Did you read the Mashable article about how people without Facebook profiles are more likely to be psychopaths?
I have to admit, the article has some legitimate, though very broad, arguments, like how Internet use has now become such a normal social activity for humans, that not partaking in it can very well be a red flag. Yes, it’s a generalization, and if it were true, I’d certainly have much to worry about; the two people closest to me—my boyfriend and my older sister—are both Facebook-less!
90% of employers look up a candidate’s online profiles before bringing him in for an interview. You have one chance to make an impression to your potential customers and clients—will you opt out of social media and choose not to make an impression at all, or do the best you can? The lack of diversity in the 2015 Oscar nominations sparked an outcry in the Twitterverse on Thursday. According to Media Diversified, an organization that highlights the lack of representation of people of color in the media, the lack of diversity in the Academy Awards is no surprise, with 94 percent of its members being white, 77 percent male, and only 14 percent under the age of fifty.
Shane is a freelance writer who has contributed to The Huffington Post, Technorati and Social Media Today.
SNAP benefits are slated to undergo a devastating reduction in funding beginning Friday, November 1. All agree that brands should stop promotional messages in the immediate aftermath of tragic events, but most management dashboards don't have a simple way to pause posting.
That makes it difficult for companies running sizable social operations to hit the brakes on social when major news breaks.
Buffer currently requires users to call up each social account separately to stop publishing. Sprout Social has a pause button but only for its Sprout Queue, which is similar to Buffer’s auto-queueing feature allows accounts to feed content into the hopper for publishing without a specific date and time. Sprinklr, an enterprise-grade management platform that mostly serves larger brands, offers a way to quickly pause posts across the board. Meanwhile, social managers should at least have a plan for how to react after tragic events, said Sprout Social’s Darryl Villcorta. Closmore, Sprinklr’s global head of product evangelism, strategy and partnerships, agreed that brands should tread lightly during crises.


Postscript II: Spredfast has a global pause feature, says director of global communications Courtney White. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land.
Martin Beck is Third Door Media's Social Media Reporter, covering the latest news for Marketing Land and Search Engine Land. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists.
SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. However, the article incited some thoughts in my head, and I began thinking about how relevant it was to social media and businesses. If your business doesn’t have a social media presence and your potential customers and clients go looking for you, they’ll find nothing.
And having only a website just doesn’t cut it anymore—static, unchanging information on a website can quickly become outdated and useless.
With a degree in Literary Journalism, Chau’s experience includes reporting, copywriting, technical writing and narrative non-fiction. In the eighty-seven years of the Oscars, there has been a grand total of thirty-one black award winners across all categories.
Surprisingly, this is not directly attributable to hateful Republicans, it’s an unintended consequence of the Stimulus (aka the American Recovery and Reinvestment Act of 2009).
But as it turns out, most social media management tools still don’t have a simple “emergency stop” button. Some platforms require you to pull up individual posts and either delete or reschedule them, a terribly slow and inefficient prospect. During the aftermath of Friday’s attack, Buffer tweeted instructions about how to stop scheduled post from going out. If you are using Buffer’s automated queueing feature, you can turn off publishing for full days, sort of. You’ve got to pause each social account separately, which for companies with a large stable could be complicated.


Not only that, in times of crisis, the company sends email to clients reminding them that they can stop all their initiatives, or selected ones.
He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. Because social media gives employers the ability to assess someone’s digital life, which could possibly extrapolate to an assessment of the person in real life. Even if your business has only a Facebook fan page, at least this gives you some kind of online presence and visibility if and when people search for you.
The hashtag is largely made up of comical takes on the Movie Academy’s notorious lack of diversity in membership as well as its history of not acknowledging the work of people of color. This includes only four black wins in the best actor category, one for best actress, and one for best picture. And later the company sent out a number replies that it is looking into ways to simplify the process. Issues can even arise for smaller operations, as discovered Friday by the Marketing Land social team which manages a modest 12 social accounts in SocialFlow.
A graduate of UC Irvine and the University of Missouri journalism school, Beck started his career at the Times as a sportswriter and copy editor. Nowadays, everyone is on social media, so if you’re not, then people will assume that something fishy is going on. Some had hoped that the appointing of African American Cheryl Boone Isaacs as president in 2013 might be the spark to ignite some diversity.
We missed one account and therefore accidentally sent a tweet after announcing that we were pausing social activity in deference to the events in France.



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