There have been numerous reports predicting 2012 will be the year of social business, and the increasing popularity of ‘digital transformation’ services touted by management consulting firms would appear to support this theory. In a word of caution, consultants and vendors alike will champion ‘digital transformation’ initiatives ala Y2K. The real gains will be made where companies aggregate social and collaboration tools in the places where people already spend their time, such as email or the mobile client, without making workers change their daily work habits. Offering only one piece of the puzzle that doesn’t integrate with embedded systems, creates unwanted complexity. A case in point: according to Forrester Research, while companies have invested in an average 5 or more communication and collaboration tools, 64% say they realise few, if any, benefits from their investments.
Looking at other business trends in 2012, I also envisage that mobile IT will grow slowly in the enterprise.
Senior managers who can buy their own mobile smartphones and tablets will readily adopt mobile applications, particularly those that allow them to tap into team documents and projects, but enterprise adoption will take time as IT gears up to support a more mobile workforce.
I also expect that the information overload many of us are experiencing is only going to get much worse. For example, a 2010 survey found that ‘the majority of people under the age of 40 stay digitally connected in bed,’ and ‘44% of people under 30 stay connected during a night out at the movies.’ An information ‘green’ movement will begin to peel back some of the excesses of the intrusion brought on by digital devices.
This isn’t just my view as one example of this movement is the recent recommendation of the National Transport Safety Board (NTSB) to ban mobile phone use in automobiles. My final insight into what 2012 has to offer is that we will see a significant new player in the public social networking space emerge. There’s no argument that organisations want, and some really do need, to embrace the social business ethos that’s envisaged will accelerate efficiency and generate value for all stakeholders. But that doesn’t mean scrapping what you’re already doing (unless you’re doing it badly) – in fact quite the reverse. About UsBCW (Business Computing World) is a leading point of communications between business technology leaders and their audiences.
Business social networking has become the fastest, easiest, and most profitable way to enhance a business’s marketing in today’s economy. Internet marketing is only part of a marketing campaign; print, radio, cell phones, promotional items, all still have their place, but have certainly lost market share. Think of each social networking site from the business perspective that this is the largest networking event you have ever attended and what is even better than that is every person there is an ideal referral partner for you!
We have gone to a “push marketing,” which is really just interruptive marketing mainly done through commercials to a much easier, less expensive, and more profitable way. Through each business the social networking strategy is going to be different, that is actually a big factor of why it works, but everyone must provide a different experience. Just because you set up a profile on Facebook, Linkedin, Twitter, and started blogging doesn’t mean any of that is going to translate into anything at all. It all starts with relationships, but each network has its own unique ways of filtering people out and identifying who I really want to build a relationship with.
These are three key questions I ask when identifying someone I want to connect with on Facebook. Once these I have identified these people I go and learn as much about them as possible so I can intelligently make a connection and build a relationship. There you have it, you are doing “business social networking” every day you go out to market your business, just use those same in person principles online and offline! Today it seems like everyone is concerned with acquiring one the many labels out there, which provide more and more false sense of accomplishment every day. Your goal may be to add value, but you barley know anything about the audience so how can you possibly add value to thousands of people that you don’t even know? These are people you have personally looked into and have determined that developing a relationship could be mutually beneficial. Ok, but what can I do to continue building a strong following, personalize select connections, and manage my time most effectively?
Try to set just a few phone appointments with new connections a week and watch how your exposure, traffic, and credibility increase.
Master the simple tasks over time and you will be astonished how your business’s social networks are going to begin spinning off income. The “T” factor helps you terminate your competition and portrays you as a more approachable resource. Transparency in your online and offline business networking efforts is what humanizes your audience’s perception of you.
Let’s clarify this and give you some strategies to implement that will help you become more valuable and expand your viral growth. Even the standard term “business networking” has evolved into “business social networking,” or “social business networking.” Social is the key word.
Ok, I just implemented this and it has already shown to be an easy, and awesome way to grow a group or fan page virally.
Now I have captured somebody’s email with an offer of value, and made a secondary value offer for a chance at $25 to share something they have already seen value in.
Business social networking will continue to evolve and it is imperative for you to share your personality and humbleness to your audience while providing incredible value.


I eventually signed up for LinkedIn, because it was a good way of staying in touch with former coworkers.
I think it’s inside the firewall that the social networks really come into their own. I’d love to hear your thoughts on Networking nowadays, be it in Shropshire, your county or UK as a whole – do you think it could become a thing of the past one day or will it just evolve into something new? I used to go to NWS, appreciate the PAYG model and have not stopped for any other reason than getting time to go, it is a nice group though when there are a lot of women in a room it is sometimes hard to hear above the laughing! I actually think that Carla has covered most of what I wanted to say about Networking, or Notworking as I jokingly call it, tee hee.
I do enjoy going out and meeting people of course and as a relatively new girl to the area networking groups and jellies have had their place for me, but as a business we have taken the decision not be pay for membership. Over all, I think that networking groups have their place and suit some people some of time. Finally, I think there are lots of wonderful business people out there with great products and we all need encouragement to make the best of the manifold gifts we have been given.
You’ve obviously struggled with the concept of networking and I understand your reasons for not attending many events. But take their advice with a pinch of salt as most of these changes operate on a rip-and-replace model, asking companies to take a major leap of faith by dumping their existing communication and collaboration tools in favour of the latest, greatest social business paradigm. The dramatic change is often more than most companies’ employees—and their budgets—can bear, resulting in exorbitant spending on tools that never truly live up to their promised potential. This evolutionary approach to social business adoption will trump ‘rip and replace’ methodologies that peddle a totally new work paradigm. People don’t want to open yet another window to get their work done, no matter how well designed that tool may be. Therefore companies will look for ways to reduce the number of collaboration windows their employees need to use. Mobile IT and mobile apps will continue to spread in the enterprise as more and more work is conducted outside of the office, but we will see a top-down adoption. The inundation of information from more and more collaboration and social channels, delivered on a multitude of devices, will continue to erode our ability to tune into the world around us. I predicts Facebook will remain the dominant player for the foreseeable future, but an attractive alternative will emerge in 2012. The reality of this, for the majority of organisations, requires a major transformation to get enough people on board to realise the benefits.
Rather than alienating with decrees of dramatic reforms, look at what you’re doing well, and just make it better. For the past 20 years, David has served as an executive for a number of high-tech companies. It provides knowledge sharing and networking opportunities to help business technology leaders be more effective in communicating analysis and insight on information technology trends, to help the understanding of IT's role in achieving business goals. The internet has provided us the most sophisticated tools to build relationships and target market.
In your business social networking and through your website you have the opportunity to position yourself in front of the people who are looking for your service already.
If there were a cookie cutter social networking business plan everyone would be making a killing online. If you are a newbie focus on one thing at a time, understand the functions of each tool, identify other campaigns out there you like that are working and see how they differentiate themselves. Linkedin, the largest business social network, notices this when people answer questions that others post.
I want to know: Who is running networking events and internet marketing training events for businesses?
You may have asked yourself after hearing all this stuff about connecting with your audience “How can I possibly create a relationship with all the friend requests?” Let’s get into a few strategies on how to do it timely and effectively. There are quite a few out there here is a link to a great review site for many of others Click HERE. Actually use a phone for something other than taking pictures or going online and call someone! It may seem like I am contradicting myself a little here, but I think having more friend requests to sort from empowers you to be a little more choosey when adding new contacts. I know kind of an obvious notion, but the success in using social networking for business stems from mastering the mundane.
Spending more money on banner ads and commercials will continue to show a smaller and smaller ROI. Once email is confirmed you are sent to a “Welcome and Thank You” page that has a contest with instructions that most people will take advantage of. Even if you have 1-3 people a day doing this is it worth $25 a month for 30+ people talking about why everyone should check your site out? Social networking has a natural home in the enterprise because the relationships there have a purpose.
It’s also a great resource for finding a new job, and it sure beats carrying around a stack of paper resumes.


Rands explains the importance of the corporate social network by contrasting the official organization chart with the culture chart. I’ve noticed quite an evolution in terms of how we build meaningful business relationships over the last 7 years since moving up to Shropshire. Other groups would do well to watch and learn; times are always a changing and you need to jump on board! Having just organised The BIG Jelly I have more sympathy with Network group leaders as I have a better appreciation to the amount of work that is involved in keep the group fresh, interesting, up to date etc..
After completing a undergraduate degree in Physics, advanced studies in Electrical Engineering, and an MBA in Marketing, David co-founded Business Layers, an identity management company, serving as VP Marketing and Product Strategy from its inception until the company's successful sale five years later. This is called “pull marketing.” Drawing ideal customers and partners to you through strategic planning may not seem as easy as it sounds, but it tightens the real competition out there. The user gets an opportunity to rate the “experts” answer and the “expert” over time gets higher and higher ratings based on the quality of their response.
Obviously you want a large audience and it is easy to fall into the trap of thinking all you need is more connections, but most of us sacrifice relationships for numbers. Obviously having a large number of contacts is great, you don’t want a small audience of only a bunch of people you know. So instead of having just a big hodgepodge of people you have them organized into categories set to your specification so you can keep an eye on the key players you want to build a stronger relationship with. These help you organize multiple social networks in one place so you can organize your lists and communicate with everyone without having to log in to all the sites directly.
Big numbers can really become more of an ego booster than an income generator if not utilized properly. Although, every 2-3 weeks I do a personal search for some interesting people to start trying to connect with. I just started watching the show “Mad Men,” it is about the early stages of advertising companies in the 60’s. Well, would you be more likely to refer someone to contact, website, or business that has a persona of being stuffy, serious, always business, and almost seems scripted in conversations? Investing in customer communication and customer gratitude will exponentially increase your earnings. Part of the business page will be the creation of your profile and timeline images to make sure the page looks professional and attractive.When using Facebook and social media it is vital you have a strategy to ensure you get the most out of your page. The boxes and arrows on the org chart barely scratch the surface of what’s going on within most companies.
I guess as times are hard right now those kind of questions would naturally be more prevalent – however if all the network groups weren’t in existence there would probably be even more grumbling! As long as your (online & offline) marketing strategy overall has covered developing new and existing business relationships using alternative channels then you can rest easy. In my opinion it is all about developing and building relationships whether that be through networking, via social media or some other form of contact. Additional stints as VP of Marketing and Product Strategy for several successful high-tech companies followed.
The most popular business social networking sites are Linkedin and Plaxo, but social networking as a whole can be used for business regardless of the platform.
You opportunity to engage users, add value, prompt action, and ADD VALUE must be alive in your messages at all times. We will work with you to plan who will post, how often to post and what to talk to your fans about, and create rules for Facebook conduct on the business page.
The local Jelly groups would not be the success they are today without your forward thinking and action and certainly have opened up a whole new world for lonely home workers and taken the county by storm via twitter! Now think about the strategy of just building large numbers of connections, what are you going to do with them once you have them?
He is also pursuing advanced studies in STS (Science, Technology, and Society) - focusing on the research of online behaviors. Whereas with our business we need to be very careful when and where we go so as not to eat into valuable production time. We’ve been blown away by the growth and dedicated following that the group has, not to mention the numbers that the monthly meetings attract.
We were conscious that weeks pass by between meetings along with opportunities that we knew our members would benefit from and so gradually introduced the various forms of social media to continue connecting people between meetings and sharing news and relevant items of interest. Many followers & fans will post a message in advance of a meeting and get reponses from friends as well as new faces which definately adds to the buzz in the room and just shows the level of support so many are willing to readily give. It’s thanks to social media that this has been possible as being not for profit has financial limits but not when all these fabulous tools are there to utilise for FREE! We are all so thrilled at how things have evolved and that so many successful collaborations have formed as a direct result of the group along with great friendships and of course lots of business!



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