How should your company participate in the ever growing number of social media networks – Facebook, Twitter, LinkedIn, Pinterest, etc?
Social Media Marketing is an amazing way to leverage your content creation efforts and distribute this material to prospective customers, existing clients and your employees. Maziermedia will develop a customized social media plan to provide your business maximum visibility to your target customers, while helping with best practices on building an engaged following for your small business. We all remember the cliques that made up high school — the jocks, the brains, the cheerleaders and the marching band. With Pinterest, LinkedIn, Yelp, Instagram, Facebook, Twitter and dozens more, this high school has plenty of cliques to fight over lunchroom real estate.
Web design company Wix took a look at each social network and found out which sites were the popular gang and which ones were the high school gossips. Wix dubbed Facebook the high school quarterback because of the site's reputation for instigating cyberbullying — In 2012, 52% of students reported being bullied on the site. In no surprise, YouTube was the drama enthusiast, but Wix also said that YouTube isn't rolling in dough.
And in every school, there's the "flirt." Wix says Instagram takes that role, mostly because of the amount of semi-nude pics and "me" hashtags. Find out about how Linkfluence can help your business source valuable insights within the Asian market by requesting a demo today! 24% of teens go online “almost constantly,” facilitated by the widespread availability of smartphones.
Aided by the convenience and constant access provided by mobile devices, especially smartphones, 92% of teens report going online daily — including 24% who say they go online “almost constantly,” according to a new study from Pew Research Center. Facebook remains the most used social media site among American teens ages 13 to 17 with 71% of all teens using the site, even as half of teens use Instagram and four-in-ten use Snapchat. This study uses a somewhat different method than Pew Research Center’s previous reports on teens.
Facebook remains a dominant force in teens’ social media ecosystems, even as Instagram and Snapchat have risen into a prominent role in teens’ online lives.
Boys are more likely than girls to report that they visit Facebook most often (45% of boys vs.
Teens from more affluent households are somewhat more likely than those from the least affluent homes to say they visit Snapchat most often, with 14% of those from families earning more than $75,000 saying Snapchat is their top site, compared with 7% of those whose families earn less than $30,000 annually.


As American teens adopt smartphones, they have a variety of methods for communication and sharing at their disposal. And teens are not simply sending messages through the texting system that telephone companies offer. Teenage girls use social media sites and platforms — particularly visually-oriented ones — for sharing more than their male counterparts do. The survey question that asked about devices asked teens whether they “have or have access to” a list of five tools: smartphones, basic phones, desk or laptop computers, tablets and game consoles.
About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. Though Google+ has its share of money, being called the "rich kid." But Google+ isn't so popular, according to Wix — 30% of people who write a post on the site never return to write a second one.
Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe. More than half (56%) of teens — defined in this report as those ages 13 to 17 — go online several times a day, and 12% report once-a-day use. Nearly three-quarters of teens have or have access1 to a smartphone and 30% have a basic phone, while just 12% of teens 13 to 17 say they have no cell phone of any type. Among African-American teens, 34% report going online “almost constantly” as do 32% of Hispanic teens, while 19% of white teens go online that often.
A majority of teens — 71% — report using more than one social network site out of the seven platform options they were asked about.
While both are probability-based, nationally representative samples of American teens, the current survey was administered online, while our previous work involved surveying teens by phone. Asked which platforms they used most often, the overall population of teens in this sample (ages 13 to 17) reported that Facebook was the site they used most frequently (41% said that), followed by Instagram (20%) and Snapchat (11%). Teens from less well-off households (those earning less than $50,000) are more likely than others to say they use Facebook the most: 49% of these teens say they use it most often, compared with 37% of teens from somewhat wealthier families (those earning $50,000 or more).
Twitter shows a similar pattern by income, with the wealthiest teens using Twitter more than their least well-to-do peers. Some 73% of teens have access to smartphones and among them messaging apps like Kik or WhatsApp have caught on.
For their part, boys are more likely than girls to own gaming consoles and play video games.


The survey was administered online by the GfK Group using its KnowledgePanel, in English and Spanish, to a nationally representative sample of over 1,060 teens ages 13 to 17 and a parent or guardian from September 25 to October 9, 2014 and February 10 to March 16, 2015. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Engaging with your customers is a great way for your customers to continue to learn about other services you provide, as well and build trust in your brand. African-American teens are the most likely of any group of teens to have a smartphone, with 85% having access to one, compared with 71% of both white and Hispanic teens. Among the 22% of teens who only use one site, 66% use Facebook, 13% use Google+, 13% use Instagram and 3% use Snapchat.
It should be noted that some of these differences may be artifacts of differences in use of these sites by these different subgroups of teens. Some 88% of teens have or have access to cell phones or smartphones and 90% of those teens with phones exchange texts. These phones and other mobile devices have become a primary driver of teen internet use: Fully 91% of teens go online from mobile devices at least occasionally.
And Hispanic and African-American youth with phones are substantially more likely to use messaging apps, with 46% of Hispanic and 47% of African-American teens using a messaging app compared with 24% of white teens. The magnitude and direction of these effects are difficult to predict, though for most kinds of questions, the fundamental conclusions one would draw from the data will be similar regardless of mode. For more on the methods for this study, please visit the Methods section at the end of this report.
By comparison, teens who don’t access the internet via mobile devices tend to go online less frequently. Accordingly, we will not compare specific percentages from previous research with results from the current survey.
But we believe that the broad contours and patterns evident in this web-based survey are comparable to those seen in previous telephone surveys.
3%) as a most often used platform, while younger teens ages 13 to 14 are more likely than their older compatriots to list Instagram (25% vs.



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