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Clipping is a handy way to collect and organize the most important slides from a presentation. Social media sites have become a must-have communication and promotional medium for businesses to include within their marketing plan. Most small businesses cannot afford to spend the time and effort needed to effectively manage a business presence on multiple social media sites.
For many businesses managing a presence on ALL social media sites may not be the best answer.
Now that you understand the marketing potential for each social media site you will want to narrow down your list of social media sites so that you can focus on the ones that are the best fit for your type of business. With social media management tools like Sprout Social, for example, businesses can manage their entire social media presence from a single, intuitive platform.
With over 20 years of integrated marketing experience, Diane is author of the award-winning book PR Tools to Toot Your Own Horn. In a world of micro-moment marketing, customers and prospects are seeking more bite-size content to consume. Creating a comprehensive social strategy is a major marketing concern and a continued challenge with the social media environment becoming increasingly complex.
The key to achieving excellence in social media is understanding the different components that make a comprehensive social media strategy. Content in social media provides a medium for businesses to engage with social media users. In social media, if you only talk about yourself, people will lose interest in what you have to say.
For excellence in your social media program, you need to have a listening strategy in place. To amplify your reach and impact on the social networks, engage with influencers for the right reasons and in the right way.
In the social media environment, you should always be on the lookout for ways to engage and one of the untapped opportunities for businesses to do so is to reward brand loyalty and amplification. If you enjoyed this post, please consider sharing this article, leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader. Directory Submission - We manually submit your site to search engine friendly directories online & you get permanent one-way links from them. This is an important step because your Social Media Marketing Plan will revolve around your primary objective and your individual goals.
You need to know exactly what you want to accomplish with your time on social media, and for everything you do to revolve around achieving those specific goals. This is a bit of a segway, but I have two blog posts I highly recommend you read before you complete your Social Media Marketing Plan. In those posts I talk about the importance of serving your market, and selling to your market, and how rude it is to not recommend products and services.
These may seem like easy questions on the surface, but they’re not always easy to answer. Tip: Do channel-specific offers such as a “twitter20” coupon code for 20% off, or a “pinterestfan” coupon code for a free offer.
Make a list of what will work best in and for your market, or with your business model, and keep those objectives in mind with every single update you make. For now though, print off the included Checklist so you can brainstorm your goals in detail – which will help you make the most out of your social media time.
Use a time block, just 15 or 30 minutes a day max, and dedicate this specific time to social media marketing and growing your reach, finding affiliates or JV partners, connecting with brands, increasing engagement with your target market – or whatever your highest priorities are in your business at the moment. I’ve mentioned already that you want to focus on your loyal fans more so than just numbers and stats. Many organizations and especially small businesses do not know what to look for when hiring a social media professional to manage their social media. Planning ahead is one of the most efficient and effective ways a small business can prepare for successful social media marketing. Este libro de Pedro Rojas y Maria Redondo lo compre ya hace unos meses por casualidad, entre a por un libro y, para variar, sali con mas de los esperados. Un setenta y ocho por ciento de las organizaciones utilizan activamente las redes sociales y las estrategias de social media, pero solo el cuarenta y uno por ciento lo hace a traves de un plan elaborado a medida. Al final del libro hay una pequena presentacion pensada para un cliente que me ha facilitado tener las cosas mas claras para preparar la mia propia.


La estructura del libro por las diferentes fase de un plan de Social Media Marketing, que casualmente (ironia) coinciden con la de un plan de Relaciones Publicas.
Que, aunque se que es imposible que exista un libro asi, no aprofundiza lo suficiente para saber todo (o todo lo que me gustaria saber). Ademas recomiendo ir a alguna de los multiples charlas que dan tanto Pedro Rojas como Maria Redondo y, obviamente, leer sus blogs y seguirles en Twitter.
Y, como dijo una vez Raimon Panikkar en una entrevista a La Vanguardia, me sorprendo cada dia, por cualquier cosa.
Me apasiona la forma en que el 2.0 esta cambiando casi todo en general, y la comunicacion personal o empresarial. Todo, bajo un hilo que empece a estirar cuando hace muchos anos me quede hecha un ovillo: El del positivismo. Uso de cookiesEste sitio web utiliza cookies para que usted tenga la mejor experiencia de usuario. But with the growing popularity of multiple social media sites like Facebook, Twitter, LinkedIn, Pinterest, YouTube and Google+, how do businesses decide which social media sites will provide them with the biggest return on their time and money investment for marketing their brand? Comparing the marketing opportunities and brand benefits of social media sites like Facebook, Twitter, LinkedIn, Pinterest, YouTube and Google+ for business marketing will help you decide where to spend valuable time and marketing dollars.
You might choose to still have a presence on all of the top social media sites, but you may also decide that you will focus your time and money on only a few sites that are the best strategic fit for your business. This plan may be as simple as assigning one or two people in your company to manage the constant flow of content to each site.
Other popular social media management tools like HootSuite can help you launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple social media channels.
Diane also serves as the marketing director for SureShade, a growing small business that has become the new standard for shade on boats, and runs Marine Marketing Tools, a site that bridges her passion for boating and small business marketing. It’s a fast and easy software that gives a solution to all my online marketing needs, and in addition to the social media management, i create SMS campaigns, emails, voice messaging and some more easy and effective features. They are looking for information that is quick, understandable and easy to act upon if desired.
However, it is the central element that businesses need to make sense of their social media presence.
Across the different social media channels, the same naming, imagery type and color scheme that is part of your branding need to be applied to social media.
To breathe life into your social media accounts, you need to curate content that is of interest to your fans and followers and promote it together with your own content. No two social sites are alike and based on statistical data, you need to decide how much time and resources you will allocate to, for example, making posts on Facebook and tweeting.
Most businesses do well with proactive engagement but fail to engage with users who engage with their updates. For any business, brand ambassadors are critical whether we are talking about your internal employees or loyal fans of your brand.
This blog tells some information about which essential components are useful to a Comprehensive Social Media Marketing Plan and describes elaborately 10 things which are useful to social media strategy.
I am sure this will act as a perfect social media marketing guide for all digital marketers.
An increase in links will help you improve your search engine rankings & will eventually increase the traffic to your site.
Otherwise you can get sucked into Social Media, waste your time, and not see profitable results.
Reading these two posts will really change the way you view it, and help you see how it actually benefits your readers! This will really help you with your overall business objective, so take a moment to read them. There is a Checklist included in your download package that you can print off and use to complete this exercise. Nailing these down will make a BIG difference in your business because it will really tighten up your targeting and improve your focus. People love interacting with brands and stores online, and getting quick answers & personal solutions -and- resolutions.
It’s a great way to show “Fan Appreciation” for followers on specific social media channels.
Again, see these two posts: Apology Marketing is Killing Your Sales and Do You Avoid Making The Pitch?
Hosting channel- specific Fan Appreciation days or specials like I mentioned above is just one great idea!


Knowing that time is of the essence, this monthly outline can help you and your business stay on top of your social media efforts.
Siempre que busco bibliografia sobre Social Media me encuentro con el mismo problema: el contenido ya es antiguo, hay cosas nuevas que no estan en el libro. Porque aunque tengo formacion en comunicacion, no es especifica en digital (sigo buscando cursos, masters o posgrados que se amolden a mis necesidades y que aprofundizen de verdad). Sin olvidarme, ni mucho menos, de la super lista de herramientas que me han hecho la vida mas facil. Las claves de un buen plan estan claras: Analizar, definir, ejecutar y evaluar (y redefinir).
Saber utilizar las diferentes herramientas que nos da Internet para llevar a cabo las estrategias de marketing puede ser de mucha utilidad teniendo en cuenta las ventajas de este medio a la hora de comercializar productos y servicios. Si continua navegando esta dando su consentimiento para la aceptacion de las mencionadas cookies y la aceptacion de nuestra politica de cookies, pinche el enlace para mayor informacion.
Choosing which social media sites have the biggest potential for marketing your type of business is the best way to maximize your time. A closer review of B2B and B2C marketing opportunities by social media site will help you decide which sites may offer the biggest potential for your business. Or, it may include using a social media management or automated marketing tool that feeds updates to multiple sites from one platform. Without a social strategy, how will you know what to do, how will you measure your performance and how will you determine the ROI of your social media program?
The challenge is perhaps to keep your voice consistent as well, which is the most important aspect of social media branding.
You need to choose which social networks to include as part of your social strategy and subsequently determine the best practices and tactical plans for each of these networks.
Engagement in both the proactive and reactive forms is important for maintaining an effective social media presence.
Every person who engages with your Page or Twitter account is an opportunity for you to be a good listener and collect social data to improve your strategy.
People trust recommendations from friends and family more than any other form of marketing. Of course, depending on your social business strategy, the importance of one or two of the above ingredients may change to align your social plan with your business objectives and needs.
Which means less time wasted, and more time spent strategically improving your profit potential. You can also use social media for market research, and reward your followers for surveys & feedback. That’s why you want to focus on your “true fans” and also on conversions – the truest metric to determine the success of your social media strategies. Ahora ya me he resignado a ello cuando compro libros fisicos y busco contenidos diferentes, atemporales. Claro que, a parte de mi formacion, he tenido la suerte de poder trabajar con grandes expertos del area digital que me han ayudado a tener una buena base.
Pero si, este libro te proporciona una base lo suficientemente solida como para desarrollar una nueva faceta profesional y he dicho base, cosa que significa que solo has empezado el camino. Think of the above checklist as a bare minimum requirement for any social media marketing plan.
If this strategy works well for you, host a “Fan Appreciation” sale or special (or free download) every month.
This goes a long way with merchants and brands (and even sponsors) that I may want to work with. Maria del Mar una vez fue que, cuando alguien me hablara, lo mirara a los ojos como si fuera la unica persona de la que pudiera aprender algo.
Infographics, memes and discussions (for example tweet chats) are all different types of content that you can include in your social strategy. Things like this keep people paying attention to you so they don’t miss out – and that’s exactly the type of engagement you want! And how important is it to develop a presence on Google+ when the site traffic and activity is still growing in popularity?



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