If you’re currently in the job searching process- I’m sure that most of you are finding that applying to jobs through indeed, monster, or on a company website rarely gets you anywhere. In this article, I’ll walk you through everything you need to know about using LinkedIn for the job search process. These Linkedin tips will help you create a personal brand, increase your visibility, gain access to decision makers and hopefully help you land that dream job.
This might be the most essential step to getting a job- and the one where most people fail. Your LinkedIn headline will be the first thing someone sees when you send a message to someone or when someone is searching for you and comes across your profile. Use this section to create a descriptive summary of what you’ve done in your work experience that makes you a valuable candidate for the job you’re going after. Skills that you would want to your profile might be: Social Media Marketing, Social Media, Integrated Marketing, Digital Marketing, Online Marketing, New Media, etc.
Once you’ve added the skills to your profile, you’ll want to get people to endorse you for the skills. A recruiter is a lot more likely to reach out to someone who has positive recommendations for their work at previous positions.
An endorsement is just someone vouching for someone’s expertise in that specific area- they might have worked with this person prior or maybe they just know of their abilities (i.e. It’s important to tailor your job title and job description to closely relate to the job you’re applying for (without lying of course). Now that you have your profile completely filled out and you have a goal of the type of job you’re looking for, the next step would be to utilize your network on LinkedIn to get access to jobs that are under the radar. I am looking for an Account Manager or Business Development role for a Start-up in San Francisco. Now that you have your list of contacts filtered by location- craft a message to your contacts that explains the exact job you’re looking for.
After utilizing your network to get access to the jobs that few others have access to- your next best bet is to use LinkedIn job search tool.
For this example I clicked in to the Social Media Manager position at Internet Marketing Inc. I’d recommend hitting the apply now button which will make it easy for you to send your LinkedIn profile over to the person in charge of hiring. After submitting your application along with your resume- I’d recommend purchasing an inmail to send to the hiring manager (or if you have a premium account using an inmail credit) and then sending a message with more information about yourself so that you have a better chance of being reviewed by the person hiring. Well now hopefully you have some new ideas and some action items to help you land your dream job. The following seven Social Media marketing components are the roadmap to success and are the responsibilities of the Social Media manager.
What you post on your Social channels is the foundation for all your other Social Media marketing. Your Social Media manager should listen, respond, ask questions and engage with your audience.
Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog). Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate. Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
Develop a strategy and implement a proactive process for capturing customer online reviews. Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns.
Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound. Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios. Displays ability to effectively communicate information and ideas in written and video format. Is a Team player with the confidence to take the lead and guide other employees when necessary. It’s important to mention that qualified, savvy Social Media managers do not grow on trees. This is great stuff, but how do you convince a single point or single campus dealer to hire a social media manager. Your article contains very helpful guidelines for fresh managers these 7 components will help them to achieve success in social media management..
I work construction full time and found myself at the local pub after work on facebook or some social media..
I can see that this article is somewhat dated, but the information here is altogether relevant.
Acceleration gives your enterprise a sound and a level to rest on, considering the balance on the net of unsatisfied and content customers is highly inaccurate.
While jobs are disappearing, literally to never return, new and never before heard of jobs sprout-up as a result of world wide web social media. During our semi regular bi-weekly free social workshops we have been hammering on the importance of social media and its networking capabilities for small and medium sized businesses in local and regional markets.
Many small and midsized business entrepreneurs, as witnessed in our workshops, do simply not have the time to learn how to build, manage and profile themselves in the Social Media circus. Just as a refresher for some and an eye opener for others, Facebook today is the third largest country (if it where a country) in population with a little under 500 million users, responsible for over 40 billion sign-ins per month and well over 500 billion human interactions. Foursquare, Flickr (yes even them), Google Buzz are gaining traction in the circus and with more than 220,000 iPhone apps of which a good 20% are geared towards social media, as well as the development of social Android apps, the forest is growing into a jungle where trees are becoming more difficult to uniquely identify.
The job has grown exponentially in the last several months and consequently demand and job open positions is staggering.
A very recent survey shows that 91.5% of all small and medium sized businesses are considering a Social Media Manager while 85% who already have a social media manager have seen more than abnormal growth.

These are staggering numbers if one realizes that there are over 30 million small businesses in the US alone.
Even if one considers that only one in 50 small businesses considers a Social Media Manager to take care of their social media needs, this would mean that 600,000 companies would be in a need to hire about 200,000 Managers in the next 3-6 months. Also unfortunate is that many people, not only entrepreneurs, think that the Internet is still a playground for teens, the internet is a waste of time and it is only for kids.
If they would then they would know that their customers read blogs, read newspapers online, watch TV via youTube, Vimeo, Hulu and Dailymotion, search the gossip sites for the latest on stars and starlets, play a game here or there, do some Google or Bing searching on their hobbies, roam the online radio stations … and interact with family, friends, colleagues and engage with complete strangers via Facebook, Twitter and other niche market social outlets. Quite frankly, it is a very intense job that requires to stay up-to-date on the latest developments, tools and trends in the social media sphere. Social Media is not a Fad, but a very serious business tool that may require some very special attention based on your enterprise.
I just read an interesting excuse for not longer engaging in social media under the title Digital Detox. No matter if we like it and how we like it, those that absolutely want nothing to do with the internet and think their business can do without, have my blessing since I did not write the article for them. Wow this is so new to me, I mean the idea of the social marketplace and how everything online is changing right in front of our eyes!
You will absolutely increase your chances of succeeding by having more customers, Getting the word out there is the trick. This Social Media Specialist interview profile brings together a snapshot of what to look for in candidates with a balanced sample of suitable interview questions.
A social media specialist is more than just the person with the passwords to all your social media accounts. Social media doesn’t function in a vacuum, and a great social media specialist will be able to build strong working relationships with the rest of your team. Social media gaffes can exist forever in screenshots, so you’ll need to hire someone with good situational judgement.
What tools do you prefer for scheduling, content curation, project management, social listening, etc? I found my last job through LinkedIn and have helped many friends and colleagues do the same. If you don’t see your specific question answered in the post- leave me a comment at the bottom with your question and I’ll write back to you.
Nowadays, most companies want a specialist, so step one is to figure out exactly what job title your dream job is and focus your entire profile around it.
What have you done previously in your career that would relate to what the company is looking for? It is really important that you spend a good amount of time crafting a headline that speaks to your audience.
The second example uses a more descriptive headline (usually better for more experienced professionals). This is what will help you show up in searches if someone is searching for a specific skill set.
Let’s say you were doing business development for a finance company before but now you’re looking to get into sales or marketing. Usually you’ll want to include more information on your profile if possible because it helps people get a better feel for who you are and it will help your profile come up for more search terms. I recently just did this when I was looking for a job- so I’ll give you the exact process I used.
This message alone resulted in over 50 messages back from friends and people that I’m connected with on LinkedIn that I’ve never met before. If you’re proactive and you reach out to the person listing the job, there’s a lot higher chance that you’ll actually land an interview.
Then on the right hand side in the box that says posted by you’ll see the actual person who posted the job (Clara Behnke) as well as a list of your connections that could refer you to the person in charge of hiring. If you have more specific questions to a personal situation, feel free to leave me a question in the comments section and I’ll get back to you. Administration includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales. What are their interests, what problems can you solve, where do they spend their time, and how can you help them? The more advanced form of Facebook marketing utilizes Facebook ads and optimized landing pages to capture leads and convert them into sales.
Analyze, review, and report on effectiveness of campaigns in an effort to maximize results. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues. They’re the voice of your company and should be included in all matters which are customer-facing. There is so much spam out there and it’s definitely something a Social Media manager would need to address. Besides handling marketing, advertising, online, promotions,etc I also am technically the SMM. Liked the way you elaborated each and every part of the Social Media Executive’s job !! I think it’s best that you consult a career guidance counselor for answers to your questions. But it also requires to step away from the old marketing methods in order to be creative and innovative.
I’m beginner in social media marketing field but have a craze to know many things about it.
This was an amazing post filled with specific and detailed information concerning who a social media manager is and the duties associated.
I am very much impressed with your write up above.I feel you have mentioned all the essential aspects required for a social media expert on a professional line of business platform.
Twitter is a distant second, but is gaining momentum regarding interaction and messages send and ranks now as the 6th largest, traffic wise, website in the world while youTube, not strictly a Social Medium, is adding 25 hours of video per minute, 24 hours a day, as people and businesses getting into high gear of personal branding.
One small Job market website alone has over 17,000 Social Media Manager job openings listed.

Many small businesses share a Social Media Manager and consultancy fees totaling $10,000 per month for a manager are not abnormal. They support their wisdom with excesses such as Farmville and teens pulling out their Playstation and Nintendo games and thus justify their business inactivity on the internet based on a fraction of what the World Wide Web has to offer. I think people are so used to the idea that you go to school to learn (and play) and after that you work (and play). If someone truly stands behind their beliefs that the Internet is an evil and detox is required, please write it in the newspaper!!! This person should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on all those channels.
Questions like “How would you respond to an angry customer?” can be useful for this purpose.
Even if you haven’t done Social Media in the past but are looking to transition into this line of work, include relevant achievements in past positions that relate to the job. Pick out the most important achievements that a recruiter would find valuable and highlight them in this section.
For Example: I’m endorsed 88 times for Social Media Marketing which means that if someone were searching for a Social Media person, I’d be more likely to show up than someone who has been endorsed 10 times. Take the accomplishments that relate to your business development job, lets say how many new clients you brought on or how many leads you sourced for the company and add that to your LinkedIn profile. You’ve seen how Social marketing drives leads and sales and boosts your online reputation. The Social Media manager is a highly motivated individual with experience and a passion for designing and implementing the Company’s content strategy, creating relevant content, blogging, community participation and leadership. Quality information that’s relevant to your ideal customers attracts them and sets your Social marketing up for the next steps.
I’ve found most dealerships and other businesses need advice and support with conversion strategy. With most every business needing to develop their online presence in order to participate in the consumer buying process, it’s in your best interests to hire the best and track their progress. I think small business owners have an added layer of difficulty simply because of time constraints and there is only so much manpower to go around. I would first say that a single point (or any large group) must re-allocate advertising expense over to personnel to cover the Social Media manager’s compensation. Well I am joining a company soon and would be in charge of the SMM department, and so this write up of yours truly gave me a valuable reading experience. Our company created a system that makes the social media management process transparent, so business owners know what to expect. The consequences of change caused by the internet is seen by many as an unwelcome interruption of what they thought was in store for them.
Oh, yah, hardly anybody is reading those anymore and those that do are most likely the ones to agree!!! They’re also responsible for joining relevant conversations on behalf of your brand and “soft selling” your product by providing support to current and prospective customers. The person you hire should have a strong understanding of how SEO, content (blogs, email, video, etc) and social media work together to create effective digital marketing campaigns. Use these interview questions to assess your candidate’s experience with managing social media for brands (rather than for personal use), as well as the overall personality fit. Go on Indeed or one of the other job listing sites, type in “Social Media Manager”, get 2-3 examples of job descriptions and then tailor your LinkedIn profile to match what the companies would be looking for. The jobs that aren’t listed yet are usually your best bet as listed jobs tend to have a high amount of people applying. This position is full time salaried with benefits, including attendance at Social Media, blogging and industry-specific conferences.
Find the right person to advise you so you get where you want to go faster, more cost-effectively and achieve the best results. As I am an independent owner of a parttime energy business, I have to balance these skills with the actual physical relationships of my business. Social Media is a marketing medium and as such, requires skill, budget, and training to succeed.
I find there is not enough time in the day and although schedulers help, I am always struggling to find enough time to do research, build strategies and make effective plans for the group since we have four different dealerships with different audiences, demo’s and targets.
And is university the only option for schooling or would a school like the centre for arts and technology in Nova Scotia be a option? I would suggest a disciplinair team with Communication, language, marketing and psychologie experts in it. We also noted that objectives for business owners were vanity goals such as likes and following so we wanted to introduce them to the social media sales funnel and implement that into their campaigns.
An almost constant and never ending learning process awaits those that want to be successful in the Social Media Sphere.
The internet forces all of us to become the best we can be, because competition has now become global; not only longer just the retailer across the street or the box store in the country side, or the mall in the city.
Today the same that complained about TV can be compared to those that despise the Internet. Someone even-keeled with a touch of humor and an innate desire to help would be a strong fit for this role. If you had someone dedicated to content, who was trained in content marketing, then your results on Social Media, your blog or your newsletter would be much more effective. All good questions and this is where the Social Media Manager Job description and thus services come into play. Recruiters and decision makers want to know what you’re capable of and what kind of success you have had- not just a general job description that says nothing about your drive or work ethic.
A small budget with carefully selected photos and ad copy (with a clear call-to-action) will increase likes and foster engagement. We also knew that we had to get the price right assuming that most people, given enough time could probably get by with a social media presence that they would be happy about.

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