How can I stop people from posting inappropriate comments on my business’s Facebook Page? How can I make sure that my staff represent my business in an appropriate manner at all times on social media? However, you can reduce the likelihood of unacceptable behaviour by your staff and community by developing social media guidelines for your business. Whilst you should have systems in place that enable you to monitor, evaluate, respond and remove comments (if necessary), more importantly, you need to set boundaries and manage expectations of what is acceptable and unacceptable behaviour through social media guidelines – prevention is better than cure!
You need to develop social media guidelines for both your staff and your community that will support the implementation of your social media strategy, allow for engagement and create a safe environment for all involved. These guidelines should then be communicated to all relevant parties and remain readily available and shared regularly as you develop your social media platforms and your community grows. They need clear guidelines around when they have authority to represent your business, both on and off-line, and where they need to draw the line in regards to personal and business use of social media. You also need to provide your social media management team with regular training and support so that they can effectively represent your business on-line.
Your community also needs to be aware of what is acceptable and unacceptable when communicating with your business via your social media platforms of choice, particularly if you have a potentially volatile community or often share stories that are likely to polarize your community. This is best achieved by creating Social Media Community Guidelines and sharing those on your website and regularly across your social media platforms to ensure everyone is aware of what is acceptable content to share and what the repercussions are for falling outside your guidelines.
According to Roger Dietrich of Masters Swimming NSW, since publishing and regularly sharing their social media guidelines on their Facebook Page, they have only had to delete a few unacceptable posts and comments. Regardless of whether it’s guidelines for your team or your community, you need to make sure that people are aware that they are ultimately responsibility for their own actions. If you can tick all those boxes, then you are on the right track to creating positive engagement on-line. Do you have any social media guidelines for your business or know of any other good examples? Filed Under: Social Media Strategy About Loren BartleyLoren Bartley is as a social media strategist, educator, coach, public speaker, blogger, early adopter, self-confessed lover of all things geek-eske, and mother of three. As the founder of Impactiv8, Loren helps businesses grow using the power of social media and lifecycle marketing automation. Loren has created three online training programs: Social Media Success, FB Business Success and Linked Business Success and she also offers bespoke social media presentations, workshops, one-on-one coaching and social media implementation services.
Loren is also the producer and co-host of the highly successful #BusinessAddicts The Podcast, which she hosts in conjunction with Fiona Redding from The Happiness Hunter. The browser version you are using is not recommended for this site.Please consider upgrading to the latest version of your browser by clicking one of the following links. Social media is changing the way we work, offering a new model to engage with customers, colleagues, and the world at large.
Participation in social computing on behalf of Intel is not a right but an opportunity, so please treat it seriously and with respect.
Make sure all that transparency doesna€™t violate Intela€™s confidentiality or legal guidelines for commercial speecha€”or your own privacy.
Perception is reality and in online social networks, the lines between public and private, personal and professional, are blurred. Add value: There are millions of words out therea€”make yours helpful and thought-provoking.
As the Intel Social Media Guidelines describe, we support transparency and are committed to clear disclosure of relationships and endorsements. Please keep in mind that Intel monitors social media related to our business, including the activities of our sponsored, seeded, or incentivized SMPs.
Be specific: Do not make general claims about IntelA® products, but talk specifically about what you experienced.
Be yourself: We encourage you to write in the first person and stick to your area of expertise as it relates to IntelA® technology.
Years ago our agency developed high-level response guidelines that we’ve refined over time. Even the youngest woman to fly around world in a single-engine aircraft (while live-streaming her adventure) has to deal with her fair share of tweeting trolls. The BBC Trust has published the Referendum Guidelines ahead of the forthcoming referendum on the UK’s membership of the EU.
Read the guidelines hereTraining ModulesFind out more about the Editorial Guidelines with the BBC Academy. We want our staff, ward councillors and partners to think about how social media can help us to achieve specific outcomes, work together better, improve public services and contribute to the aims of Kirklees Council. LicensingOriginal material on this site is licensed under the terms of the Creative Commons Attribution Non-Commercial licence. Just because you’re being followed doesn’t mean people grant you permission to interrupt their lives. Making connections may give you access, but it doesn’t mean fans and followers owe you anything. If social media marketing efforts aren’t leading to conversions or some sort of productivity, then your efforts are pointless.
Follow us to receive regular insight to Search Engine Marketing, as well as tips & tricks to making social signals work for you! Eigentlich wird im Video ausschlieAYlich A?ber die Gefahren im Netz berichtet und welche Risiken bei der Kommunikation im Web 2.0 auftreten kA¶nnen. Wenn Sie Social Media nur fA?r EinbahnstraAYenkommunikation nutzen, reden Sie bald gegen eine Wand. Auch wenn Sie Social Media a€znura€? privat nutzen, kann es vorkommen, dass Sie auf berufliche Kontakte stoAYen oder mit Fragen zu Ihrem Beruf konfrontiert werden. Um MissverstA¤ndnisse zu vermeiden sollten Sie deutlich machen, welche Teile Ihrer Aussagen Meinungen und welche Fakten darstellen. VerA¶ffentlichen Sie keine verleumderischen, beleidigenden oder anderweitig rechtswidrigen Inhalte.
Respektvoller, authentischer und freundliche Kommunikation und der Schutz der PrivatsphA¤re sind die Basis von den meisten Social Media Leitlinien. Genauso wichtig wie das Verbreiten der Social Media Verhaltsregeln sind Trainings, um sie praktisch zu vermitteln.
Gerne unterstA?tze ich sie beim Aufbau ihrer eigenen Social Media Regeln fA?r ihr Mitarbeiter! Ich, Natascha Ljubic, bin seit 2004 als Social Media Unternehmensberaterin, Trainerin & Vortragende in Wien tA¤tig und unterstA?tze Unternehmen mit meinem Social Media Praxiswissen.
So, how can you make sure your employees’ social media usage doesn’t negatively affect your company?
Too often businesses create social media policies after an unfortunate incident occurred—such as an employee mistakenly Tweeting from the company account instead of their personal account. The first decision you’ll need to make when it comes to creating a social media policy is the approach. Choosing the latter is definitely the least time intensive of the two, but it also leaves room for potential problems.
Although your marketing and customer support departments are responsible for the bulk of your company’s outgoing messages, social media is for everyone.


You’ll want to be sure to identify who the social media policy applies to within your policy.
There are a lot of great social media policies to review from other companies, but keep in mind that your policy should be unique to your company.
Remind employees that claiming or implying to speak on behalf of the company is not allowed—unless their job description states otherwise. Most of employees will take a step back and let those with the proper training, such as community managers, social media managers and public relations teams, take over. Depending on the industry you’re in, you might have governing principles or regulatory bodies to follow.
If employees are using branded social media profiles, you’ll need to ensure workers understand the various rules and regulations associated with your industry.
Employees should also be expected to adhere to general laws and regulations, such as those related to copyright, data protection, financial reporting and so on.
Make it clear that your company doesn’t endorse people, products, services and organizations.
Social media is a business tool, but it’s also an opportunity to show the lighter side of your company. One last thing before you start drafting your social media policy: The suggestions mentioned above are just that, suggestions. Sprout Social is an advanced, collaborative social media management platform for teams of all sizes. Social media usage guidelines may also be required to ensure your staff are not involved in excessive use of social media for personal purposes during business time. Should someone’s behaviour not comply with what is spelt out as acceptable within your guidelines, then you can take the appropriate action and point them back to your guidelines to back up why you took the action that you did. We believe this kind of interaction can help you to build stronger, more successful business relationships.
Remember, if youa€™re online, youa€™re on the recorda€”everything on the Internet is public and searchable.
If you are posting your job description on LinkedIn, be sure not to reveal confidential product information.
Just by identifying yourself as an Intel employee, you are creating perceptions about your expertise and about Intel.
If you are contracted, seeded, or in any way compensated by Intel to create social media, please be sure to read and follow the Intel Sponsored, Seeded, or Incentivized Social Media Practitioner Guidelines. We do not endorse or take responsibility for content posted by third parties, also known as user-generated content (UGC). This will sometimes be allowed to take the place of post moderationa€”but it must be applied for and approved.
If the content is positive or negative and in context to the conversation, then it can be approved, regardless of whether ita€™s favorable or unfavorable to Intel.
We are committed to ensuring that our social media practitioners (SMPs) clearly disclose relationships and endorsements, and that statements about IntelA® products are truthful and substantiated. Be sure this information is readily apparent to the public and to readers of each of your posts. Also, please always follow the terms and conditions for any third-party sites in which you participate. Editorial Policy has refreshed the Editorial Standards modules, updating links to essential information and new Guidance, and also the job titles of the main contributors to them.
Some material published here is cited from third parties, who retain copyright and licence their work under their own terms. Everyone is obliged to follow these rules, but those that are new to the game, may miss out on the basics. If you need to learn more, then do so, but make sure that you can offer valuable advice to fans and followers. If you feel a need to constantly draw attention to yourself, you’re not accomplishing anything. If you’re monopolizing the conversation, it becomes a boring lecture instead of a successful marketing strategy.
Follow these 21 unwritten rules, and you’ll be well on your way to running a successful campaign. Nur wer aktiv das GesprA¤ch sucht, sich in Diskussionen zu Wort meldet und auf Fragen antwortet, wird im Web ernst genommen. Langfristige, intensive und wertvolle Konversationen lassen sich aber nur mit qualitativ hochwertigen Inhalten anstoAYen bzw.
Vermeiden Sie Provokationen und Beleidigungen und brechen Sie GesprA¤che ab, wenn der GesprA¤chspartner beleidigend wird.
Zudem sollten Sie darauf hinweisen, ob Sie Ihre persA¶nliche oder die Unternehmensmeinung vertreten.
Vertrauliche Informationen, die Sie im Rahmen Ihrer Anstellung erhalten, dA?rfen Sie nicht verbreiten. Stellen Sie keine Inhalte ohne entsprechende Urheberverweise ins Netz, beachten Sie Copyrights und respektieren Sie das Recht am eigenen Bild. Die A–ffentlichkeitsarbeit sprach fA?r das Unternehmen, Privatpersonen sprachen nur fA?r sich. Der Tchibo Film soll den Mitarbeitern die Chancen und Risiken des Social Web aufzeigen und dafA?r sensibilisieren.
Ziel ist, dass sich die Nutzer ihrer Verantwortung bewusst werden und wissen, welche Konsequenzen RegelverstA¶AYe haben.
Inhalt steht unter einer Creative Commons Namensnennung-Nicht-kommerziell-Weitergabe unter gleichen Bedingungen 3.0 Deutschland Lizenz.
Social media permeates every aspect of your business, whether it’s across departments or your rank. A social media policy is a code of conduct that provides guidelines for employees who post content online either as part of their job description or personal brand. Creating a policy early on will help you to proactively avoid these situations in the first place. Some companies write one complete social media policy that addresses all currently available social platforms, while others compose policies as they need them. For example, if a policy can’t be created before your marketing team adopts a new social platform, it could lead to some confusion about what’s acceptable and what’s not. That means anyone from the CEO to the marketing manager to the quality control intern is using social media, and chances are they’re using it while at work.
It’s important that everyone within your company is clear on the communication guidelines and principles.
For example, some employees have separate Twitter handles for business communications, while others rely on their personal accounts for everything. Adding a disclaimer helps your employees’ followers decipher between official company statements and general opinion.
But in the event of a social media crisis, you want to eliminate as much uncertainty as possible, and that means knowing who is in charge of what and when.
In your social media policy, explain how you’d like your team to react during a crisis situation.


Whether they’re using a branded social media account or a personal one, proper action should be taken to prevent breaches. For example, federal government, alcohol and health care employees face tough regulatory challenges regarding social media engagement. Your social media policy is a good place to introduce employees to the different compliance issues. You’ll want to avoid using too much legal jargon because some employees might not understand it while others could avoid reading it all together. Nordstrom did an excellent job of conveying critical communication procedures to its employees.
If you have a very active employee advocacy initiative, it’s best to design your policy around what your employees can do rather than what they cannot. They also need to understand what the voice and tone you wish to project is, along with what type of content is appropriate to for them to share when they are posting as your business. And it's a way for you to take part in global conversations related to the work we are doing at Intel and the things we care about. As part of these guidelines, you need to disclose that you have been seeded or otherwise compensated by Intel.
This includes text input and uploaded files, including video, images, audio, executables, and documents. If you are a social media practitioner who has been seeded with product, incentivized, or otherwise has an ongoing relationship with Intel, these guidelines apply to you.
You see a few folks’ snarky, this-is-just-a-PR-stunt comments, but the deluge of encouragement from people around the world creates a overwhelmingly positive platform. Please take this opportunity to revisit modules that are relevant to your genre and area of expertise, to refresh your knowledge and hopefully have a bit of fun with these bitesize chunks of interactive exercises and learning! Daniel's focus is to simplify marketing with technology, to help marketers reach more people in an organized and effective way.
Es empfiehlt sich, diese A„nderungen zeitnah und nachvollziehbar vorzunehmen, um MissverstA¤ndnisse oder Irritationen zu vermeiden. Wenn Sie unsicher sind, ob Sie eine bestimmte Information verA¶ffentlichen dA?rfen, fragen Sie bei Ihrem Vorgesetzten, Ihrem Informationssicherheitsbeauftragten (ISO) oder der Unternehmenskommunikation nach. Halten Sie unternehmensbezogene Informationen geheim, die sich auf den Aktienkurs von Daimler-Wertpapieren auswirken kA¶nnten. Today 74% of online adults use social networking sites, yet 73% of companies of companies lack social media policies. If you currently lack a social media policy, this guide will help walk you through the creation process. A strong social media policy will empower your team to take action and make educated decisions while representing your brand online. In the event of the latter, employees should clearly state that they work for the company—especially if they’re discussing business, product or competitor-related matters.
You don’t have to go into a lot of detail here, but you should have procedures laid out in another document. This means using secure passwords, logging out of accounts while on public computers and using common sense when creating new profiles and customizing settings. Employees should use sound judgment before posting or commenting online, and always defer to a professional language and behavior. In fact, 76% of Instagram users believe that receiving likes encourages them to publish more, and 65% said they feel flattered when a brand likes their post. When using a personal social media account, employees should be careful not to imply endorsement on behalf of the company. You also want to call attention to critical elements with bullet points or some other formatting technique. We recommend talking this through with leaders from each department, as well as your legal team to ensure that objectives are being met and nothing gets left out.
Failure to abide by these guidelines and the Intel Code of Conduct could result in discipline up to and including termination. Off-limit topics include litigation, non-published financials, and unreleased product info. You can also broaden the dialogue by citing others who are writing about the same topic and allowing your content to be shared. If you're posting to a blog, you may choose to modify an earlier posta€”just make it clear that you have done so. Your blog will be monitored for compliance with our guidelines and accurate descriptions of products and claims.
The 31-year-old aviatrix covered 28,000 miles on her 17-day flight piloting a Pilatus PC12.
Legen Sie Ihre Quellen offen; das zeugt von Respekt dem Urheber gegenA?ber und Sie gewinnen an GlaubwA?rdigkeit. Weisen Sie gegebenenfalls auf Fehler in BeitrA¤gen, die Ihr Arbeitsgebiet betreffen, sachlich und hA¶flich hin. Solange Sie Zugang zu solchen A¶ffentlich nicht bekannten Informationen haben, dA?rfen Sie keinem anderen den Kauf oder Verkauf von Daimler-Wertpapieren empfehlen oder andere Personen in sonstiger Weise dazu verleiten.
But that once private interaction is now taking place on a public stage where you and your competitors can join in.
If you already have one, it’s best to use this as an opportunity to review your social media policy and make sure everything is accurate and up to date. Our Social Media Crisis Management Guide can help you get started if you haven’t already.
Should an employee’s account become compromised, make sure he or she knows the next steps to take.
That being said, your social media policy should clearly define rules regarding brand endorsements and how your employees can avoid confusion. Um die Einhaltung geltender Rechtsvorschriften in Ihrem eigenen sowie auch im Interesse der Daimler AG sicherzustellen, setzen Ihr Arbeitsvertrag, die Verhaltensrichtlinie (Integrity Code) sowie die Richtlinie zum Umgang mit Informationen verbindliche Grenzen. When she and copilot Shane Jordan landed in California on July 11, she posted this Instagram photo with the words, “We did it! Transparenz kA¶nnen SieA  beispielsweise durch einen Hinweis (Disclaimer) sicherstellen, welcher an den Diskussionsbeitrag angehangen wird.
VerA¶ffentlichen Sie nichts A?ber Dritte, ohne es vorher mit den betroffenen Personen abgesprochen zu haben. Das gilt insbesondere fA?r den Umgang mit vertraulichen unternehmens- und personenbezogenen Informationen (siehe auch Punkt 5) sowie jedes Verhalten, das Sie einem Interessenkonflikt aussetzen kann. Do everything you can to make it easy for your team to read, understand and adopt what’s stated within the policy.



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