This chart shows how much more mums spend when compared to mums who are not on social networks.
Given that we live, work and play in two worlds, in-person and online, finding your best mix of media, marketing and mingling can influence meeting the right people, joining the best communities, getting involved with them and communicating to them. I not only picked up the phone, but used LinkedIn, Facebook and Twitter prior to moving to connect with people and ask if they could make some introductions for me. Locally as well as far and wide, it allows us to find and build communities of like minded and spirited people fairly quickly. The best way of determining what media’s are right for you is to observe what others are doing who are engaging you. Celebrate results, the impact of what you do, what you have learned  and how it has and can benefit others. Finding that perfect mix of media, marketing and mingling is how we make ourselves stand out, claim our space and build loyal communities and customers. Deborah Shane is a Top 100 Small Business Champion, Top Small Business Podcast, Top 50 SMB Influencers on Twitter 2015 (Dunn and Bradstreet), career transition consultant, personal branding strategist and social media specialist.
Founded in 2003, Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them. Together with hundreds of expert contributors, Small Business Trends brings you the news, advice and resources you need. Edelman has launched Bloglevel and version 2.0 of Tweetlevel, two new tools designed to help companies navigate social media platforms, like blogs and Twitter, to identify which users are influential on a particular topic.
Companies can track their influence online using a proprietary algorithm that uses forty different metrics to follow and score the influence of bloggers and tweeters in any language and country.


Highest ranks are given to “idea starters,” people who create the ideas that are then spread by others, and those who engage meaningfully with their followers. The tools have already been used by analysts and marketing professionals to track the most influential users on any given topic, the ‘buzz’ or online presence of a topic, the dialogues and links that users are sharing, and the online behaviour of any given tweeter or blogger. Nancy Ruscheinski, chief innovation officer at Edelman sees these tools as a ‘GPS’ of influence. These tools bring a holistic approach to measuring influence by focusing on the interaction between different social media platforms. Differentiating between “idea starters,” the creators of ideas, and “amplifiers,” those who spread them. Bloglevel considers the interaction between social media platforms and search optimisation, by ranking how much a post is discussed on Twitter and how easy it is to search for content on any given blog. Tweetlevel places higher rankings on genuine engagement with a topic on Twitter, not just people who simply post their views. Mums look for recommendations of brands and products from other mums, and social media is increasingly their first port of call.
Since I was familiar with the area and knew people in business, I decided to network people instead of events, feeling that they would naturally lead me to others. This is the best way to educate people about who we are, what we do and how we can solve problems.
Deborah hosts her Top 100 Small Business Podcast weekly and her book, "Career Transition: Make the Shift" is available through all major book sellers. This shows exactly why social media can’t be ignored with it comes to online marketing and branding.


They recognize the way users may reference content from the blogosphere on different media platforms. While both are important, these tools distinguish between them and their levels of influence. Tweetlevel helps communicators match their brands with the right people, so their brand has the optimal influence over their desired audience. 68% of mums use social media for brand and product recommendations, a figure that has increased 42% since 2009. I put these communities in place so I could  meet a diverse mix of local people who share many of my interests. A smaller group of more targeted connections is far more valuable than a huge group of followers who are really just numbers on a list. People drive their businesses today so getting out front via content marketing is not a bad thing or an ego thing as long the intent is to serve others and not always be selling.
The quarterly online spending total per mum is ?251 versus ?222 for the general population.
Networking in person always takes priority, but your online communication platforms support, solidify and grow your relationships in between those times.



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