If you've been keeping up with the Sonicbids blog lately, you already know that a strong online presence as a musician is crucial for gaining fans and exposure. If your website is covered in candy and pink bubble letters, but your Twitter is dark blue and dreary, this can be pretty confusing to your audience. While Facebook is one of the leading social networking sites and should certainly be part of your social media strategy, its restrictive new timeline means your content is only reaching a small percentage of your fans, even if you're paying to promote your page. Rather than text-heavy posts, alternating between shorter text posts, pictures, and videos often creates a higher engagement rate. To keep an updated online presence, you can configure most sites to post the same content (i.e.
Fast Company posted an in-depth article about the frequency of posts and ideal posting times, which is quite interesting and worth the read. Social networking can provide huge benefits for your music career, but keep in mind that you ultimately don't have a say in who you reach or how you reach them, and you have no control over your fan data (case in point: what ever happened to all of those Myspace fans you used to have?). Keep up-to-date with the latest music career advicefrom industry experts & available gigs on Sonicbids. I eventually signed up for LinkedIn, because it was a good way of staying in touch with former coworkers. I think it’s inside the firewall that the social networks really come into their own.

Utilizing a smart social media strategy will help your band stand out, especially if youa€™re updating your pages regularly and connecting with your fans. Posts should relate to your music and band, but asking fans questions is always a good way to increase engagement. For example, Twitter only allows 140 characters, so a long text post would be best for Facebook or your website. While ita€™s geared more towards companies, thinking of your band as a brand is a smart strategy, and will set you apart from others. Social networking has a natural home in the enterprise because the relationships there have a purpose. It’s also a great resource for finding a new job, and it sure beats carrying around a stack of paper resumes. Rands explains the importance of the corporate social network by contrasting the official organization chart with the culture chart. With the various social networking sites out there, it can be overwhelming to find a plan and stick to it across all platforms. From colors to fonts, having a consistent look helps assert who you are as a group and makes your presence recognizable everywhere online. Pictures are well-received over all forms of social media, so sharing something on Instagram would work equally as well on Twitter, Facebook, or your website.

This is an easy way to maintain an active profile while not individually updating each page if youa€™re pressed for time.
Think of social media as a way to drive people to your website, where you actually own the data you capture. The boxes and arrows on the org chart barely scratch the surface of what’s going on within most companies.
However, be careful about this one a€“ if all you have on every social media page is the same exact auto-posted content, you're not giving fans a reason to follow you in more than one place. Keep it updated with your music, upcoming shows, contact info, mailing list, and links to social media.
So for instance, it's totally cool to share your new Instagram photo on Facebook and Twitter, but make sure that you adapt the caption to best fit the site you're posting it on.

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