Social media has become the most important marketing initiative today because it has actually changed (or adapted) the “Sales Process” into the “Buying Process”. The cool part of the review is that it includes a graphic showing the social media lead generation process. Thanks to Aarne for creating this graphic representation of the B2B social media lead generation process. Now why didn’t I think of adding that diagram when I interviewed Kipp about B2B Social Media. In the Infographic, created by InsideView – you will be able to see a variety of social networks, demographics and figures that can help your Business-to-Business (B2B) company’s strategy and success.
Erin Ryan is a writer for various blogs and a Social Media Specialist who has a keen understanding of the power of Social Media for business and fervently stays up-to-date with the Social Media Industry.
Creator and head editor of Socialeyezer She enjoys finding the latest in social media, tech and geek culture.
Hi Erin, thanks for sharing this tool, this will help a lot to find the appropriate Social Networks for your business. I hope we have facts and statistics in Malaysia coz Malaysians SME (small and medium enterprise) seldom do research. Social Media Marketing Statistic is required to maintain for the successful result because the number helps to make future plan for the smooth running of business. We all know that content is king on the Internet; and when it comes to types of content, it looks like video is at the top of the food chain. Facebook contests and campaigns are powerful ways for brands to engage with customers in social.
2014 was full of social media marketing changes ranging from major news feed visibility drops on Facebook to the sputtering of Google+.
From Hashtags to Industry Trends to Social Selling, this group of 10 posts, each with a minimum of 1,300 social shares, has something for everyone. We just published this post a few days ago, so it’s remarkable that it has achieved the #2 spot for the entire year so quickly. Being the optimizer that he is, Evan looked at our blog analytics data and noticed that LinkedIn posts were quite popular and under-represented topically. I’m no stranger to LinkedIn or repurposing content and this is the post where those worlds collided in a perfect storm of social media satisfaction.


Liveblogging is an incredible opportunity to create useful content and Evan Prokop was on the case at Social Media Marketing World to document not one, but 4 essential social media marketing trends from Mike Stelzner. Social Selling isn’t a new topic for us but this year it really gained momentum through an explosion of consultants, books, events and online content. Please download the latest version of the Google Chrome, Mozilla Firefox, Apple Safari, or Windows Internet Explorer browser. While the sales process through social media is clearly a longer one, it also yields greater frequency of purchase and increased awareness of the brand to the customer’s networks. You are not alone in wanting to know these findings and to know where the customers are spending their time, or where other companies are setting up their brands online. Erin enjoys teaching and helping people and businesses on how to use and connect through Social Media. Erin has a keen understanding of the power of Social Media for business and fervently stays up-to-date. This is one of the most useful articles I’ve read since it doesn’t only shows the great use of social media but it doesn’t discriminate in anything. And looking at the future growth, if one company still ignoring social media, the company will soon out of business. To raise awareness and project your brand into the market place well-conceived branding is needed. While often cited as difficult to measure, marketers are increasingly optimistic about social media.
Also, it’s no surprise that blog posts connected to our involvement with Social Media Marketing Examiner dominated this collection.
Of course Nick does most of his magic with our clients, but when he makes an appearance here, everyone notices. Then again, what else would you expect from a group of high performing brand social media marketers like the women featured in this post? So he took that opportunity to write this how-to post about optimizing new LinkedIn profile features and BAM it became one of the most popular social media marketing posts of the year. This post outlines 5 steps that range from creating a social hub to tactics for engagement to advice on tapping the collective wisdom of your social sales crowd. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing.


Leads come in from a variety of sources, including social media and search, and they go to the company home page or a dedicated landing page. In other words the content of the article is all positive and it is a great start of people would get a chance to read this. For example, the Volatility: a negative customer review on youtube, twitter or facebook can cost a company about 30 customers.
Planning includes choosing the best social media platforms to invest time in to virally accelerate participation and results. If you are trying to sell products or services, you may want to add video to your online strategy (if it isn’t there already) as consumers are 64% more likely to purchase a product after watching an online video.The most unexpected finding was that video has a lifespan of 4 years.
According to a Duke University study, social media represents about 9% of marketing budgets and is expected to increase to 21% in the next 5 years.
Based almost entirely on overall popularity, these posts include coverage of the 2014 Social Media Marketing Industry report, liveblogging of the Social Media Marketing World conference and posts drawn from the SMMW14 conference eBook we created. Luckily, Ian Cleary was on hand at Social Media Marketing World to share the product of his obsession with social media tools.
We called that list out in this post because, well, LinkedIn is a client and many of my professional friends are on the list. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing. The top of funnel (TOFU) offers like webinars and ebooks include a call-to-action which connects to a lead form.
Considering that the average lifespan of a Facebook post is 3 hours and 7 minutes, a four-year shelf-life for a video is astounding. We were pretty excited to see the book review from Aarne Tollinen, Project Manager at University of Jyvaskyla. After purchase, you can calculate the return on investment (ROI) using the total lifetime value of the customer (TTLV) and the cost of customer acquisition (COCA). When was the last time you made a medium-sized or large purchase without checking out YouTube to see the product in action?



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