Despite the differences of all of these social networks, there are three universal truths for these social network and every other social network to come. This post is part of a new series titled “Business Social,” and is brought to you by Hootsuite.
Consumers rely on Facebook to discover new content, stay in touch with loved ones, express themselves, and share their major life milestones. And consumers are listening to what brands are saying—quarter after quarter, the social media giant generates billions of dollars in ad revenue.
In some marketing circles; however, social media has a bad rap—particularly in the C-suite. These perspectives, while well-intentioned, will often put marketing teams in a social media trap. An effective social media plan depends on your organization’s unique growth levers—the opposite of a cookie-cutter approach.
According to Altimeter’s recent State of Digital Transformation report, 56 percent of organizations find cross-department collaboration difficult. It’s hard to take breaks to get to know colleagues—especially ones on different teams, who you don’t interact with every day. The New York Public Library, for instance, uses Hootsuite to coordinate a decentralized team of experts. In addition to broadcasting your messaging, you can actively listen to what your audiences are saying to ensure that your brand can deliver upon its unique value. Across organizational functions, from sales to product development and marketing, it’s mission-critical to have a pulse on your audience’s core needs and values, from multiple perspectives. This strategy has been one that has been emphasized by startups and enterprise organizations alike, demonstrated through concepts like Lean Startup and lean product development. An earlier part of this article mentioned that it’s extremely challenging to quantify the ROI of social.
Social media is one variable in this ROI equation, which makes it possible for brands to see how likes, Tweets, follows, and shares fit into their companies’ unique revenue pictures. Organizations with these analytical capabilities are able to conduct broad global listening and feed this information back into their reporting, connecting the dots between internal data and corporate analytics accounts. Social data can be integrated directly into your Google Analytics and Facebook Insights accounts, making it possible to track end-to-end conversions.
Ritika Puri is a San Francisco based blogger who writes about trends in business, internet culture, and marketing.
With over 343 million users, Google+ is the second biggest social network and can be a great place to connect with your target audience.
Follow this step-by-step guide and make Google+ an effective part of your marketing strategy.

Are you looking for more forms of content for your business?  Do you want to increase your brand exposure online?  Let’s talk Slideshare. Location-based services will become ubiquitous, but not with a wave of killer location apps that will move them into the consumer mainstream. Those mobile properties, and many others, have moved way past the "check in" concept, which in any case never really caught on with users. We alsoA take a look at key stats on the location-based services marketplace that indicate its supremacy in mobile marketing.
One big problem with ambient tracking and location-enabled push notifications: the battery drain of always-on GPS.
To access BI Intelligence's full report on Social-Local-Mobile Marketing, please sign up for a free trial subscription here.
It may sound hard to believe that all of these social networks are the same, especially when they are competing against each other. In a few short years, the platform evolved from a small network of Ivy League students to an identity management resource for people around the world. It’s no surprise that brands have ventured into this ecosystem, jumping into conversations at key “stream of consciousness” moments. In chasing sales and revenue, it’s easy to overlook social media’s core asset: ROI driven by genuine, human relationships. That’s because people are swamped with heavy workloads—heads down in front of their computers, pushing through to stay on top of day-to-day responsibilities.
Not to mention, there’s a rising trend surrounding remote work, as many offices are evolving into virtual settings with geo-dispersed team members. You may decide to create a Facebook group, follow similar Twitter feeds, or integrate your LinkedIn profiles with an internal communication platform. Through platforms like Facebook and Twitter, you can easily see what people are saying about your brand—both directly and indirectly. A key part of the company’s social media efforts involves finding and featuring videos created with GoPro cameras—giving customers a chance to be a part of the brand’s YouTube spotlight.
The more connected you are to your audience, the better product, marketing, and sales strategy you’ll be able to build. You can analyze your most valuable customers by traffic source, for instance—looking at social media as both a direct and indirect touchpoint. It’s possible to monitor millions of data sources through automated notifications that reveal spikes in sentiment, mentions, and global trends.
Teams can then piece together full customer journeys, track conversations both on and offline, and analyze geographic disparities. The key is to look for areas within your organization where social media can bring new opportunities for growth, collaboration, and direct consumer connections.

But it can really help you gain exposure online, because it’s easier to rank highly on Google.
We interview top location-based industry experts, and explain how the most important techniques work (geo-aware, geo-fenced, DMA-focused and audience-based local-mobile campaigns). In December, Life 360 introduced a feature called "Places," which allows families to receive automatic geo-tagged notifications.
Some marketers have even attempted to quantify the value of a social media status update or Tweet. The key is that you all have a forum to share ideas, express your values, and unite around a shared goal. GoPro also listens broadly across different social networks for brand mentions to consistently respond to comments every single day.
Years ago, it was impossible to quantify the value of social media, but today, companies are collecting volumes of data to better understand user behaviors online. For example, a teenager's mother may receive a note, "Alice Has Arrived At School," every time her daughter makes it back safely at her boarding school. 29 Image: 6 Tips to Building a Business While Working a 9 to 5 6 Tips to Building a Business While Working a 9 to 5 29 Image: How to Build a Stress-Free and More Productive Workplace How to Build a Stress-Free and More Productive Workplace 29 What Role Do Entrepreneurs Have in an Economy? The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers. This information is then used for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Twitter has a 140 character limit, YouTube is all about uploading videos, LinkedIn is the perfect social network for building connections, and there are plenty of other ones as well such as Facebook, Pinterest, and Google+.
The better the visual, the more people will share your content through a repin, Facebook like, or any other method. You need great visuals in order to get more engagement no matter which social network you are using.2. Whether you reply to tweets or leave comments at the bottom of YouTube videos, there is always a way to leave a comment and talk with others. You can do this on any current social network, and you’ll also be able to do this on any other social network that comes out in the future. You need to engage and post graphics to capture their attention.Reply Add a New Comment Click here to cancel reply.

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