetMeme retweet button on my blogs to make it easier for users to tweet about the blog posts.
I hope that the strategies I've outlined above provide a starting point for you to explore how you can leverage social media marketing for your small business.
Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe. Engaging with your customers is a great way for your customers to continue to learn about other services you provide, as well and build trust in your brand.
You want to offer insight and give away your knowledge freely to begin earning trust and building rapport. There are quite a few important steps small businesses must undertake before they even think about driving traffic and it all stems from relationship and reputation building. Possibly should you throw in a few pictures it would make the entire thing extra interesting. A business can become part of other a community that is built around some particular business type. Clearly define your goals and expectations up front as this will guide your overall social media and blogging strategy. Before one Facebook status update or tweet, you must be able to articulate what you want to be known for and how you will position yourself to showcase the unique voice and personality of your business.

You have to find your unique voice and then stay on point if you want to truly engage your audience. I especially liked your point #3 as setting yourself apart from all the others is certainly one of the difficult parts. Doing a little bit consistently everyday will produce better results than one eight hour marathon session per month. Jarrett Gucci along with his team of professionals have designed over 400 WordPress websites. For each suggestion, I will discuss a basic strategy - for those who simply want to get their toes wet, as well as an advanced strategy - for those who want to spend a bit more time and go a bit deeper in their social media marketing efforts.
Be aware, however, that if you reserve your company name for your personal account, you won't be able to use it for your Business Fan Page (more on those in the Advanced Strategy), so you may want to create a Page before registering your company's name. You can register a Business Account - which is designed for a very simple presence on Facebook. BusinessWeek's recent profile of 20 ways businesses use Twitter might give you some ideas about how you can leverage Twitter for your business. You should also search for the names of your competitors to see whether they're on Twitter and if they are, how they're using it.
Desktop clients give you more flexibility and more control over your Twitter strategy than you'll have on the Twitter website. Don't be afraid to experiment with plugins to add to the functionality of your blog, but keep it simple.
Recommendations are useful because they'll make you and your business more credible with new customers.
Answer questions when you can, and help to establish yourself as knowledgeable about specific topics related to your business.
This is a nice way for you to get in front of a bigger audience, and many blog owners will invite guests to post from time to time. It allows users to "check in" by cell phone at a local venue and announce this via other social networks such as Twitter. If you have a restaurant or a retail store, for example, you'll want to get to know Yelp pretty well. You can encourage reviews by running promotions or discounts - offering free appetizers, for example, to a customer who will write a review about their meal at your restaurant (or to one who already wrote a review), or a small discount to a customer who hires you for carpentry work and mentions that they found you through Yelp. You can offer specials or discounts to the person who visits your location the most (this is similar to frequent buyer cards that many businesses have used for years). If you have a gift basket business, you'll want to be sure that users searching for gift baskets in your geographic area will find you. For example, I track, among other alerts, the names of our competitors, the name of our company, and certain other terms I believe are important to my business. Google Analytics is a free tool from Google that provides detailed and very useful information about your website traffic and the effectiveness of your marketing efforts. One effective way to take advantage of Facebook search is to search for your company's name to see who is talking about your company and what they're saying. For example, truVOICE provides keyword monitoring of the social web with an emphasis on blogs and forums, while Radian6 pulls in a lot of information from the social web, analyzes it, and provides consumer sentiment ratings for your brand. Looking at your website analytics data — if you own an online business — will help a great deal because it'll help you to better understand where your traffic is coming from. For example, if you're already posting videos to your blog, you can upload them to YouTube to reach a broader audience, and embed the video content in your blog posts. You can also consider setting up your own Internet radio talk show using BlogTalkRadio, which is another way to use multimedia to speak directly to your customers.
While I don't believe you can set out to make a viral video (an incredible amount of luck is typically involved), there are a number of things you can typically do to build awareness about your small business using viral video (these strategies are beyond the scope of this post).
Flickr can also provide both an audience and a technology solution, but not for every business. This means that having a consistent username across the various social networks is very important. This application will automatically update your LinkedIn profile with your most recent blog posts. I also use the ShareThis tool to enable readers to quickly share content on multiple social networks. For example, if you're posting videos on YouTube or Vimeo, you can blog about those videos on your company's blog. No doubt social media can play an important role here but without having a clear strategy, it’s all in vain.
If you can establish a strong foundation in this, then driving traffic to your site will be less of a challenge. I got to that point and started hunting for clues as to what these small business owners were using to attain these results. Benchmark against key competitors to determine which platforms seem to work best based on your unique industry or niche. Do you have the resources to dedicate to social media and blogging in the short and long term?
They have a strong following on Facebook but haven't updated their Twitter feed since September.
Jarrett Gucci believes strongly in creating websites that are unique, functional and generate referrals. These tips are based on my experience leveraging social media marketing for my company, crowdSPRING. There are many limitations on such accounts (read the FAQ here), however, so you'll most likely prefer to have a Business Fan Page. Twitter has put together a simple guide to help you understand what Twitter can do for business. And don't forget to search for your small business name - your customers may already be talking about you! Among other things, you'll be able to pre-define searches (so that you can monitor certain keywords, including your business name) and group people you follow so that you can minimize the noise and focus on the real content. For example, some months ago at my company, we decided that we wanted to write more about small business issues, so we've been writing original posts focusing on issues affecting small businesses.
If you're a roofer, for example, ask your customers to recommend you after a successful job. There are many small business and general marketing groups that will be very useful resources for you, and if there isn't a group that interests you, consider starting one. One strategy for identifying good blogs is to use Guy Kawasaki's Alltop, which is a directory of popular blogs across many different subject areas. Agree on a topic in advance and provide a draft of your post sufficiently in advance of the publication date to give them an opportunity to review. There are many excellent blogs and it might take a bit of time to build your reputation to such a level that you'll have opportunities to post in the top blogs. You can set up a business account on Yelp (no cost), which will let you answer questions about your business, track how many Yelp users view your business page, add information about your business, and announce special promotions.
Anytime Google adds something to its index that mentions my company or the other terms I'm tracking, I receive an immediate email notification with a link to that item. When we run social media campaigns, we'll often attach tracking tags to those campaigns so that we can properly monitor them in Google Analytics. In several months, you'll be able to search Facebook updates directly from Bing, which will be integrating Facebook public updates into Bing's search results. Every day, I receive emails from BackType with links to comments that include the keywords I'm monitoring. A good resource to learn about paid social media monitoring tools is Mashable's post Top 10 Reputation Tracking Tools Worth Paying For.
If much of your traffic originates from Twitter and Facebook, for example, you'll want to spend more time on those services. YouTube has also been adding more comprehensive activity updates for its users and has made pretty powerful analytics tools available so that you can evaluate the effectiveness of your video content.
Once you've created good content, you'll want to distribute it using as many social networks as you can. While your customers might not be on Flickr, you can still use Flickr as a place to store and tag your photos, and then distribute those photos to other social networks where you prefer to invest more time and effort. But they won't find you if your brand is scattered across social networks using different usernames and profiles. At a minimum, if you haven't registered your company name on the major networks (Facebook, Twitter, LinkedIn, etc.), you should do that today. Social networks differ in significant ways from one another and present unique challenges for interacting with customers and potential customers on those networks. Then, you can tweet about the blog posts on Twitter (which I assume is integrated with your Facebook account).
Because they have limited time, for them it definitely makes sense to focus on Facebook (also because it better allows them to create a dialogue with their specific audience)and add Twitter later (if at all). A Business Fan Page lets you create a page where customers or fans of your business can register as a “fan” — expanding the presence of your business (because your updates will also flow to their pages).
Once you become comfortable with the content that's already available and how your competitors are using Twitter, you can begin thinking about a strategy for how you'll leverage Twitter for your business.
You might also consider using a web tool like Twitterfall, which will allow you to define (and color-code) various custom searches that you can review from time to time, and also to follow trending topics.
Think about your expertise and more importantly, think about the things that you're interested in writing about.
You'll find such recommendations useful - particularly since your LinkedIn profile will come up high in search engine results.
That doesn't mean you should wait, though - make opportunities for yourself and offer to guest write whenever you can find a new audience. Similarly, you'll want to sign up with Foursquare to take advantage of local advertising opportunities.
This is important because without such data it will be nearly impossible for you to evaluate the success of your social media marketing efforts. Without these alerts, I would be unable to monitor so many blogs, and my ability to respond to posts about my company would be very limited. Let's review some strategies for making sure that your brand is consistent across social networks. For many small businesses, their user accounts on social networks will be the highest ranked pages in search results. This way, you've taken one piece of content and found a way to leverage it across multiple social networks. Learn which networks are best for your business and find ways to leverage combinations of those networks to make your marketing more effective. For example, I use Twitterfall to identify helpful graphic design and industrial design resources to share with the crowdSPRING community. A blog requires a long term investment of time (and resources), and you don't want to be stuck writing about things that bore you.
I recommend that you read Chris Brogan's post from last year discussing the elements of a good LinkedIn recommendation.
If you want to participate in blogs focusing on small business issues, you might start at Technorati's list of the Top 100 Small Business blogs. I recommend you read How To Guest Post To Promote Your Blog from blogging expert Darren Rowse. Using Foursquare, you'll be able to push promotions to potential customers who're in the vicinity of your business.
But analytics are important for another reason: they'll tell you which sites are sending traffic to your site.

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