Social media marketing has rapidly become one of the most powerful – and essential – marketing activities that a business can take on. According to one recent report, around 80% of SMBs use social media to grow their business, and around 60% report that they have direct evidence that their social media efforts have directly resulted in new customers. There are a number of reasons why social media marketing has become such a powerful, popular, and effective tool, however there are two statistics that summarize many of those reasons: the average American spends 37 minutes per day on social media, and nearly half of them (46%) use social media when making at least some of their purchasing decisions. The following are six social media marketing tips via pagemodo that will help make your efforts as effective as possible. Before you can even begin to establish an effective social media marketing campaign, the first step is to determine what your actual goals for the campaign will be. Each business’s objectives will be different, and you should spend some time determining how social media can best benefit your business. A sometimes-overlooked element of social media marketing is ensuring that you have a large and growing bank of content for your audience to consume.
This tip is more self-evident if your primary goal is engagement (as opposed to branding), but it is an essential part of every and any social media marketing campaign. While Facebook is certainly the leading social media platform, the other platforms are worthwhile (and widely used) as well, especially dependent upon your target audience and social media goals. With the positive effects of social media marketing becoming more and more apparent, most small businesses have started working on a social media marketing strategy. DrumUp has multiple functions that are great for content curation and sharing like content recommendations, feeds, scheduling and re-posting. DrumUp has a Chrome extension that recommends content and lets you schedule it while you’re reading other material. Social media automation can save small businesses a ton of time — it eliminates mundane tasks, so you can focus on more important ones. As the name suggests, IFTTT lets you create functions or “recipes” that make apps work together. For beginners, the app also suggests recipes that are useful based on a niche of your choice.
RiteTag is a social media management toolkit that works across 14 major websites including Twitter, Facebook and Tweetdeck. is a Twitter tool that is a favorite among big brands but is extremely valuable for smaller businesses as well. It also provides free Twitter analytics, allows team members to manage your account and recommends people whom you should respond to. Feedly also gives you secure access to your company’s internal portals and SaaS applications.
You can integrate Feedly with a multitude of other apps that enable you to save content for later and share it on your social accounts.
As you grow your social presence on Twitter, it is necessary to keep track of your followers, your reach and analytics.
At the end of the day, social media is about connecting with your audience and creating new opportunities for business growth.
Just remember to choose social media tools for small business wisely and to use them smartly. Founded in 2003, Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them. Together with hundreds of expert contributors, Small Business Trends brings you the news, advice and resources you need.
If you’re a small business owner and looking for some easy new ways to promote your company– media marketing is the way to go! Creating social media business accounts on Facebook, Twitter or LinkedIn showcases your company brand and culture while allowing fans to connect with you.
Now that you’ve set up your social media profiles, the next step is to fill them with content!
Once you have created, shared and promoted your content, you should take the time to analyze your results. When you know what works with your audience, don’t be afraid to reuse or repurpose popular content and strategies.
3171831332Small (and medium-sized) nonprofits have a different experience on social media than large nonprofits. In the interim, now is a good time to step back and look at your social media campaigns with a fresh perspective. Ignoring the sad reality that many small nonprofits still send e-newsletters as attached PDFs (YIKES), your e-newsletter template in MailChimp or Constant Contact should be simple, modern in design, and include prominent calls-to-follow on social media. All nonprofits – no matter their size – should donate to themselves every six months to experience the donation process for themselves.
Due to popularity and demographics, all small nonprofits should have a Facebook Page and be posting a minimum of twice weekly. The Ottawa Food Bank has made a wise choice in their use of social networks by prioritizing Facebook, Twitter, and Instagram. As tempted as you may be to save time, automation of Facebook posts to Twitter is not a best practice.

This is Social Media 101, but a best practice still not widely adopted by most small nonprofits. Odds are your nonprofit has a LinkedIn Page and it is featured on the LinkedIn Profiles of every person who has added your nonprofit as work or volunteer experience. For nonprofits outside the United States, you’ll have to wait a little longer for donations inside social networks.
The act of writing a comprehensive social media fundraising strategy is an essential first step in being successful on social media. To help you begin, Nonprofit Tech for Good has a three-step process for writing a strategic plan that can easily be revised on annual basis while at the same time is workable and moves your nonprofit forward. A collaborative research project by the Public Interest Registry and Nonprofit Tech for Good, the 2016 Global NGO Online Technology Report is based upon the survey results of 2,780 NGOs from Africa, Asia, Australia & Oceania, Europe, North America, and South America.
About Nonprofit Tech for GoodWith 100,000 monthly visitors and more than one million followers on social networks, Nonprofit Tech for Good is a leading social and mobile media resource for nonprofit professionals worldwide. Connect with a vibrant business community that’s all about giving and sharing – not just taking. Whether your business is large or small, social media marketing can be a cost-effective addition to your overall marketing strategy, says a recent article by pagemodo. As a result, nearly 100% of top brands in the United States are utilizing both Facebook and Twitter, and between 60% and 70% are on the smaller platforms, which include Instagram, Google+, and Pinterest. Just like anything else in business – and particularly with marketing – knowing what you want to achieve should be the guiding principle from start to finish. One common example is determining whether engagement or branding will be the focus of your campaign.
Getting social media engagement and followers is only part of the battle; you must also have something useful, engaging, and share-worthy for them to consume (and share). This is true in general, but it is particularly true if they have more experience than you do in the social media arena. You should have at least one employee whose only job (or at least one of their primary responsibilities) is to actively engage with, respond to, and assist social media followers who reach out to your company. Remember that each platform has it’s own distinct strengths and weaknesses, and tailor your campaigns to the uniqueness of each platform. By seamlessly connecting digital marketing experts and business owners through our application, we make building effective digital marketing campaigns easy – driving leads, online traffic, customers and revenue. This might be harder for small businesses as they have more to juggle, in terms of handling tasks. For small businesses, content curation can be a life saver when it comes to maintaining consistency. It delivers a list of fresh, relevant content based on your keywords — straight to your dashboard.
For example, if you have a blog on Blogger, you can create a recipe that automatically schedules tweets every time a new post is published.
You can also automate sharing by connecting it with your favorite content curation services or RSS feeds.
The tool eliminates all the noise from your timeline so you can see the most important updates. All your feeds can be organized into collections so that they are easily accessible in the future. ManageFlitter has numerous features, including PowerPost — which shows you the best time to post your Tweets for maximum reach. She has years of experience in working closely with online businesses, helping them refine their content marketing strategy. I love the interface and how easy it is to create beautiful images even if you have no knowledge of Photoshop.
Small nonprofits have to work harder at growing their following and most often the work of social media management is added to an already full job description. On top of those challenges, Facebook reach has dropped to an abysmal 1%. Referral traffic, reach, and engagement is on the decline for those that do not have large followings and a social media advertising budget. As a result of this temporary decline in social media ROI, web and email campaigns are being rejuvenated and very soon digital payments within social networks will revitalize online fundraising. All nonprofit social media campaigns – even those of large, well-funded organizations – can be improved upon. If not, then the basics of multichannel marketing likely have not been integrated into your online communications and fundraising plan.
Not all, but most small nonprofits should have a Twitter Profile and should be tweeting or retweeting a minimum of once a day. Their Twitter following is 5X that of Facebook and 18X their following on Instagram and thus on Twitter is where the bulk of their effort is spent. Your nonprofit regularly creates promotional graphics for events and fundraising campaigns.
Your nonprofit has a visually compelling avatar that is used consistently on all social networks.
Your followers on social media will initially experience your online brand through your avatar, so make sure it is visually compelling, simple, in most cases without text, and that you use it consistently on all social networks, like the Pesticide Action Network. Your nonprofit has claimed your LinkedIn Company Page and you post a minimum of twice monthly.

The research is unprecedented and provides valuable insight into the global NGO sector and its use of online technology. Nonprofit Tech for Good focuses on providing valuable, easy-to-understand information, news, and resources related to nonprofit technology, online communications, and social and mobile fundraising.
If your primary goal is to utilize social media as a way to interact with your customers and prospective customers, then your efforts should reflect that goal.
The more specific you can make your audiences, the more customized – and thus effective and cost-effective – each element of your campaign can be. Every social media marketing strategy should have a corresponding content marketing strategy to go along with it. Social media tools and apps can help reduce the stress of multi-tasking and keep your social media activities consistent. Below are social media tools for small business to help make your life as a social media marketer easier.
Curation allows you to seem knowledgeable by posting others’ content with a mix of your own. The app allows you to re-post your content over a period of time so your queue is never empty. You can have an unlimited number of recipes to perform functions as simple as keeping your profile pictures in sync to saving photos to Dropbox.
While creating a tweet, clicking on the RiteTag button lets you add images, hashtags, GIFs, emojis and customized CTAs on all your shared links. Canva is the easiest way to design beautiful images to go along with your social media posts. It also provides you with free analytics to make sure your campaigns are getting the desired engagement. Using a combination of these tools can free up your schedule and give you time for new ventures.
Once all the dust settles, your nonprofit will have a clearer sense of where the future of social media is headed and hopefully you’ll be re-inspired to post, tweet, share, and gram. Therefore, below are 10 tell-tale signs that your small nonprofit is on the right path and laying a good foundation for excelling at social media. You need to write stories about the positive impact your nonprofit is making so you have a good story to share with your followers on social media, in email, and in your print newsletter. Your third social network should be one that is up-and-coming, expands your mobile skill set, and reaches a new target audience, such as Gen Z on Snapchat or Millennials on Instagram. Their Facebook Page seems to be experiencing less than 1% reach which makes posting daily futile. LinkedIn Company Pages are overlooked by most nonprofits, but engagement is often higher than Facebook Pages.
They discovered that 81 percent use social media to drive growth, while nine percent intend to use social media in the future.Its uses are as valuable as they are varied. Since 2007 we have distinguished ourselves by our sophisticated pay-it-forward approach to networking and relationship creation, the variety and high quality of interactions made at our events and the dedication we provide members year after year. In case you’re too busy to start from scratch, it comes loaded with a ton of customizable layouts that can be changed to suit any occasion. Instagram’s new algorithm will require top-notch visual and video content which most small nonprofits will struggle to create and curate. You can also monitor news about your company, product and competitors by plugging in Google Alerts.
This is always a good option since it takes one step out out of the way, whether you wish to promote a special offer, present a new product, or share a funny photo, Promo Republic has an array of options to help deliver content to your audience.
Tools such as Google Analytics can help show where your marketing has been the most effective.
All these new tools and trends are exciting, but impossible to effectively utilize if you don’t have a full-time new media manager.
It should be published in a largish font, have plenty of visual content, and a clear call-to-action. 90% of nonprofits miss this very obvious opportunity to convert their online donors into social media followers. The lack of an international database that can be used to prevent fraud is the number one obstacle to raising funds online internationally. Small nonprofits can barely invest the time it takes to manage a Facebook Page and Twitter Profile.
Louis is a much-loved no-kill rescue that consistently writes and shares great rescue stories.
The formatting could be improved, but like most small nonprofits the functionality of their website CMS is limited.

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