2) After you know how you will be talking to your audience, you need to find your specific target.
It is really encouraging that you can use what we have learned in this class and apply it to your internship.
Social media marketing Ireland for sales and marketing people with tips on social selling, lead generation from across the social networks. Quite simply, social media has to be a baked in component of any business or sales strategy. So here are five good reasons why every sales person, manager and business owner should implement a well planned out social media strategy. Also well thought out sales strategies make use of social media to create and maintain professional profiles, these act as online business cards providing information and conveying knowledge, experience and expertise.
Years ago small companies or new start ups found it hard to build business credibility against large companies with huge advertising and marketing budgets. It is vital that every business and every person in the business that could influence a buyer’s decision to maintain not only their social media profiles but also a presence that conveys the message any buyer would like to see. With so much accessible and static information shared on the social networks, sellers are no longer in control as buyers have changed their journey in how they buy.
Social media has empowered buyers so they no longer have to rely on the information provided by sellers.
Business owners and sales team must make themselves easy to find by potential buyers using inbound and content marketing tactics if they are to stand a chance at scaling the business. Every marketing person worth their salt knows the power of “going viral.” Social media and the Internet can bring potentially huge exposure for a business as a result of social media channels ability to easily and quickly share information. That all too familiar marketing quote that “content is king” should in reality be “content is a kingmaker”. So why are the most successful companies in the world fully engaged with social media marketing? As a final step before posting your comment, enter the letters and numbers you see in the image below. NEXT POSTSocial Media Marketing creating a social media marketing strategy to reach more customers and drive greater on-line awareness for your brand or product. PREVIOUS POSTMarketing Plan Template This marketing plan template will help a business identify the markets, product to market fit, customers and competitors which underpins the strategy selection to make a business sustainable. More CEOs are taking to social media, according to [PDF] a new survey from Weber Shandwick.


Executives also feel there are a range of external benefits to having a social CEO, with reputation a key factor. Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV.
David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.
My assignment is to present them the fact, and propose 2-3 platform that would be beneficial to the company. The combination of well crafted social media profiles with quality content (articles, white papers, thought leadership and research papers) gives any prospective buyer the information needed to place the sales person or business on their radar for follow up or even to engage in the sales process. Social media profiles whether personal or professional should be impressive and appropriate. Now any buyer can do extensive research quite easily prior to making a purchase whether B2B or consumers, in fact the “average consumer views more than 10 pieces of content online prior to making a purchase”. It does not matter if the transaction is business-to-consumer or business-to-business; buyers are doing their homework by visiting social media sites and accessing content to support buying decisions.
With content marketing as the lead driver, the ability to instantly share information or expertise on the social networks means that any business with the creativity and determination can raise awareness quickly. Through sharing of relevant and quality content, a business can potentially reach hundreds, thousands and possible millions of people with their message. Content cannot be king, but through the sharing of quality, insightful and useful information, content can influence buyers (in search results, on forums, in reviews and social networks) so they come to view a business as king of their topic.
For a business to really capitalise from social media, it needs to build a clear strategy that takes into account what are the goals, what are you trying to achieve, who are the target customers are and what is the competition is doing. Executives from around the world surveyed about their CEOs’ social media usage forecast a 50% increase in CEO participation in social media over the next 5 years, from 42% to 63%.
Indeed, asked the benefits of their CEO’s participation in social media, 78% said that it has a positive impact on reputation, the second-leading answer behind social being a good way of sharing news and information about the company (80%).
I did this by looking at where current marketers plan to increase their usage, or where they plan to decrease usage.
This strategy is not a one stop marketing solution, it should be integrated into a larger marketing strategy.
Social sharing of articles, recommendations and the ability to freely publish information has “democratised” the exposure of companies on a global scale. They not only validate the sales persons credibility but the whole business, while acting as a conduit to draw the prospect closer to doing business.


Well crafted and optimised content found on search engines, social media and web sites creates a path leading potential buyers straight to the seller’s site. Social media and content matters in sales to make your business and not the competition the king.
Those executives who have a “social CEO” report feeling inspired (52%), technologically advanced (46%) and proud (41%) as a result, and are more likely than other executives to describe their leaders as forward-looking, effective, and good communicators. If you choose to create multiple platforms for the company, it is important to note that a unique message should be crafted for each individual platform as the target for each varies.
Social media is now the go to channel to check out a business, to source referrals, to see how engaged a business is and for a buyer to evaluate what vendors are worth considering. It gives you the advantage and turns potential buyers away from the competition towards your offerings.
I recently became Hootsuite certified through Hootsuite University, a program packed with advice, tips, and best practice for all social media marketers.
I also agree with Summer that it is great you can use this information for your internship.
Today most business is global and time zones are irrelevant to buyers who are seeking information or considering a purchase.
Our natural tendency coupled with some encouragement from the social networks has resulted in buyers and consumers sharing millions of pieces of content around the Internet about products or services they like or dislike.
This includes articles, info-graphics, video, podcasts, whitepapers and any type of information that can be accessed online by buyers. If this is something that excites you, Hootsuite is a great way to gain social media education, and of course a certification. The goal for sales and marketing is to create compelling content in different formats, which when shared will influence potential customers seeking information before making a purchasing decision that their company is the one to consider.
With social media, a business or sales person can remain engaged and active that bridges both time zones and continents. Any business who fails to create and share content bestows advantage to their competitors who do incorporate content as part of their business strategy.




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