August 6, 2014 by Mark Leave a Comment Social media has become a way of life, there is not one day that goes by where you will not see someone on the likes of Facebook, Twitter, G Plus etc.
The infographic below courtesy of cloud.IQ gives a clear breakdown of how social media can help boost sales, Statistics shows 97% believe social media is a great way of marketing their business, 75% do intend to increase social media spending this year. Facebook has the higher percentage of 89% when it comes down to which platforms do advertising agencies plan on spending their media budgets. The best way to promote a business to boost sales comes down to many factors, 6 main points that should always be used within social media is hashtags, flash sales, offer coupons, offer free shipping, post as many pictures as you can and also think about posting a competition now and then.
Please do take a look at the infographic below, which also goes into campaign examples, social media fans that equals to real life customers – How do you use social media to boost your sales? Wouldna€™t that be pretty valuable if you had five minutes in between meetings or travel to go to that room, listen to these conversations, and gauge whata€™s being discussed? Numerous executives are likely asking themselves, a€?How do I do this, though, with this crazy-busy schedule of mine?a€? I completely understand this sentiment: I used to have 350 people on my team and, thus, certainly had a hectic schedule. Despite your busy schedule, though, there are techniques you can use to capitalize on this opportunity during your a€?in-between times,a€? like when you are waiting in line for lunch, on the train, in a taxi, or at a board meeting. Herea€™s a little framework that I use when I think about my social media monitoring strategy as a sales executive. Personally, I have these activities configured so that when they occur, I get an email that alerts me. While I dona€™t catch all Facebook posts, tweets, and other social network mentions, I usually check out activity related to this bucket each morning so that Ia€™m up to speed on what I deem the a€?biga€? things happening with people and entities that I know and work with. For instance, anytime customers mention our company or a prospect tweets something (anything, really), I want to know about it. Just as I have feeds set up for mission-critical items I need to know about on Twitter, Facebook, LinkedIn, etc., I also have feeds set up to hear general chatter about my company and our competitors.
Thata€™s not to say that I wouldna€™t check out a handful of these types of mentions if I have even just a free minute. The good thing about this bucket is that I can go back and read these tweets later in the day and retweet ones that really stand out. Some of the individuals posting to this site, including the moderators, work for Cisco Systems. The first step in the stage of the funnel is getting the attention of your prospective buyers and building awareness so that your company gets recognized.
You then need to make sure your consumers are educated about the benefits and educating your customers on your product or service.
At this point you want to make your customer desire your product so that they want to own it. Using social media, twitter, Facebook, instagram, you tube, more customers now than ever are sharing your information with their friends and family and tying them into your product. With your customers being armed with social media it is imperative that your product lives up to and meets the expectations of your customers. You have to make sure that whatever your customer has been told about your product it needs to live up to those expectations. A lot of consumers also use things such as Yelp and other rating type sites to rate their experiences on products and services. How 6 Hours of Social Media Marketing Can Increase Your Sales You are using an outdated browser. Before we all start pointing fingers and getting mad at each other, no I’m not blaming either you or your company for failing to make social media sales.
I could almost hear a collective sigh of relief from sellers who felt pressured to participate in social networking in order to drive sales.
Before you give up on your social media campaign, let’s look at what social networking actually is.
If you ask me, there’s never been a better time to stand out with social networking than now.
Concentrating on the quality of your posts over their quantity will entice your followers with content that will draw them to your business. Traditional Sales Funnel (AIDA) - Since the early 1960's, AIDA has frequently been illustrated in the diagrammatic format of a funnel, indicating that a larger quantity of potential purchasers become aware, then a smaller subset becomes interested, and so on. Most marketers and sales personnel use the the concept of the Sales Funnel as a model for their sales process. As with the traditional sales funnel, business that used social media also has to go through the AIDA sales process. In order to generate awareness on the social media space, businesses need to source and gather as many quality followers, fans or subscribers to their social media page. With a group of followers on hand, businesses will have to deliver real value and apply creative ways to engage customers. With heightened interests, business can start planning offers or promotions exclusively for its followers or subscribers on social media.


To convert the prospects to customer by creating a landing page with strategic placement of graphics, text and button, well-crafted message, as well as clearly specified call to actions. Besides placing emphasis on Awareness, Interest, Desire, and Action, there is an additional step, which is beneficial to a business when using the Social Media sales funnel, called Advocacy. By leveraging on Social Media, this sales process can be extended to the point of turning the customer into advocate for your product. What would be interesting would be to see if recruiting 10,000 Facebook fans would lead to increase in actual revenue and sales. Join our community of marketers and business owners and subscribe to Hashmeta's Marketing articles to receive great marketing content delivered right to your inbox. Last year, I assembled a collection of 35 infographics that told the story of social media at that time.
Most of these have been cropped or scaled down — please click on each image or its title to see the full-sized version. The Compilation of 65 Info Graphics Looks Impressive and definitely it takes so many time to gather it, compiling and sharing with others..
These are not social networking platforms for just personal use; they are a great way of increasing sales for your business. In that room, many of your customers and prospects were just talking to each other about whata€™s going on in their lives, what they're interested in at the moment, and what they're up to with their businesses. I think every sales executive would agree this would be extremely valuable and beneficial to their work.
You can tap into the social media spectrum for five minutes and get a€?ina€? on the various conversations occurring there. To be honest, Ia€™m not always on top of those activities, but Ia€™m making a concerted effort to continually get better at recognizing those mentions, as they can be -- and often are -- vital to understanding current and prospective customersa€™ wants and needs.
If thata€™s too much to monitor in addition to the mission-critical activity, then just work on checking mentions of your company on social (and perhaps mentions of your biggest competitors).
Or, if I know a salesperson who is assigned to certain prospects that are tweeting, I can give them a heads up that they should retweet them or respond to their activity. You are using an outdated browser, we recommend you upgrade your browser for a better and safer experience. To earn points and badges for participating in the conversation, join Cisco Social Rewards. Opinions expressed here and in any corresponding comments are the personal opinions of the original authors, not of Cisco. The old time sales funnel, consist of business cards, cold calling, and pitching to the customers that are listening.
Establishing a good website with information about your product or service is crucial to stay in the funnel of social media and set your company above the competitors. For every customer that has a positive experience and refers people it could very well go the opposite direction too. The downfall is that if your product falls short or something happens, the same network of people will hear the bad information and possibly be turned off from buying your product. One bad review could lead to a lot of problems and a lot of negative publicity to your company. Additional information in the study showed that the longer a companies experience with social media, the better their results. Basically, trying to directly sell someone via social media generally doesn’t work, but you can improve your chances.
Well, if you’re just publishing a stream of impersonal listings instead of engaging with a relevant community, then yes, you should probably change your strategy. If you consistently say things that are informative, useful, entertaining, thought-provoking, or–better yet–some combination of all of these, people will listen. It describes a process of generating leads, engaging and qualifying them, converting them into sales, then retaining them. This could be achieved by creating adverts on television, press, print, radio and many other forms of traditional media.
When brands are trying to build up their social media account, one of the best approaches is follow people who are relevant to the business.
Taking the prospects through a series of interactions by providing interesting, educational, or valuable content, responding to their queries in a tactful and timely manner. Once the prospects have signed up or purchased, they would have successfully convert them to real actual customers.
When customers engage actively and spread the word, they become great ambassadors who can continue the brand’s sales cycle automatically. The more advocates one has developed; the sooner one can reduce the cost per user acquisition.
With brand advocates talking with peers sharing advice and comments about all of their purchases and experiences, this has created a desire for the followers and thus shortens the path for conversion.


Its an interesting point about extending the traditional AIDA marketing funnel and including the advocacy component. They present complex concepts quickly and clearly, and communicate ideas in an easily understandable fashion. That post proved to be so popular that I wanted to update it, including images that are still relevant and adding newer visualizations that illustrate more recent knowledge and insights into the social Web. One best practice I like to bring up is social media monitoring, which, to me, is something executives need in order to be wholly effective in their jobs. And while I cana€™t view all of this activity, Ia€™ll try to find a minute here and there to see if there are some worthwhile mentions or posts I should know about.
I can even just give my salespeople guidance on how they should approach replying to this kind of activity. The content is provided for informational purposes only and is not meant to be an endorsement or representation by Cisco or any other party.
People fall in love with things on their social media and promote, and share them with people they know.
People like seeing the product working and successful for others, which makes social media a highly sought after area to gain approval and increase sales. Imagine having a product that fails to meet expectations and it winds up on YouTube, where thousands of people can see it fail right before their eyes. Ironically, the businesses themselves listed improved sales toward the bottom of the benefits list for social media, as the following chart shows:Now, for many small- and medium-sized businesses, carving out an hour a day for social media is a big investment in time, and there is a cost to that.
When I am at a social event with colleagues and friends in the real world, the last thing I want to hear is a sales pitch.
If friendly business exchanges come up naturally between interested parties already engaged in conversation, whether the conversation takes place online or in person, it’s all well and good.
The ugly truth is, most Twitter, Pinterest, and Facebook users consider your ads spam, so chances are they aren’t paying attention anyway, regardless of your follower count.
I would challenge you to review your current methods of engaging your online networks, and think about how it fits into your overall marketing strategy. By doing this, businesses are nurturing their prospects and heightening their interest to the brand.
After the prospects transform into paying clients, it will prove the brand has used it social media channels successfully. While the sales process through social media is clearly a longer one, it also yields greater frequency of purchase and increased awareness of the brand to the customer’s networks. Since social media marketing is a relatively recent addition to organizationsa€™ integrated marketing communications plans, it’s imperative for marketing professionals to gain as much understanding as possible about how people leverage social media for everyday interaction.
It is a highly beneficial tool when your customers self-market your business using their own personal accounts.
One of the returns of investment (ROI) of social media marketing is converting the leads to sales. As such, there are two funnels at work here – one to channel business in and one to spread the word out. These snapshots communicate essential information to help marketers make sense of the social networking space and how people are using it in their everyday lives to communicate and share information and ideas.
Determining the type of content that is appropriate for the business and its audience is not easy either. By posting you agree to be solely responsible for the content of all information you contribute, link to, or otherwise upload to the Website and release Cisco from any liability related to your use of the Website.
The fact that it remains the number one question tells us that we still have some work to do when it comes to defining ROI and creating better tools for measurement.But, as the data in the report also shows, there are some things we do know about the effects of using social media as part of your content marketing strategy.
If your not, or need to get started, check out our guide Learn How Social Media Can Enhance Your Internet Presence. You also grant to Cisco a worldwide, perpetual, irrevocable, royalty-free and fully-paid, transferable (including rights to sublicense) right to exercise all copyright, publicity, and moral rights with respect to any original content you provide. The threshold for improved results was 6 hours per week – or a little more than an hour per workday.
With words like Tweet, Blog,and Unfriend entering our standard lexicon, there is no question that social networking has a significant culture.
And it is no surprise that many companies have been using social media to connect and communicate with their customers. I knew Social Media was an effective tool, but I was surprised to see how quickly it can start to show positive results.



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