Business social networking has become the fastest, easiest, and most profitable way to enhance a business’s marketing in today’s economy.
Internet marketing is only part of a marketing campaign; print, radio, cell phones, promotional items, all still have their place, but have certainly lost market share.
Think of each social networking site from the business perspective that this is the largest networking event you have ever attended and what is even better than that is every person there is an ideal referral partner for you! We have gone to a “push marketing,” which is really just interruptive marketing mainly done through commercials to a much easier, less expensive, and more profitable way. Through each business the social networking strategy is going to be different, that is actually a big factor of why it works, but everyone must provide a different experience. Just because you set up a profile on Facebook, Linkedin, Twitter, and started blogging doesn’t mean any of that is going to translate into anything at all.
It all starts with relationships, but each network has its own unique ways of filtering people out and identifying who I really want to build a relationship with. These are three key questions I ask when identifying someone I want to connect with on Facebook. Once these I have identified these people I go and learn as much about them as possible so I can intelligently make a connection and build a relationship.
There you have it, you are doing “business social networking” every day you go out to market your business, just use those same in person principles online and offline!
Today it seems like everyone is concerned with acquiring one the many labels out there, which provide more and more false sense of accomplishment every day. Your goal may be to add value, but you barley know anything about the audience so how can you possibly add value to thousands of people that you don’t even know?
These are people you have personally looked into and have determined that developing a relationship could be mutually beneficial. Ok, but what can I do to continue building a strong following, personalize select connections, and manage my time most effectively?
Try to set just a few phone appointments with new connections a week and watch how your exposure, traffic, and credibility increase. Master the simple tasks over time and you will be astonished how your business’s social networks are going to begin spinning off income. The “T” factor helps you terminate your competition and portrays you as a more approachable resource.
Transparency in your online and offline business networking efforts is what humanizes your audience’s perception of you. Let’s clarify this and give you some strategies to implement that will help you become more valuable and expand your viral growth. Even the standard term “business networking” has evolved into “business social networking,” or “social business networking.” Social is the key word.
Ok, I just implemented this and it has already shown to be an easy, and awesome way to grow a group or fan page virally. Now I have captured somebody’s email with an offer of value, and made a secondary value offer for a chance at $25 to share something they have already seen value in. Business social networking will continue to evolve and it is imperative for you to share your personality and humbleness to your audience while providing incredible value.
The most popular social networking sites can be defined by how many registered users they have.
That is a total of 2,308,000,000, or just over 2.3 billion registered users of social networking sites world wide.
Also launched around 2006, Twitter has become popular because of its ease of use, and is often called the SMS of the Internet. Twitter is also popular for sending direct messages to each other privately on mobile phones. Ranked third for registered users, Google Plus, or Google+ is the search engine giant’s most recent attempt to break into the social networking arena.
For people serious about search engine optimisation, Google Plus is a must because Google Authorship linked via your Google Plus Page is now a factor in Google’s search results. Registered users invite people; whether registered or non registered users to become a connection.
Tagged launched in 2004 and focuses on finding new friends, rather than most other social networking sites which focus on existing relationships.
Instagram is a way you can share what’s going on in your life with friends through pictures. These pictures can be shared on other social networking sites such as Flickr, Facebook and Twitter.
There is also the option that allows for specifying a location with the photo and Instagram will check you in on FourSquare.
It would be impossible to keep up with writing content if you joined all of the social networking sites, even just these ten, so you are best to target your efforts to the top 3 social networking sites for business, which at the moment are Facebook, Twitter and Google+.
Just a word of caution though, social networking can become very time consuming and can take you away from focusing on your core business. It is advised that you actually read the terms and conditions that these, and all other social networking sites have and make you agree to when you sign up to understand what rights you are assigning over every time you load content; text and images to them.
Thinking IT can keep your social networking sites updated by linking them to your website, so every time you add new content to your website, the social sites get updated too; saving you time and money.
Pinterest got my interest going with a website dedicated to what is interesting on the Internet.
Find out what Facebook is in more detail and how to set up a Facebook account with simple steps. Social networking and seo combined brings targeted potential customers to your business website. Businesses should find out just how inexpensive maintaining your social networking sites can be with Thinking IT.
Comment Policy: Your comments are valuable to us but will only be posted if you use your real name. If you’re one of those people that read blogs on websites, you must have noticed how much more content has been written.
Thinking IT were great to deal with – the graphic design studio created all the images and designed our logo, while the copywriting department took care of the content! Social business networking symbol showing teamwork and social gatherings with a global map in the background.

On Thursday, July 23, local business professionals gathered at Arugula Ristorante in Huntingdon Valley for a Business Social Networking Event, hosted by Denis Sinelnikov of Media Components. Proceeds from the raffle were collected for charity and, as a result, over a hundred dollars was donated directly to the Casey Cares Foundation – a local non-profit that hosts fun occasions for critically ill children and their families.
Your support is massively appreciated and the Business Social Networking Event would not have been possible without you.
Contrary to popular belief, you won’t have to spend all day remembering passwords and logging in and out of lots of social media websites to manage your presence. Aside from posting interesting and relevant links and updates on your profiles, a good idea would be to start commenting on other business pages you’re interested in. There are some things you want to avoid doing on social media websites if you’re looking to build positive relationships. As we’re sure you’re aware, one of the main benefits of doing things this way relates to logistics. It’s odd that it’s taken so long for social software to make inroads in the business world. I eventually signed up for LinkedIn, because it was a good way of staying in touch with former coworkers. First thing first, whatever the industry, target market, field or the niche your offline business are in almost certainly has a relationship, and in today’s world few industry associations don’t have websites where the members can communicate about issues, trade referrals and all the other aspects of business networking. Secondly, all professional associations that cross the boundaries of the niche they are in, can be a major boost to the networking efforts of any business.
Social networking sites like Facebook, Twitter, LinkdIn, and other Web 2.0 properties like Yahoo Buzz and Google Buzz aren’t designed particularly for the use of business professional. Business networking is always the significant activity for any offline business as this is the best way to make relationships with new suppliers, finding new products and services by communicating with associates and competitors, and you can also get new targeted leads and customers. The internet has provided us the most sophisticated tools to build relationships and target market. In your business social networking and through your website you have the opportunity to position yourself in front of the people who are looking for your service already.
If there were a cookie cutter social networking business plan everyone would be making a killing online.
If you are a newbie focus on one thing at a time, understand the functions of each tool, identify other campaigns out there you like that are working and see how they differentiate themselves. Linkedin, the largest business social network, notices this when people answer questions that others post. I want to know: Who is running networking events and internet marketing training events for businesses?
You may have asked yourself after hearing all this stuff about connecting with your audience “How can I possibly create a relationship with all the friend requests?” Let’s get into a few strategies on how to do it timely and effectively. There are quite a few out there here is a link to a great review site for many of others Click HERE. Actually use a phone for something other than taking pictures or going online and call someone! It may seem like I am contradicting myself a little here, but I think having more friend requests to sort from empowers you to be a little more choosey when adding new contacts.
I know kind of an obvious notion, but the success in using social networking for business stems from mastering the mundane. Spending more money on banner ads and commercials will continue to show a smaller and smaller ROI.
Once email is confirmed you are sent to a “Welcome and Thank You” page that has a contest with instructions that most people will take advantage of. Even if you have 1-3 people a day doing this is it worth $25 a month for 30+ people talking about why everyone should check your site out?
This article will look at the top 10 social networking sites for business, which are the most popular sites used by consumers, looking to buy products or services from a business just like yours. It was launched in 2004, but was only really used by people at Harvard University, a few campuses in America and a few Universities in England.
At the end of 2012, it is estimated that two business, professional people were joining Linkedin per second world wide. With Tagged, you are on the road to social discovery, meeting and socialising with new people from the 24 million registered users in 220 countries throughout the world.
Launched in 2000, deviantART is the largest social networking site for artists, with 65 million new visitors going to the site each month.
You are linked to other users; who are your friends, so can recommend and be recommended to visit a place you are near. Others can be used for personal use, if you would like to share and interact with people who have invited you to join their network.
Most say that you are handing over the copyright rights to them, meaning that your images are now owned by them, to use how they see fit for their own purposes. Follow me on Twitter, plus me on Google+, like me on Facebook and visit my personal website. What started with a simple page on Myspace has become dozens of pages on sites like Facebook, Twitter, Pinterest, Bebo, LinkedIn, Google + and many more. There are many different programs and websites these days that allow you to gain access to all your accounts simultaneously.
Perhaps you run a music promotion firm, and you need to find a decent printer, or maybe you own a marketing company and you need to build a relationship with some bloggers. Never try to post anything on someone else wall (unless it’s through the use of a tag in your own status), and never send too many messages to a single company. You don’t have to travel halfway around the country to get involved; there’s no need for expensive long distance phone calls, and you can get in touch with pretty much any business in the entire world. Social networking has a natural home in the enterprise because the relationships there have a purpose. It’s also a great resource for finding a new job, and it sure beats carrying around a stack of paper resumes. If the association of the industry you are in is helpful to you before, imagine how much more significant they would be to your offline business if they also become a hub of contact details and targeted leads for your business? For instance, retail councils, wholesaler associations, even advocacy groups, pressure groups, manufacturing associations, and even others have website where, with a bit of research and carefulness, you can get ways to extend your business community with social networking. These social networking sites are designed to cover all the areas of business for both offline and online businesses alike.

But at the same time social networking sites are extremely helpful to build a business community because the people targeting you never seem to be business utilitarian groups and thus it helps you make a personal relationship that in return indirectly helps you in your business enhancements.
The activity of business networking is not a new issue, but it was never too easy, simple, cost effective and interesting before the inclusion of today’s social networking sites like G +, Facebook, linkedin and Twitter.
This is called “pull marketing.” Drawing ideal customers and partners to you through strategic planning may not seem as easy as it sounds, but it tightens the real competition out there. The user gets an opportunity to rate the “experts” answer and the “expert” over time gets higher and higher ratings based on the quality of their response.
Obviously you want a large audience and it is easy to fall into the trap of thinking all you need is more connections, but most of us sacrifice relationships for numbers.
Obviously having a large number of contacts is great, you don’t want a small audience of only a bunch of people you know.
So instead of having just a big hodgepodge of people you have them organized into categories set to your specification so you can keep an eye on the key players you want to build a stronger relationship with. These help you organize multiple social networks in one place so you can organize your lists and communicate with everyone without having to log in to all the sites directly. Big numbers can really become more of an ego booster than an income generator if not utilized properly. Although, every 2-3 weeks I do a personal search for some interesting people to start trying to connect with. I just started watching the show “Mad Men,” it is about the early stages of advertising companies in the 60’s. Well, would you be more likely to refer someone to contact, website, or business that has a persona of being stuffy, serious, always business, and almost seems scripted in conversations? Investing in customer communication and customer gratitude will exponentially increase your earnings.
To give you an idea of the growth of Twitter, there were around 1.6 million tweets posted for 2007, 400 million in 2008, and in 2012 it was estimated that Twitter users tweet 140 million tweets per day. The site is not about getting friends but rather to display who you really are, sharing recipes, planning a special event in your life, renovating the home etc. You can promote a restaurant with special offers, or a car yard that you got a good deal on a car with, it’s up to you. The content management system makes it easy to list businesses; even with no prior experience. It was great to see businessmen and women from the surrounding area come out to meet and connect with each other.
And a special thank you to Creative Photography By Maya, Inc for both her sponsorship and her professional photos taken during the event.
Many business owners have found using these sites to be in their interests, and that could be the same for your own company.
That means you can schedule updates and posts for a later date, and also post the same thing to numerous sites at the same time.
Either way, commenting on their posts and starting a conversation that way is usually the best move. While they might appreciate you being friendly, they’re not replying for a good reason, so you should move on and try someone else.
Now, the chances of every company boss on the planet being at your real-world networking event are pretty slim, right? It is safe to say that building relationships is essential to flourish a business and social networking is a great tool to do so.
LinkedIn, Facebook, and twitter are the most common examples where each employee or employer in a company have their own resume-style page where they can list what they do and for whom they are working with. Allow your employees to educate each other for how to best represent your company on these social networking sites and then allow some time each day to network and make associations with the people. The most popular business social networking sites are Linkedin and Plaxo, but social networking as a whole can be used for business regardless of the platform. You opportunity to engage users, add value, prompt action, and ADD VALUE must be alive in your messages at all times. Although Google says they have over 400,000,000 registered users, the number would be skewed due to the integration with all of their other products. The functionality within the website exceeded all expectations and thanks to some seo, the Trades Check web site is getting a huge number of visitors daily. It was an evening packed with successful interactions promoting the attendee’s respective businesses.
While others spend lots of money on attending trade shows and networking events like BNI or 4Networking, those with an understanding of the digital world often find they achieve the best results online.
As you can probably imagine, using these services can help to cut down on working times considerably. Alternatively, you can always message them privately or tag them in your own posts to get their attention.
At the end of the day, you don’t want to appear desperate, and you always need to avoid spamming companies. You may also build company listing pages as well reflecting which members of that company have pages online.
Now think about the strategy of just building large numbers of connections, what are you going to do with them once you have them?
As a stand alone product there are about 100,000,000 active Google+ users world wide, however with Google being able to integrate into their search results; unmatched by Facebook and with an unrivalled range of other products, it has come along way, fast since the 2011 launch, so watch this space! Considering that, we’re going to spend some time this morning explaining exactly how you should network using social media websites, and hopefully give you a headstart in the game. A glance at these sites can help you see a dream come true for an offline business looking for networking opportunities.
These efforts can even help you get more customer base to the online presence of you company and directly through the front doors of your offline business networking.

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