We then contact you and give you honest feedback and recommendations for how you can best leverage social media for your business.
For majority of social media users, this is one of the most popular social media management tools.
The advantage of this plugin lies in the fact that at this point of time, every website has a Like button.
This does not come under the category of a new tool but it is very surprising to know that lots of marketers still do not use SlideShare. What makes Commun.it such a good option as social media management tools is that it plays a pivotal role in building relationships with potential clients and supporters on Twitter.
One look at the dashboard and you will get an idea of whom to follow and when you need to react. You must have known by now that there is an optimization of YouTube search for the time watched. While there are plenty of enterprise-level monitoring and listening tools in the fray to help companies, beauty of Cyfe is that it offers much needed visibility into search metrics and social media that generally only admins have access to.
With Cyfe, you will be able to create a visual real-time dashboard for Go To Meeting that offers company centric data, Twitter, Google Trends and YouTube Analytics. Another good thing about Cyfe is that it assists you in bringing things such as blog data and email marketing. Cloze is one of the newest social media management tools that provides you with curation and aggregration system for your social media. You will get a chance to take a look into the routine of individuals by date in your network.
As you can pretty much imagine, this is going to save plenty of your time and in the meantime also going to enhance your interactions with people that can be important for your network.
But challenge for you is to find a tool that not only delivers positive results but also not too costly in nature.
One of the most important things about GaggleAmp is that it gives a chance to your business development and sales team to share your social media postings.
For individuals managing multiple accounts, it will offer a neat looking reports that are easy to analyze and understand.
Developing social campaigns is relatively straightforward on Reachli thanks to its simplified design. As you may be aware, in order to get the advantage out of social media platforms such as LinkedIn, Twitter and Facebook, you need to be active in terms of posting things. The main benefit of using Buffer is that you can schedule your posts and tweets well in advance and develop a good social media presence. Not so long ago, pop-ups were hated by lots of marketers, and they were right because of their  unprofessional look.
But in the current scenario, some of the best websites are using pop-ups when it comes to lead capture. The beauty of this social media management tool is that it gives you a proper understanding of the keywords that are going to be beneficial for your social profile.
Scoop.it comes under the category of a curation tool that gives users an opportunity to collect excellent content that they have found online. Pocket is also one of the best social media marketing tool that is quite exceptional when it comes to private online bookmarking.
With Crowdbooster, you will get a clear idea of the time, which is tailor made for your tweet. When it comes to the selection of social media management tool, you need to have a proper understanding of your requirements.
Boost your ability to attract new customers, build customer loyalty, and increase your revenue! Luxe can assist you with creating a strong and creative brand, creative marketing strategy, effective SEO, social media campaign, custom product packaging, and on-site marketing training. Interactive Flowcharts can change the way one creates and organizes their social media response process. ConceptDraw Social Media Response solution helps to organize the process of response for interactions occurring in social media. ConceptDraw Social Media Response solution — capabilities for professionals in social media.
The Interactive Flowcharts and Action Mind Maps demonstrate the solutions utilization, and management documents you can create using ConceptDraw PRO software for Mac OS X or Windows extended by Social Media Response Solution from ConceptDraw Solution Park. Social networking sites provide many important benefits and allow people all over the world to socialize or meet in a way that could have been unimaginable by the people few years ago. It is very easy to get drawn into the field without thinking about the potential down-side and you have to consider some key elements of online social networking that needs to be notice. Safety is the most significant worry that many people have but most social sites now have safety policies and offer each member an advice about how to use their sites in a safe and comfortable way. Conversely, many social sites now offers detailed help pages that can assist them with wanted ask questions. There is no doubt that these networking sites can provide some highly significant benefits although there are some challenges that people need to consider and work on it. Proficiency is a deep knowledge of your business; compassion is consistently an extra advantage for your costumer. You can choose the right Social Networking Management Services or Social Networking services to be on top in social media.
I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. I'm proposing four distinct social media metrics we should measure, (and this is so cool) independent of the social channel you participate in.
When I say most brands do TV on social media what I mean is that we do the same uninformed shouting and pimping on social media that we do on TV. We know little about who is on the other end of the TV set and the medium places limits to what we can do.
A high conversation rate requires a deeper understanding of who your audience is, what your brand attributes are, what you are good at, what value you can add to your followers and the ecosystem you participate in. Remember we do not measure to manipulate the metrics, we measure to know if we are adding business value. But the size of my second level network (the unique people who follow the people who follow me) is 6.3 mil.
So measure Amplification, the rate at which your followers take your content and share it through their network. As you post and tweet and you rock and you roll… measure what pieces of content (type) cause amplification (allow your social contributions to spread to your 2nd, or even 3rd, level network). Do you know of a tool that precisely measures Amplification across all channels as defined above? If you +1 this blog post, you'll not help me understand its relative quality, but when someone in our extended social graph does a search on Google for Social Media Metrics your endorsement of this content will show up in the search results. It is foolish to believe that just Conversation Rate, Amplification Rate, Applause Rate will get you the eternal love and gratification (and perhaps budget!) of your company's leadership. Your job is to identify that blue arrow, and the orange box (what it stands for and what the amount is). I can focus on the Per Visit Goal Value (economic value delivered by visitors from social media channels across my macro and micro conversions – note the 0% in the macro conversions column, ouch!) for each channel.
You do Economic Value and you will never, ever have to beg for investment in Social Media, and your career will get on the fast track. You can see Retweets (x-axis) and Replies (size of the circle) overall and individual tweet perspective. If you are a tool vendor… I would love for you to adopt the aforementioned metrics, and definitions, into your tool. If you are engaging in brand advertising on social media channels then the metrics you should solve for should be the first three.
If you are engaging in direct response advertising on social media channels then the fourth metric, Economic Value delivered, comes into play from a strategic perspective. Social media presents and incredible opportunity to rethink what it means to connect with and influence customers. In presenting new metrics for you to measure, what I'm really trying to do is provide a very small assistance in helping you think differently. Erik Ohlen was inspired by this blog post to create a very simple, and effective, dashboard where you can track the four recommended social media metrics. As I had stressed above, currently if you want to report these metrics exactly as defined above and from ALL the social channels mentioned then you have to do so manually. Play with it, and get just the data you need to make smarter decisions when it comes to social media.
Please share your feedback, critique, suggestions, and cool tools to measure these four metrics, via comments.


Wonderful people in the ecosystem such as yourself I know are working very very hard to tie all other bits of Social Media value into a quantified number. My real-life challenge on finding economic value is that most of the case eventually it will be based on certain assumptions and making reasonable assumptions is a key to the right economic value.
Tim mentioned the value of non-trackable social media influence such as in-store conversion. It seems like commenting, sharing, and liking are all manifestations of the same larger, underlying thing, no?
Scott: The commonality between Conversion, Amplification and Applause, if there is any, is that they creating a set of permission based influence engagements with your 1st level, and through them the 2nd level, network. Other than that I personally believe they measure different things and, more importantly, different outcomes.
I agree that the state of mind for the actions from the audience may be the same, but there are several differences in the magnitude and the expected follow-up response from these actions that should trigger different tactics on how the marketer should respond, which I believe is what really matters.
However, what you call conversation (see above) we call engagement (kind of pre-step to conversation).
I agree that we need to stop pushing the one way communication marketers are used to with TV and radio.
And I'm glad you've come up with solid ways to measure the results of social media marketing!
That being said, and far be it for me to pick a fight with The Master, I'm not so sure I agree with the Applause metric. I could not agree more with you on competitive analysis and gaining valuable context from that data.
Heather: That is true, but some Likes on Facebook are in context of comments and other Likes are in context of a page and others still are in context of a brand. In our analysis sadly we will have to ensure that we accommodate the context in which we want to report the data, and then choose accordingly. Social media has a kind of intimacy that is not really intimate, allowing people to offer apparent personal access while keeping the audience at arm's length. Even if you have 20 people liking your Facebook existence, figure out how to solve for these metrics. Josh: With analytics of all types (from all vendors) becoming more Visitor centric I personally believe that the challenge you mention is becoming less of a challenge over time. Google Analytics's Multi Channel Funnel report (and equivalent reports in the tool you are using, if it has it) provide insights into this pan session behavior. I have to submit a discussion piece for tomorrow's class and your post has given me much food for thought. We've created a tool called Measured Voice that tracks FB likes and comments, Twitter retweets, and bitly link clicks on social media messages. In the future, among other things, we will add tracking for Twitter favorites, Twitter replies, and Facebook and Twitter impressions. I wonder if there's not some more work to be done on simplifying or differentiating the first 3 metrics. I think there's value in all 3 independently, but we should see that each metric would plot roughly the same on a graph for a given message, just with different axis values. The 3 independent metrics should probably remain separate as you start to analyze a single message impact across different networks. Choosing the right social media management tool or App can be a daunting task as there are hundreds of them and several new ones keep getting added week after week.
If you want to manually add your social media accounts, visit the settings page by clicking on your name and then on ‘Settings’ which appears in the drop down menu. After you add your social media accounts, you can begin browsing through the rest of the tabs in the settings page.
One you are finished with browsing through the tabs, you can visit the Monitor section of Rignite. With this part of Rignite you will be able to monitor your social media accounts, research keywords on social media and keep an eye on your competitors and other people like influencers. These features will help you see what you are posting, who is interacting with them, what the trending topics are and who to connect with. One fantastic feature you will notice on Rignite that you usually don’t find on other complete social media marketing tools is ‘Campaigns’. To create a campaign, just visit the section by choosing it from the left side bar and then clicking on the plus sign at the top which looks like the plus sign on the monitor page. You can then create different types of campaigns by selecting from the array of options provided and then follow the steps Rignite guides you through.
If you plan to run a Facebook contest where your aim is to get more likes, then make sure you get started soon as Like-Gating will be banned from November 5th onwards. Rignite analytics can not only be used to track campaigns, but your entire social media activity too to help you learn more about your everyday social media usage. General social media statistics and studies can be helpful in improving your presence, but to get the best out of social media, businesses need to find their very own data. According to a report from Edison Research 42% of people expect businesses to respond within an hour after contacting them on social media.
Your company’s social media and customer service teams will find this feature very helpful and easy to use. To publish posts with Rignite, click on the field at the top where you can see the words ‘Compose message’. To directly share blog posts and web pages install and use the browser extensions I mentioned earlier in the blog post. If you would like to check all your scheduled posts and make some modifications then visit the ‘Schedule’ option on the left side bar and take a look at the calendar. For more social media tips sign up to our updates and the get the free Ebook How to Create Your Very Own Perfect Social Media Strategy. Please find below details of top social media management tools that are tailor made for smart social media users.
But if your main objective is to ensure that your audience share your content, you need to offer them an incentive.
For right kind of YouTube marketing, it is quite important that you know what sort of feedback you are getting for your videos,taking into consideration factors like your target audience, duration and subjects.
With this tool, you will get a clear idea of what sort of retention you are getting from your content in addition to your competitors detail.
In addition, you can also message to them, retweet or like them directly through the interface of Cloze. With the presence of a point system, you can gamify the whole procedure of social sharing and give away prizes to those that are good sharers. This can come in real handy when it comes to getting overviews of your Facebook and Twitter accounts. Identical to Twitter and Facebook apps like Hootsuite and Buffer, Reachli gives users an opportunity to view feedback data and pre-schedule pins.
Even better, community is quite supportive, so sharing is not going to be much of a factor. When this is the case, you will be able to reach your target audience in a much more effective manner. Social media also gives your business an advantage by increasing customer loyalty, improving corporate branding, and creating a direct link to your audience on a daily basis. ConceptDraw PRO provides tools to develop a response flowchart that can be connected with Action Mind Maps. The Social Media Response solution provides the means to respond to social media mentions quickly and professionally. Despite of the benefits it can give, there are also some significant challenges that are possible to exist and you need to face. Being the principle of socializing is to provide a way of meeting people in both sides of the world, and sharing information online, but unfortunately there are people who takes advantage of it.
Such as using automatically updating your site from a blog, this will ensure that there is regular new content on the social site.
The key challenge here is you should know the right social site you’re going to find and you should know how to market social networks so others may know how to find you in order to make success on it. Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart).
Use data to incentivise our companies to do the right thing by measuring what matters, what makes this channel so unique. Do you know of a tool that measures conversation Rate easily as defined above across the main social media channels? On Google (paid search), on Facebook (display ads), on Radio (audio ads), and all other channels you can think of. If you follow my advice and post something "incredible, relevant, of value" to your audience then they can allow you to break free of the limitations of your network and spread your word around to a more massive audience! You get a much deeper understanding of what your audience likes so much that it will +1 your content (or contribution) and allow for that to be then shown to others in their social graph.


Your selfless social media contribution comes back to assist you in driving valuable business outcomes. I know that the long time readers of my blog would know that I would never let you get away without measuring hard business bottom-line impact of any digital effort!
Once you have your highest level segmented view of the acquisition strategy, above, you can in two seconds segment down to individual channels you participate in.
If you do a Promoted Tweet or Facebook Like campaign or whatever Google+ decides to come up with then you want to measure resulting Conversation, Amplification and Applause (of course only if you did not stink at your campaign).
It covers both the immediate value (revenue via macro conversions) and the longer term value (economic value via micro conversions). You need to forget what has worked in the past (and that is why this is so incredibly hard to do. Small price to pay for communicating the actual impact of social media to your management right? But now there is a very good, still in alpha, tool that allows you to measure the metrics recommended in this post.
It highlights the need to have clear business objectives and a logical framework of how the activity in the specific social media channel will roll up to something that matters to the business. It's not easy but even trying it would be valuable since we can learn a lot during the process. I agree that we should not neglect that portion of influence, but in real corporate life, at first, I'd better use something we can measure and quantify to persuade management. Amplification Rate, is how much the marketer himself is involved after he published the initial post.
My good friend Joost de valk had created plugin for WordPress that measures those metrics (based on post I had written – talk about circular references!).
This way you can see if members are talking to each other (stronger value) or if they only talk to you. We can have that discussion some other time :) None the less I think it is very important the true context of that metric be understood. Mostly because I believe that social media is unique in that it allows businesses and brands to influence across the entire funnel (highlight, persuade, acquire, retain). Simply put, the most engaging tweet or post from an unknown will not elicit the number of responses that any reasonably coherent tweet or post from a prominent individual will inspire.
I deeply believe that any person (or brand) has an opportunity to create a hyper relevant network on social media and succeed with it. But if you do it well and you are able to create a social graph with the right 100 people then what does it matter that Ashton has 15 trillion?
I get conversation, applause, amplification and economic impact for actions that occur in session. Which in turn should help you communicate how Social impacts future behavior (especially if it leads to a Macro or Micro Conversion). Social media being the unique beast that it is, a +1 (applause) would also seem to fall into the conversation (react) and amplification categories. So make sure you make the most of it by creating as many streams as you need and incorporate the data into your social media strategy. Make sure you fill in the campaign details, offer details and then schedule a series of posts to effectively promote the campaign.
This will help you determine who your audience is, what they want and the type of posts they like interacting with. In the popup box that appears you can then type in your message, include a link if you would like to, then choose a social media and a time to publish.
The calendar can help you consistently share quality content over a period on social media.
We provide an array of affordable social media management packages to help you grow your fan base and engage with your audience. Visual navigation through the stages of a response process helps you locate specific actions to be taken via Action Mind Maps. This tool keeps the entire team on the same page allowing you to realize your social media strategy, improve the quality of your answers, and minimize the time it takes to respond. Simple procedures such as uploading photos may seem very confusing to someone who uses computer infrequently. Empower yourself to learn things so you can continue to move forward to achieve your goals.
For Facebook the number is included in Facebook Insights, though it is not available as easily in a simple way (at least not as expansively as outlined above). If that is your primary objective you are going to suck at it (and the above metrics will reflect very efficiently how much you suck).
My hope is that vendors will stop creating tools in silos (just do Twitter or Facebook or Google Plus or YouTube or…) and start to think of real world needs of Brands and Businesses and pull together metrics we need into one place (from all social channels). Rather, the conversation in social media influenced an in-store purchase or influenced a subsequent visit to the site that wasn't initiated by a social media clickthrough. If we do it correctly, we can justify the value of social media investment most of the case even not touching intangibles. Getting involved later will only delay the development of the muscles necessary to do the necessary heavy lifting. It does boggle my mind how many people, even the media, still report hits as being a reliable metric. Rignite makes it easy for both individuals and teams to manage their Facebook, Twitter, Google+, Instagram, YouTube, and Linkedin accounts from one place.
You can go ahead and follow the instructions offered by Rignite to add your social media accounts.
Also visit the Browser Extension tab and add it to your browser as you can share pages and posts you like with Rignite by just clicking it. To learn about everything you can do with the social media monitoring feature, check out this page. This can be highly influential in helping you increase engagement and gaining more followers and fans. These statistics can help you modify your current campaign and help you run powerful future campaigns. Use it to see where your fans live, what type of posts they like most, track clicks, likes and retweets, etc.
This should increase response rates and customer satisfaction which is the requisite to a successful business.
To sum up you can monitor yours and other activity, schedule updates, run campaigns, measure results, provide excellent customer support as a team and do various other things.
Following are five reasons why content marketing is the present and future of online marketing. Action Mind Maps can be used to describe primary messages and good additions, show examples of messages, and also define the main objective of messaging for a specific situation. These people can go through social sites or even chat rooms particularly targeting young and people who can gain trust easily.
We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) and Marketing-minded people who are using lousy measures of success ("I got 158,632 Fans! Brands (all of the aforementioned plus…) as in Mitch Joel and Stephen Colbert and Nancy Pelosi.
Even if every single person who follows me reads every single thing I write, I can at most reach 57k people on Twitter.
IMHO, the Like in its current form only shows: of the people who saw *and read* the update, how many of those people moved the cursor across the page, hovered over a link and then clicked that link. That is, in a way, the link in each update is not really that different from a banner (for which is URL Builder's original intent) that drives traffic back into my site. That is, trying to understand (for example) if a particular hash tag on Twitter seem to draw more clicks. Admittedly, Ashton has more of a following, but to us, you are also one of those people who enjoy benefits from the celebrity factor. There is also a very interesting feature that isn’t available on many complete social media tools. Regularly observing this data and then determining what you have done right or wrong can help you craft better posts and campaigns in the future. It’s easy to use and get started as Rignite will guide you with the process as soon as you sign up with their helpful support. If you don't fall into those two categories then this social media measurement framework might not apply to you. Four simple measures that get you to focus on the right thing from a social media participation perspective, help you understand how well you are doing at it, and quantify the business impact.



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