Are you an aspiring entrepreneur who would like to promote your small business and significantly increase your exposure and get leads and customers through social media channels? During our fast track course, we will cover such crucial areas as effective blogging, the fundamentals of SEO, social networking, microblogging, video marketing and much more. I have recently presented a  successful webinar on Social Media Marketing for small businesses & entrepreneurs for Warwick Business School. Newsletter Signup FormSubscribe to our newsletter and get the latest in updates, new blog posts and training sessions! Enter your email address to subscribe to this blog and receive notifications of new posts by email. 7 Essentials of an Effective Social Media Marketing Strategy You are using an outdated browser. Essential # 3 – Target Audience Your target audience is your current customers and potential customers, who should be described in detail in this section.
Homework is the single social media marketing strategy that can put you on top of the Internet stack.
Once these two key elements are thoroughly analyzed, you’re on your way to establishing social media topics that can be used to amass content which elicits positive response in a participatory way throughout the online social media. Just as a person invests money into a stock market mutual fund in order to gain a rate of return, which grows into a greater investment, you must invest time and energy into developing content that goes into social media locations, which reflects the brand of your company and motivates sales.
When you know your customers’ needs and discover your opponent’s shortcomings, developing razor-sharp content in the social media arena is easier. The ultimate factor involved with using social media in marketing your company is that you must do a lot more listening than talking. Once you create content which touches on a new idea that wasn’t discussed by your competitors, you develop yourself as the “go to” person in your type of business. These links can be in the form of invitations to write guest blogs, or being mentioned and linked to by the online news media. The key is directing your attention to a precise and identifiable niche in your activity that places you and your product as a leader within that niche. This entry was posted in2 Social Media Marketing and tagged jhg media, social media marketing, social media marketing strategy on November 5, 2013 by Joel Canter. Social Media services are an essential part of any digital strategy and online marketing effort. It's a fundamental shift in the way people communicate, consume their information, interact, make decisions and buy. Having a social media presence goes far beyond just having a Facebook page or a Twitter Id. It's all about content, conversations, human connections, communication, engagement, sharing, participating, listening and so much more. With over 70 million users and 80% users being female, Pinterest is a very female centered social media platform.
We understand every business and brand is unique and a one-size fits all solution doesn't always make sense.
Change occurs quickly in the realm of social media marketing (SMM) and what once were commonplace practices are now things of the past. Don’t Waste Your Time Buying Facebook Advertisements – The click through percentage of Facebook advertisements is a meager 0.04 percent. Young Social Media Users are on the Move – Some of the social media websites with the largest user growth include Kik, Snapchat, Tumblr and Instagram. Brands Require Influencers, Not Advocates – When an influencer backs your brand, you gain social media evidence, which confirms your product or service from third-party sources. Numbers Might be Deceiving – Some experts who track online data report that on given months, over a million active social media users aren’t seen online.
Social Media is Probably Changing – A May 2013 report in the Pew Internet & American Life Project found that teenagers felt less passion for Facebook, because it was harder for them to keep up with the social media site and other social media websites better catered to their needs. You gain more influence in the social media arena when you engage your customers, rather than buying their trust. According to concepts touted by the website Social Fresh, there are three simple steps to bringing on influencers who engage social media conversations from others. Entice Users to Tout Your Brand – Move social media discussion toward your brand by speaking directly to customers, which indicates an approachable customer service for your business. The Next Step Engages a Community – Once users are “talking” your brand, their friends join in to influence others in the social media community toward your brand and product. When you earn customers via social media sites through these methods, you’re much further ahead than you are when you buy a Facebook ad that gives you a 0.04 percent click-through rate. This entry was posted in2 Social Media Marketing and tagged jhg media, social media marketing on December 19, 2013 by Joel Canter.


If you are the owner of a small business and have already tried posting on social media pages for your business you already know how difficult it is to constantly trying to find time to engage with your customers.
We firmly believe that with our wide experience in all different types of business categories we can post and engage your clients for you - saving you tons of precious time. We can setup and integrate your business across any of the social media outlets including Facebook, Twitter, Instagram and Pinterest. In the early days of commercializing the Internet as a way to connect with consumers, it may have been enough for brick and mortar companies to have a website as an online storefront.
Automobile manufacturers are making it a priority to engage with customers through social media and that initiative is followed at the dealership level. Social media is used by anyone 18 – 65+ years of age, men and women, all household incomes, all population density, all education levels, and all races. Unlike a newspaper ad or billboard, most social media sites have analytics that measure the demographics, usage, reach, engagement, fan growth, and many more insights about your audience. Don’t be left behind trying to keep up with other dealerships that have cornered the market with local fans. Von Galt joined Cobalt in 2008 as an Account Advocate on the GM team and became a Social Media Analyst in 2011. These interactive one-to-one or team sessions can be run on request at the place and time convenient for you face-to-face or via Skype. One of the goals being to gain new customers, you may need to do some research to determine what the demographics are of your potential customer base.Essential # 4 – Locations and SitesHere, detail on which social networking channels you intend to develop a presence.
In other words, before you write one blog and before you open up accounts across the variety of social media websites, you need to do your homework to understand the audiences that you want to target and what touches their souls. First, you must identify the desires of the people who purchase your company’s product and understand how your product or service answers those needs.
To get the most out of your best social media marketing effort, you must create content that presents an all-inclusive picture of your product, or services. You need to know what motivates your customers and you can’t discover that motivation if you aren’t paying attention to what they’re saying. You’re bolstering you, your company and your product in the niche of your specific industry. Your content, if it’s good enough, can be included in reviews examining the particular niche your business is involved in. In order to end up as the “expert” in social media circles, it’s best if someone with social media marketing training helps you develop that specialist status.
With social sharing high when it comes to pictures, having a social media strategy which encompasses pictures is paramount. LinkedIn Groups is a great venue for entering into a professional dialog with people in similar industries and provides a place to share content with like-minded individuals. So, supporting blog entries, purchasing a position for search engine results, or placing an advertisement on Facebook are SMM activities of the past. Don’t Buy It, Jim Tobin argues that you get further when you earn your recognition through social media websites then if you try to buy the same results. So, out of 1,000 people who see a Facebook ad, only four actually look at the advertisement.
Confidence soars to 92 percent with “recommendations from people I know.” When consumer opinions are posted online, 70 percent of the public believe in the results. With hundreds of millions of users on social media sites such as Facebook, this is a blip in a vast ocean, but it might indicate negative trends for the future.
If current and future customers share ideas with you and their friends, they become owners of the concepts related to your brand, not just viewers of it.
You gain the best social media discussions when users tout real advantages they see in your service or product. Authentic social media discussions with your customers are the most effective at engaging user participation in your brand.
A platform, like social media groups, forums, or ideas of your own creation spurs this discussion.
Or you are a business owner that hasn't found the time to set up your social media pages and would like to give your clients an outlet to follow your business.
Many car dealerships are adding social media as part of their marketing mix to engage with their customers and community. Understanding your analytics can narrow your focus to optimize campaigns and focus on the metrics that matter to your business. Using your business’ page to spam sales pitches on a daily basis is one sure fire way to alienate your followers and encourage them to unfollow.
Although people use Facebook business pages to comment about their experiences, engage with content and get updates, they and their network do not want to be bombarded with requests for personal information (aka asked to submit leads).


Website widget implementation is just one example of how businesses are making it even easier for customers to connect with their brand on social media. These valid reasons are solid indicators to why you should be using social media to stay in front of your current and potential clients. While it is advisable to participate in all the major sites, you must consider the time required to keep up.It is important to research and consider social sites that are indigenous to your and your target markets’ niche. It should result in positive action on the part of your future potential customer who reads this content. Another aspect to using content in social media is that often it must be of an informative nature, before it can be used to make a sale. You might be invited into group interviews or individual interviews dealing with your niche.
When it comes to a quick spurt of promotion and increase in brand awareness, Twitter is the way to go. Instead of worrying about which social media site to be on, it’s more important for you, as a  business owner, to correctly identify properties in your product or service which make people care about it.
In a sense, you gain a huge marketing department through social media discussions in which participants influence your brand.
The more value present users perceive, the greater you’ll witness social media discussions. But, you’ll get a better return on your social media marketing dollar following this philosophy. Customers want to feel like the businesses they shop at are part of a local community with their own personality, we can make sure your social media talks to your clients for you.
In essence, the automotive industry and many others are following shoppers to stay in front of their customers where they spend their time consuming information. So make sure your social networks are up to date and ready to engage with customers that might be near or in your dealership.
Leverage your social media sites to increase website traffic and create a following of loyal customers.
If you need help, reach out to your automotive social media specialist for reporting, strategy or just some fresh ideas!
She earned her BA in American Ethnic Studies from the University of Washington and her MBA in E-Commerce & E-Business Management from Westwood College. Videos also have the added benefit of ranking on the video search results of Google, so don't under-estimate the power of video content! Yet, how do business owners know social media is a legitimate space to market to customers? The best practice is to find entertaining ways to engage with your fans using content marketing. Using social media can be a useful tool to stay top of mind with your customers, build loyalty, and potentially communicate to very segmented audiences. And, building links online gives you and your website a higher ranking in the search engine world.
Your posts and links on Google + are indexed by Google faster and there is a higher chance of getting organic search traffic for free.
Here are some reasons why your dealership should be using social media and the most common misconceptions about social media marketing.
In her free time, she likes to oil paint, run her mobile wedding floral business, spend time with her dog, and her husband. This may depend on your area of business – for example, if you are an author, one objective may be to connect with your fans.
You will collect number of visitors and followers, success rates of different types of promotions, and the like.Much of this data is easily available to you by looking at your profile’s statistics. Keeping track of metrics such as these, and evaluating regularly for trends and shifts, will enable to you to adjust your strategy as needed.Social media is effectively a requirement for any business that wants to stay competitive. By compiling a wise plan and strategy from the outset, you give yourself the highest chances of running a successful social media marketing campaign.It should be done in writing so that it can be referred to, but can be rewritten at any time as new needs develop. It should be measured by taking into consideration how much your customers are worth to your business as compared to how much it will take for you to run a social media marketing campaign.Bonus Essential #8 – Social Media Marketing Plan GraphicIt’s always a good idea to create a visual aid for easy reference.
Here’s an actual rendering for one of our clients’: How will these essentials help you to keep your social media on track and what other essentials does your plan include?
This article is going to be extremely helpful in laying out all of my research in an effective format.




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