No doubt you have heard that I am going to San Diego at the end of March to attend Social Media Marketing World 2015.
Whilst I would love for you to join me in person, I understand that it is not possible for everyone.
This is a bargain as you can gain access to this event at a significantly lower cost than the physical ticket price, not to mention flights, accommodation and all that spending money you would require for the bar or shopping if you were to go. If you would prefer to attend Social Media Marketing Word 2015 in person, it is still not too late. Filed Under: Social Media Strategy About Loren BartleyLoren Bartley is as a social media strategist, educator, coach, public speaker, blogger, early adopter, self-confessed lover of all things geek-eske, and mother of three.
As the founder of Impactiv8, Loren helps businesses grow using the power of social media and lifecycle marketing automation. Loren has created three online training programs: Social Media Success, FB Business Success and Linked Business Success and she also offers bespoke social media presentations, workshops, one-on-one coaching and social media implementation services. Loren is also the producer and co-host of the highly successful #BusinessAddicts The Podcast, which she hosts in conjunction with Fiona Redding from The Happiness Hunter. Gamification is the art and science of using game mechanics in non-game businesses to increase efficiency, customer, loyalty, and engagement (B2C).
Well, Nike implemented gamification in its social media marketing through its Nike+ campaign to make it even easier to tell (brag) about your workout accomplishments. It is increasingly common in the ecommerce space, where sellers try to build loyalty amongst their customers. Please share any great examples (or maybe, not so great) of social media gamification you have seen below!
We Are Social’s new Digital, Social and Mobile in 2015 report indicates that this year will see even more impressive numbers. We Are Social an agency that combines an innate understanding of social media with digital, PR, and marketing skills. Including stats for more than 240 countries around the world, and profiling 30 of the world’s biggest economies in detail, this report covers the most comprehensive, free compendium of up-to-date digital statistics and data. The company says that there are now half a billion more people online than in the last report, clocking in at 3 billion users and that half of the world is now using a mobile phone, with 185 million new unique users in the last twelve months. The dedication to the internet is also being reflected in the rising importance of e-commerce in emerging markets. What’s more, with mobile-oriented services like WhatsApp, WeChat and Facebook Messenger achieving the top social media ranking spots in some of the world’s biggest economies, it’s clear that much of people’s digital behaviour is now converging around mobile devices.
The slideshare offers a huge resource of statistics and offers a great amount of detail on trends around the world.
DAN is a global digital agency network which focuses on collaboration, knowledge-sharing and business support.
DAN GlobalDAN is a global digital agency network which focuses on collaboration, knowledge-sharing, business support and exploration.
All member agencies are amongst the market leaders in their respective countries in terms of creativity, with an impressive portfolio of campaigns and awards.
Last month thousands of marketers converged yet again on San Diego for the world-class Social Media Marketing World (#SMMW15).
From the start of Michael Stelzner’s opening keynote, we witnessed an avalanche of tweets, posts, Instagram snaps, pins and moments throughout the event. As always, I turn not just to my own notes and “aha” moments, but to the Twitter and Instagram feeds to share with you my top takeaways: Seven knockout takeaways from Social Media Marketing World. Michael Stelzner started the event with a bang in his keynote, dazzling us with cutting-edge statistics about social media—what’s working, what’s not and where we’re headed this year and beyond.
And if you don’t feel up to the challenge of long-form video feed, then be sure to check out short-form video on Instagram with 15-second videos, on Vine with 6-second videos and by using new tools like Twitter’s Periscope to live stream our lives (and businesses).
In my session on Visual Content I talked about tools like Videohance, Hyperlapse, Stop Motion Studio and more.

My session on Thursday morning was all about visual content, specifically how to create a visual content strategy that works. There was an underlying message that I wanted to get across: Visual content drives traffic and sales.
For a sneak peek at some of the content I talked about, check out my article released on Social Media Examiner on the morning of my session (great timing, hey?!). Visual content that drives traffic can result not only in engagement, but also subscribers, customers and repeat customers. If you have a product or service, capture the testimonials you receive in a visual format and post them on social channels. Kim sold many copies of her new book directly as a result of image testimonials posted on social media. In my session I talked about how visuals can be used to set you apart from other businesses in your industry.
I shared a hierarchy of visual content that you can use to find a “jumping-in point” to get started. For example, if you’re already using images and photos, then perhaps set a goal to create a checklist (do you know a system or procedure that you can share?) or a snackable infographic or slide deck. We had 3D glasses in my session and encouraged people to take them home, put them on their desk and start thinking about their content from a visual perspective.
Note: If you have access to the virtual pass, you can find a special link during my session that includes all of the tools, links, resources and articles that I mentioned.
It’s exclusive for people attending the session or with the virtual pass, so be sure to grab it by watching my replay here.
I usually post once per week, but more than that (two or three times per week) is a challenge.
Michael talked about how he experimented with dialing back his posting from five times per week to three times per week and his traffic barely changed after an initial drop. He highlighted how just one post a week, published consistently, might be the minimum effective dose of content needed to get traffic and readers. After Michael’s timely advice, I’ll be sticking to what I’m doing: creating more detailed, helpful, valuable posts for my readers, and only increasing the number of posts if I can maintain that consistency. Holly pointed out that you need to be persistent with (and recycle) your content on Facebook because it may be the second or third posting that brings the win. The 11th Cricket World Cup is well and truly underway in Australia and New Zealand with two groups of 7 vying for quarter-final places, the top four from each group going through.
Facebook – divided the teams Facebook page fans by the countries population and assigned ranking points the same as the percentage of fans to population.
Twitter – divided the teams Twitter accounts followers by the countries population and assigned ranking points the same as the percentage of fans to population. Instagram – divided the teams Instagram accounts followers by the countries population and assigned ranking points the same as the percentage of fans to population. It’s not the most scientific analysis of the teams Social Media presences but gives a fair idea of where they stand relative to each other on a pretty even playing field. Scotland – ranked above a test playing nation in Zimbabwe and and are just behind another in Pakistan. This was written by 3 rock marketing’s Chief Social Officer, Andrew Healy, a keen fan of Cricket Ireland and Vice President of the Napa Valley Cricket Club.
Click here to join 2,500 fellow marketers at the mega-conference designed to inspire and empower you with social media marketing ideas.
As conferences go, Kira Routh and I thought this was very well run and offered many choices. In fact, over 70% of Forbes Global 2000 companies are using or intend to use gamification for marketing and customer retention purposes.
Nike+ can keep track of exercise times, run distances, and more (through mobile app), making it easy to track your progress.

In this year’s huge 376 page report, the social marketing agency explains how the internet has changed in the last year in details. In particular, the report examines many fast-growth nations, which have some of the most enthusiastic and engaged internet users. Although the populations of established markets, such as Germany and USA, are the biggest online shoppers, the importance of mobile commerce to fast-growth countries is clear.
If you’re in marketing business, you should definitely have a look and download this report for future references. Not only is YouTube video here to stay, but also native embedded video on Facebook is going to be massive. If nothing else, grab your smartphone and start creating using one of the awesome apps available. These include a recent slide deck we uploaded to SlideShare and some awesome traffic-driving infographics produced by Outrigger Resort. She highlighted how little hashtags are included on visual content, yet how powerful they can be for driving sales. At each level of visual content, the investment of time and money may increase, but so does the return through engagement, traffic and sales. Work out which level you’re at, and then take action by creating visual content that will take you to the next level. It was hard to choose whom to watch, so the virtual pass is a great way of catching all of the content. Mari Smith, Darren Rowse, Todd Wheatland and Joe Pulizzi (all speakers I highly recommend) were speaking at the same time as my session, so it’s guaranteed I’ll be catching their sessions later.
Her session was a must-see for me, as she has built a huge level of engagement on her page—much higher than the average Facebook page. An additional 1 (one) point was added to all teams with an Instagram account as percentages were low. We have tried our best to find every account but it appears, particularly on Instagram, that not all teams have a presence. We had to draw the line somewhere and while many teams have additional Social Media presences on Google +, Tumblr, YouTube, Flickr and others these 3 are the most used by both competing teams and Social Media users.
When someone tweeted #foxatplanetaterra , Volkswagen would zoom in on a map that showed locations of the free tickets.
If you are looking for global internet, mobile and social media statistics for 2015, you should definitely check this report. Kim Garst also presented on visual content, specifically how to use visuals to drive sales. Those lower than the average were given 1 (one) ranking point if their Klout score was within 10 points of the average. Those lower than the average were given 5 (five) rankings point if their Kred score was within 100 points of the average. We don’t have a big budget for this so we used Klout and Kred that use differing ranking criteria. Below we will share why social media gamification is useful and examples of real social media gamification campaigns. Anyone could join and it was a quick and easy way for Volkswagen to increase awareness and connect with their online audience.

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