The Future of Social Media: 60 Experts Share Their 2014 Predictions You are using an outdated browser. Trying to navigate through the various new social media categories, blogs, sharing sites, and social media firms is an absolute mess. This depiction of the digital marketing landscape was shown at a Buddy Media event marking the launch of the social marketing software agency's new suite of measurement tools.
Social Media marketing involves the use of one or more social networks: Facebook, LinkedIn, Twitter, Foursquare, and Youtube are the most popular, and all have the same networking capability, but the etiquettes are different.
Foursquare has recently adapted a lot more functions besides allowing companies to offer deals to clients that check into their business, so there is definitely a way that many companies can take advantage of foursquare, even if they don’t have a physical location.
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It is now one of the most powerful mediums in history being used for communication in the news, politics and business.  Social Media is an extension of a marketing plan. Where twitter is best for posting links and allowing others to share your 140 character message, Facebook allows you to create events, Fan Pages, questions, and other tools that allow companies to create discussions with their clients. There is a lot that you can do with social media, and we’re here to help you figure out the best plan of action. Filled with handmade items like clothing, children's items, home decor, jewelry, and more, you'll be sure to find something unique!
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It takes into account target market and demographics, but allows companies to gather that information via social networks, if needed.  Social Media is a conversation in which users and buyers let companies know what works for them as a consumer.
LinkedIn is obviously a great source for any professional wanting to expand their professional network, and one of the obvious choices for b2b companies.
We recently spoke at Santa Cruz business connect about this, and will be posting notes from our presentation soon. Many companies think that they can just start an account, but don’t do anything to keep their customers coming back. Twitter filed for IPO, Facebook launched video ads, and Snapchat threatens to change the landscape as the next big thing in social media. In turn, content creation will also continue to become a bigger part of PR, due to social media.23. As more companies begin to leverage social media for personalized, real-time marketing initiatives, it’s imperative to stay ahead of the curve and identify future trends in this space. I think with the advent of new apps and technology social media will reach an extreme level of almost direct interaction where a companies actions or individuals actions will pretty much be put in a glass house. I don’t see sales going up necessarily BUT I do see businesses being held more accountable for their actions!24.
At the same time, small businesses will need to be quicker to experiment and embrace new platforms to make an impact2. There is still little evidence to suggest that social media contributes to revenue and profit and I think 2014 will be about fine tuning social media so you can measure the impact on the bottom line.3. Also, customer service will continue to expand across social media, with customer service requests being made more and more via company Facebook pages, for example, than corporate email accounts or contact forms on websites.5. Small businesses will be less inclined to seek out bigger advertising companies and opt to work with smaller content marketing agencies that can better understand and interpret their brand in a more personal way. The commerce of tomorrow is going to be laden with the personal touch, now more than ever, as automated responses & call centers slowly start to dwindle away.
Social media will be the key to getting the greatest ROI in the long-term, and those companies who have already started in 2013 will start seeing the fruits of their labors in 2014.7.
But asking to be added on Snapchat is a strategy that has yet to be embraced in TV commercial format.
In 2014, we predict that Facebook will be used more as a resource for information; its utility will increase for brands and decrease for individuals. Marketers need to truly engage with customers and prospective buyers to cut through the massive clutter in inboxes and newsfeeds.10.


Social media will always remain a channel for relationship management, driving awareness and engagement but programs that drive to purchase or absorb customer service costs will prevail.Channel diversity will continue to grow.
Platforms such as Instagram, Snapchat and Vine only became more popular over the past year. Another area would be the explosion of video based social media channels like Vine and others – we have seen the explosion of Instagram and Pinterest from selfie pictures and we will be seeing the same explosion with short burst videos. Another challenge would be how to embed the marketing message within the short burst videos that we hope to see in 2014.13. B2B companies will invest 80% of their effort on blogging, LinkedIn and Twitter, and largely ignore Facebook, G+, Pinterest and others.
Many organizations whether large or small have begun to use social media to better market their brand and engage with their customers.
Now that organizations have access to this wealth of data they will realize that social media marketing is not just about monitoring and managing your social media channels but also about analyzing all of this data and converting it to actionable insight to drive their business forward.15. It’s going to give businesses more options to create short, high-impact, ads while giving social sites more revenue. There will be an increased importance on taking a faceted approach to social media marketing as a whole by connecting all of these channels to have a consistent message.
Leveraging multiple platforms in the correct way will allow for a significant boost in brand awareness, share of voice and even more touch points with your potential brand advocates.17. Serio, Social Media Marketing Growth Strategist2014 will see companies having employees trained in providing social networking content. This will include formal training in content creation, development and engagement; posting, commenting, blogging, for example. Any business that still thinks it can ignore online feedback will have to think again in 2014. As more people share personal information online (72% of online adults now use social networking sites, according to Pew Research) business are looking for new ways to target motivated consumers. In 2013, more than half of all merger & acquisitions specialist surveyed said that they used an online deal network to support deal sourcing. Using social media and online networks accelerates the dealmaking process and helps sellers and buyers come together – in many cases, these sellers and buyers would never have known about each other if not for social media.



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