Any company can look at a brand like Dollar Shave Club and admire its viral marketing campaign. Lesson learned: when pushing for major attention and enacting a campaign that will garner said attention, make sure you have a stress-management process to turn to. Last year, the Golden Arches attempted a social media campaign to boost its emotional appeal to consumers.
Lesson learned: If the cost of damage control outweighs the cost of the ad, you should re-evaluate your marketing campaigns. Speaking of not angering women…After the great TV campaign done by Old Spice with the “man on a horse,” Dr.
Remember when Netflix decided it was going to split from its movie-sending roots and transition into a streaming-only service? Spinnakr is a service that helps you target yourwebsite's visitors to increase conversions.
For example, with New Coke, they quickly scrapped the new recipe and went back to their traditional one, and reminded everyone that they still haven’t changed. Facebook has changes to its interface all of the time, and often it is met with harsh criticism and backlash, but Zuckerberg seems to know how to handle the upset comments. It’s hard to be 100% prepared for what may happen, but being cautious and ready to respond can go a long way.
Sue Palmer, a former primary headteacher in Scotland, has been an independent educational consultant for over 25 years. Beth Smith has been the Director of WithScotland (formerly the Multi Agency Resource Service) since 2009. Beth initially trained as a primary teacher and worked in a number of local government services before deciding on a career in social work. Previously, she worked in the former Strathclyde region, Glasgow City Council and Dumfries and Galloway Council, where she was Head of Service for Children and Families and Criminal Justice Social Work and also held the role of Chief Social Work Officer.
Andy Phippen is a professor of social responsibility in information technology at the Plymouth Business School, University of Plymouth.
Alison Preston is head of media literacy research at Ofcom, the independent regulator and competition authority for the UK communications industries. She joined Ofcom in 2003, and previously worked as a research consultant in digital media policy and independent TV production business models.
Brian has spent the vast majority of his working life working with challenging and excluded children in Scotland.
He moved to the voluntary sector with where he spent over 3 years and was instrumental in the design and development of an alternative to secure care residential and fostering service.
Brian took up the post of Director of respectme the Scottish Government funded anti-bullying service in January 2007.
Brian is also the Chair of Young Scot in Mind Management Group - a voluntary sector forum promoting children and young people’s mental health. Derek Howie is the Social Media Manager at leading digital marketing agency, fatBuzz, where he works directly with a wide range of high-profile clients across the UK on content creation, social media engagement and social media marketing. He also provides regular PR, copywriting and editing services to a number of businesses across various industry sectors.
Derek graduated from The University of the West of Scotland in 2012 with a 1st class honours degree in journalism, and his work has appeared in publications including The Scottish Sun, STV and tilllate magazine.
He is extremely passionate about social media and has written widely about its benefits and implications for children, as well as researching it as part of his dissertation study into journalists' use of social media as a news gathering tool when reporting on teenage deaths.
Derek has also been rewarded for his academic endeavours with many personal accolades, including the 2011 and 2012 UWS Court Medal for Journalism and the 2009 and 2010 Glasgow Metropolitan College HND Journalism prize. Kirsten is Information Services Manager at Young Scot, the national youth information charity for Scotland.
Anne initially trained as a nurse and worked in oncology for 10 years where she supported patients and their families through the trauma of the diagnoses, treatment and the terminal care. Going social is without doubt the best way to market a business, be it a startup or a multi-national corporation, today. You should stop hesitating, start creating social media profiles, and begin using the social media tools I will share with you today. A social media management system established on 2008, HootSuite allows you to integrate your social media profiles including Facebook, Twitter, LinkedIn, and Google+. Enterprise—the perfect tool for large-scale companies, this plan encompasses unlimited social media profiles, thousands of team members, geo-targeting, priority support, and other professional services. Similar to HootSuite, Buffer allows you to integrate your social media profiles and schedule posts.
With the pre-built widgets, you can easily create dashboards that display data about your posts, your reach, and your progress. It pulls commenter’s profile picture and consequently allow the user to add photos (JPEG, PNG, and non-animated GIF) and YouTube videos to comments. Comments contribute to your SEO campaign, increasing your chances of getting higher search and page rankings.
Social butterfly or not, it will certainly bid you well to plan, create, and continuously improve your social media profiles.
The Importance of Social Media in Experiential Marketing Campaigns You are using an outdated browser.
Different forms of experiential marketing like prankvertising, viral videos, installations, and live events would not be complete without social media. Geoff Livingston co-founded Zoetica to focus on cause-related work, and released an award-winning book on new media, Now is Gone, in 2007.
With the holiday shopping season upon us, it's common to see companies and causes use these days as an opportunity to mix in a little social good and entice buyers to choose their products and services. Have you come across an inspiring social good campaign in the course of your holiday shopping? American Express launched its Small Business Saturday campaign a little more than two weeks ago, and the program has already gone viral and become a mainstream media sensation. A social good aspect of the campaign had American Express matching every Fan Page "Like" up to 500,000 (the page is expected to surpass 1 million this week) with a $1 donation to Girls, Inc. With a more traditional social media effort, the Nature Conservancy has launched a Green Gift Monday effort on its blog and social media properties. With a 100% social effort, the Nature Conservancy has a harder road to hoe than American Express. In addition to highlighting great tips to make the holidays a little greener, the Nature Conservancy is making heavy pushes on Twitter (hashtag #GGM2010) and Facebook. Kindness deliverers can choose to update their status on Yahoo, Facebook, and Twitter to inspire their social networks to join in. The Salvation Army is engaging in its fifth Online Red Kettle, an effort that traditionally allows individuals and organizations to host their own “virtual” red kettle on their personal or company website to help raise money for the Christmas campaign.
Kevin Bacon's charitable effort SixDegrees will also support Choose Haiti this holiday season. January 9, 2012 by Melonie Dodaro Comments Are you feeling the crunch on your schedule to pull off the demands of your social marketing strategy? At Top Dog Social Media, we work on many clients social media campaigns and need to be as efficient as possible in order to execute their social marketing strategy so we rely heavily on social networking tools to help us with that.


After collectively spending hundreds of hours on experimenting and testing many different services, we have come up with a few apps that are “non-negotiable” when it comes to your social marketing plan.
Buffer claims to increase clicks on your tweets by 200% and since I’ve been using it, I can say that clicks have definitely gone up. I love how Buffer auto-schedules posts based on the preferred schedule that the user can customize.
Buffer is free for one account and has two premium plans that will suit people or businesses that manage multiple profiles and is one of my favorite social networking tools.
PRO TIP: Install the Buffer browser extension for Chrome or Firefox to easily create and schedule tweets while browsing the web. This app is fantastic for automating the process of finding, following and unfollowing users on Twitter. Mass following and unfollowing users will get your account red flagged in no time so the folks at TweetSpinner have programmed it to do so in accordance with Twitter’s policies.
You can mimic the following of other Twitter users whose target market is similar to yours and TweetSpinner will even display a stat for reciprocity (how many people tend to follow back).  This little stat alone puts this app in my good books.
You can display active Twitter streams of your choice in Hootsuite and they are all organized in a way that’s very user friendly. Although you can just as easily do this in Twitter (and save it for later viewing), Hootsuite is a superior method because you can see all your streams at once. I’m going to draw the line here for now but I will tell you that there are hundreds of amazing social networking tools available, maybe even thousands, to help propel your social networking plan to the next level.
I wanted to make this list much longer but I felt each mentioned service deserved a fair critique so you can make a decision on what is best for you. Social Media Marketing You’ve probably heard all the reasons your business needs social media.
Social Media Strategy Social media is a wonderful tool is for attracting more leads, customers and sales for your business. LinkedIn Marketing LinkedIn is #1 business network and an absolute must if you are an entrepreneur, professional or sales person. 3 Social Media Lessons from Hand Washing DishesThree Girls Media Three Girls MediaSpreading the Good News About You! Kony 2012 exploded onto the scene with one of the best organized campaigns for a non-profit probably ever.
Coca-Cola decided it was a fantastic idea to move the company forward for its hundred year anniversary with a new formula for its much loved Coke. Well they decided to really leave the old behind and form a new company that was DVD-only and offered no streaming. From the G4 Cube to the Newton, Apple has always tried to do its own thing, but sometimes, it isn’t always what its customers want. You should never put yourself in a positon to suggest customers use an alternative product because yours is faulty.
Just as it is important to try to remember these things before releasing the campaign, it’s just as important to try to prepare for the unexpected. Pepper 10, I’m sure it was trying a strategy that has worked for Old Spice and Axe, but just went about it the wrong way.
During that time she has written over two hundred books, software packages and TV programmes about primary literacy, and worked as a consultant for the Department for Education, the National Literacy Trust, the Basic Skills Agency, many educational publishers and the BBC. Her first book on this subject, Toxic Childhood, was published in 2006, since when she has been involved in many national campaigns around education, outdoor play, screen-based entertainment and the commercialisation of childhood. She qualified as a social worker in 1987 and has worked as a frontline practitioner and manager and has also held a number of senior management and leadership positions with a focus on multi-agency partnership working.
We connect research with practice, exchange knowledge and ideas and coordinate activities across Child Protection Committees and are also developing links between child protection and adult protection in Scotland.
He has worked with the IT sector for over 15 years in a consultative capacity on issues of ethical and social responsibility, with companies such as British Telecom, Google and Facebook. Its media use and attitudes reports show trends since 2005 in the areas of take-up and use of different media, with a particular focus on internet habits and attitudes. She has a doctorate from the University of Stirling which examined the development of the UK’s TV news industry, and has carried out a number of multi-country analyses of TV news coverage of conflicts. Naively I thought that with a small bit of advertising the site would take off but this is harder work than I ever imagined! If not, then you are definitely missing out on a lot of great things such as a massive following, valuable market insights, and more.
Aside from that, you can create custom dashboards by mixing reports from several widgets to get a clearer view of how your social media campaign is progressing.
Get started with your path toward success by incorporating the nifty marketing tools I shared with you today.
Small Business Sense shares small business ideas, tips and resources for independent Entrepreneurs and Small Business owners. These campaigns are conversation starters, and allowing fans to be a part of that dialogue is imperative.There are many campaigns that have successfully included social into the interactive experience.
The effort seeks to encourage Americans to purchase from small businesses the Saturday after Black Friday. To engage online stakeholders, the Nature Conservancy is asking people to submit their tips and tricks to make the holidays greener.
The new twist is the addition of a mobile texting donation capability throughout the United States. Given the traditional storefront kettle campaign most people recognize, these new sets of features give the Salvation Army an interesting extension to going out and helping the cause.
The app includes such functions as tracking personal fundraising progress, sending e-mails to friends for support and uploading photos to their central page.
The app will demonstrate how purchasing the bracelets directly affects Haitian job creation. In a recent Time article, Bacon said, "If a person can spend a few dollars on a bracelet and know that they helped someone get off their feet, that's a really cool idea. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe. Time management is becoming the greatest challenge of social media domination but the good news is that there are thousands of talented programmers and developers that are making fantastic tools to help you keep up with the workload. Rather than upsetting myself over a non-existent lovechild, I’ve decided to embrace the positives of each system and incorporate them into my workflow.
You can see how effective each tweet was through their simple and clean analytics interface at any time! If you want to tweet 10 times a day on weekdays and 5 times on weekends, you can program that in and as you load tweets into your “Buffer”, it will automatically post them at the appropriate times.
It has features that help you filter out spammers and people who aren’t reciprocating your follows with a follow back. Hootsuite is one of the more popular social networking tools because it is very modestly priced, and is the perfect dashboard for all of your social media profiles. If you’re a chiropractor in Calgary, you can easily setup a stream that shows all recent tweets in that area with the keywords “back hurts”. You’ll be impressed at everything that comes along with it…if not, there is always the free account!


Each of these services offer different benefits that will suit organizations needs differently so pay close attention to what resonates with your workflow. It made 20-somethings not only care about a cause but do something about it, it organized funds, people, and was essentially on the world stage (which is great – that was its goal).
When Apple announced its in-house produced Maps application was going to replace Google Maps on the iPhone, most people were rightly apprehensive. I don’t know what steps they took to recover from that, though, but if they were smart, they took care of the problem as best as they can when it arose. At the heart of WithScotland is the principle of improving outcomes for children in need of care and protection and adults at risk of harm by working in partnership and facilitating access to expertise across Scotland.
He has presented written and oral evidence to parliamentary enquiries related to the public use of ICT and is widely published in the area.
This presents a new take on how we define bullying and where responses must focus to be effective. Two years later she became a sessional supervisor and following this her hours have been increased to cover a maternity leave. In addition, Facebook partnered with American Express to give 10,000 small business owners $100 worth of social advertising to help promote their businesses, with design help included. In addition, they are asking bloggers and interested parties to participate by spreading the word through their social channels, with a heavy focus on action on Cyber Monday. In addition, for every person who uploads a photo to the Choose Haiti Facebook Page, the organization will provide a blanket to the homeless in Haiti.
Despite the fact that I have been using Buffer for scheduling posts, I still use Hootsuite everyday for communicating and engaging with my tribe.
But then, the movement’s founder had what some might call a misstep soon after he had gained the people’s attention. In recent years he has specialised in the use of ICTs by children and young people, carrying out a large amount of grass roots research on issues such as their attitudes toward privacy and data protection, file sharing and internet safety.
He has also conducted research into young people’s experiences of cyberbullying and their online behavior. Kibooku was the subject of a very successful debate in the Scottish Parliament and we were credited for our site and what we are trying to do.
29 Image: 6 Tips to Building a Business While Working a 9 to 5 6 Tips to Building a Business While Working a 9 to 5 29 Image: How to Build a Stress-Free and More Productive Workplace How to Build a Stress-Free and More Productive Workplace 29 What Role Do Entrepreneurs Have in an Economy? Fans can provide social shout-outs on Twitter or Facebook to their favorite small business via the fan page, too. It's hard to tell how much money has been matched from the Good Grows site, but if matching acts are the goal, Yahoo has already achieved greater than 250% return on investment — a very good indicator that the program is working at this early stage. Now you can plan out your week and schedule in advance and just check in on your page to see if there is any comments or questions you need to respond to.
Thus, all attention that was focused on the organizations goals was then focused on the man about to be thrown into jail.
Not only did this probably make people think twice about stocking Belvedere, but many consumers likely didn’t want to be seen drinking it after this ad. The result was Apple basically telling all of its customers to use anything but their product.
He is a research partner with the UK Safer Internet Centre and is a frequent media commentator on children and the Internet. We continue to raise awareness of safe social networking and will keep trying to do so until the site is a major success and our kids are in a safe environment on the internet”. Whether there is digital real estate in your installation, or space on your microsite to highlight fan sentiment in a web embed, social and experiential marketing go hand in hand, making integrating social into your next experience design a no-brainer. It may seem odd to find lessons from such a mundane activity, but taking care of each dish is like managing a social media account.3 Social Media Management Lessons from Hand Washing Dishes Be Consistent Not having a dish washer means it’s a lot more work if you wait until your last cup and fork are gone before you wash them.
Read, re-read, and then have a random person on the street read your ad, just to be sure you aren’t missing out on something. This was such a mess, people did not understand what was going on and it led Netflix CEO Reed Hastings to abandon Qwikster all together. Typically, this is not the strategy you should take when trying to get customers to buy your product. Getting on a consistent schedule for washing dishes, whether it’s after every use or at the end of the day, can save you from having to do too much at once.
A mistake another brand makes is one less mistake, one less massive blow to your marketing budget, and one less general pain in the PR tuchus that your company has to suffer. Wendy’s had attempted a similar campaign earlier in the year and received much of the same feedback. To some extent, this even helped fuel a partnership between Redbox and Verizon to capture the customers who were then looking for alternatives. What adds to the injury is that Apple has not come out and said their application is ready to go, but instead quietly pushed out updates.
Some end up being passing fads, and others prove to be useful ways to connect with existing and potential fans. Harness the voices of your fans and leverage user generated content to create a truly unique and impressive experience.
The same is true of social media; getting on a regular posting schedule can help your business and followers. The problem with this was that even though the audience was clearly defined, the product applied to a larger category. Experiential marketing is one approach that allows for endless creativity and connects brands with fans in exciting and immersive ways.Experiential marketing, or experience design, is known as marketing that can be touched or that draws people into the experience digitally. Some great campaigns that have gone beyond traditional media into experiential marketing include Heineken’s “Departure Roulette,” Red Bull Stratos that 8 million people watched live, and KLM Airline’s puppy-powered viral video.
Trying to speed through the process can lead to bowls and spoons that still have food on them and may require you to wash them all over again.
Take the time to read and double check your content just to be sure the grammar is right and nothing is spelled incorrectly before you hit send. While these mistakes can be innocent enough, they can reflect poorly on your brand.Make it FunThough I find myself washing dishes almost every day, that doesn’t mean it always has to feel like a burden. Simple things I do to make the job more enjoyable are listening to music, bringing in my laptop to listen to my favorite TV show and buying fancy cleaning gloves to class up the process. By simply adding visuals and videos to your social media page, you are adding an element that is irresistible to your fans.
Posts that include memes or infographics are much more likely to receive engagement than ones that include only text.Hand washing dishes is a chore that I wish I didn’t have to do so often, but it does have similar elements to a social media campaign.
Like washing every cup and fork you use during the day, be consistent, thorough and make your social media accounts fun!
Share your experiences in the comments below!Special Offer: Complimentary ConsultationThree Girls Media, Inc. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition.



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