There have been numerous reports predicting 2012 will be the year of social business, and the increasing popularity of ‘digital transformation’ services touted by management consulting firms would appear to support this theory. In a word of caution, consultants and vendors alike will champion ‘digital transformation’ initiatives ala Y2K. The real gains will be made where companies aggregate social and collaboration tools in the places where people already spend their time, such as email or the mobile client, without making workers change their daily work habits.
Offering only one piece of the puzzle that doesn’t integrate with embedded systems, creates unwanted complexity. A case in point: according to Forrester Research, while companies have invested in an average 5 or more communication and collaboration tools, 64% say they realise few, if any, benefits from their investments. Looking at other business trends in 2012, I also envisage that mobile IT will grow slowly in the enterprise. Senior managers who can buy their own mobile smartphones and tablets will readily adopt mobile applications, particularly those that allow them to tap into team documents and projects, but enterprise adoption will take time as IT gears up to support a more mobile workforce. I also expect that the information overload many of us are experiencing is only going to get much worse.
For example, a 2010 survey found that ‘the majority of people under the age of 40 stay digitally connected in bed,’ and ‘44% of people under 30 stay connected during a night out at the movies.’ An information ‘green’ movement will begin to peel back some of the excesses of the intrusion brought on by digital devices. This isn’t just my view as one example of this movement is the recent recommendation of the National Transport Safety Board (NTSB) to ban mobile phone use in automobiles. My final insight into what 2012 has to offer is that we will see a significant new player in the public social networking space emerge. There’s no argument that organisations want, and some really do need, to embrace the social business ethos that’s envisaged will accelerate efficiency and generate value for all stakeholders. But that doesn’t mean scrapping what you’re already doing (unless you’re doing it badly) – in fact quite the reverse.
About UsBCW (Business Computing World) is a leading point of communications between business technology leaders and their audiences. But take their advice with a pinch of salt as most of these changes operate on a rip-and-replace model, asking companies to take a major leap of faith by dumping their existing communication and collaboration tools in favour of the latest, greatest social business paradigm.
The dramatic change is often more than most companies’ employees—and their budgets—can bear, resulting in exorbitant spending on tools that never truly live up to their promised potential.


This evolutionary approach to social business adoption will trump ‘rip and replace’ methodologies that peddle a totally new work paradigm. People don’t want to open yet another window to get their work done, no matter how well designed that tool may be.
Therefore companies will look for ways to reduce the number of collaboration windows their employees need to use.
Mobile IT and mobile apps will continue to spread in the enterprise as more and more work is conducted outside of the office, but we will see a top-down adoption. The inundation of information from more and more collaboration and social channels, delivered on a multitude of devices, will continue to erode our ability to tune into the world around us. I predicts Facebook will remain the dominant player for the foreseeable future, but an attractive alternative will emerge in 2012. The reality of this, for the majority of organisations, requires a major transformation to get enough people on board to realise the benefits. Rather than alienating with decrees of dramatic reforms, look at what you’re doing well, and just make it better.
For the past 20 years, David has served as an executive for a number of high-tech companies.
It provides knowledge sharing and networking opportunities to help business technology leaders be more effective in communicating analysis and insight on information technology trends, to help the understanding of IT's role in achieving business goals. After completing a undergraduate degree in Physics, advanced studies in Electrical Engineering, and an MBA in Marketing, David co-founded Business Layers, an identity management company, serving as VP Marketing and Product Strategy from its inception until the company's successful sale five years later. Part of the business page will be the creation of your profile and timeline images to make sure the page looks professional and attractive.When using Facebook and social media it is vital you have a strategy to ensure you get the most out of your page. Additional stints as VP of Marketing and Product Strategy for several successful high-tech companies followed.
These sites have become a way to keep in touch, create a buzz, update family and friends about the latest events in our lives, and generally make our presence felt. We will work with you to plan who will post, how often to post and what to talk to your fans about, and create rules for Facebook conduct on the business page. He is also pursuing advanced studies in STS (Science, Technology, and Society) - focusing on the research of online behaviors.


With over 900 million people on the site and counting, your business gains a much wider audience, the likes of which you would have never imagined.This idea of social networking sites for business especially works for small scale enterprises. If you are a mom who bakes like a dream, or you are a stay-at-home dad with amazing carpentry skills, these sites will help you reach out to clients at your pace and time.
Imagine what your profile can do in LinkedIn with over 150 million users looking for employees, job and business opportunities. If you are from a younger demographic, you might be interested in MySpace, that allows you to experiment with music and connects you to a vibrant bunch of youngsters in the process.
When companies use Twitter to create a buzz about their latest launches, they are using the simplest, least expensive tool available to them to do so.Ultimately, a social networking site works because we wish to build relationships and form connections with those who are similar to us. If not that, we hope they have common interests and goals which will help us connect with them. The same logic can be used by companies to expose their products to a particular category of people.But, does that mean the sites are more business oriented?
While there are sites which are meant for business dealings, like LinkedIn and Upspring, the vast majority of social networking sites serve a different, larger purpose.Considering that Facebook is so often quoted as a reason for the collapse of a marriage, it is an indication that more people are on these sites to meet other people than to further business!
A cursory glance at these sites which show you an astonishing amount of personal data being shared- details of parties, phone numbers, holiday plans and celebrations.
These sites are great way of keeping in touch with people without the physical act of keeping in touch; driving to a place, writing a letter, etc.
We use sites to find lost loved ones, mend bridges with old pals and build foundations and closeness with new ones.
While one may use it to network, build contacts and make more money, and there is nothing wrong with that, at the end of the day, a site is a way to connect and stay in people’s lives. He writes articles regarding Mobiles, Tech, Gadgets, Games, Web Applications, Social Media and much more.



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